• Title/Summary/Keyword: Use Value and Benefit

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A Study on the Comparative Analysis of Difference between Korean and Japanese University(Graduate) Student Consumers on Service Affiliate Program Satisfaction (서비스 제휴 프로그램 만족도의 한.일 대학(원)생 소비자 비교 분석에 관한 연구)

  • Choi, Heung-Sub;Kong, Hee-Sook
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.291-322
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    • 2010
  • Many companies make active use of loyalty programs to improve their customers' loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. To objectives of this study are to investigate which antecedent variables(affiliate program benefit, service company characteristic , consumer characteristic) have significant effects on consumer perceived affiliate program satisfaction and to examine whether these factors have differences between Korean and Japanese consumers. The useful results will provide marketing strategy for marketers of service companies. The results also show that affiliate program is very important in order to maintain relationship with customers in service companies.

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Economic analysis of biodegradable snow crab gill net model project (생분해성 대게 자망 시범사업의 경제성 분석)

  • Park, Seong-Kwae;Park, Seong-Wook;Kwon, Hyeok-Jun
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.45 no.4
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    • pp.276-286
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    • 2009
  • The main purpose of this research is to analyze economic feasibility of biodegradable sonw crab gill net model project. The results of benefit/cost analysis show that use of the biodegradable gear is economically feasible. Assuming that the rate of gill net lost is 5 percent, net present value was estimated 311,898,282-590,533,375won, benefit-cost ratio 1.816-1.923 and internal rate of return 7.96-10.59%. The development and diffusion of biodegradable fishing gear appear to make a significant contribution to fisheries resource conservation and marine ecosystem protection. In addition, biodegradable gear production firms may have a good opportunity of exporting it to other coastal states, depending on the progress of WTO subsidy negotiation.

Increase in Potential Low-value Magnetic Resonance Imaging Utilization Due to Out-of-pocket Payment Reduction Across Income Groups in Korea: An Experimental Vignette Study

  • Shin, Yukyung;Lee, Ji-Su;Do, Young Kyung
    • Journal of Preventive Medicine and Public Health
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    • v.55 no.4
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    • pp.389-397
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    • 2022
  • Objectives: This study examined the effect of out-of-pocket (OOP) payment reduction on the potential utilization of low-value magnetic resonance imaging (MRI) across income groups. Methods: We conducted an experimental vignette survey using a proportional quota-based sample of individuals in Korea (n=1229). In two hypothetical vignettes, participants were asked whether they would be willing to use MRI if they had uncomplicated headache and non-specific low back pain, each before and after OOP payment reduction. To account for the possible role of physician inducement, half of the participants were initially presented with vignettes that included a physician recommendation for low-value care. The predicted probability, slope index of inequality (SII), and relative index of inequality (RII) were calculated using logistic regression. Results: Before OOP payment reduction, the lowest income quintile was least likely to use low-value MRI regardless of physician inducement (36.7-49.6% for low back pain; 30.5-39.3% for headache). After OOP payment reduction, almost all individuals in each income quintile were willing to use low-value MRI (89.8-98.0% for low back pain; 78.1-90.3% for headache). Absolute and relative inequalities concerning potential low-value MRI utilization decreased after OOP payments were reduced, even without physician inducement (SII: from 8.15 to 5.37%, RII: from 1.20 to 1.06 for low back pain; SII: from 6.99 to 0.83%, RII: from 1.20 to 1.01 for headache). Conclusions: OOP payment reduction for MRI has the potential to increase low-value care utilization among all income groups while decreasing inequality in low-value care utilization.

Consumer shopping perceptions of an Internet of Things environment (사물인터넷 환경에서의 소비자 쇼핑 인식)

  • Lee, Minsun;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.29 no.1
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    • pp.1-15
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    • 2021
  • The Internet of Things (IoT) has gained enormous popularity in various fields of industry. An IoT shopping environment is considered an effective tool for convenient use by consumers. Perceived values (including convenience and privacy risks) of IoT shopping can be the main factors that influence consumers' shopping intentions. The current study proposed a research model based on a value-based adoption model, which integrated perceived benefit and sacrifice, shopping attitude, and shopping intention in an IoT shopping environment. As potential customers, participants in their 20s and 30s were recruited through a marketing research firm. Responses collected via an online questionnaire validated the proposed research model and hypothesis. The results confirmed significant, positive relationships between perceived benefit, including both remote control and access convenience, and consumers' positive attitudes toward IoT shopping. The association between perceived privacy risk and consumers' shopping attitudes was not significant. The indirect effects of two benefits of IoT shopping on shopping intention were also significant and positive. From a practical perspective, this study can help marketers and service providers manage their IoT shopping platforms or applications more effectively to attract consumers. The implications and limitations of this study are discussed. Directions for future research and development of IoT shopping environment are suggested.

