• Title/Summary/Keyword: Urban Publicity

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Analysis of Application of Public Design Policy of Education Local Government Brand Slogan (교육지방행정기관 브랜드디자인정책 특성 분석)

  • Choi, Hyeong-Suk;Lee, Yong-Hwan
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.16 no.3
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    • pp.18-26
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    • 2017
  • In order to realize the empathy of the local education community, the education local government should establish the brand design properly in accordance with the enterprise and the large-scale administrative agency and actively use it in the public design strategy and publicity strategy. And the identity and role of education local government that are differentiated from each other can be well communicated and help to achieve the vision. However, the development and utilization of brand design in the provincial education local government is sluggish. In this context, research on urban brand has been carried out variously, but there is no comprehensive analysis on change of education local government brand. The purpose of this research is to analyze the current characteristics of brand design in education local government in order to enhance the image of education direction and to enhance the brand value of education local government.

Study of functional trend in japan's multi-family housing and comparison through nation's environmental certification standard, analyzed by CASBEE assessment result sheet (CASBEE 평가분석을 통한 일본 주요도시 집합주택의 성능 동향 및 국내 친환경 건축 인증기준과의 비교검토에 관한 연구)

  • Shim, Jae-Myung;Kim, Kang-Soo
    • KIEAE Journal
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    • v.13 no.2
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    • pp.113-122
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    • 2013
  • On July 2004, the brand new CASBEE for construction (Brief version) has completed while trying to highlight and improve major items adequate for each region's characteristics in Japan; at the same time, from the start of NAGOYA CITY (operated since April 2004) to the point of May 2011, it has been mandatory for specified size buildings in 23 regions by law. Evaluation sheet of CASBEE is published on each region's home page and various genre of information on building evaluation which is scheduled to be completed by 2016 and is for 5-6 years of quantity is accumulated until October 2012. It is good study resource to verify how new buildings being evaluated are closely match with CASBEE's original purport (eco-friendly, energy efficiency, publicity etc). Particularly, for Japan's multi-family housing where small sized mid to high level single housing type is majority in city, it is an important point that improved performance on eco-friendly buildings have more value in city rather than suburb. Categorized score through evaluation is a resource to confirm the latest trend of multi-family housing built in congested city; on the other hand, demand of the time can be recognized by the score focused on category. It is meaningful resource to determine the adequacy of evaluated items and the degree of reality.

A study on the present condition and development direction of China's Agricultural Tourism - Centered on Takgeuktak County of Inner Mongolia Autonomous Region in Particular - (중국(中國) 관광농업(觀光農業)의 현황(現況) 및 발전(發展) 방향(方向) - 내몽고(內蒙古) 자치구(自治區) 탁극탁현(托克托縣)을 중심(中心)으로 -)

  • Park, Jae-Chul;Xu, Ying-Mei;Jung, Kyoung-Sook
    • Journal of Korean Society of Rural Planning
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    • v.19 no.4
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    • pp.213-226
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    • 2013
  • Agricultural tourism is a new kind of industry, which combined agriculture with tourism. It not only has the productive function, but also has the function of improving the quality of ecological environment and supplying people with sightseeing, leisure, vacation. Agricultural tourism is a new kind of industry from the amalgamation of agriculture and tourism: it is based on farm work, characterized by agricultural management, combines agriculture and tourism, and includes the city as a market-place. It satisfies tourist demand with food, lodging, excursions, shopping and entertainment provided by agricultural places and agricultural products. After combining the substance of this study with the primary sources regarding the development of agricultural tourism, I suggest plans for the development of local agricultural tourism on the basis of sustainable tourism theory in case of the Inner Mongolia region. To conduct research, various data such as literature research and surveys are collected and analyzed. According to the result of the research, the Inner Mongolia region has great-wealthy resources for agricultural tourism. However, they have problems as well such as lack of funds, low infrastructure, low business-mind level, low management-mind, the scarcity of mid-supporting organizations for research and education, low awareness, and low service level of the agricultural tourism. In order to solve these problems, have to strengthen publicity, strengthen the county and city communication, educates continuously profession talented person, establish related laws and regulations, increase the integrity of infrastructure. As a developing industry, agricultural tourism is a new field of study which needs more encouraging research. The agricultural tourism of Inner Mongolia Autonomous Region has only just started development resulting in a limited amount of information available for this study. Future planned work entails a continuous in-depth study of Chinese agricultural tourism, considering Inner Mongolia Autonomous Region in particular.

