• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.11
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• pp.229-238
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• 2017

The study suggested plans to solve the problems of unsold apartments that lead to social and economic issues in our society, analyzed the characteristic factors related to the unsold apartment residents, investigated the preference factors, and finally determined the influence structure between the characteristic factors of residents and the mitigation factor of unsold apartment, for the repurchase intention. From previous studies, this study determined the characteristic factors based on the physical, environmental, social and economic characteristics to make up the characteristic factors for the unsold apartment residents. Then, through a Focus Group Interview (FGI) among the members of a real estate specialist group, it summarized the suitable factors for analysis and analyzed the influence structure between all factors through Partial Least Squares Structural Equation Modeling (PLS-SEM). The study results show that the mitigation factors are the most profound cause of the decision-making for unsold apartment residents, followed by economic factors and residential factors. In addition, the residential satisfaction for the unsold apartment residents has a positive relation with the repurchase intention.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.217-229
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• 2018

This paper aims at applying the data mining such as decision tree, neural network, and logistic regression to an unsold apartment complex in Wirye new town and developing the model forecasting the result of initial sale contract by house unit. Raw data are divided into training data and test data. The order of predictability in training data is neural network, decision tree, and logistic regression. On the contrary, the results of test data show that logistic regression is the best model. This means that logistic regression has more data adaptability than neural network which is developed as the model optimized for training data. Determinants of initial sale are the location of floor, direction, the location of unit, the proximity of electricity and generator room, subscriber's residential region and the type of subscription. This suggests that using two models together is more effective in exploring determinants of initial sales. This paper contributes to the development of convergence field by expanding the scope of data mining.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.6 s.107
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• pp.52-67
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• 2005

The purposes of this study were to classify the changing periods of apartment outdoor space in Korea and to clearly understand the specific characteristics of each period. The study has been done through on-site observation of apartment complexes, and through the analysis of housing estate planning techniques, rules and regulations affecting outdoor spaces during the rapidly developing era. The results of this study shows that three major periods with distinct characteristics were found, which were as follows: 1) The first well defined period spans from 1960 to 1990. In this period, apartment construction was rapid, and as a result, quality of housing environments were sacrificed. As little attention was given to the landscapes in apartment complex, they were constructed very simple and identical in outdoor space of apartment complex. This period can be referred to as the 'commonly universal period in apartment outdoor space'. 2) The second period spans from 1991 to 1996, during which time a housing construction project for two million residences was completed in order to significantly stimulate the provision of houses to the general public. As a result, regulations were relaxed causing housing environments to deteriorate. Although apartments were constructed very close together, there was some diversification and experimentation in outdoor styles. This period can be referred to as the 'congestion period of apartment outdoor space'. 3) The third period spans from 1997 to the present. During this time the number of unsold apartments has grown considerably throughout the country. Many different apartment complex marketing strategies have been employed to reduced the glut of unsold apartments. This experimental trend has continued and been well-received since the IMF period. The distinguishing characteristics of this period are the introduction of a rich natural landscape, the increase in communications among residents, the human oriented design, and the refined and elegant design for the outdoor street furnitures. As a result, this period can be named the "differentiation period of apartment outdoor space".

• Journal of the Korean housing association
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• v.11 no.4
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• pp.53-63
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• 2000

The study focuses on the problems of store space supply in apartment sites and suggests policy directions for the problem. Based on the results of field survey and site reconnaissance, this study identifies following problems and policy directions. First, the stores do not meet consumers various demand due to item limitations with small size. Consequently, there are many closed and/or unsold stores with high vacancy rates, Second, there is a tendency that the closed store rate becomes higher as apartment size becomes smaller. We suggest some law and regulation amendment that make store supply optional rather than mandatory in the case of small apartment site construction.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.247-255
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• 2017

The study figured out the preference factors which should be considered for investor on decision making of unsold apartment and analyzed by comparing the difference according to the type. Then, it investigated the preference factors through the previous studies to analyze the influence factor of decision making and demonstrated the effects through the PLS (Partial Least Squares) regression. In addition, it separated the target type to tenants and construction firms and carried out the survey for comparing the preference factors of investor type. The result of analysis found out that tenants emphasis on preference factors such as the internal factor (1.141), conditional relaxation (1.114), environment factor (1.107), social factor (1.048), external factor (1.030), educational environment factor (1.010) and etc. Then, construction firms emphasis on preference factors such as the social factor (1.401), environment factor (1.251), conditional relaxation (1.133) and etc. In addition, common preferences factors are the conditional relaxation, social factor, environment factor.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.556-564
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• 2013