Improvement of Cooperation Charge on Conservation of Ecosystem Reflected Natural Capitals Valuation - Focused on Forest Area - (자연자산의 가치를 반영한 생태계보전협력금 제도 개선 방안 - 산림지역을 중심으로 -)

  • Park, Jin-Han;Lee, Dong-Kun;Tanaka, Riwako;Kim, Jung-Taek;Jeon, Seong-Woo;Lee, Woo-Kyun;Kim, Joon-Soon;Jung, Tae-Yong
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.17 no.1
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    • pp.203-213
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    • 2014
  • In Korea, a cooperation charge on conservation of ecosystem is imposed to prevent indiscriminate development. The total amount of this charge is determined by multiplying the size of the destroyed area by a value per unit area and the area index within 5 billion won. Since 2001, the charge per unit area has been determined to be $250won/m^2$. In this study, we estimated the unit value of ecosystem services per year using benefit transfer method, with a focus on forest resources. According to our results, forest resources have a value of about $3,500won/m^2$ per year. When the non-use value is subtracted, that figure becomes approximately $1,300won/m^2$. If this value incorporates the unit value of the cooperation charge on conservation of ecosystem, it will increase. To comply with the original intent of the cooperation charge on conservation of ecosystem, the fund must be used to improve ecosystem services, including the restoration of a destroyed area or the purchase of new land.

Economic analysis of development of low-carbon trawl gear (탄소저감형 트롤어구 개발의 경제성 분석)

  • Park, Seong-Wook;Lee, Kyoung-Hoon;Kang, Min-Ju;Park, Seong-Kwae
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.48 no.4
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    • pp.360-369
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    • 2012
  • The main purpose of this study is to analyse economic feasibility of low-carbon-oriented trawl gear. The results of benefit/cost analysis showed that use of the low-carbon fishing gear is economically feasible. Considering the fuel saving and relatively low $CO_2$ emission by reducing the resistance of gear, net present value by such gear improvement was estimated about 2,430~2,853 million won with the benefit-cost ratio 1.65~1.84 and the internal rate of return 29.18~30.48 percent. Development of low-carbon trawl gear would render significant contributions to reducing $CO_2$ emission in fishing operations and lead to reduce fishing costs due to fuel savings.

The impact of co-creation implementation on the performance of small and medium manufacturers: an empirical study (Co-creation 활용에 따른 중소제조업체의 기업성과에 관한 연구)

  • Kim, Dong Wan;Lee, Sang M.;Hong, Soon Goo;Kim, Jong-Weon
    • The Journal of Information Systems
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    • v.24 no.4
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    • pp.1-19
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    • 2015
  • Purpose Co-creation is a form of collaboration to create joint values with participation of diverse interested parties. It has been introduced by large companies at an early stage and due to changes in management environment, the scope of its concept has been expanding to the SMM(Small and Medium Manufactures). The objective of this study is to examine the impact of Co-creation on SMM's non-financial and financial performance. Design/methodology/approach Based on literature review, the research model was developed. To test this research model, we collected 188 questionnaires with SMM which utilized Co-creation and supplied parts to the companies. The t-test and ANOVA were employed for the analysis of data Findings The research result showed that the difference in business performance between the groups with much use of Co-creation and those with little use of Co-creation, there was significant difference in both non-financial and financial performance. In addition, non-financial and financial performance were different among four implementation behavior of Co-creation including Common value, Information share, Risk benefit, and Mutual benefit.

