• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.143-150
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• 2023

This paper aims to investigate the relationship between consumption value of sports products, upward consumption propensity, and post-purchase happiness among adolescents. The subjects of the study were extracted from adolescents in Chungcheong-do by convenience sampling method, and 257 people were used in the final analysis. Statistical methods were frequency analysis, correlation analysis, and regression analysis. The research results are as follows. First, social value and exploratory value, which are sub-factors of consumption value, were shown to have a significant effect on upward consumption propensity, but functional value and self-value were found to be statistically insignificant. Second, social value, self-value, and functional value, which are sub-factors of consumption value, had a significant effect on post-purchase happiness, but exploratory value was found to be statistically insignificant. Third, the upward comparison propensity was found to have a significant effect on post-purchase happiness.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.238-248
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• 2020

This study examines the feelings of positivity and negativity generated through upward social comparison and explores the impact of the results of the emotions on SNS users' posting behavior. In particular, this study aims to systematically identify the influence of upward social comparison on SNS followers and uploaders' SNS usage behavior and the structural principle of social network circulation in which followers become uploaders again. According to the analysis, interaction-oriented followers made negative upward social comparison and positive upward social comparison, while negative upward social comparison reduced the publication of independence tendency. However, positive upward social comparison has been shown to increase both independent and interactive postings. The results of this study are meaningful in that SNS has expanded the results of prior studies, in which social comparison theories were biased toward negative upward comparisons, to positive upward comparisons. In addition, this study suggested a practical strategy for SNS platform operators on how SNS users would not deviate from other platforms.

• Journal of Korean Public Health Nursing
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• v.23 no.1
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• pp.27-39
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• 2009

Purpose: This study was conducted to evaluate the relationship between self-control behavior, social comparison attitude, self-efficacy and health promotion activities of college students who had health related majors (nursing, dental hygiene, health administration). Methods: The subjects consisted of 413 college students. Data were collected by self reported questionnaires that were designed to evaluate self-control behavior, social attitudes, self-efficacy and health promotion lifestyle (HPLP). Data were analyzed using the SPSS/PC win 14.0 program. Results: Upward & parallel comparison, self-efficacy and parents income were positively correlated with health promotion activities by college students. The most significant predictors of health promotion activities for college students were self-efficacy and self-control behavior. Conclusion: Health promotion activities for college students are influenced by self-efficacy, self-control behavior, and upward comparison. In conclusion, to increase the health promotion activities of college students, methods designed to increase self-efficacy should be prepared while considering the self-control behavior and comparative propensity towards others.