• 제목/요약/키워드: Usability Value

검색결과 252건 처리시간 0.024초

An Investigation of The Online Travel Agencies' Usability

  • Lee, Kwang-Woo
    • 한국조리학회지
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    • 제24권2호
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    • pp.44-50
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    • 2018
  • This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

The Activity-Oriented Usability Model of Software

  • Koh, Seokha;Koh, You-Jeong
    • Journal of Information Technology Applications and Management
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    • 제25권3호
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    • pp.17-28
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    • 2018
  • In this paper, an activity-oriented usability model is proposed. The usability model contains two types of characteristics: special-type characteristics of usability and sub-characteristics of usability. Workability, study-ability, and playability are, but do not exhaust, examples of special-type characteristic of usability. They correspond to working, studying, and playing using the software product, respectively. They represent the goal of using and can overlap each other. They are usability too by themselves. Navigate-ability, data-prepare-ability, data-input-ability, response-wait-ability, output-examine-ability, and output-utilize-ability are typical examples of sub-characteristics of usability. They correspond to navigating, preparing data, inputting data, waiting response, examining output, and utilizing the output data, respectively. They are not usability by themselves. They constitute usability together as a group. Assessing is the fundamental and indispensable aspect of quality. Without assessing, the concept of quality has little practical value. Satisfaction, effectiveness, and efficiency are the most typical sub-characteristics of usability in existing quality models, which correspond to the evaluation criteria of usability. In the activity-oriented usability model, however, only the user's satisfaction is included: Satisfaction is regarded as the operational definition of usability in the user's view. As the result, usability can be interpreted as the 'goodness for using, which is evaluated by the user. 'Three fundamental principles regarding software quality models are proposed too in this paper: Principles of Parsimony, Cohesiveness, and Inheritance. Discussions illustrate well that typical existing usability models violate these basic principles. Many authors have tried to define general usability models which can be applied to most kinds of software. The dream of the general and universal usability model, however, may be an illusion. The activity-oriented usability model is expected to serve as a prototype from which specialized usability models can be derived.

패션 모바일 커머스 품질 평가에 대한 비즈니스 모델 연구 (A Study on the Business Model of Fashion Mobile Commerce by Quality Evaluation)

  • 나윤규
    • 패션비즈니스
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    • 제18권1호
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    • pp.1-21
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    • 2014
  • This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

Efficient and Secure Sound-Based Hybrid Authentication Factor with High Usability

  • Mohinder Singh B;Jaisankar N.
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제17권10호
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    • pp.2844-2861
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    • 2023
  • Internet is the most prevailing word being used nowadays. Over the years, people are becoming more dependent on the internet as it makes their job easier. This became a part of everyone's life as a means of communication in almost every area like financial transactions, education, and personal-health operations. A lot of data is being converted to digital and made online. Many researchers have proposed different authentication factors - biometric and/or non-biometric authentication factors - as the first line of defense to secure online data. Among all those factors, passwords and passphrases are being used by many users around the world. However, the usability of these factors is low. Also, the passwords are easily susceptible to brute force and dictionary attacks. This paper proposes the generation of a novel passcode from the hybrid authentication factor - sound. The proposed passcode is evaluated for its strength to resist brute-force and dictionary attacks using the Shannon entropy and Passcode (or password) entropy formulae. Also, the passcode is evaluated for its usability. The entropy value of the proposed is 658.2. This is higher than that of other authentication factors. Like, for a 6-digit pin - the entropy value was 13.2, 101.4 for Password with Passphrase combined with Keystroke dynamics and 193 for fingerprint, and 30 for voice biometrics. The proposed novel passcode is far much better than other authentication factors when compared with their corresponding strength and usability values.

웹 접근성 사용자 평가를 통한 가치체계 분석 : 저 시력 장애인 대상으로 (Analyses of Value System through Web Accessibility User Evaluation : For People with Low Vision)

  • 임종덕;안재경
    • 한국IT서비스학회지
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    • 제19권1호
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    • pp.113-127
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    • 2020
  • Current web accessibility checks and automatic assessments have been pointed out that the assessment items and scores are evaluated from the developer's point of view rather than from the user's one. In addition, although most of the grades of an automatic assessment on the public web sites are excellent because they are built in accordance with the web accessibility development guidelines, not a few web sites shows relatively low grades in evaluating their usability test made by those users. Taking into account the inadequacy of these web accessibility assessments, this study has identified the differences between the grades of usability evaluations and automatic evaluations for people with low vision and analyzed the major factors affecting web accessibility usability evaluations using Repertory Grid Techniques. Also, the Hard Laddering method of the Means-End Chain theory was adopted to visualize the relationship between Attributes-Conferences-Value and a hierarchical value system analysis based on FGI(Focused Group Interview) to people with the low vision. This study proposed the measures to improve the current web accessibility automatic assessment allocation, expert evaluation criteria, and user task assessment. In particular, it is a web accessibility user evaluation model that can consider the web accessibility quality certification criteria and user review assessment by directly analyzing the user cognitive structure and value system. This study is expected to be useful as a research to enhance the quality of web accessibility assessment.