A Study on the Causes of Lack of Principal Employment System Awareness and Its Improvement Plan (교장공모제의 인식 부족 원인과 개선방안에 대한 연구)

  • Lee, Sangoh;Kim, Changmin;Kwon, Youngjoon;Sim, Jiyoung;Cho, Youngjoo;Ryu, Hojoon;Lee, Giljae
    • Korean Educational Research Journal
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    • v.38 no.1
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    • pp.41-59
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    • 2017
  • The quality of education is determined by the quality of teachers, and in particular the competence of principals is important for the desirable flow of schooling. The Principal employment system was adopted as one of the educational reforms introduced by the government. However, even though it has been 10 years since the enactment of PES, the perception of that has been low. To solve this, first, government should be more active in promoting publicity for the principal. Second, the elected principal should not be concentrated only in small areas, but should spread to urban areas. Finally, principals must increase the rate at which practitioners are able to contribute substantially to public subscriptions.

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Analysis of Development Situation of Korean and Foreign Street Furnitures Using Alternative Energy (대체에너지를 이용한 국·내외 가로시설물 개발 유형 분석)

  • Kim, Ja Kyung;Park, Hyung Jin
    • KIEAE Journal
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    • v.10 no.1
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    • pp.33-44
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    • 2010
  • These days, the use of alternative energy is recognized as one of countermeasures to rising oil prices and climate-change agreements. Especially, it is regarded as a main element to realize 'Low-Carbon Green Growth', one of the key policies of MB government. However, though alternative energy, renewable energy, is a main policy issue of the present administration, there are many problems to solve: the lack of recognition of its energy, the low level of its technology, its expert's shortage, and its limited application fields. Therefore, to stimulate the use of alternative energy in Korea and to change the recognition of this energy, it is needed to utilize it to urban street furniture that many people visit and use. In particular, if alternative energy is first applied to street furniture that needs energy for its management, the effect of publicity and energy saving will be so great. In this study, for the basic research to introduce and promote various alternative energy sources such as solar power, wind power, small hydro power, and human power, we analyzed the present condition of development of Korean and foreign street furniture items. Furthermore, we evaluated the level of development of these street furniture products and the design types of them and from these evaluations suggested the design direction that can solve problems in development and improve the possibility of application of these energy sources to these street furniture items. Through these analyses, this study aims to enhance the image of future environment-friendly city and make new index for the application of alternative energy.

Locational Characteristics and Use Factors of Public Wi-Fi in the Jeju Province (제주도 공공와이파이의 입지 특성과 이용 요인에 관한 연구)

  • Kim, Heungsoon;Choi, Seungho;Lee, Hamin;Lim, Hawon;Oh, Yunchan;Kim, Seong-A
    • Land and Housing Review
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    • v.12 no.4
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    • pp.1-13
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    • 2021
  • This study investigates the effectiveness of Jeju's public Wi-Fi policy for which the key factors of public Wi-Fi use and location characteristics are analyzed. Spatial regression analysis was conducted within a 100 m radius of public Wi-Fi access points. In the analysis, the dependent variable was public Wi-Fi usage time while independent variables included demographic factors, location factors, and other factors. The findings reveal that demographic factors such as the number of residents, the number of workers, and the number of visitors had a close correlation with the use of public Wi-Fi. In addition, the number of bus stops and land prices of each parcel, land use mix, and AP installation period had a positive correlation with the use of public Wi-Fi. On the contrary, the number of buildings by use, the total floor area of buildings, and the number of tourist attractions had negative correlations with public Wi-Fi usage time. These findings provide policy implications that more active publicity on Jeju's public Wi-Fi is needed and the convenience for access needs to be improved.

Research on the Expression Features of Naked-eye 3D Effect of LED Screen Based on Optical Illusion Art

  • Fu, Linwei;Zhou, Jiani;Tae Soo, Yun
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.126-139
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    • 2023
  • At present, naked-eye 3D appears more and more commonly on the facades of urban buildings. It brings an incredible visual experience to the audience by simulating the natural 3D 3D space effect. At the same time, it also creates enormous commercial value for city publicity and commercial advertisements. There is much research on naked-eye 3D visual effects, but for right-angle LED screens. Right-angle LED screen's brand-new expression method that has only become popular in recent years, how to convey a realistic naked-eye 3D effect through two LED screens combined at right angles has become a problem worth exploring. To explore the whole design ideas and production process of the naked-eye 3D impact of the right-angle LED screen, this paper is a preliminary study aimed at understanding the performance principle and expression features. Before the case analysis, first, understand the standard virtual 3D space construction techniques. Combining it with the optical illusion phenomenon, according to the expression principle of the naked-eye 3D effect of the right-angle LED screen, it can be summarized into seven expressions: Shadow, Color contrast, Background structure line, Magnify object, Object out of bounds, Object floating, Fusion of picture and background. By analyzing the optical illusion phenomenon used in the case, we summarized the main performance characteristics of the naked eye 3D effect. The emergence of right-angle LED screens breaks the limitation of a single plane of optical illusion art, perfectly combines building facades with naked-eye 3D visual effects, and provides designers with a brand-new creative platform. Understanding its production principles and main expressive features can help designers enter this innovative platform better.

