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Effects of Corporate Image Increased by Cultural Marketing on Purchase Intention -Based on University Students from Seoul and Choong-Chung Do- (기업의 문화마케팅이 기업이미지제고를 통해 구매의도에 미치는 영향 -서울, 충청 지역 대학생 중심으로-)

  • Jin, Jong-Hoon;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.8 no.4
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    • pp.147-154
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    • 2008
  • The present research relates to a study on how cultural marketing increases a corporate image and has effects on purchase intention, an object of which is to understand how a consumer perceives the image of the corporate that carried out the cultural marketing and the corporate image has effects on intention of buying products of the corporate. The research was made on 102 university students from Seoul and Choong-Chung Do and compensated by PLS(Partial Least Square)in consideration that it is not well unknown to common people and the number of those questioned is small, and the case of Kumho Asiana was selected as the corporate for the cultural marketing, which results in as follows. First, the cultural marketing has positive effects on three elements(business conduct, social conduct, and marketing image) of the corporate image, but gives an inconvincible explanation of the corporate reliability image. Second, among four corporate images, social conduct, corporate reliability and marketing image except the business conductor have positive effects on the purchase intention.

Generalized Hough Transform using Internal Gradient Information (내부 그레디언트 정보를 이용한 일반화된 허프변환)

  • Chang, Ji Young
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.73-81
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    • 2017
  • The generalized Hough transform (GHough) is a useful technique for detecting and locating 2-D model. However, GHough requires a 4-D parameter array and a large amount of time to detect objects of unknown scale and orientation because it enumerates all possible parameter values into a 4-D parameter space. Several n-to-1 mapping algorithms were proposed to reduce the parameter space from 4-D to 2-D. However, these algorithms are very likely to fail due to the random votes cast into the 2-D parameter space. This paper proposes to use internal gradient information in addition to the model boundary points to reduce the number of random votes cast into 2-D parameter space. Experimental result shows that our proposed method can reduce both the number of random votes cast into the parameter space and the execution time effectively.

Performance Improvement of Material Recognition Sensor Using Cubic Spline Interpolation (Spline보간식을 이용한 물체재질인식센서의 성능개선)

  • Park, J.G.;Lim, Y.C.;Cho, K.Y.;Kim, Y.G,;Chang, Y.H.
    • Journal of Sensor Science and Technology
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    • v.1 no.1
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    • pp.43-51
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    • 1992
  • This paper describes a noble robot sensor designed to recognize an unknown material by measuring its thermal conductivity on various ambient temperature. The excellent agreement has been obtained between the measured sensor temperature and the calculated sensor temperature by cubic spline interpolation. The active sensor to measure the thermal conductivity of a gripped object was designed and the software program using C language to discriminate objects made of different materials was developed. The temperature response characteristics of different materials on the same ambient temperature was investigated. The temperatures on three comparing points varied linearly and had parallel relation with one another in accordance with various ambient temperature.

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Design and Implementation of Sensor based Intrusion Detection System (센서 기반 침입 탐지 시스템의 설계와 구현)

  • Choi, Jong-Moo;Cho, Seong-Je
    • The KIPS Transactions:PartC
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    • v.12C no.6 s.102
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    • pp.865-874
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    • 2005
  • The information stored in the computer system needs to be protected from unauthorized access, malicious destruction or alteration and accidental inconsistency. In this paper, we propose an intrusion detection system based on sensor concept for defecting and preventing malicious attacks We use software sensor objects which consist of sensor file for each important directory and sensor data for each secret file. Every sensor object is a sort of trap against the attack and it's touch tan be considered as an intrusion. The proposed system is a new challenge of setting up traps against most interception threats that try to copy or read illicitly programs or data. We have implemented the proposed system on the Linux operating system using loadable kernel module technique. The proposed system combines host~based detection approach and network-based one to achieve reasonably complete coverage, which makes it possible to detect unknown interception threats.

Path Planing for a Moving Robot using Ultra Sonic Sensors (초음파 센서를 이용한 이동로봇의 경로 계획)

  • Cha, Kyung-Hwan;Shin, Hyun-Shil;Hwang, Gi-Hyun
    • Journal of the Institute of Convergence Signal Processing
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    • v.8 no.1
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    • pp.78-83
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    • 2007
  • Robot collects surrounding information to recognize tile unknown environment by using various sensors such as visual, infrared ray and ultra sonic sensors. Although visual sensor is the most popular one, it has some difficulties in collecting data in dark or too bright environment due to sensitivity of the light. It also requests significant amount of calculation on collecting data from certain images with marked, straight and curved ones. As an alternative, ultra sonic sensor can simply overcome this visual sensing system's flaw and easily be used. It is easier than visual system, especially in case of collecting data on object and distance in dark environment. Ultra sonic sensor can replace the expensive visual sensing system not only in avoiding obstacles but also in reaching to the target area smoothly. The purpose of this paper is to develop the algorithm to optimize the environmental recognition, path planning and free-ranging by minimizing errors caused by inaccurate information and by considering characteristics of the ultra sonic rays such as refraction and diffusion. This paper also realizes the system that can recognize the environment and make the appropriate path planning by applying the algorithm on this moving robot.

