• 한국콘텐츠학회논문지
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• 제16권8호
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• pp.39-47
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• 2016

본 연구의 목적은 동기-위협-능력 관점에서 대학 스마트워크 수업 중에 수강생들의 스마트워크 이용저항과 수업 외적인 행동에 대하여 조사하는 것이다. 이를 위하여 본 연구에서는 연구모형을 개발하였고, 스마트워크 전환비용, 위협, 자기효능감이 어떻게 스마트워크 이용저항을 거쳐 수업 외적인 행동에 영향을 미치는지를 조사하였다. 또한, 자기효능감과 수업 외적인 행동 간의 관계를 조사하였다. 본 연구를 위해 설문방법을 이용하였고, 분석을 위한 데이터는 대학생을 대상으로 수집한 총 80개의 데이터를 적용하였다. 그리고 자료의 분석은 구조방정식모형을 사용하였다. 실증분석결과는 첫째, 전환비용과 수강위협은 스마트워크 이용저항에 직접적인 영향을 미치는 것으로 나타났다. 둘째, 스마트워크 이용저항은 수업 외적인 행동에 부의 영향을 미치지만, 자기효능감은 수업 외적인 행동에 정의 영향을 미치는 것으로 나타났다. 본 연구의 결과는 스마트워크 서비스의 이용 정책 수립에 있어서 스마트워크 이용저항 동기의 중요성을 제시하였다는데 의의가 있다.

• 한국의류산업학회지
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• 제25권3호
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• pp.291-303
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• 2023

The purpose of this study is to investigate the impact of technical acceptance factors of Chinese MZ generation consumers' use of online fashion platforms on behavioral intentions and usage behavior, and to determine whether satisfaction plays an additional role in the relationship between behavioral intentions and usage behavior. The research results can be summarized as follows. First, among the technology acceptance factors that influence Generation MZ consumers when they use online fashion platforms, it was found that performance expectancy, effort expectancy, facilitating conditions, hedonic motivation, price value, habit, and content quality significantly influence the behavioral intention to use online fashion platforms. Second, the facilitating conditions and the platform usage intention of Chinese Generation MZ consumers directly and significantly influence the usage behavior on online fashion platforms. In contrast, it was confirmed that habit does not significantly influence actual usage behavior. Third, this study confirmed the moderating effect of satisfaction on the relationship between behavioral intention and usage behavior on online fashion platforms. This research, which proposes a research model explaining the usage intention and behavior of online fashion platforms based on UTAUT2, integrating not only the organizational aspect but also the consumer aspect to empirically verify the usage intention and the final usage behavior from the general consumer's perspective, has academic significance.

• 한국생활과학회지
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• 제7권2호
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• pp.23-34
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• 1998

The purpose of this study was to examine the awareness and the behavior of adolescents about consumption. Two-hundred students attending in high school were selected, and surveyed using questionnaires. Among them, 196 students were used in statistical analyses, with frequency, percentage, mean, correlation analysis, and regression analysis in SPSS/PC+ program. The results were as follows: the levels of the awareness and the behavior of adolescents about consumption in each of purchase, use and disposition steps were more or less middle in terms of rationality or soundness. The correlations between the awareness and the behavior on conspicuous-consumption and between the awareness and the behavior of imitated-consumption in a purchase step were negatively siginificant, and the correlation between the awareness and the behavior on product frugality in a use step was positively significant. In a purchase step, the conspicuous-consumption behavior was affected by the conspicuous-consumption awareness and sex, while the imitated-consumption behavior was affeted by the imitated-consumption awareness, sex and monthly household income. The consumption behavior on product frugality in a use step was affected by its' awareness, monthly household income, and personal expense management. The environment conservation behavior in a disposition was influenced only by monthly personal expenses.

• 한국정보시스템학회지:정보시스템연구
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• 제21권4호
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• pp.1-29
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• 2012

The purpose of this study was to find about personal information security of internet and social networks by focusing on end users. User competence and subjective criterion, which are the antecedents, are affecting security behaviors For these security behaviors, the study examined the relationship between security behavior intention on internet use and security behavior intention about social network that is actively achieved in many fields. Behaviors of internet and social network were classified into an action of executing security and an action of using a security technology. In addition, this study investigated a theory about motivational factors of personal intention on a certain behavior based on theory of reasoned action in order to achieve the purpose of this study. A survey was conducted on 224 general individual users through online and offline, and the collected data was analyzed with SPSS 12.0 and SmartPLS 2.0 to verify demographic characteristics of respondents, exploratory factor analysis, and suitability of a study model. Interesting results were shown that security behavior intention of social network is not significant in all security behavior execution, which is security performance behavior, and security technology use. Internet security behavior is significant to security technology use but it does not have an effect on behavior execution.

• 대한인간공학회지
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• 제29권6호
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• pp.959-964
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• 2010

Seat belt is an important means to protect drivers and passengers from the damages by car accidents. Many ways to increase the seat belt wearing rate have been proposed through human factors researches. The primary ways to increase seat belt use rate have emphasized the intention-behavior cycle. This study focused on the gap between intention and behavior. The gap may be bridged by the habit for seat belt use behavior. Divers following a desirable car starting sequence, from sitting on the chair, fastening seat belt, starting engine to moving a car, reported that higher belt wearing rate and unconscious behavior (automated response). That is, the habitualized procedure knowledge prevented drivers from forgetting to fasten their seat belt. The reminder systems such as warning light and warning sound could not significantly give an influence in remembering to fasten seat belt. In order to increase the seat belt use rate, the desirable car starting procedure should be included in the driving education program.