A Study on the Effect of Location-based Service Users' Perceived Value and Risk on their Intention for Security Enhancement and Continuous Use: With an Emphasis on Perceived Benefits and Risks (위치기반서비스 사용자의 지각된 가치와 위험이 보안강화의도와 지속이용의도에 미치는 영향에 관한 연구: 지각된 혜택과 위험을 중심으로)

  • Park, Kyung Ah;Lee, Dae Yong;Koo, Chulmo
    • Asia pacific journal of information systems
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    • v.24 no.3
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    • pp.299-323
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    • 2014
  • The reason location based service is drawing attention recently is because smart phones are being supplied increasingly. Smart phone, basically equipped with GPS that can identify location information, has the advantage that it can provide contents and services suitable for the user by identifying user location accurately. Offering such diverse advantages, location based services are increasingly used. In addition, for use of location based services, release of user's personal information and location data is essentially required. Regarding personal information and location data, in addition to IT companies, general companies also are conducting various profitable businesses and sales activities based on personal information, and in particular, personal location data, comprehending high value of use among personal information, are drawing high attentions. Increase in demand of personal information is raising the risk of personal information infringement, and infringements of personal location data also are increasing in frequency and degree. Therefore, infringements of personal information should be minimized through user's action and efforts to reinforce security along with Act on the Protection of Personal Information and Act on the Protection of Location Information. This study aimed to improve the importance of personal information privacy by empirically analyzing the effect of perceived values on the intention to strengthen location information security and continuously use location information for users who received location-based services (LBS) in mobile environments with the privacy calculation model of benefits and risks as a theoretical background. This study regarded situation-based provision, the benefit which users perceived while using location-based services, and the risk related to personal location information, a risk which occurs while using services, as independent variables and investigated the perceived values of the two variables. It also examined whether there were efforts to reduce risks related to personal location information according to the values of location- based services, which consumers perceived through the intention to strengthen security. Furthermore, it presented a study model which intended to investigate the effect of perceived values and intention of strengthening security on the continuous use of location-based services. A survey was conducted for three hundred ten users who had received location-based services via their smartphones to verify study hypotheses. Three hundred four questionnaires except problematic ones were collected. The hypotheses were verified, using a statistical method and a logical basis was presented. An empirical analysis was made on the data collected through the survey with SPSS 12.0 and SmartPLS 2.0 to verify respondents' demographic characteristics, an exploratory factor analysis and the appropriateness of the study model. As a result, it was shown that the users who had received location-based services were significantly influenced by the perceived value of their benefits, but risk related to location information did not have an effect on consumers' perceived values. Even though users perceived the risk related to personal location information while using services, it was viewed that users' perceived value had nothing to do with the use of location-based services. However, it was shown that users significantly responded to the intention of strengthening security in relation to location information risks and tended to use services continuously, strengthening positive efforts for security when their perceived values were high.

Current Status, Future Trend and General Policies of Forestry in China

  • Cheng, Ming;Chun, Su-Kyoung
    • Proceedings of the KSFDT Conference
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    • 2006.04a
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    • pp.99-113
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    • 2006
  • With the economy reform carried on deeply step by step, forestry industry is playing a more and more important role in the country's economy. How to use the limited resources to make the largest economical benefit is a key point for the industry development, however it is exciting that our forest resources is on sustainable development gradually and forestry output value is also increasing every year, input and export volume is enlarged fast, add to reasonable strategy, no doubt that China's forestry can achieve a prosperous future.

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Empirical Validation of Personal Information Violation Risks with Use Intention : Focusing on Domestic Smart Banking Services (개인정보 침해위험이 이용의도에 미치는 영향에 대한 연구 - 국내은행의 스마트뱅킹 서비스 중심으로)

  • Kim, Jeongwook;Jeon, Youngchan
    • Journal of Korean Society for Quality Management
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    • v.45 no.3
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    • pp.583-594
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    • 2017
  • Purpose: The purpose of this study is how personal information protection risks affect the intention to use domestic smart banking services. VAM(Value based Adoption Model) model is validated as a theoretical background, selecting ease of use, usefulness and perceived security as a benefit factor, and considers perceived cost, technical complexity, and risk of personal information leakage as a sacrifice factor. Methods: The method of this study used questionnaire survey to collect 365 data on suer's perception on smart banking services, and also performed a structural equation modeling method using by AMOS 23. Results: The result of this paper shows that all hypothesis are accepted statistically significant except 1 hypothesis. Conclusion: This research is concluded that perceived value is affected on statistically positive impact on ease of use, usefulness and perceived security, and negative impact on perceived cost and risk of personal information violation, not statistically technical complexity.