Usability Evaluation Scale for Product of Intelligent Homecare based on Retail Consumer

  • KWON, Jieun;LEE, Jin-Suk
    • 유통과학연구
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    • 제17권12호
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    • pp.55-62
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    • 2019
  • Purpose: The number intelligent homecare products are focused on the development of technology, resulting in a lack of realistic environments or requirements for consumers. The purpose of this paper is to define the consumer and context for intelligent homecare products and to develop a usability evaluation scale. Research design, data and methodology: For this study, first, consumer and contexts related to intelligent homecare products were analyzed through literature review. Second, the primary usability evaluation factors were derived for intelligent homecare products by collecting the factors related to usability evaluation and conducting in-depth interviews with experts. Third, the second usability evaluation factors were derived through survey and statistical analysis based on the derived usability evaluation factors. Results: As a result, users of intelligent homecare products were classified as primary users and secondary consumers and six related contexts. The usability evaluation scale was established with four factors - Functionality, Error, Convenience, and Emotion - and 13 items. Conclusions: This study can be the basis for developing and distributing products that meet the consumer environment and requirements related to intelligent homecare products that will contribute to securing the competitiveness of companies and developing the technology and service value of related industries.

제품의 심미성이 제품의 사용시간, 몰입도, 정보 기억도에 미치는 영향 (The Influence of an Aesthetically Appealing Product on the Using Time, Flow, and Recall Memory)

  • 이재화;석현정
    • 감성과학
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    • 제11권2호
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    • pp.257-270
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    • 2008
  • 본 연구에서는 3개의 실험연구를 통하여 사용자들이 동일 조건의 제품(미디어플레이어)의 경우사용하기 편한 제품보다 심미적인 제품에 대하여 더 오랜 시간 동안 사용하고, 정보를 기억하며, 집중을 한다는 것을 밝히고자 하였다. 먼저, 실험1(N=18)에서는, 세 가지의 제품을 자유롭게 사용해본 뒤, 각 제품의 심미성과 사용성을 측정하기 위해, 각각 8개와 6개의 요인적 재량이 높은 감성어휘를 선택하여 주관적 평가스케일을 작성하였다. 실험 2(N=18)에서는, 심미성에 차이가 나는 동일조건의 제품에 대해 각 제품을 사용한 시간을 측정하였고, 정보의 기억도 측정을 위해 기억한 메뉴를 묻는 설문지법을 사용하였으며, 각 제품에 얼마나 몰입하였는가를 보기 위하여 사용자가 추정하는 제품 사용시간을 물어보고 실제 사용시간과의 격차를 산출하였다. 또한 실험 3(N=18)에서는, 각각 심미성요인과 사용성요인의 값이 높은 두 개의 상반된 제품을 선별하여 제품 사용시간과 정보의 기억도, 몰입도의 차이를 상호 비교하였다. 사용성이 동일한 조건에서 심미적인 제품은, 실험에 적용된 3가지 요인 (사용시간, 몰입도, 정보의 기억도) 중 몰입도와 정보의 기억도와 양의 상관관계를 갖는 것으로 나타났다. 또한, 상반된 두 개의 제품비교의 경우, 심미적인 제품의 경우 몰입도, 정보의 기억도 요인에서 사용성이 좋은 제품보다 높은 양의 상관관계가 도출되었다.

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인간-제품 인터페이스의 사용성 평가 (An Evaluation of Human-Product Interface Usability)

  • 최재하;박영택
    • 대한인간공학회:학술대회논문집
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    • 대한인간공학회 1997년도 추계학술대회논문집
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    • pp.249-259
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    • 1997
  • As the gap between competing products narrows in terms of performance and quality, the product usability is rapidly becoming a new dimension of product design as the key to offering distinctive value to the customer. Because the user interface is important, not only for the user but also for the efficiency of te whole organiation, system designers require increasingly precise evaluation methods to determine how effective and usable human-product interface is. In this study a new methodology named usability analysis diagram(UAD), for evaluating usability of human-product interface systematically, was developed. UAD is a top-down flow diaagram of a human-product interaction, in ehichfour basic elements - perception, understanding, intellectual decision and action - were classified and then represented by a particular symbol for each. The usability of the product is assessed by the frequency of each symbol in a diagram which represents a sequence of cognitive and physical activities of users during the use of the product, and by the level of difficulty that is classif- ied in three levels in terms of easiness of perception, understanding and action. In order to test validity of the proposed UAD in a real situation, a case study was performed on two different cameras, automatic and manual, and their usability was successfully evaluated and compared.

