• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.95-103
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• 2002

The consumption in the clothing's living has been diversified and rich by the increase in pay, the ostentatious propensity to consume and the diversification of distribution on structure in accordance with the advance of clothing industries, etc. The clothing, however, was not used properly due to the thoughtless purchase, the sudden change of fashion and the difficulty in the use and management of clothing. Most rural communities, furthermore, have the poor market, and the unreasonable management could be often observed, e.g., some people don't follow the care label or burn the clothing to waste. This study was conducted to provide the tool measuring the standardized clothing management behaviors so that the systematic and effective instruction could be achieved to improve the living standards 623 rural and urban housewives to develop the tool measuring the standardized clothing management to compare and measure the effect of before and after the education and guide all the way. And then, we developed the standardized measurement tool consisting of 6 parts of 60 questions after analyzing the validation and reliability of the questions. As a result of analyzing the validation and reliability of the developed tool, each Conbach alpha value of clothing living showed the good reliability; the value of the purchase plan was 0.76, the purchase was 0.83, the wear was 0.80, the management was 0.84, the storage was 0.83, and the disposal was 0.74, which indicated that it was able to use as a standardized tool.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.559-570
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• 2017

This study has the objective of finding out the impact of veblen effect and bandwagon effect on the choice behavior of hair salon. A structured survey questionnaire was used targeting 1,000 women over the age of 20. For the sample, proportionate stratified sampling method was utilized for the generalization of the findings. For analysis, frequency analysis, factor analysis, reliability analysis and regression analysis were performed by utilizing SPSS ver.19.0. Two hypotheses were set for the achievement of the research purpose. Hypothesis 1. Veblen effect will affect the hair salon choices. Hypothesis 2. Bandwagon effect will affect the hair salon choices. It was verified that the veblen effect and bandwagon effect greatly affects the patterns in the choice of hair salons. It appeared that the research hypotheses of 'Veblen effect will affect the hair salon choices.' and 'Bandwagon effect will affect the hair salon choices' could be partly adopted. The results of the study show that most of the users choose the hair salon with their friends, acquaintances or people they interact with.