• 한국의류학회지
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• 제38권2호
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• pp.251-265
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• 2014

China is the biggest market for the Korean fashion industry. However, China is still difficult in regards to market entry and market success in China despite the geographical proximity. This study investigated the image of Korea and its impact on brand identity, brand attitude and intention to purchase with a focus on Chinese consumers in order to identify the variables of a country's image that affect a consumer's intention to purchase. The results of this survey targeted 214 Chinese consumers who were used for the final analysis. The survey subjects were female consumers in their 20s and 30s, living in metropolitan cities in China. Exploratory factor, reliability and frequency analyses were conducted using SPSS 19.0; in addition, confirmatory factor and path analyses were administered with AMOS 18.0. We identified two general images of Korea (economy and culture), two images of Korean (stylish and friendly) and three Korean fashion-product related images (quality, design and prestige). The results of the structural equation model were as follows. 1) Economy factor exerted significant effect on quality and prestige. 2) Stylish factor exerted a significant effect on all of the Korean fashion product images (quality, design and prestige). Friendly factor exerted positive impact on prestige. 3) All of the Korean fashion product images significantly influenced brand identity. 4) Brand identity exerted a significant effect on brand attitude. Lastly, brand attitude significantly affected intention to purchase.

• 한국의료질향상학회지
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• 제9권2호
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• pp.148-163
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• 2002

Background : The personnel of emergency department have been under tremendous pressure to manage unexpected emergency situations and excited patients. And interpersonal conflict has existed always, because emergency department was consisted of various personnel of their own specialty. The patient's satisfaction has to come from the personnel's satisfaction. The purpose of this study was to evaluate emergency department personnel's job satisfaction and its related factors and to improve quality of emergency medical service Methods : A self-administered questionnaire survey to the emergency department personnel was conducted between September 1 and October 31, 2001. The response rate was 90.2%. Using SAS program (Version 6.12), the collected data was analyzed by frequency, ANOVA, multiple comparison, Pearson correlation procedure, and stepwise multiple regression analysis. Result : The analysis of related factors of job satisfaction showed high score of interpersonal interaction (3.246), professional prestige (3.095), autonomy (2.916), task requirements (2.701), organizational requirements (2.444), and pay (1.953) in order of item mean. Professional prestige (0.498), task requirements (0.464), and organizational requirements (0.408) were highly positive correlated with overall level of job satisfaction. The factors influencing the job satisfaction were professional prestige and task requirements which explaining efficacy were 37.6% and 32.2% respectively. The total explaining efficacy was 33.6%. Conclusion : It was found out that emergency department personnel's job satisfaction can be raised by promoting professional prestige and task requirements. The personnel of emergency department have to be satisfied through their job, and the administration of the hospital has to pay more attention to their employees' job satisfaction and it related factors.

• 한국의류산업학회지
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• 제9권1호
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• pp.72-80
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• 2007

The purpose of this study is to identify the latest trend and type of retail space, and the features according to type of retail space of global prestige brand. To do this, literature analysis was executed by related books, articles, and theses. As a result, the latest trend of fashion retail space which has appeared after 2000 is as follows: 1) The differentiation of fashion brand through collaboration between fashion designers and architects, 2) retail space extension strategy, 3) retail space as a cultural space, 4) bold investment for retail space. The type of fashion retail space which has appeared after 2000 is as follows: 1) Spectacular flagship retail space of monumental scale, 2) global type retail space which exhibits common features through the whole world, 3) localization retail space which shows different features according to store location 4) innovative retail space out of traditional store form. The result of this study will be utilized when a domestic fashion brand establishes global marketing strategy of retail space.

• 대한방사선기술학회지:방사선기술과학
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• 제31권2호
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• pp.123-127
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• 2008

목 적: 임상에서 인버터식 X선장치의 사용이 보편화됨에 따라 이에 대한 보다 정확하고 간편한 성능평가 방법이 요구되고 있다. 따라서 최근 국내에 소개되어 사용되고 있는 X-Ray Multi-Function Test Device (model : Xi (unfors)-prestige)를 이용한 성능평가의 유용성을 확인하고자 한다. 방 법: 인버터식 X선장치의 성능 평가시 접속형 측정장비로 널리 활용되고 있는 Dynalyzer III를 이용한 성능평가를 기준으로 하여 비접속형 측정장비인 X-Ray Multi-Function Test Device (model: Xi (unfors)-prestige)의 성능평가를 비교 분석하여 그 유용성을 검토하였다. 결 과: 두 측정기에 대한 X선 출력선량은 큰 차이 없이 측정되었으며 촬영조건 등의 변화에 따라서 접속형인 Dynalyzer III가 약간 증가된 값으로 측정되었으며 출력의 재현성은 두 측정기 모두 성능평가 합격 기준 0.05 이하인 0.002 이하로, 직선성은 합격기준인 0.1 이하로 평가되었다. 촬영조건의 정확도에서는 관전압은 1.8과 2, 관전류는 2.01과 2.3, 촬영시간은 T > 0.01 sec에서 ${\pm}10%$ 이하로 나타났다. 모두 성능평가 기준의 허용범위에 있는 것으로 나타났다. 결 론: X-Ray Multi-Function Test Device (model: Xi (unfors)-prestige) 측정기를 이용한 인버터식 X선장치의 X선 출력의 재현성, 직선성과 촬영조건의 정확도에 대한 성능평가의 유용성을 확인하였다.

