• Title/Summary/Keyword: Up-selling

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Features of Attention to Space Structure of Spacial Composition in Women's Shop - Targeting the Circulation Line of Department Store - (여성의류 매장 공간의 구도에 나타난 공간구성의 주의집중 특성 - 백화점 매장의 순회동선을 대상으로 -)

  • Choi, Gae-Young;Son, Kwang-Ho
    • Korean Institute of Interior Design Journal
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    • v.26 no.2
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    • pp.3-12
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    • 2017
  • This study has analyzed the features of attention to spacial composition seen in "Seeing ${\leftrightarrow}$ Seen" Correlation of continuous move in the space. The eye-tracking was employed for collecting the data of attention features to the space so that the correlation between visual perception and space could be estimated through the attention features to the difference between spacial composition and display. First, it was confirmed that the attention features varied according to the structure of shops and the exposure degree of selling space, which revealed that, while causing the customers' less attention to both sides of shops, the vanishing-point structure characteristically made their eyes focused on the central part. Second, their initial observation activities were found to be active at the height of their eyes. Third, 10 images were selected as objects for continuous experiment. There was a concern that the central part of each image would be paid intense attention to during the initial observation, but only two of those were found to be so. Fourth, there had been a study result of eye-tracking experiment that the attention had been concentrated on the central part of the image first seen. This study, however, revealed that such phenomenon is limited to the first image. Accordingly, it is necessary to draw up such method for ensuring reliability in order to use the data acquired from any eye-tracking experiment as exclusion of the initial attention time to the first image or of unemployment of the initial image-experiment to analysis.

Estimation of Application Cost and Utilization of Turf Grass VFS for Reduction of Uplands NPS Pollution (밭 비점오염저감을 위한 잔디초생대 적용 비용 및 활용성 평가)

  • Lee, Seul-Gi;Jang, Jeong-Ryeol;Choi, Kyung-Sook
    • Journal of The Korean Society of Agricultural Engineers
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    • v.57 no.2
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    • pp.75-83
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    • 2015
  • This study was aimed to estimate the total application cost and utilization of Turf grass VFS application through the field experiment. The experimental plots were constructed in an upland field of Iksan city within the Saemangeum watershed. Turf grass was transplanted at the down-slope edge of the pollution source area in each of the treated plots. Three rainfall events were monitored during the experiment period, and the rainfall-runoff relationships and NPS pollution reduction effects of the VFS systems were assessed. As results, the reduction ratio of runoff volume ranged 14.1~64.0 %, while the NPS pollution reduction ratio ranged 9.8~73.9 % for SS, 24.0~84.2 % for T-N, 31.6~80.9 % for T-P respectively. The total cost of VFS application was estimated by considering purchase cost of Turf grass sods and construction and maintenance costs of VFS system as well as the loss caused by giving up crop cultivation for the area needed to construct the VFS. The total cost of the VFS was estimated to be approximately \3,379,000/ha/year for the first year of application, and this cost could be decreased to \1,899,000/ha/year from the second year as the construction cost of VFS could no longer need to be counted afterwards. Apart from the NPS pollution reduction effects, the possible utilization of VFS was examined by detaching Turf grass within 40 % of VFS area for sale during spring time when the VFS systems fully covered. The benefit of selling the detached Turf grass sods was estimated as \1,260,000/ha/year, and also found that the VFS area successfully recovered by the time of the summer period. This benefit could attract farmers to adopt the VFS technique to manage agricultural NPS pollution.

A Target Model Development Applying Scoring Method for Sale of DATA Additional Charge Service Product in a Mobile Telephone Company A (고객 스코어링 방법을 활용한 데이터 통화료 정액제 타겟 모델 개발)

  • Chun, Heui-Ju
    • The Korean Journal of Applied Statistics
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    • v.21 no.5
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    • pp.791-799
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    • 2008
  • Ansim Flat DATA Plan is a DATA additional service product related to DATA call in a mobile telephone company A. Up to now, the company A is selling it by outbound TM after targeting customers which used data within specific price band. In this paper, we propose a targeting method applying score model combining response rate and retention rate by data mining. The suggested target model is to find customers more likely not only to respond to outbound TM but also to retain Ansim Flat DATA Plan. The proposed targeting method is expected to improve both from 23.7% to 38.8% in the response rate and from 53.2% to 61.4% in the retention rate.