The main purpose of this research is considering further marketing strategy to resolve unsold housing matters in private sectors through an analysis of preference factors for those housing customers. This study used one of the most widely-used research methods in marketing to figure out the preference factors for those customers and then it was categorized which factors are more or less important by conjoint analysis. According to the result, the home buyers for the unsold apartments were more paying attention some social and financial benefits for instance, a decline of housing price and a guarantee of housing securities rather than geographical conditions and residential environment before they make the decision to purchase a home. Secondly, they concerned some factors such as the most importance in location and geographical condition which were easy access to the transportation. Furthermore, a standard of eco-friendly apartment buildings was essential matter in residential environment. The third, those properties were on the stocks of unsold homes so they more tended to buy their houses with lower price than the terms and conditions of housing payment. Finally, it was explored that the most efficient way to promoting them through housing exhibitions or presentations as the PR strategy.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.4
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• pp.71-82
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• 2004

During the IMF period the unsold of apartment housing was significantly increased due to financial problems. Apartment constructors had to severely struggle with fund problems and even some of them were bankrupted. Due to this fact, they had to find new marketing strategies to sell the apartment complexes even with low margins. One of the solutions was that housing companies could present a distinctive and outstanding outdoor space in apartment complexes. The purpose of this study was to investigate such differentiated marketing strategies by reviewing the apartment housing advertisements during the IMF period. The major findings through this study were as follows: 1. During the IMF period housing companies presented a distinctive and outstanding outdoor space in apartment complexes. In 1999, which was the peak of the IMF impact, there were frequent advertisements for apartment housing in daily newspapers. 2. Daily newspapers had been mostly used for advertising the apartments. A thorough review of them is very valuable in investigating differentiated marketing strategies of the outdoor space in apartment complexes. 3. The main theme of differentiation of outdoor space can be summarized as : Emphasis of the importance of healthy life, application of environment-friendly facilities, and use of traditional korean style elements in apartment complexes.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.3 no.2
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• pp.1-9
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• 2000

Recently, the number of unsold apartments has been increasing, and apartment furnishing companies have tried a marketing strategy by utilizing the outdoor space for differentiation. There are many differentiation strategies. One of them is to improve the dwellings-on-ground space in apartment complex. Owing to the high density and high-rise of apartment buildings, the dwellings-on-ground apartment complex have been recognized as not good housing by residents in korea. The precedent study on the responses from residents showed the negative effects mainly due to sunlight, daylight, view and privacy and the positive effects from good accessibility and good environment for children and elderly people. The purpose of this study was to improve the dwellings-on-ground space and to suggest the most appropriate type of the dwellings-on-ground space through the residents' desires and preferences. In this point of view, this study shows three results for the design improvement: 1) Providing private gardens and individual accesses to the dwellings-on-ground. 2) Providing private garden with flower bed to intensify the visual aspect. 3) Furnishing variable transformation of unit plan in dwellings-on-ground, for example, maisonette, etc.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2009.04a
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• pp.361-364
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• 2009

In recent, the marketing competitions that stimulates the emotions of consumers are intensifying in the domestic construction industry due to the increase of unsold new apartments. However, there is a need for brand identity establishment through which more differentiated information can be delivered to the consumers, as each brand is focusing only on idealistic image advertisements of dream, future and happiness. Accordingly in this study, the top five brand apartments according to the national brand value evaluation index (BSTI, BrandStock Top Index) were selected and analyzed their TV advertisement characteristics, and its purpose is in evaluating the brand images perceived by the consumers of their TV advertisements. The significance of the results from this study is in presenting the basic information for establishing effective communication between the corporations and consumers. The survey research of this study was conducted for the students of D University, and SPSS 14.0 program was used for the statistical data analysis.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.134-142
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• 2003

The residential apartments have become a choice of a popular housing space since the first establishment of Mapo apartment in 1962. Therefore, the residential market experienced a bloom where residential apartments were sold as they were built simultaneously. However, this phenomenon was turned around and unsold lots appeared after the period of IMF and as the construction companies put out more various apartments by differing the characters and the strategies in building apartments. As a result, the leadership of residential market moved from the suppliers to consumers, in consequence, the wants of the consumers became more demanding. The consumer can freely control the number of rooms with a variable wall system or a bigger sized apartment with two entrances to the living room as well as having a bathroom with a master bedroom in a small-sized apartment. Many conceptual trials like this were taken to improve the residential environment and to give a change to the unit plan of the public housing. From these changes, one can observe a general trend that is taking place in current residential housing. Consequently, this study is on the type classification of unit plans in public housing built after 1999 and dwelled from 2001. The objectives of this study are to confirm the characteristics of the unit plans applied in recent public housing and provide basic materials that can be incorporated to residential space plan from now and hereafter.