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Expansion of Product Liability : Applicability of SW and AI (제조물책임 범위의 확장 : SW와 AI의 적용가능성)

  • KIM, Yun-Myung
    • Informatization Policy
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    • v.30 no.1
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    • pp.67-88
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    • 2023
  • The expansion of the scope of product liability is necessary because the industrial environment has changed following the enactment of the Product Liability Act. Unlike human-coded algorithms, artificial intelligence is black-boxed according to machine learning, and even developers cannot explain the results. In particular, since the cause of the problem by artificial intelligence is unknown, the responsibility is unclear, and compensation for victims is not easy. This is because software or artificial intelligence is a non-object, and its productivity is not recognized under the Product Liability Act, which is limited to movable property. As a desperate measure, productivity may be recognized if it is stored or embedded in the medium. However, it is not reasonable to apply differently depending on the medium. The EU revise the product liability guidelines that recognize product liability when artificial intelligence is included. Although compensation for victims is the value pursued by the Product Liability Act, the essence has been overlooked by focusing on productivity. Even if an accident occurs using an artificial intelligence-adopted service, however, it is desirable to present standards according to practical risks instead of unconditionally holding product responsibility.

Robert Southey, Colonialism, and the East: The Case of Thalaba the Destroyer (로버트 사우디, 식민주의, 그리고 동양 -『파괴자 탈라바』를 중심으로)

  • Cho, Heejeong
    • Journal of English Language & Literature
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    • v.58 no.5
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    • pp.859-880
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    • 2012
  • This paper aims at analyzing Robert Southey's Thalaba the Destroyer in relation to cultural colonialism of the British Romantic period and investigating the ways in which this text portrays the Other through its literary representation of the East. Especially, this paper attempts to show that the Oriental world constructed in Southey's text reveals the imperial subject's self-conscious awareness of its unstable relation with the unknown Other. For this purpose, this paper attends to the formal aspects of Thalaba the Destroyer, examining the process by which the reader's generic expectations about the "epic" undergo complex revisions and frustrations through reading this text. The epic elements contained in Thalaba the Detroyer include the battle between good and evil and the hero's moral epiphany arising from his struggle against malicious enemies. Yet, Thalaba the Destroyer constantly destabilizes the distinction between self and other by leading the reader to recognize the uncomfortable similarity between the poem's tyrannical figures and imperialistic monarchs in the Western civilization. Thus, when the hero enacts a revolution against despotism, the resistant power points not only to the imagined false kingdom within the text, but to the core of the real Empire that seeks to construct its own "garden" in the global scene. In addition, Southey's "panoramic" description of Oriental objects and stories in his footnotes lacks a framing perspective, erasing and de-stabilizing subject/object distinctions. In these footnotes, he exposes his profound attraction to the culture of "Other" and also conveys his aspiration to transforming Eastern myths and stories into profitable literary texts. Southey's attitude to the East in the footnotes appears to be partially grounded upon the interest of mercantile capitalists of the West, who need to discover potential commodities. Yet, simultaneously, he reveals a sense of moral hesitation about his own desire for the materiality of the East, along with deep anxiety arising from the fear of punishment.

The Survey and Study of Nujeong(樓亭) on the Han River(漢江) - Yeon-gang-jeong-sa-gi(沿江亭榭記) written by Eom Gyeong-su(嚴慶遂) - (18세기 한강(漢江)의 누정(樓亭) 조사 연구 - 엄경수(嚴慶遂)의 「연강정사기(沿江亭榭記)」를 중심으로 -)

