• 제목/요약/키워드: Use Characteristics

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인플루언서의 특성이 소비자 만족과 지속적 이용의도에 미치는 영향 (The Effect of Influencer Characteristics on Consumer Satisfaction and Continuous Use Intention)

  • 한수정
    • 아태비즈니스연구
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    • 제11권4호
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    • pp.121-134
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    • 2020
  • Purpose - The purpose of this study is to investigate consumer's satisfaction with the attractiveness, reliability, and professionalism that are characteristics of social influencers, and to investigate the impact of influencer characteristics on consumers' continuous use intention through satisfaction. Design/methodology/approach - A total of 293 questionnaires on independent samples were used for this study. Collected data were analyzed by SPSS 26.0 and AMOS 24.0 program and frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis were performed. Findings - The findings demonstrated the followings: First, the attractiveness, reliability and professionalism of influencer had a positive effect on satisfaction. Second, the attractiveness and reliability of influencer had a positive effect on continuous use intention. However, professionalism did not have a significant impact. Third, user satisfaction with social media (channel of influence) had a positive effect on continuous use intention. Research implications or Originality - In doing so, this study was able to provide an in-depth understanding of the key characteristics of influencers and their roles, and contributed to ongoing research by providing suggestions for future studies.

Estimation of Winter Wheat Sown Area Using Temporal Characteristics of NDVI

  • Uchida, S.
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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    • pp.231-233
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    • 2003
  • Agricultural land use generally shows specific temporal characteristics of NDVI obtained from satellite data. In terms of winter wheat, a higher value compared with other land use types in May and a considerably low value in June could be discriminative features of temporal change of NDVI. In this study, the author examined methods for estimating winter wheat sown area in sub-pixel level of coarse resolution satellite data using temporal characteristics of NDVI. Application of the methods to the major grain production area in China exhibited properly a spatial distribution pattern of winter wheat sown area.

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Survey of the real-world re-use of disposable dental supplies in dental offices

  • Park, Bo-Young;Mun, So-Jung;Chung, Won-Gyun;Choi, Eun-Sil;Noh, Hie-Jin
    • 한국치위생학회지
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    • 제19권1호
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    • pp.141-149
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    • 2019
  • Objectives: To investigate the real-world re-use of disposable dental supplies (DDS) in dental offices and assess the relationship between general characteristics of dental hygienists and reuse of DDS, with respect to infection control characteristics. Methods: A questionnaire was administered to 277 dental hygienists to assess their general characteristics, awareness of infection control/DDS management, and re-use of DDS. Nine DDS were categorized into the following categories based on their purpose: Critical, Semicritical, Noncritical, and Personal protective equipment (PPE). The association between general characteristics of dental hygienists and re-use of DDS, with respect to infection control characteristics, was assessed using the chi-squared test. Results: All 9 DDS were re-used to different extents. The highest reuse rate of supplies were for masks (64.6%), prophylaxis cups (61.0%) and plastic saliva ejectors (30.0%). Overall, 89.5% of the participants re-used DDS; subgroup analysis showed the following proportions of specific DDS re-use: PPE 66.4%; Semicritical DDS 63.9%; Noncritical DDS 19.5%; and Critical DDS 1.8%. Based on the type of clinic, the rate of re-use was higher in dental clinics than dental hospitals. Thus, the re-use of DDS may be caused by inappropriate or nonexistent guidelines or habitual practice, rather than the awareness or attitude of dental hygienists. Conclusions: In order to ensure a safe environment within the dental clinic, DDS classifications must be clearly outlined in the dental infection control guidelines; moreover, additional studies are needed regarding the regulations for DDS re-use and disposal.

계절 및 회원 특성이 공공자전거 통행에 미치는 영향분석 : 서울시 따릉이를 대상으로 (Effects of Seasonal and Membership Characteristics on Public Bicycle Traffic : Focusing on the Seoul Bike)

