• Title/Summary/Keyword: Urban media

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Innovation and Challenges of Urban Creative Products in Digital Media Art - Tourist cities in China for example

  • Ma Xiaoyu;Lee Jaewoo
    • International Journal of Advanced Culture Technology
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    • v.12 no.1
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    • pp.175-181
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    • 2024
  • The paper examines the impact of digital media art on urban creative products, analyzing opportunities and challenges in the digital era. It emphasizes the development of urban cultural and creative products, highlighting their significance and future growth potential. The digital media era provides unprecedented innovation opportunities, utilizing advanced tools for efficient design, production, and marketing. Trends like personalization, customization, AI, and big data offer new expressions and market prospects. Cultural products evolve in design, marketing, and sales channels due to digital media, with tools like social media and e-commerce platforms opening new promotion avenues. Case studies illustrate digital media's role in driving innovation and enhancing user experiences. The paper addresses challenges in market competition, copyright, and technological renewal, while recognizing opportunities from AI and big data. The creative industries must adapt and innovate to remain relevant. Looking ahead, urban creative products will evolve under digitalization, relying on digital means to attract consumers and enhance brand value. Cultural products, beyond economic entities, disseminate urban culture and creative spirit. In the digital era, urban creative products demonstrate potential and necessity, prompting a reevaluation of digital technology's role. Through continuous innovation, this field contributes to cultural and economic levels, impacting urban characteristics and heritage. Urban creative products play an increasingly vital role in the global cultural and creative economy.

A study on the environmental education based on the analysis of urban ecological environment contents appeared in video media (영상매체에 나타난 도시생태환경 콘텐츠 분석 및 환경교육 활용 가능성에 관한 연구)

  • Lee, Young-Bum
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.10 no.3
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    • pp.17-26
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    • 2011
  • National efforts responding to climate change is directly connected to competitiveness of the urban environment. Practice in the daily life of the individual citizens is prerequisite for the paradigm shift that can be made by the reduction of the city's energy consumption and low-carbon green growth. Therefore, the comprehensive understanding combined with the educational programs is required on the issue of the ecological environment and the urban environment competitiveness. In this paper, the meaning and role of urban ecological environment will be researched first. it also takes a look at the content of curriculum and analyses domestic policies related to environmental education of primary and middle schools. In addition, video documentary on urban ecological environment will be analyzed for the development of educational media dealing with environmental training in schools. Consequently, urban ecological environment shown in video media content will be identified and the advantage of this possibility as a medium of education is to be proposed.

A Study of Urban Festival Guideline of Light Media Considering Personality Type of Preference on Media Arts (성격유형별 미디어 작품선호도 조사를 통한 도시의 빛 미디어 축제 가이드라인에 관한 연구)

  • Kim, Nam-Hyo;Kim, Kyu-Jeong
    • Korean Institute of Interior Design Journal
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    • v.20 no.6
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    • pp.282-290
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    • 2011
  • The public festival has a positive function to produce more pleasure and better life to urban residents on viewpoint of culture marketing. A research of relation between urban festival's media light environmental and personality type of audiences would give a design guide line on selection of festival media contents. The scope of study festival bounds three urban fesitvals from two thousand eight to two thousand ten. The personaliy indicator is used by self-mootioring scale called NEO-PI-R that Synyder, psychologist established in 1987. This indicator divides into five classes - N: Neutroticism, E: Extaversoon, O: Openness, A: Agreeableness, C: Conscientiousness. As a result, Anaysis of urban festival's media light environments considering five personality type of audiences are described, N type prefers the change a lot and low stability. E type prefers three dimensional video and dynamic production with passionate pressure. O type prefers radiates objects to promote the imaginative creatures with speculation. A type prefers contemplation arts with one way direction. C type prefers orderly art layout with accomplishing intention. The statistics datas anaynize ten factors to describe the urban complicated fesitival guide line clearly.

The Creation of Ubiquitous Space from an Urban Planning Perspective : The Case of Digital Media Street (유비쿼터스 공간구현의 도시계획적 모색 : 디지털미디어스트리트를 사례로)

  • Byeon, Chang-Heum;Shin, Jung-Ho;Kim, Dong-Wan;Kim, Jun-Hyung
    • Journal of Information Technology Services
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    • v.2 no.1
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    • pp.145-156
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    • 2003
  • This paper presents and analyzes urban planning process to be adopted to create ubiquitous space in city environment, using City of Seoul's Digital Media Street Project as a case study. The Digital Media Street will become the main pedestrian thoroughfare in the Digital Media City (DMC) in Sangam area, planned to become the world's first ubiquitous environment in full urban scale. Ubiquitous space is reinterpreted from an urban planning perspective, and a new approach to planning such a space is introduced, including strategies to couple technology, space, and human activities. Methodology, role of different actors, planning process, and institutional arrangement are examined in turn, and this yields further agenda for improvements that can be made in planning ubiquitous spaces in the future.