• 동아시아식생활학회지
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• 제21권3호
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• pp.438-450
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• 2011

이 연구의 목적은 럭셔리 레스토랑의 브랜드 명품화가 고객의 웰빙 지각도, 호의적 평가, 감정적인 충성도, 그리고 헌신적인 행위에 미치는 영향을 고찰하는 것이다. 문헌 분석을 통하여, 제시된 마케팅 개념들간의 이론적 인과관계가 도출되었으며, 이를 바탕으로 11 개의 가설들이 도출되었다. 또한 이 과정에서, 고객들의 브랜드 의식도가 조절 변수로 작용할 수 있다는 이론적 가설이 제시되었다. 도출된 이론적 가설들을 종합하여 구조 모델이 도출되었으며, 이 개념적 모텔은 527명의 미국 럭셔리 레스토랑 고객을 대상으로 하여 수거된 데이터로 검증되었다. 데이터 분석에는 AMOS 6.0 버전이 사용되었으며, 데이터 분석 결과, 럭셔리 레스토랑의 브랜드 명품화는 고객의 웰빙 지각도와 호의적 평가에 긍정적으로 작용하여, 결국 두가지 헌신적 행위(enhancement와 advocacy)를 유도한다는 것이 밝혀졌다. 또한 이 과정에서 고객들의 브랜드 의식도는 조절 효과로 작용한다는 것이 검증되었다. 데이터 분석 결과를 바탕으로 하여 이론적 실무적 시사점들이 논의되었다.

• 패션비즈니스
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• 제22권3호
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• pp.1-15
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• 2018

The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

• 복식문화연구
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• 제28권6호
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• pp.755-770
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• 2020

As the postsecondary school-age population continues to decline, universities are building identities to differentiate themselves and create a favorable impression among this cohort. We investigated the role of logo-bearing products as a way of promoting university identity, specifically, the effects of ingroup ties, ingroup affect, and centrality on attitude toward university logo products and purchase intention. This study further examined the moderating effects of perceived university prestige on the relationship between logo product attitude and in-store purchase intention, and the moderating effect of online shopping frequency on the relationship between logo product attitude and online purchase intention. We conducted a survey of undergraduate and graduate students at a university in Seoul. Survey responses (N=561) were collected and processed using SPSS 23.0. Multiple regression analysis showed that ingroup ties and affect had significant effects on product attitude. However, centrality had no significant effect on attitude toward the product. Product attitude had a direct significant effect on both in-store and online purchase intention. Perceived university prestige moderated the relationship between product attitude and in-store purchase intention. Moreover, online shopping frequency moderated the relationship between product attitude and online purchase intention. The results of this study are expected to provide fundamental knowledge for developing product strategy of logo products.

• 헤리티지:역사와 과학
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• 제43권3호
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• pp.282-305
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• 2010

서산 부장리 유적에서는 위신재인 관모, 식리 및 장식대도와 함께 다량의 이식이 출토되었다. 이는 서산 부장리 유적이 4~5세기 한성 백제시기의 재지세력의 영역에 포함되는 유적임을 증명한다. 출토된 위세품 중 이식은 백제사 연구에서 관모, 식리 및 장식대도에 비해 종적인 요소로 판단되어 왔다. 서산 부장리 유적에서는 다양한 종류의 21점의 이식이 출토되었으며 이식의 조형적인 특징과 재료학적 특성을 현미경과 X선형광분석기를 이용하여 분석하였다. 분석 결과를 토대로 이식의 재료와 제작 기법, 그리고 관모, 식리, 장식대도 등 위세품과의 출토 양상을 비교하였다. 그 결과 적은 양의 금과 간단한 기술로 제작 가능한 금장이식이 가장 많은 양을 차지하였으며 고도의 기술인 압접법과 높은 세공기술 수준을 요하는 이식, 그리고 금의 순도가 높은 재료를 사용한 이식은 그 양이 적다는 것을 확인하였다. 또한 희소성이 높은 이식이 출토된 유구에서는 모두 위세품인 관모, 식리, 장식대도와 함께 출토되는 양상을 보이고 있다는 점을 확인하였다. 그러므로 한성 백제가 지방에 대한 지배력을 확장하는 과정에서 금공품에 대한 장악과 지배력을 나타내기 위한 수단으로 삼았다는 것을 감안할 때 서산 부장리 유적에서 출토된 이식 역시 금의 순도 및 제작공정에 따라 피장자의 우월적 위치를 판단할 수 있는 근거가 될 수 있을 것이라 생각된다.

• 복식
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• 제52권4호
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• pp.25-38
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• 2002

The purpose of this study was to investigate the relationship between lifestyle and the evaluative criteria of the Korean traditional costume, Hanbok and saenghwal hanbok. The questionnaires were administered to 291(men:.102,Women:189) university students in Seoul. Data were analysed by factor analysis, correlation coefficient, t-test. The results were as follows : 1) Factor analysis was used to determine the dimensions of the evaluative criteria of Hanbok, Saenghwal Hanbok and life style characteristics. The evaluative criteria dimensions were found to be different according to Hanbok. Saenghwal Hanbok. 2) In Hanbok, evaluative criteria were classified into comfort & easy care, prestige, design, fashion, suitability to yourself. 3) In Saenghwal Hanbok. evaluative criteria were classified into prestige, ease of care, design., appropriateness, brand. 4) The life style characteristics were classified into independence, activism. conservatism, and materialism. 5) There were the significant relationships between life style factor and clothing evaluative criteria. Especially for design in Hanbok and Saenghwal Hanbok was negative relationship with conservatism and positive relationship with activism. materialism. and Independence.

• 패션비즈니스
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• 제18권4호
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.