Developing Price Response Functions for Internet Content Services (인터넷 콘텐츠 서비스에 있어서 가격반응함수의 추정에 관한 연구)

  • Lee, Jung-Woo;Lee, Se-Yoon
    • The Journal of Society for e-Business Studies
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    • v.14 no.1
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    • pp.93-120
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    • 2009
  • Content services on the Internet is getting attention as a new business model, selling digital content in real-time on the web. However, most of these content-based business is based on advertisement model rather than direct-payment-based business model. One of the difficulty in setting up charge-based content service is that the pricing paradigm of digital content is different from traditional pricing of products or services. The objective of this study is to empirically derive the feasible price response functions for these content services. Based on conjoint analysis of popular attributes of digital content, several price response function models were fitted against the conjoint data, using online movie viewers' preferences for different attributes of the service. Fitted function models were linear, multiplicative, exponential, attraction, and Gutenberg models. attraction model was found to be well-fit with the data for several specific combinations of attributes. Implications for pricing strategy is discussed at the end.

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Recent trends of gem-quality colorless synthetic diamonds (보석용 무색 합성 다이아몬드의 최근 동향)

  • Choi, Hyunmin;Kim, Youngchool;Seok, Jeongwon
    • Journal of the Korean Crystal Growth and Crystal Technology
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    • v.27 no.4
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    • pp.149-153
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    • 2017
  • Recently, significant amounts of gem-quality colorless HPHT synthetic melee diamond have produced for the jewelry industry. Consequently, there have been reports of cases of fraud in the world diamond business. For example, intentionally selling synthetic diamond as natural diamond or intentionally mixing a natural diamond parcel with a synthetic. As a result, the separation of natural from synthetic melee diamonds has become increasingly critical. At present, 10,000 cubic hinge presses are used for the production of synthetic diamond in China. From among these, reportedly 1,000 presses are used for gem-quality diamond production. One press can produce up to 10ct melee-size diamonds in 24 hours. Randomly occurring pinpoint or flux-metal inclusions are diagnostic identification clues. However, some synthetic diamonds require advanced laboratory method for identification. In order to ensure consumer confidence, it is essential to screen melees so as to distinguish all synthetic goods.

A Study on the Economic Performance of the Textile Industry for Korean traditional Clothes (한북직물업체의 생산 및 유통구조에 관한 연구)

  • 조효숙
    • Journal of the Korean Society of Costume
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    • v.34
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    • pp.135-150
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    • 1997
  • The purpose of this study was to inves-tigate the economic performance of the textile industry for the Korean traditional clothes. The content of this paper had two pars; The first part was for the macroeconomic aspects such as location production employments and the produc-tion facilities of the textile industries. The second part was for the microeconomic aspects such as business type branding method fabric type R&D efforts sourc-ing and the distributional channel The major results were as follows: 1.) Most textile firms for the korean traditional clothes were located in Gongju for man-made fibers and in Jinju for silk fabrics. 2) The size of the textile industry in terms of the number of business produc-tion amount the number of employee de-creased during 1994 and 1995 due to the decreasing demand. 3) Over the half of the textile firms produced raw fabric products while only 20% of them were involved in additional dyeing and /or printing finish which re-sulted in low value added production 4) The R&D effort of the textile indus-try for the Korean traditional clothes was very low due to the market uncertainty lack of technological knowledge and most of all small size of the firms 5) Most raw materials for the textile in -dustry were imported with high(25%) tariff rates resulting in price increase and thus low competitiveness in the market. 6) The textile producers sole about the 70% of their products to the wholesalers while selling the rest to the retailers di-rectly. This showed the dual structure of the distribution channel in the textile products. These results suggested some implica-tions for the firms the policy makers and the researchers. The firms should develop new and improved products to increase and create consumer demand by intensive R&D efforts. The government policy ma-kers should give financial supports the firms with R&D investment and legal help such as lowing tariff rate for the raw ma-terials. The researchers from the academy could help the textile industry with the advanced technological knowledge and up-date information for the consumer fashion demand.

