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Advertising Attributes of One-Person Media Distribution in Purchase Intent

  • CHOI, Youngjin;YUN, Youngbae;LEE, Sojeong;LEE, Seulbi;LEE, Yejin;LEE, Yujin;JE, Hayeong
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.17-26
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    • 2019
  • Purpose: Mobile media is gaining ground as an independent and core platform, and corporate interest and the expectations forstrategic use are rising in one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up-to-date as the sub-factors of one-person media advertising properties, and to study the effect of one-personmedia advertising attributes on purchasing intention. Research design, data, and method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, frequency analysis and regression analysis were conducted using SPSS 25.0. Results: Research has shown that information, professionalism, entertainment, and up-to-date have a significant influence on purchasing intent. In addition, although information and expertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, information and up-to-date. Conclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effective measures and marketing strategies in producing one-person media advertisements.

Effects of Seeding Date and Planting Spaces on Growth and Yield of Swordbean (Canavalia gladiata DC.)

  • Lee, Jae-Wung;Kim, Ik-Je;Ryu, In-Mo;Park, Seong-Gyu;Choi, Gwan-Soon;Kwon, Yong-Woong
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.44 no.4
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    • pp.364-367
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    • 1999
  • Swordbean was recently introduced to Korea, and cultural technique for stable production, e.g. optimum seeding date and planting space, has not been established. This experiment was conducted to elucidate the changes of growth characteristics, yield components, and yield as affected by different seeding dates and planting spaces. Days to flowering was shortened by 4∼28 days as seeding was delayed. Stem diameter, number of pods per plant, number of seeds per plant, 100-seed weight, and seed yield tended to increase with delaying seeding up to 5 April and then to decrease with further delaying seeding. These results indicate that optimum seeding date of swordbean in unheated polyvinyl house would be early April. Although, the swordbean exhibited large increases in plant height, number of branches per plant, and stem diameter at the wider spacings, planting space could be decreased to the 60 cm plant-spacing and 30 cm row-spacing with no deleterious effect on yield.

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Effect of sowing date and planting distance on the growth and yield of sesame in the middle area of Korea.

  • Kim, Ki Hyun;Youn, Cheol Ku;Kim, In Jae;Lee, Hee Do;Hong, Seong Taek;Hong, Eui Yon;Woo, Sun Hee
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2017.06a
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    • pp.250-250
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    • 2017
  • Studies were conducted to select the optimum sowing date and planting density of sesame in the middle area of Korea. To select the optimum sowing date, sesame seeds sowed from 20 April to 7 July with 15-day intervals. To select the optimum planting density, sesame seeds investigated under four different planting distances ($30{\times}10,\;30{\times}15,\;30{\times}20$, and $30{\times}25cm$)respectively in the experimental field. As seeding date was delayed, days to emergence were shortened flowering and maturing date were delayed. Delayed sowing date resulted in decreased length, capsule setting stem length and number of capsules, and branchs per plant. Number of Capsules was high sowing date on 5 May in the range of 90~95ea/plant in sesame. Also yield of sesame seeds was most high on 5 May in the range of 142kg/10a by sowing date. Sowing date up to 5 May showed no effect on grain yield, but from 5 June to 5 July decreased 27%, 68% and 86%, respectively. For all planting distances, weight of 1,000 grain was not significantly different. However, number of branches and capsules tended to increase. Number of Capsules was high planting distance of $30{\times}20cm$ and $30{\times}25cm$ in the range of 146.7~165.7ea/plant in the Geonbaekkae. Areumkkae also showed the same tendency on planting distance of $30{\times}20cm$ and $30{\times}25cm$ in the range of 122.0~147.5ea/plant, respectively. Yield of Geonbaekkae and Areumkkae seeds was most high 116kg/10a, 117kg/10a, respectively on planting distance $30{\times}20cm$. Decreased in the planting distance of sesame has increased the incidence of disease and lodging. Based on the results, we suggest a planting distance of $30{\times}20cm$ maximal growth and yield of sesame in the middle area of Korea. Considering growth characteristics, sesame yield ability, the optimum sowing date was 5 May and optimum planting pattern was founded to be two rows planting in one ridge and planting densities was $30{\times}20cm$.