  • 장재민;이숭봉;이영인;이무영
    • 한국도로학회논문집
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    • 제20권4호
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    • pp.47-58
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    • 2018
  • PURPOSES : Seoul introduced public bicycles to reduce environmental pollution and create a healthy society. Because the use of bicycles is highly weather dependent, and bicycles are rented by the people, member characteristics and seasonal influences should be considered. This study analyzed bicycle traffic characteristics considering seasonal and member characteristics and highlighted some implications. METHODS : The Yeouido and Sangam districts, which have multiple business districts, were taken as the areas of interest. In order to reflect seasonal and membership characteristics, the traffic volume, time of use, and characteristics of each zone were categorized by season (spring, summer, autumn, winter) and membership type (season, daily, group). In addition, we analyzed the pattern of traffic volume and usage time according to the traffic purpose after separating rental locations into residential, business, subway, and park, reflecting the land characteristics. RESULTS : The results revealed that seasonal characteristics were high for bicycle traffic, time of use, and occupancy rate for park locations in spring and autumn. In terms of membership characteristics, group and daily users appeared as major visitors for park locations, and the trends of commuter pass users showed that bicycle use meets the purpose of introducing public bicycles. CONCLUSIONS : Traffic characteristics differed according to seasonal and membership characteristics. It is necessary to involve and extend the users of the commuter pass. Situations in which commuter pass users cannot function as a group or in which daily users monopolize bicycles (especially near parks, near subway stations, etc.) must be avoided.

공동주택 거주자의 특성에 따른 에너지사용행태에 관한 연구 (A Study on the Energy Use Behavior according to Apartment Residents' Characteristics)

  • 조성희;정수진
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2011년도 춘계학술발표대회 논문집
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    • pp.116-120
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    • 2011
  • With population growth and quality of life improvement, household energy use also has increased. Under this circumstances, consumers are increasingly required to seek for efficient ways of energy saving. However, precedent studies have largely overlooked energy consumers' consumption behavior, and particularly little research has been conducted on energy consumption or saving patterns of residents living in apartments, which account for over 50% of the Korean housing market. Therefore, this study examined apartment residents' energy use behavior according to apartment residents' characteristics in order to efficient energy use and management. To this examination, survey was conducted of housewives living in apartments in Busan, and 403 data were analyzed by the SPSS WIN 12.0 program. With respect to their energy behavior according to characteristics of subjects, it was different depending on income, housing size, age, the length of residence, and the education standard. When higher income group and larger housing size group, residents were not doing 'passive saving' and 'comfort oriented.' When younger, they were 'comfort oriented.' When well-educated, they were 'comfort oriented.' Also, with regard to the length of residence, significant difference was found. The results of this study can be utilized as effective guidelines in efficient management, policy making, and education method reflecting energy use behavior of energy users.

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지역주민 특성과 인지도가 공공병원 이용경험에 미치는 영향 (Effects of Personal Characteristics and Public Hospitals Awareness by Community Residents on use-experience of Public Hospitals)

  • 심인옥;황은정
    • 한국병원경영학회지
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    • 제19권4호
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    • pp.45-56
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    • 2014
  • Purpose: This study aims to explore the effects of personal characteristics, satisfaction, quality of care, role performance, image, awareness level of public hospitals perceived by community residents on use-experience of public hospitals. Methods: A cross-sectional survey was conducted with 2,100 community residents around 39 district public hospitals. The questionnaire was designed to collected information on personal characteristics and community awareness of public hospitals. The community awareness consists of 5 factors and 15 items. The data were collected utilizing call-interview by a survey company. Results: The personal characteristic and community awareness were shown significant differences between having use-experience and not-having use-experience of public hospitals (p<.001), except gender. As the results of multiple logistic regression, the significant variables of use-experience of public hospitals were satisfaction (OR=1.06 95%CI=1.010-1.116), quality of care (OR=1.07, 95%CI=1.016-1.134, level of awareness to public hospitals (OR=1.50, 95%CI=1.378-1.632), age (OR=0.43, 95%CI=0.236-0.785), education (OR=1.62, 95%CI=1.013-2.590), type of medical security (OR=0.37, 95%CI=0.142-0.945). Conclusions: Public hospitals have to effort to improve community awareness through providing quality of care, and role performance. It is possible to support them by the Central and Local Government.