• 비교문화연구
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• 제32권
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• pp.167-179
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• 2013

This paper focuses on a sociologic approach, the theory of planned behavior (Ajzen 1991) and a sociolinguistic field, the language shift (Fishman 1991, Crystal 2000). It describes the theoretical background of language shift and briefly mentions the history of Hungarian language and Romanian language contacts. After presenting language use of the Hungarian minority students and explaining the theory of planned behavior, it turns to apply the theory of planned behavior to the language shift from the view of bilingual speaker(s). This paper wants to propose the application of the theory of planned behavior in language shift and open new perspective in bilingual research.

• 디지털콘텐츠학회 논문지
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• 제16권3호
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• pp.493-501
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• 2015

본 연구는 상호작용성이 가장 두드러진 디지털콘텐츠 중 하나인 모바일 게임 이용자 속성과 모바일 게임 이용 행태의 상관관계에 대하여 탐색한다. 게임 이용 행태에 영향을 끼치는 다양한 요인 중 이용자 자체의 속성에 주목하고, 이용자의 개인적, 심리적 속성이 실제 게임 이용에 미치는 영향을 살펴보았다. 이용자 속성은 크게 '대인관계, '게임 숙련도, '혁신 성향, '자아존중감, '경쟁심'의 다섯 가지 요인으로 구분하였으며 게임 이용 행태는 크게 두 가지로 나누어 정량적인 행태인 '이용량(이용시간, 소비비용)'과 정성적인 행태인 '지각된 만족도(지각된 즐거움, 지각된 서비스 품질, 지각된 가격)'로 구분하였다. 연구 결과 대체적으로 본 논문에서 상정한 이용자 속성이 강할수록, 이용량과 지각된 만족도가 증가함을 알 수 있었다. 본 연구는 어떠한 속성을 가진 이용자가 더 많이 게임 콘텐츠를 이용하고, 소비하고, 만족하는가를 살펴봄으로써 기존 디지털 콘텐츠의 이용 행태 및 중(重)이용에 관한 연구에 기여하고자 한다.

• 대한지역사회영양학회지
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• 제22권4호
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• pp.347-355
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• 2017

Objectives: Although dietary supplements use in Korea has been rapidly increasing and women are more likely to take dietary supplements more than men, only a few studies have been conducted to investigate factors contributing to gender differences in dietary supplement use in the Korean population. The aim of this study is to evaluate the prevalence of dietary supplement use and also identify gender-specific key factors that contribute to it using the data of the 4th KNHANES. Methods: Subjects were divided into user and non-user groups according to the answer given to the question that asked whether they had used any dietary supplement for more than 2 weeks on a regular basis during the previous year. Factors related to dietary supplement use were examined by general characteristics, health behavior and eating behavior. Results: Prevalence of dietary supplement use was 13.6% for men and 20.6% for women. Users were more likely to be middle-aged, have higher income and education, have a spouse, or reside in dong areas in both men and women. Regarding health behaviors, men with desirable lifestyle behavior were more likely to take dietary supplements, while men who smoked were less likely to take dietary supplements. Regarding disease history, both men and women with a current disease had higher odds of taking supplements. With regard to dietary behavior, frequent eating out and nutrition attitude were associated with higher odds of taking supplements in both men and in women. Conclusions: Health or dietary behavior related factors that were associated with taking supplements differed by gender. These findings can be useful for planning gender-specific dietary education and health programs.

• 한국학교보건학회지
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• 제34권3호
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• pp.161-169
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• 2021

Purpose: The purpose of the study was to investigate the effect of loneliness on habitual drug use in Korean adolescents. Methods: The study was designed as a cross-sectional study. Using statistics from the 16th (2020) Korea Youth Risk Behavior Web-based Survey, multiple logistic regression analysis was conducted. A total 54,948 adolescents were included in the analysis. Results: Adolescents were more likely to engage in habitual drug use when they were lonely than when they were not (OR: 1.55, 95% CI: 1.20~2.02). As for sociodemographic characteristics, gender, academic achievement, and living with family were factors influencing habitual drug use. As for health behavior characteristics, perceived stress, depression, current drinking, violence, sexual intercourse, and perceived health were identified as factors affecting habitual drug use. Conclusion: Provision of education that includes loneliness as a factor, which was not previously considered important in school education for preventing habitual drug use of adolescents, should be considered.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제18권2호
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• pp.130-137
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• 2007

Objectives: Studies investigating problematic internet use have increased rapidly and have been focused on its causes, psychopathology, prevalence, characteristics and so on. However, there are few studies concerning the correlation between problematic internet use and youth health risk behavior. Therefore, the purpose of this study was to examine the relationship between problematic internet use and youth health risk behavior. Methods: A community sample of 632 high school students in grades 10 and 11 was collected for the survey. The sample was assessed using the Youth Risk Behavior Surveillance System(YRBSS) and Young's Diagnostic Questionnaire of Internet Addiction(YDQ). The subjects were classified into two groups: normal and problematic internet use, and the problematic internet use group was further divided into at-risk use and addiction groups. Results: There were 56 subjects(8.9%) in the internet addiction group and 56 subjects(8.9%) in the at-risk internet use group. The other 507 subjects were classified as normal. The subjects in the internet addiction group kissed more frequently and ate less fruit than those in the normal group. They also showed a relatively higher tendency to watch TV, ride in a car driven by a drunk driver and to carry a weapon than those in the normal group. There were no differences in health risk behaviors between the subjects in the internet addiction group and those in the at-risk internet use group, except for the possibility of riding in a car driven by a drunk driver. Conclusion: Unlike the normal group, there was very little difference in health risk behavior between the internet addiction group and the at-risk internet use group, which indicates that the addiction group and the at-risk internet use groups are homogenous. It is important to focus on the behavior of individuals in the at-risk group, and preventive measures should be taken in order to reduce the possibility of at-risk adolescents becoming addicted.