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Investigation of forage value and usability of soybean varieties for livestock

  • Park, Myoung-Ryoul;Seo, Min-Jung;Yun, Hong-Tae;Park, Chang-Hwan
    • 한국작물학회:학술대회논문집
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    • 한국작물학회 2017년도 9th Asian Crop Science Association conference
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    • pp.220-220
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    • 2017
  • Soybean (Glycine max (L.) Merill) is a very outstanding material crop with high protein and oil contents. We conducted this study to evaluate forage value and usability of soybean varieties as livestock forage. Three soybeans cultivars, OT93-26, Geomjeongsaeol, and Pungwon, were evaluated for forage use in this study, and Kwangpyeongok and Yeongwoo were used as check forage corn and rice, respectively. The whole soybean plants were harvested at the R5 (beginning seed development)- and R6 (full seed)-reproductive stages for analyzing forage usability and quality. Days to harvesting of the R5 stage-OT93-26 was the shortest among the tested crops while that of Yeongwoo was 122 days. The fresh and dry matter yields of all 3 soybeans were greater at R6 stage than at R5. Crude protein of the soybean cultivars harvested had a higher compared to the rice and corn regardless of the harvesting stage. Contents of crude fiber, neutral detergent fiber and acid detergent fiber of Yeongwoo had the lowest whereas Pungwon harvested at R5 were the highest. Among the soybeans, digestible dry matter, dry matter intake, and relative feed value of R6-harvested Geomjeongsaeol and Pungwon were high more compared to those at the R5-harvested, but in case of OT93-26 those at R6 stage were inversely measured rather than those at R5 stage. In conclusion, soybean can be used as s forage with high nutritive value for livestock. Moreover, Geomjeongsaeol can be applied to develop new forage soybean varieties with high nutritive value, and R6 stage is the optimum harvesting stage in yield and quality of the tested soybeans more than R5.

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지역사회 이동성을 측정하는 한국어판 생활공간 평가(Korean Version of the Life-Space Assessment; K-LSA)의 임상적 유용성 및 사용성 검증 연구 (Validation Study of Clinical Utility and Usability on Korean Version of the Life-Space Assessment to Assess Community Mobility)

  • 김정희;장문영
    • 대한지역사회작업치료학회지
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    • 제8권1호
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    • pp.1-10
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    • 2018
  • 목적 : 본 연구의 목적은 노인의 지역사회 이동성을 측정하는 평가도구인 한국어판 생활공간 평가(Korean Version of the Life Space Assessment; K-LSA)의 임상적 유용성 및 사용성을 검증하는 것이다. 연구방법 : 작업치료사와 물리치료사 60명을 대상으로 K-LSA의 임상적 유용성 및 사용성 검증에 관한 설문조사를 실시하였다. 설문지는 임상적 유용성에 관한 객관식 문항 및 사용성에 관한 객관식과 주관식 문항을 포함하였다. 객관식 자료 분석은 빈도 분석 및 기술 통계로 처리하였고, 사용성에 대한 주관식 문항은 항목별로 공통적인 요소를 모아 분류하여 분석하였다. 결과 : K-LSA의 임상적 유용성에 긍정적 표현인 '보통(3점)'과 '그렇다(4점)'와 '매우 그렇다'로 응답한 비율이 95~100%이었고, 문항 별 점수 분포가 3.6~4.0점으로 나타났다. 또한 K-LSA의 사용성에 대한 질문에 긍정적 표현인 '보통'과 '쉽다'와 '매우 쉽다'로만 응답한 비율은 88.3~100%이었고, 문항 별 점수 분포가 3.6~4.0점으로 나타났다. 추가적으로 사용성에 대한 개방형 질문에서 생활공간 범위 3과 4에서 기준의 모호함이 언급되었다. 결론 : K-LSA는 국내 보건의료 분야에서 지역사회 이동성을 측정하는 평가도구로 임상적으로 유용하며, 사용이 용이한 도구이다. 따라서 치료사들이 노인의 사회 참여를 증진시키고, 지역사회 이동을 위한 중재 목표를 세우고, 교육하는데 기초자료로 LSA를 활용할 수 있을 것이다.