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서비스 청사진과 FMEA의 결합에 의한 인터넷 쇼핑몰 서비스 실패관리 (Service Failure Management on Internet Shopping Environment by Combining Service Blueprint and FMEA)

  • 이혜준;이동일;장용
    • 품질경영학회지
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    • 제39권2호
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    • pp.217-233
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    • 2011
  • This paper introduces service failure management on internet shopping environment. The purpose of this study is to find and improve service failure modes at the time of customer's complaint thereby reducing that. To achieve this purpose, this study combines the Service Blueprint which describes the online shopping process and FMEA which finds each encounter of service failures and proposes how to recover them. First of all this study generates internet shopping process using Service Blueprint then matches customer's purchase decision making process and company's service provide process. After this process customer complaint types in real purchasing process are fell in according to their occurrence and more frequently occurred complaint is more risky. Finally 6 Risk Priority Numbers(unfair exchange/return policies, slow response/poor customer service support, purchase arrived later than promised/deliverly service dissatisfaction, dissatisfaction short period to take back/exchange/cancels order, A/S or handle defective item) are extracted and suggest their improvement.

A Study of Customer Satisfaction on Mobile Banking Service

  • Ahn, Joong-Ho;Yang, Ji-Youn;Ahn, Jung-Hee
    • 한국전자거래학회:학술대회논문집
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    • 한국전자거래학회 2005년도 e-Biz World Conference 2005
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    • pp.201-206
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    • 2005
  • Our goal is aimed at positive-analyzing how quality level of mobile banking service is composed of by 22 questions from SERVQUAL of existing PZB. As a result of positive-analysis, 4 different factors-reliability, empathy, tangibilities, assurance- were deduced, different with 5 levels. Responsiveness is absorbed other dimensions. Also, we tried to find out the appropriate method between SERVQUAL method, showing the difference between the consumers' expectations and the assessment of the actual performance, and model of SERVPERF, measuring performance recognized points while dealing with the concept of SERVQUAL to scale the service qualities of mobile banking.

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지리정보시스템을 이용한 국가 위암검진서비스 제공 의료기관에 대한 공간적 접근성 평가 - 강원도 지역을 중심으로 - (Assessment on the Spatial Accessibility of Medical Institutions Providing National Gastric Cancer Screening Service using a geographic information system - Focused on the Area of Gangwon-do -)

  • 박영용;박주현;박유현;이광수
    • 보건의료산업학회지
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    • 제13권1호
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    • pp.15-30
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    • 2019
  • Objectives: This study aimed to analyze people's accessibility to medical institutions providing national gastric cancer screening services in Gangwon-do using a geographic information system(GIS). Methods: To assess the spatial accessibility, network analysis was applied. Two types of network analysis-Service area analysis and origin-destination cost matrix(OD-cost matrix)-were applied to create network dataset. Results: The results of the analysis of the service area revealed that it took more than 60 minutes each to reach tertiary hospitals and general hospitals from 74.4% and 9.6% of Gangwon-do areas, respectively. Similarly, it took more than 60 minutes each to reach hospitals and clinics from 4.2% and 3.4% of Gangwon-do areas, respectively. The results of the OD-cost revealed that there were large regional variations in distance and time taken to reach the medical institutions. Conclusions: there were regional variations of spatial accessibility between Si and Gun in Gangwon-do.

물류서비스품질과 관계지향성이 공급사슬성과에 미치는 영향 - 3PL 기업의 물류배송품질을 중심으로 - (The Effects of Logistics Service Quality and Relationship Orientation on Supply Chain Performance - Focusing on Delivery Quality of 3PL Firms -)

  • 박이숙;조건;유일
    • 품질경영학회지
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    • 제37권3호
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    • pp.102-122
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    • 2009
  • In this study, we will conduct an empirical study to see how the 3PL firm's logistics service quality and relationship orientation affects the supply chain performance. To examine the research model and hypotheses, we have used an empirical method based on the field survey in which most of measurements used and verified in previous studies are selected as measurements. The results of our empirical study can be summarized as follows: First, it can be shown that higher level of logistics service quality not only affects satisfaction and relationship orientation positively, but also improves supply chain performance. Second, it can be also shown that satisfaction for logistics service quality affects relationship orientation between shipper and 3PL firm positively. Finally, it can be shown that relationship orientation affects supply chain performance positively. This paper presents much implications both theoretical and practical side.

온라인 쇼핑몰에서의 서비스품질과 구전, 명성이 쇼핑몰 신뢰도와 충성도에 미치는 영향 (The Effect of the Service Quality, WOM(aternote), and Ruputation of On-line Shopping-Mall on the Trust and Loyalty)

  • 서현석;허주희;나윤규
    • 한국의류산업학회지
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    • 제10권5호
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    • pp.607-617
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    • 2008
  • This research investigated the factors that effect on the trust and loyalty in on-line shopping mall and analyzed a structural relationship of these variables. The variables are service quality, information quality of on-line WOM(afternote), reputation of on-line shopping mall. The Instrument dimensions of service quality are tangibles, responsiveness, assurance, diversity goods and price fairness. The Instrument dimensions of information quality of on-line WOM(afternote) are usefulness, abundance, accuracy and specialty. The Instrument dimensions of reputation of on-line shopping mall are cognizance and comment. The results by LISREL are as follows : There are 7 factors that effects on trust and loyalty. These are tangibles, responsiveness, assurance and price fairness of instrument dimensions of service quality, usefulness, specialty of instrument dimensions of information quality of on-line WOM, cognizance of the Instrument dimensions of reputation of on-line shopping mall. Specially, there are significant point that usefulness and specialty of afternote which can contact easily in on-line shopping mall effect on the trust and loyalty in on-line shopping mall.