Media Facades Used in Urban Outdoor Advertising - Focused on K-Pop Square Media (도시 공간 속 옥외 광고에서 활용되는 미디어 파사드특성 - K-Pop Square Media를 중심으로)

  • Boeun Park;Hyunseok Lee
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.345-352
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    • 2024
  • K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

Consumer Competencies of Urban Wives and Related Variables (도시주부의 소비자능력과 관련요인)

  • 황덕순;김미라
    • Korean Journal of Human Ecology
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    • v.1 no.2
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    • pp.23-36
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    • 1998
  • The purpose of this study was to investigate consumer competencies of urban wives an variables on it. The framework of this study was consumer socialization theory. The results were as follows; 1. There were significant differences in competencies of urban wives according to employment status, interaction with family members, interaction with peers and frequency of media exposure. 2. Employment status, interaction with family members and frequency of media exposure were independent influencing factors on consumer competencies of urban wives. 3. Reviewing a causal model, the results were as follows. Employment status, interaction with family members and frequency of media exposure had an effect on consumer competencies of urban wives directly. (Korean J Human Ecology 1(2):23~30, 1998)

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Study of the Image Design Components of Urban Landscape Media Facade (도시경관 미디어파사드의 영상디자인 구성요소 연구)

  • Yu, Jung-Sun;Chung, Jean-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6478-6483
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    • 2014
  • Media facades project images on the external walls of a building as a screen. Such facades can recover the cultural emotions of users tired of a high level of market competition in urban spaces and develop into urban aesthetics and be reinterpreted as an image design as the city becomes a topic as well as the target projected. From a cultural perspective, the artistic possibility and strengthening of publicness of media facades are discussed. One of the considerations is that it should be the medium communicating with the building or surrounding of the projected target. Urban landscape media facades, such as 2014 Gwanghwamun media facade, 2014 Sejong Center for the Performing Arts media facade and 2013 Namsan media facade were compared and analyzed. As a result, four types of image design components could be derived such as motifs, concepts, stories and projection types. Media facade, which is establishing itself as a new technological genre beyond canvas and theater screens, should contain messages, themes and technological advances as a higher level of the urban symbolic art form in the future. This paper derived the components of image design through the comparative analysis of symbolic urban landscape media facade.

Analysis to Select Filter Media and The Treatment Effect of Non-point Pollution Source in Road Runoff

  • Lee, Tae Goo;Han, Young Hae
    • KIEAE Journal
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    • v.14 no.3
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    • pp.55-63
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    • 2014
  • This study selected and analyzed filter media that can be applied in non-point pollution reduction devices aimed at processing the source of pollution on site for road runoff that increases rapidly in rainfall-runoff in order to improve the water quality of urban areas. First, the factors that affect the quality of runoff caused by sources of non-point pollution include physical and social factors such as the usage of land around the area of water collection, type of pavement and movement of cars and people, as well as rainfall characteristics such as frequency, intensity, amount and duration of rainfall. Second, the purification tests of the filter media were processed for pH, BOD, COD and T-P, and the filter media showed to have initial purification effect at that items. However, the filter media showed to be very effective for the processing of SS, T-N, Zn and Cd from the beginning to the end. Third, for filter media, zeolite and vermiculite showed to be effective for processing SS, T-N, Zn and CD constantly, and composite filter media including zeolite showed to have strong processing effects. The authors conclude that this study can be applied to technical areas and policies aimed at reducing non-point pollution in urban areas and can also contribute to allowing eco-friendly management of rainfall as well as improvement of water quality.

Survey and Analysis of Citizens' Perception for Urban Ecosystem Education - Targeting Suwon City - (도시생태계 교육을 위한 시민 인식 설문조사 및 분석 - 수원시를 중심으로 -)

  • Yoo, Da-Young;Lee, Min-Gi;Kim, Nam-Choon
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.23 no.6
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    • pp.75-85
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    • 2020
  • The purpose of this study was to investigate the citizens' perception of urban ecosystem and urban ecosystem education to find out how to plan and create an effective urban ecosystem and how to utilize urban ecosystem education and educational media according to age groups. To this end, an online survey of 416 Suwon citizens was conducted, and based on the responses of the respondents, cross-analysis, multiple-response analysis, and correlation analysis were conducted using the IBM SPSS Statistics Statistical Program. The study found that fewer respondents showed a high understanding of urban ecosystem concepts compared to those who recognized the importance of environmental issues. Nevertheless, most of the respondents were aware of the importance of preserving and protecting the urban ecosystem and responded positively to the inconvenience. In addition, most of the respondents were aware of the need for urban ecosystem education and were found to have different preferred information media depending on age. It has been confirmed that the establishment of facilities such as ecological learning centers and seasonal environmental schools is the top priority among all age groups. Citizens are also aware of the importance of preserving and protecting the urban ecosystem and the need for education, but it is deemed necessary to supplement it because effective urban ecosystem conservation and protection plans and systematic education are not provided that citizens can sympathize with. In addition, it is deemed that various measures should be presented in selecting responsible organizations and educational media that host the education for effective education and promotion of urban ecosystem education according to conduct urban ecosystem education.