• Title/Summary/Keyword: Usability Value

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Factors Affecting Continuous Intention to Use Mobile Wallet : Based on Value-based Adoption Model (모바일 지갑의 가치와 지속사용의도의 영향요인 : VAM 모형을 기반으로)

  • Lee, Chungah;Yun, Haejung;Lee, Chunghun;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • v.20 no.1
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    • pp.117-135
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    • 2015
  • Mobile wallet that can keep coupons and membership cards for mobile is one of rapidly growing services due to its usability and financial benefit. However, in spite of its rapid growth, the increase of users who do not use continuously it is an important consideration to service providers for making a profit. This study aims to test the effects of factors affecting the continuous use intention of mobile wallet based on VAM (Value-based Adoption Model) which can analyse them in both benefit and sacrifice aspects, so as to suggest considerations to increase the use period of mobile wallet for service providers. The research findings supported the hypotheses regarding to the effects of usefulness, value-expression, perceived security and enjoyment in the benefit aspect and technicality in the sacrifice aspect on perceived value. In addition, the causal path from perceived value to continuous use intention was significant. The study results are expected to be used in marketing or service improvement for short-term users by taking account of emotional factors as well as functional factors.

A Study on Expansion Proposal of Data Dividend Qualification Based on the Contribution of Platform Workers (플랫폼 노동자의 기여에 따른 데이터 배당 자격 확대 제안 연구)

  • CHOI, Seoyeon;SHIN, Seoung-Jung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.2
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    • pp.187-193
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    • 2021
  • In February 2020, Gyeonggi-do paid the world's first Data Dividend to local residents of Gyeonggi Province who produced data using local currency. Currently, Data Dividend is being paid to consumers who have produced data, but this paper studied the expansion of Data Dividend qualifications according to the contribution to creating added value. First, it raised the question of whether it is right for the recipient of Data Dividend to have only the consumers who produced the data. Second, by analyzing the four elements of data valuation criteria that influenced the creation of added value identified the objects that influence the creation of added value. The 4 factors were divided into productivity, effectiveness, concreteness, and usability, and the objects corresponding to each factor were analyzed. Accordingly, it was determined whether platform workers contributed to the creation of added value. In conclusion, it was confirmed that not only consumers, who were the first data producers, but also platform workers who contributed to the concreteness of data valuation to create added value can qualify for Data Dividend. Since this paper focuses on the necessity of data allocation centered on platform workers among the objects, the validity of objects that influence added value other than platform workers are excluded.

A Study on the Effects of factor of Service Quality, Service Guarantee and Service Value in General Super Market. (종합슈퍼마켓(GSM)에서 서비스품질, 보증 및 서비스가치의 영향요인에 관한 연구)

  • Kim, Jong-Lak
    • Journal of Distribution Science
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    • v.13 no.1
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    • pp.93-103
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    • 2015
  • Purpose - This study plans to adopt a more sophisticated approach toward service recognition by customers in general supermarkets in order to revise the service quality measurement methods that suit the context of Korean distribution channels. In particular, in general supermarkets, where much of the shopping process is in the form of self-service, there is high reliance on the service recognized by the consumers; therefore, it is highly likely that consumers would make their purchasing decisions based on their recognition of service quality or guarantees. It also utilized service quality elements of a basic level in the KD-SQS development model in order to indicate that the quality recognized by consumers impacts their loyalty to the stores with financial value and abstract value. Research design, data, and methodology - The study suggested a theoretical model comprising 13 hypotheses on relations between theoretic variables, and conducted surveys with consumers using discount stores in Seoul and Gyunggi Metropolitan area in order to verify the hypotheses, while using SPSS 20.0, AMOS 21.0 as the verification program. The survey sheets used amounted to 332, and a structural equation model was used to analyze the reliability and validity of constituent elements and to verify the suggested hypothesis. Therefore, this study analyzes the interrelations between service quality and guarantee factors in the distribution channel and their relations with the loyalty to stores as a dependent variable. Results - First, the results of the hypotheses tests helped identify the relations between service quality, service guarantees, service value, and customer loyalty, providing an opportunity to define the relations between constituent elements. In particular, service convenience in service quality has no impact on financial values. Further, stores' service policy had no impact on abstract values. Service recognition by service convenience has an impact on abstract values such as good image, comfort, and usability, while mileage systems promote financial values for consumers. In order to improve consumer values in service quality and values, general supermarkets should improve their service convenience, membership, and mileage programs using various strategies. Conclusion - In order to improve consumer values in service quality and values, general supermarkets should improve their service convenience, membership, and mileage programs using various strategies. Further, as service guarantee systems have a significant and direct impact on customer loyalty, rather than customer value recognition, service guarantees should be used to encourage customers to re-visit the stores. Finally, this study applied the findings of preceding studies in terms of service quality measurement; it had limitations in referencing preceding studies in a comprehensive manner. It also had limits in expanding upon various preceding studies because it was difficult to apply new measurement tools due to the lack of service quality measurement tools for general supermarkets. Therefore, it is necessary to conduct more studies on service quality to measure service quality and develop measurement tools by incorporating various industry characteristics.