  • Ahn, Dae-Hoe;Park, Jin-Wook;Kim, Se-Ho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.3
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    • pp.76-93
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    • 2017
  • This thesis recapitulates the current status of Nujeongs(樓亭) by the Han River(漢江) from the late Joseon dynasty, and to contemplate the possible options regarding their restoration. The book Yeon-gang-jeong-sa-gi(沿江亭?記) written by Eom Gyeong-su(嚴慶遂) in 1716 was selected as an object of study. After Hanyang was selected to be the capital of Joseon, Han River was considered to be the greatest venue to visit to take some time off and enjoy the view. The nobleman of the Joseon dynasty built Nujeongs around the riverside and enjoyed boating inthe current status of Nujeongs(樓亭) Han River. Eom Gyeong-su, after traveling on a boat to personally collect information, combined such information with preexisting information to create a well-organized and thorough list of the 29 Nujeongs built by the riverbank, which can be found in his book Yeon-gang-jeong-sa-gi. It is probable that a closer look into Yeon-gang-jeong-sa-gi will reveal more information regarding the general atmosphere of the era, which focused on the history and culture of Han River, and will also enable a more thorough research involving the Han River Nujeongs. The Nujeongs listed in Yeon-gang-jeong-sa-gi were analyzed in this paper. Based on the explanations found in Yeon-gang-jeong-sa-gi, the locations of the 29 Nujeongs were checked and reconfirmed, and the origins and the meanings behind their names were analyzed. In addition, the history of the Nujeongs were recapitulated with information gained from the basis of the fact that Yeon-gang-jeong-sa-gi was written in 1716, The origin of each Nujeongs were revisited, and the history of their change and demise were analyzed. Lastly, the sceneries around each Nujeongs were analyzed based on the poetries that were written and read in the respective Nujeongs, and the general taste for the arts in the era was analyzed. Some Nujeongs remain in the form of paintings, enabling us to take a closer look at the institutions and other aspects of the era. The analysis of Yeon-gang-jeong-sa-gi by this paper has revealed the location of some Han River Nujeongs that were unknown previously. Also, the revelation of some history regarding certain Nujeongs that were unknown previously has created an opportunity for the reinterpretation of the spaces surrounding Han River, and also the opportunity for a new story. Han River has lost most of its old self due to repeated exploitation. However, there are some areas where traces of the original form remains and that may be restored, and some areas may be relocated and restored based on existing paintings. Yeon-gang-jeong-sa-gi in particular may provide us with numerous possible options to reinvigorate and restructure the riverside with a more modern interpretation, especially in relation to the Han River cruise ship, as it is a book written after traveling Han River on a boat.

Experimental Research of Lost-wax Casting: Gilt-Bronze Pensive Bodhisattva (밀랍주조법을 활용한 청동반가사유상 복원 연구)

  • Yun, Yong-Hyun;Cho, Nam-Chul;Doh, Jung-Mann
    • Journal of Conservation Science
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    • v.36 no.2
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    • pp.123-142
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    • 2020
  • We attempted an experimental study of lost-wax casting to reconstruct the Gilt-bronze pensive Bodhisattva; The main object we aimed to reconstruct was the Korean national treasure No.83, Gilt-bronze pensive Bodhisattva(Maitreya); thus, we scientifically analyzed and measured the alloy ratio and casting method. Initially, the alloy ratio we used during the preliminary experiment was Cu:Sn:Pb = 95.5:4.0:0.5; we then increased tin and lead by 2.5% to consider vaporization during the main experiment. After applying lost-wax casting, we realized that 30% rosin contributed to proper hardness after the wax hardness experiment. The microstructure revealed normal casting character(α-Cu, δ), and the results of the chemical analysis are identical to those of previous studies. The analysis of the mold suggests the presence of quartz powder for structural stability and fire-resistance along with other organic materials whose contribution is still unknown. We expect that our research will serve to provide basic data for advanced studies in the future.

SEARCHING MINOR PLANETS AND PHOTOMETRIC QUALITY OF 60cm REFLECTOR IN GIMHAE ASTRONOMICAL OBSERVATORY (김해천문대 60cm 반사망원경의 측광성능 분석과 소행성 탐사)

  • Lee, Sang-Hyun;Kang, Yong-Woo;Lee, Kyung-Hoon
    • Journal of Astronomy and Space Sciences
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    • v.24 no.3
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    • pp.209-218
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    • 2007
  • In this paper, we have presented the observational result for the photometric quality of main telescopes in Gimhae Astronomical Observatory. Also we performed the observation of searching new minor planets as competitive work in public observatories. The observation was carried out using 60cm telescope of Gimhae Astronomical Observatory on 2007 January 13. And, $Sch\ddot{u}ler$ BVI filters and 1K CCD camera (AP8p) were used. To define the quality of CCD photometry, we observed the region of well-known standard stars in the open cluster M67. From observed data, The transformation coefficients and airmass coefficients were obtained, and the accuracy of CCD photometry was investigated. From PSF photometry, we obtained the color-magnitude diagram of M67, and considered the useful magnitude limit and the physical properties of M67. This method can be successfully used to confirm the photometric quality of main telescope in public observatories. To investigate the detection possibility of unknown object as astroid, we observed the near area of the opposition in the ecliptic plane. And we discussed the result. Our result show that it can be possible to detect minor planets in solar system brighter than $V{\sim}18.3mag$. and it can carry out photometric study brighter than V 16mag. in Gimhae Astronomical Observatory. These results imply that the public observatories can make the research work.