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An Analysis of Vertical Position Accuracy for the Three-Dimensional Spatial Data Object Utilizing the Public Information (공공데이터를 활용한 3차원 공간정보 객체의 수직위치 정확도 분석)

  • Kim, Jeong Taek;Yi, Su Hyun;Kim, Jong Il;Bae, Sang Won
    • Journal of Korean Society for Geospatial Information Science
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    • v.22 no.3
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    • pp.137-143
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    • 2014
  • Recently, as new paradigm for government operation called government 3.0, government is actively operating policy opening and sharing public data. In addition, the Ministry of Land are operating an open platform integrated map service (the VWorld) which provides a variety of video contents such as the country's national spatial information, traffic information and three-dimensional building for the public. According to W3C Foundation's Open Data Status Report(2013), our country has the evaluated results that the part of the government's policy support and planning is good while the part of the data management is vulnerable. So our country needs the quality improvement for the data management. In addition, a digital aerial photograph image data is required to be up-to-date for the three-dimensional spatial object data. In this paper, we present the method for enhancement of the accuracy of vertical position and for maintainment of up-to-date vertical position. Our methods evaluate the data quality and analyze the cause of error of measurement utilizing the national standard quality assessment method. The result of research shows that the accuracy of vertical position is improved if the height of the building captain is adjusted by the quality assessment values and a three-dimensional model has up-to-date data if reconstruction and extension information of construction register is utilized.

A Study on the Valuation Method of ICT through a Case Study (사례연구를 통한 ICT기반 기술 가치평가 방법의 고찰)

  • Oh, SunJin
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.1
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    • pp.95-100
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    • 2018
  • With the rapid growth of the up-to-date ICT technology and ICT based convergence technologies recently, the efforts of the technical transfer and commercialization are realized actively. However, valuation methods of these technologies are mainly based on the existing valuation method of enterprise and business value review, not for the technology itself. Therefore, there are obvious limits for the accurate valuation of the up-to-date technology in ICT fields. In this study, we analyze the valuation result of the case study, in which the existing valuation method of the enterprise and business value review is applied to the rapid growth up-tp-date ICT technology. Then, we explore the problems of this valuation method considering the inherent characteristics of the ICT technology and suggest the feasible solution.

Effects of growing degree days on growth and yield of maize depending on the sowing date

  • Jung, Gun Ho;Kim, Mi Jung;Son, Beom Young;Shin, Seong Hyu;Kim, Sung Kook;Lee, Jae Eun;Kim, Chung Guk;Kwon, Young Up;Shim, Kang Bo;Heu, Sunggi
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2017.06a
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    • pp.324-324
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    • 2017
  • Total 15 different corn hybrids, Kwangpyeongok, Gangdaok, Yanganok, Singwangok, Jangdaok, Cheonganok, Cheongdaok, Andaok, Dapyeongok, Pyeongkangok, Pyeonganok, Daanok, Sunwon P3394, Gangilok, P3394, had been used to investigate the plant growth and yield of corn hybrids depends on the sowing date. Sowing dates were April 5th, June 25th, and July 5th and all experiments had three repeats. The growth of Gangdaok was the best. However, in the case of Kwangpyeongok, the growth was not the best to compare with Gangdaok, but the stem to ear height ratio was lower than Gangdaok, it may be better for the stable cultivation. Both of the growth and yield of Daanok was not good regardless of planting date, but the yield and ear shape of Pyeongkangok and Dapyeongok were good for fresh corn. The growth and yield of 15 different corn hybrids were variable depends on the planting date, however, the growth degree days (GDD) was the most important factor for the maturity of the corn. More than $1500^{\circ}C$ of GDD was enough to harvest mature corn hybrids in the central region of Korea. Besides the yield and growth, other characters such as sweetness and taste as a food should be investigated further for the fresh corn to be suggested.