New Suction Mechanism Using Permanent Magnet (영구자석을 이용한 새로운 Suction Mechanism)

  • Seo, Sung-Keun;Lee, Seung-Hee;Park, Jong-Hyeon
    • Proceedings of the KSME Conference
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    • 2004.11a
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    • pp.962-966
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    • 2004
  • Suction transfer system with air suctioning is widely used and continuously developed in production automation. Air suctioning has some drawbacks in use. To generate vacuum in the suction cup with air suctioning, complex of mechanical component like as air compressor, air tube, air value is need, and it needs continuous air supply. And if the failure of the suction in a cup in the multi-suction cup system which is generally used occurs then the suctions of all of the cup will be fail. To overcome these drawbacks, new suction mechanism which uses permanent magnet for the movement of the suction cup is proposed. The proposed mechanism activates each suction cup separately, so the air leakage of a cup is not critical. The proposed suction system wasdesigned and fabricated in real world. With some experiments, the usability and performance of the suction mechanism was proved. The strong points of the proposed suction mechanism are simple structure, high energy efficiency, and discrete energy supply.

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Restoration of Landsat ETM+ SLC-off Gaps Using SPOT Image (SPOT 영상을 이용한 Landsat-7의 SLC-off 영상 복원)

  • Kim Hye-Jin;Yu Ki-Yun;Kim Yong-Il
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2006.04a
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    • pp.229-234
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    • 2006
  • On May 31, 2003. Landsat 7 experienced an anomaly causing the Scan Line Corrector(SLC) to stop functioning normally. The SLC-off causes individual scan lines to alternately overlap and then leave large gaps at the edge of the Image. A many scientists with ongoing experience using ETM+ data evaluated the scientific usability and validity of Landsat 7 products containing the SLC anomaly The best reference scene for gap-filling is the other SLC-on Landsat scene that provide same resolution, few changes, and similar data acquisition. But receiving of Landsat imagery is not stable in Korea. So SPOT image can be another alternative solution because it is a steady-state multispectral satellite image as Landsat image. In this study, we filled the SLC-off gap s of 2, 3, 4 bands using SPOT image by a local regression technique, and assigned the optimum spectral value to gaps of 1, 5, 7 bands based on a spectral adjacency. Through this process, we could restore Landsat SLC-off image and evaluated the accuracy of the results.

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Analysis of Game Interface Design Elements towards Battle Ground (게임 인터페이스 디자인 요소분석 : 베틀 그라운드를 중심으로)

  • Huaqian, Xie;Song, Seung-keun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.287-288
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    • 2018
  • Developing games is a popular work in itself and a field of commercial development. It also occupies an important position in the design field as well. Because the game has a high commercial value and a design role in the game. This study examines the interface in terms of usability evaluation to see how to design the interface that corresponds to the appearance of the game. For this purpose, the previous research is examined and the interface elements derived from the survey are used as questionnaire items. The results of this study are expected to help guide the design of game interface design.

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Development of HTML5-based Lever Learning Webapp for Cross-platform (HTML5 기반 크로스 플랫폼을 위한 지레 학습 웹앱 개발)

  • Kim, Tae-Hoon;Kim, Jong-Hoon
    • Journal of The Korean Association of Information Education
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    • v.16 no.2
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    • pp.189-199
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    • 2012
  • Recently with the advent of smart devices, various educational apps are being developed for smart learning. However, the existing native apps to run on a particular device, the device is not compatible. A new way to develop apps, webapp written using the HTML5 has the advantage of cross-platform support. We developed the webapp using HTML5 for learning lever in elementary school science curriculum. We conducted an expert evaluation for the web app of educative usability. The expert group was comprised of elementary school teacher. In result, it was evaluated lever learning content and webapp have high educational value.

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An Empirical Research on Important Factors of Mobile Internet Usage (모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구)

  • Kim, Ho-Young;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.89-113
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    • 2002
  • As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.

An Evaluation Model of Game Software (게임 소프트웨어의 품질 평가 모델)

  • Jung, Hye-Jung
    • Journal of Internet Computing and Services
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    • v.8 no.6
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    • pp.115-125
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    • 2007
  • Game software is tremendous popularity in inside and outside of the country, so it rises market value. Therefore, it is important to study for the evaluation models of game software. In a general way, I think that ISO/IEC 9126 is the international standard of the software quality testing. Especially, game software quality has been more important on users and developers, so we need the compliance testing model of the game software. In this paper, we evaluate the game software quality objectively and quantitatively, we propose the software quality metrics of testing. Also, we propose the evaluation model of game software on the basis of international standard ISO/IEC 9126, six quality characteristic point of view. That is functionality, reliability, usability, efficiency, portability, and maintainability.

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Usage of RSSI in WAVE Handover (WAVE 핸드오버상에서 수신 신호 세기의 이용)

  • Cho, Woong
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.6
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    • pp.1449-1454
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    • 2012
  • Received signal strength indicator (RSSI) represents the strength of the received signal at the front end of analog-to-digital convertor (ADC) input. RSSI value can be used for deciding the status of channel at the receiver. In this paper, the usage of RSSI in handover is studied using the practical measurement data. We first measure RSSI in 5.9GHz frequency band which is commonly used in wireless access in vehicular environments (WAVE) system. i.e., vehicular communications. Then, to implement a fast handover, the usability of RSSI data is analyzed based on the measured data. We also apply handover in practical highway environments.