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Process Design and Simulation of Fast Pyrolysis of Brown Seaweed (갈조류 급속열분해 공정의 모사와 설계)

  • Brigljevic, Boris;Woo, Hee Chul;Liu, Jay
    • Clean Technology
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    • v.23 no.4
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    • pp.435-440
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    • 2017
  • Fast pyrolysis of third generation biomass, including micro- and macroalgae for biofuel production has recently been studied and compared experimentally to first- and second-generation biomass. Compared to microalgae, however, process design and simulation study of macroalgae for scale-up has been rare in literature. In this study, we designed and simulated an industrial scale process for producing diesel range biofuel from brown algae based on bench scale experimental data of fast pyrolysis using a commercial process simulator. During process design, special attention was paid to the process design to accommodate the differences in composition of brown algae compared to terrestrial biomass. The entire process of converting 380,000 tonnes of dry brown algae per year into diesel range biofuel was economically evaluated and the minimum (diesel) selling price was also estimated through techno-economic analysis.

An analysis enterprise local environment factor and relationship of business scale (입지환경수준 변수요인 분석 및 기업규모와의 관계 연구)

  • O, Dong-Uk;Choe, In-Hyeok;Park, Ju-Yeong
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.05a
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    • pp.57-70
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    • 2006
  • I devised this study for setting up the location marketing policy that was the most suitable to medium and small-sized enterprises. For this, I classified 3 factors and analyzed location environment levels of an enterprise. First factor is 'an assistance policy factor' which is composed of assistance policies of local governments and central-government. Second is 'an accumulation factor' which is composes of the same category of business or accumulation of an allied industry, the abundant selling market, innovative industry atmosphere, and accumulations of various innovative organs such as a college, a research organization. Third is 'a location base factor' which is composed of a desirable information communications net and accessibility on wide area traffic networks such as an airport, a railroad, an expressway. I also analyzed three location environment levels of business scale.

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A Study for the Drivers of Movie Box-office Performance (영화흥행 영향요인 선택에 관한 연구)

  • Kim, Yon Hyong;Hong, Jeong Han
    • The Korean Journal of Applied Statistics
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    • v.26 no.3
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    • pp.441-452
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    • 2013
  • This study analyzed the relationship between key film and a box office record success factors based on movies released in the first quarter of 2013 in Korea. An over-fitting problem can happen if there are too many explanatory variables inserted to regression model; in addition, there is a risk that the estimator is instable when there is multi-collinearity among the explanatory variables. For this reason, optimal variable selection based on high explanatory variables in box-office performance is of importance. Among the numerous ways to select variables, LASSO estimation applied by a generalized linear model has the smallest prediction error that can efficiently and quickly find variables with the highest explanatory power to box-office performance in order.

Information and Communication Management Systems (ICMS) in India -Connecting the Resource Poor Farmers to Knowledge and Institutions

  • Mudda, Suresh K;Ravikumar, NK;Giddi, Chitti B
    • Agribusiness and Information Management
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    • v.8 no.1
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    • pp.1-10
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    • 2016
  • Information and communication technologies (ICTs) have always mattered in agriculture too. In day-to-day practices of agriculture and allied sectors, the farmers often share their information. Changing weather patterns, soil conditions, pests and diseases always throw challenges to small and marginal farmers. So, the farmer needs up-dated information to cope with and even benefit from these changes. In the developing countries like India, where agriculture still plays a crucial role (over 58% of the rural households depend on agriculture as their livelihood) and the rising population from 1027 million to 1419 million during 2001-16 (a total rise of 38 percent or 1.3 percent per year) pose a lot of pressure on land and other resources to meet the food security needs on one hand and to meet the challenges of globalization on the other. Understanding and addressing these challenges are very crucial, in which ICT can play a major role. With the booming mobile, wireless, and Internet industries, ICT has found a foothold even in poor marginal and smallholder farms and in their activities. The survey conducted among the 120 farmers in Srikakulam district in India revealed that, ICT has revolutionized the agriculture in the modern days. Production and marketing information is accessed by 91% of the sample farmers through mobile in 2015, where it was only 5% in 2005. The extent of use of mobile phones by the farmers varied with the decision to be taken by them like Harvesting, packing, and storing (94%), Selling Decision (91%), Seed purchase (89%), Application of fertilizers and pesticides (88%) and Land preparation and planting (84%), other package of practices (77%). The farmers further opined that, 'Voice' was the dominating source of communication (96%) compared to Short Message Service (SMS) (only 27%) and Internet access (10%), as majority are illiterate. The use of camera (71%), Bluetooth (33%), Radio (61%) TV (41%) are the other means of sharing the information. In this context of importance of ICTs in Indian agriculture, greater attention justifies about the applications of ICT's to alleviate poverty and promote economic growth of the farming population.