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Effects of Date and Growth Regulators on the Culture of' Immature Zygotic Embryos of North American Ginseng

  • Hovius, Marilyn H. Y.;Saxena, Praveen K.;Proctor, John T. A.
    • Journal of Ginseng Research
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    • v.31 no.1
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    • pp.14-22
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    • 2007
  • As the zygotic embryo of North American ginseng (Panax quinquefolius L.) matured during stratification over 203 days it grew from 0.75 to 5.2 mm. Embryo excision and culturing on media containing different concentrations of two growth regulators, gibberellic acid ($GA_3$, 1 to 10 ${\mu}M$) and benzyladenine (BA, 1 to 5 ${\mu}M$), during stratification, showed that shoot and root number and the shoot, root and cotyledon length increased with increased stratification time. Gibberellic acid was the more effective growth regulator for increasing shoot and root number and shoot, root and cotyledon lengths. Immature embryos (stratified for up to 63 days) needed growth regulators for further development. Cultures on $GA_3$ at the last culture date (stratified for 203 days) when embryos were mature, produced multiple shoots but there was no effect of $GA_3$ concentration. Benzyladenine inhibited shoot and root growth regardless of embryo stratification. Growth regulators had little effect on cotyledon length of mature embryos. Embryos cultured on $GA_3$ combined with BA were green on all culture dates whereas greening in the control and BA treatments increased with culture date. The BA treatments induced 100% swelling of the embryos on the final culture date while in the control and $GA_3$ treatments there was no swelling. There was little or no curling in the control and BA treatments and a linear decrease in curling with culture date in the $GA_3$ and $GA_3$ + BA treatments.

Application of microprocessors to communication system

  • Shim, Wook-Rang
    • 전기의세계
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    • v.24 no.5
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    • pp.32-37
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    • 1975
  • The use of a Microprocessor and PROM memories in an Electronic Loop Switching System has been described. The use provides telephone service for up to 128 subscriber lines using 32 trunks with increased reliability, maintenance capabilities, and flexibility. Date Communication between the central office terminal and the remote terminal is by FSK at 1-KHz rates over an idle trunk. Software functions and traffic handling capabilities are also described.

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Measuring Expectations in Assessment of Consumer Satisfaction by SERVQUAL (기대수준 측정방법에 따른 고객만족도 측정에 관한 연구 - SERVQUAL 척도를 중심으로 -)

  • 이선희;최귀선;강명근;조우현
    • Health Policy and Management
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    • v.10 no.3
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    • pp.155-168
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    • 2000
  • The SERVQUAL scale is based on the gap theory, which indicates the difference between consumers' expectations and their actual performance. In SERVQUAL scale, the expectations are defined as a "feasible ideal point"(ex, An Excellent hospital has up-to-date equipment). But empirical research identified important problems concerning the conceptual definitions of expectations. They suggests the usage of "desired expectations". Desired expectations are defined as the level at which the consumer predict the service that the organization they visited will perform(ex, $\bigcirc\bigcirc$ hospital has up-to-date equipment). The purpose of this study was to compare the feasible ideal point expectations with desired expectations in assessment of consumer expectations using SERVQUAL scale. We developed two types of questionnaires : (1) to measure feasible ideal point expectations, (2) to measure desired expections. Questionnaire were distributed to ambulatory patients who used the medical service. Total 329 patients participated the hosiptal satisfaction questionnaire(167 for feasible ideal point expectations, 162 for desired expectations). The major finding is as follows: (1) the SERVQUAL scale which was computed by the feasible ideal point showed the higher explanatory power in consumer satisfaction ($R^2$=0.26) than the other identified alternatives(desired expectation, $R^2$=0.11) The results of a study suggests that the feasible ideal point were more conceptually suitable to assess of consumer satisfaction using SERVQUAL scale.SERVQUAL scale.

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