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What Kinds of Lands Have Been Converted into the Urban Uses?: the Characteristics of Urban Land Development in the Case of Daegu Region

  • Kim, Jae-Ik
    • 토지주택연구
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    • 제3권2호
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    • pp.111-116
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    • 2012
  • The primary purposes of this study are to identify the characteristics of land development in urban area through GIS and remote sensing techniques and to provide useful implications for urban spatial policy. To perform these tasks, Daegu metropolitan city and its vicinities were selected as a study area, and remote sensing data and attributed data were collected, organized and analyzed. This study focuses on the following three steps. First, it identifies the characteristics of land development in urban areas by utilizing multi-temporal satellite image data (Landsat TM, 1980, 1985, 1990, 1995, 2000 and 2005). Second, it tries to find an answer on a critical question concerning land use conversion, i.e., which land use leads expansion of urban area? Third, it derives implications for urban spatial policies based on these findings. The characteristics of the urban extents tell us that the main land use converted into urban use from non-urban uses is green areas. The public sector, central and local governments, leads the land use conversions of suburban lands as exclusive legal body to issue permission of land use change. Based on these findings, this study concludes that the more systematic and technically advanced management tools should be utilized for more effective spatial management for urban growth.

블록체인을 이용한 뉴스 미디어 플랫폼 사용에 영향을 미치는 요인 분석 (Analyses of Factors Affecting the Use of News Media Platforms with Blockchain Technology)

  • 허광호;김인재
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권3호
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    • pp.131-152
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    • 2022
  • Purpose The purpose of this study was to investigate the intention of using a news media platform using block chain through media company workers in a situation where various platform services using block chain are being newly released in the media industry. Therefore, in this paper, we intend to explore the development direction of the news media platform service using the block chain in the future by deriving implications through the characteristics of the block chain, user characteristics, and self-determination factors. Design/methodology/approach This study conducted a survey on the main characteristics of blockchain, user characteristics, self-determination, resistance to innovation, etc., and designed a research model by integrating factors on the continuity of intention to use the news media platform. Findings According to the empirical analysis result, in this study, it was confirmed that the intention to use the blockchain news media platform is significantly related to decentralization, which is a characteristic variable of the blockchain, perceived risk, which is a user characteristic variable, and competence and relationship, which is a self-determination variable. In addition, it was confirmed that it affects the perceived ease of use with respect to the intention to use. In addition, in this study, news writers write more careful articles as they cannot edit articles once written, which can contribute to improving the quality of news content.

스마트폰 기반 소셜 네트워크 서비스(SNS) 이용의 결정요인 연구 : 기술적, 쾌락적, 사회적 특성을 중심으로 (Examining Determinants of Social Network Service(SNS) Use Based on Smartphones : Focusing on Technical, Hedonic, and Social Characteristics)

  • 최수정
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.75-95
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    • 2012
  • This study focuses on examining the determinants of smartphone-based social network services(SNS) use. That is, the study explores the key factors affecting the use of smartphone-based SNS. People who have been using online-based SNS such as Cyworld and Facebook for years are now using mobile-based SNS such as KakaoStory. Under the situation. the study attempts to draw key determinants of smartphone-based SNS use from the studies of TAM, hedonic information systems, and social perspectives. To test the hypotheses, we conducted partial least squares (PLS) analysis using a total of 233 data collected on the users of smartphone-based SNS including KakaoTalk and KakaoStory. The key findings are as follows : first, it is verified that both ease of use and usefulness, two main factors in TAM, had positive effects on smartphone-based SNS use. Second, for enjoyment and escapism considered as the two main factors of hedonic IS characteristics, only the effect of enjoyment on SNS use was significant. Finally, social ties as a factor of social characteristics had the most significant effect on smartphone-based SNS use. The result implies that smartphone-based SNS can be one of the major means of maintaining existing social ties.

직무특성이 그룹웨어의 활용과 직무성과에 미치는 영향에 관한 연구 (Influence of Job Characteristics on the Use of Groupware and Job Performance)

  • 문태수;김승권
    • 한국정보시스템학회지:정보시스템연구
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    • 제10권1호
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    • pp.217-241
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    • 2001
  • Groupware technologies have become an important part of the business computing infrastructure in many organizations, but many groupware applications, especially those requiring significant collaboration among users, are still nut adequately used. The purpose of the paper is to explore the impact of groupware on the job performance. Recently, utilization of new information technology such as groupware can increase office productivity, but often this potential is not realized. Results of most studies indicate that groupware could increase the productivity of knowledge workers, who compose the majority of the labor force in the organization. The study on the impact of job characteristics on groupware and job performance is not sufficient. This study examines the influence of job characteristics such as job diversity, autonomy, and feedback on the use of groupware and job performance. In addition to that, this study examines the influence of the use of groupware on job performance. The results of regression analyses revealed that feedback was the major predictor of job performance, while autonomy and job diversity were the Haler predictors of the use of groupware. Also, the use of groupware were found to be important predictors of job performance.

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