AA Study of Spatial Composition and Area Distribution by Function in Public Health Centers of Busan (부산도시보건소의 기능별 공간구성 및 면적배분에 관한 연구)

  • Cho, Heeyoung;Yoon, Sohee;Kim, Suktae
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.21 no.2
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    • pp.55-65
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    • 2015
  • Purpose: Korea is increasing in the demand for medical services due to rapid economic growth and population aging in modern society. Thus, the importance has been emphasized for the health promotion in the community and the publicity and substantiality of public health centers. However, the environment is insufficient, compared to required functions and developed services as a urban public health center. The purpose of this study is to analysis the plane type and area composition of public health centers in Busan and to identify the property of their spatial configuration Methods: Eight public health centers in Busan, were classified, which had been selected as a medical tourism city. Subsequently, space requirements were analyzed, facilities were typed, vertical, horizontal spaces were reviewed, and area ratios by business function were calculated. Results: A review of the property of spatial configuration and an analysis of the area ratio revealed the three findings. 1)The horizontal analysis found various types: a single type, a multi-type, a radial type, and a circular type, 2)The vertical analysis showed that since a care function (general practice), and a task function (maternal and child health) were concentrated in lower level spaces, the lobby and core were closed located for providing quick medical services. 3)The analysis of the area ratio in public health centers in terms of their function indicated that each public health center' programs had the greatest influence on the area. Implications: This study attempted to present spatial structural problems and improvements for city public health center by identifying their state and classify their functions and types and by calculating the ratio of their area configuration according to the spatial composition. It was thus aimed to presenting implications in establish public functions and roles by activating business through in connection with the number of municipalities in many ways, such as regional health. medical welfare, etc. to improve the health of local residents, and by providing differentiated programs in accordance with local characteristics.

Study of Annoyance in Relation to Exposure Time to Demonstration Noise (집회소음 노출시간에 따른 성가심도 연구)

  • Park, Hyung-Woo;Bae, Myung-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.6
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    • pp.103-108
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    • 2016
  • The size of urban areas is currently growing and the functions of cities are becoming increasingly complicated. Furthermore, more people are living in cities. The life of urban is getting closer and linked with neighboring people in many parts. In particular, people are making artificial noise, even though it might not consciously be noticed, in their daily live. Seoul is the most crowded place in Korea and the noise levels are 73dB or higher. People living in cities are exposed to noise pollution. In particular, loudspeakers used during demonstrations or to generate publicity, cause considerable noise, which in turn can be related to stress. Moreover, the noise restrictions defined by law are not adhered to. If enhanced noise regulations, no matter how residents are not forced to be a great stress field close to the noise and reduces the loudness -5dB do not feel well if the difference. Limiting the duration of noise rather than reducing the volume thus is a much more plausible way of reducing the damage caused by noise pollution. If the stress caused by the noise, you will see people or vehicles holding a megaphone at the roadside is not good for health if it may be a wise way to live that is getting rid of the noise pollution so quickly out of the area.

The Study on the main viewpoints chosen for the landscape simulation evaluation (경관시뮬레이션 평가를 위한 주요 조망점 선정에 관한 연구)

  • Lee, Im jung;Choi, Joo youn
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7534-7540
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    • 2015
  • In this paper, we set up a vista point overlooking the focus of new research center placed on the existing research literature and point to the selection of books, reports or studies actually suggested focusing on topics such as for landscape simulation evaluation. To re-organize and classify a number of items were presented to spill the evaluation items of this view point selection via the SPSS Statistics. Evaluation items 16 through a professional survey to establish a concrete and systematic plan with selected research results leaked technical characteristics of the view that detailed questions to the factors of technical characteristics and population-specific comparisons through factor analysis in the first, landscapes simulation The views were set out. Second, if you set 16 classified by type of view that considering a similar nature or characteristics depending on the properties of the view that publicity, overlooking castle, the castle was divided into three types of places. Third, the views point for the public good are three items, vista point at which the gender perspective has six items that gender point of view places is set to seven items, was set up to view the most appropriate place to point gender. These results provide a framework for analysis and future system reliability and landscape simulation evaluation study is expected to be used as reference material.