• The Journal of Industrial Distribution & Business
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• v.9 no.3
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• pp.69-79
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• 2018

Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

• Journal of the Korean Society of Costume
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• v.61 no.5
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• pp.77-92
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• 2011

Public uniforms play an important role in creating the color and image of urban environment beyond the level of simple working clothes for unity and practicality. Hence this study aims to compare and analyze the color characteristics and images of the police officer, fire fighter, and street cleaner uniforms at home and abroad to guarantee the wearer's safety, increase convenience and agreeability, and give emotional satisfaction to citizens in harmony with urban environment color as public uniforms. For study methods, literature review investigated urban environment, color, and uniforms as public design. Empirical study extracted color data from the public worker uniforms of the world's top 20 cities selected by 'Newsweek' in 2010 and analyzed their colors, tones, and color images. The results of this study are as follows. The most common color for police uniforms were PB(dk) as the main color, PB(p) as the sub color, and Wh as the accent color. For fire fighter uniforms, PB(dkg) was the most common main color; GY(v), as the sub color; and ItGy, as the accent color. The most common color for street cleaner uniforms was YR(v) as the main color; GY(v), as the sub color; and mGy, as the accent color. As a result of analyzing color images of these uniforms, it was found that police uniforms commonly used a modern image; fire fighter uniforms commonly used a natural image and a cool casual image; and street cleaner uniforms commonly used a casual image. As examined above, the color of public uniforms suitable for urban environment and job characteristics is very important to establish the image of public institutions, as well as to create an urban image.

• Journal of the Korean Association of Geographic Information Studies
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• v.7 no.3
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• pp.1-12
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• 2004

Nowadays, a satellite image is widely utilized in identifying and predicting urban spatial growth. It provides essential informations on horizontal expansion of urbanized areas. However, its usefulness becomes very limited in analyzing density of urban development. On the contrary, zonal data, typically census data, provides various density information such as population, number of houses, floor information within a given zone. The problem of the zonal data in analyzing urban growth is that the size of the zone is too big. The minimum administration unit, Dong, is too big to match the satellite images. This study tries to derive synergy effects by matching the merits of the two information sources-- image data and zonal data. For this purpose, basic statistical unit (census block size) is utilized as a zonal unit. By comparing the image and zonal data of 1985 and 2000 of Daegu metropolitan area, this study concludes that urban growth pattern is better explained when the two types of data are properly used.

• KIEAE Journal
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• v.13 no.2
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• pp.85-92
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• 2013

Regarding urban design in this 21st century, cities pursue human-oriented urban design through which nature, cities, and human beings are unified and interact with one another. For such urban design maintenance, it is needed to conduct systematic analysis and synthesis on various and complex factors of cities expressing urban images. Also, it is necessary to secure methods to evaluate those cities based on urban users' visual information. Thereupon, this study aims to suggest urban design evaluation methods which accept human behavior or needs and also allow us to figure out desirable images. For this, the study established the construction system of the most basic urban design components that form cities through literature review and expert evaluation. And it examines correlation among those factors with statistic means. Through this, the study suggests a new urban design evaluation system and evaluation process divided into experts and users so as to reflect user behavior or needs.

• Journal of the Korean Association of Geographic Information Studies
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• v.22 no.1
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• pp.129-139
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• 2019

Mapping urban areas using the earth observation satellites is useful for monitoring urban expansions and measuring urban developments. In this research, the different thresholds for detecting the urban areas separately from the remote-sensing index images (normalized-difference built-up index(NDBI) and urban index(UI) images) generated from the Landsat-8 image acquired in Daegu, South Korea were evaluated through the following steps: (1) the NDBI and UI images were separately generated from the given Landsat-8 image; (2) the different thresholds (-0.4, -0.2, and 0) for detecting the urban areas separately from the NDBI and UI images were evaluated; and (3) the accuracy of each detected urban area was assessed. The experiment results showed that the threshold -0.2 had the best performance for detecting the urban areas from the NDBI image, while the threshold -0.4 had the best performance for detecting the urban areas from the UI image. Some misclassification errors, however, occurred in the areas where the bare soil areas were classified into urban areas or where the high-rise apartments were classified into other areas. In the future research, a robust methodology for detecting urban areas, including the various types of urban features, with less misclassification errors will be proposed using the satellite images. In addition, research on analyzing the pattern of urban expansion will be carried out using the urban areas detected from the multi-temporal satellite images.

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.156-158
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• 2003

Analysis of high-resolution satellite image becomes important for cartography, surveillance, and remote sensing. However, there are lots of problems to be solved for automatic analysis of high-resolution satellite image especially in urban area. The problems are originated from the increased complexity due to the unnecessary details and shadows, and time-varying illuminations. Because of such obstacles, it seems impossible to make automatic analysis. This paper proposes a way of change detection of buildings in urban area by using digital vector map. The proposed way makes the buildings on the vector map parameterized, and searches them in the preprocessed high-resolution image by using generalized Hough transform. The searched building objects are overlaid on the satellite image. The overlaid image can help to detect the change of building rapidly.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.17-21
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• 2007

Recently, the satellite image is getting large spotlight as a way for getting necessary information of urban planning and management, but the satellite image is only used to explain the status or basemap instead of paper map in urban planning works. From this study we derived the detail indexes to fix the boundary of urban improvement project, for measuring these indexes used with satellite image and GIS. the linkage of GIS and satellite image let us to catch the indexes and contribute to improvement type deciding in Urban Improvement Project.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.872-887
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• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.

• Journal of the Korean Association of Geographic Information Studies
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• v.8 no.1
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• pp.49-62
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• 2005

The VR (virtual reality) simulator such as helicopter simulation needs virtual environment of existing urban area. But the real urban environment keeps changing. We need a modeling method to make use of the GIS data that are updated periodically. The flight simulation needs to visualize not only buildings in near distance but also a large number of buildings in the far distance. We propose a method for modeling urban environment from aerial image and digital map with a comparatively small manual work. Image based modeling is applied to urban model which considers the characteristic of Korean cities. Buildings in the distance can be presented without creating a lot of polygons. Proposed method consists of the pre-processing stage which prepares the model from the GIS data and the modeling stage which makes the virtual urban environment. The virtual urban environment can be modeled with the simple process which utilizes the height map of buildings.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.36 no.1
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• pp.81-92
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• 2020

The purpose of this study was to examine the selection process of the marathon course and the progress of the related urban landscape design projects. The study revealed that the initially selected course of the downtown Namdaemum changed to the riverside course that runs around Gangnam and Han river. This change implied that showing the developed landscape of Seoul was much more considered than showing the traditional landscape of Seoul. The urban design plan had changed in 1986 after the marathon course was finalized. The development project of downtown was changed to Gangnam area including Teheran-ro. The city also redeveloped the substandard housing zones around the Olympic facilities. As a result, developed areas and modern apartments of the riverside was emphasized in international TV game broadcast. This embedded the industrialized and modernized image of Seoul to foreigners. Also, Koreans started to recognize the Han river as Seoul's representative landmark. Accordingly, Seoul succeeded in creating a modernized urban landscape image through the Olympic marathon course.