의료기관의 서비스지향성 측정도구의 신뢰도와 타당도 평가 (Validity and Reliability of a Service Orientation Scale for Health Care Organization)

  • 이명하;박숙경;이옥주
    • 간호행정학회지
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    • 제20권4호
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    • pp.362-372
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    • 2014
  • Purpose: The purpose of this research was to develop and test the validity and reliability of the Service Orientation Scale for Health Care Organization. Methods: The Service Orientation Scale for Health Care Organization, $SERV^*OR$, was developed through forward-backward translation methods. Internal consistency and reliability, construct and criterion validity were calculated using SPSS Statistics WIN 17.0. Survey data were collected from 283 clinical nurses in a general hospital in J province. Results: The Service Orientation Scale for Health Care Organization showed reliable internal consistency with Cronbach's ${\alpha}$'s for the total scale ranging from .85~.91. Factor loading of the 30 items on four sub-scales ranged from .67~.83. The sub scales were named service leadership, service system, customer focus, and service control. Item convergent and discriminant validity were also established for the Service Orientation Scale for Health Care Organization. Criterion validity showed a significant correlation with customer orientation. Conclusion: The findings of the study demonstrate that the Service Orientation Scale for Health Care Organization has satisfactory construct and criterion validity, and reliability and can be used to measure service orientation.

원무과 직원의 서비스 마인드와 기술에 영향을 미치는 요인 (Determinants of Service Mind and Skills of Hospital Employees)

  • 이지선;진기남
    • 한국병원경영학회지
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    • 제9권4호
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    • pp.70-86
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    • 2004
  • The purpose of this study is to find determinants for service mind and skills of hospital employees to seek ways to improve the service level of hospitals. The past studies focused on the perspectives of customers in finding the solutions for service improvement. However, the existing approach failed in delving into the whole picture of service system. The behind operation of service system(e.g., selection and training of employees, support system) needs to be examined to have a balanced solution of service improvement. The personal characteristics, organizational characteristics, and customer experience were considered as the independent variables in predicting service mind and skills. The data collected in this study was gathered through questionnaire survey with 291 employees in five hospitals - from Sept. 10 to Oct. 16 in 2004. The results are as follows. 1. The regression analysis showed that job satisfaction and service commitment of organization were statistically significant in predicting service mind and skills. 2. The hierarchical regression analysis showed that the effect of hospital type on service mind was explained by service commitment of organization.

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감정부조화와 서비스제공수준 간의 관계에서 고객지향성의 매개효과에 관한 연구 (A Study on the Effects of Customer Orientation on Emotional Dissonance and Service Delivery Level)

  • 송정수;손은일
    • 대한안전경영과학회지
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    • 제11권4호
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    • pp.127-137
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    • 2009
  • The purpose of this study were to examine the effects of emotional dissonance on customer orientation and service delivery level, and to examine the mediating effects of the customer orientation. In order to verify the relationships and mediating effect, data were obtained from 199 nurses working in a general hospital in Changwon City were analyzed by using SPSS 12.0. and AMOS 5.0. The findings are as follows: Firstly, there was a negative relationship between emotional dissonance and customer orientation. Secondly, there was also a positive relationship between customer orientation and service delivery level. Thirdly, there was also a negative relationship between emotional dissonance and service delivery level. Finally, the customer orientation was a partial mediating effect on the relationship between emotional dissonance and service delivery level. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

Evaluating Service System Alternatives via a Computer Simulation-enabled MCDM Framework

  • Deng, Wei-Jaw;Pei, Wen;Tsai, Chih-Hung
    • International Journal of Quality Innovation
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    • 제8권2호
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    • pp.100-114
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    • 2007
  • Decision makers in the service industry must effectively cope with queuing problems, service capacity optimization, service efficiency and service quality problems. This study proposes a computer simulation-enabled MCDM framework that integrates computer simulation analysis, Taguchi method, expert opinion and multiple criteria decision making (MCDM) to assist decision makers in coping with decision problems. In this framework, Taguchi method is adopted to reduce the time required for the simulation experiment. Computer simulation analysis is adopted to obtain useful information for rapid decision-making without interrupting actual production. MCDM is used to select the optimal alternative. The illustrative result is extremely promising.

6 시그마를 이용한 국내 유통산업의 서비스품질 평가에 관한 연구 (A Study on Evaluation of Service Quality in the Retail Industry using the 6 sigma)

  • 유한주;송광석
    • 품질경영학회지
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    • 제34권4호
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    • pp.110-124
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    • 2006
  • There have been various papers about service quality. This article is one of them. This is about the measurement of service quality in the competitive structure between department and discount store. In this paper, we tried to measure the service quality and overall satisfaction by using 6 sigma, degree of combination and top2box which is a little bit different methodology from traditional ones. The data were collected by the internet survey from 1428 and 1605 department and discount store customers respectively. The result shows the different patterns in the each retail industry. Also, there is a significant difference in terms of sigma level in the each retail industry. Finally, we showed the summarized result as the 6 Sigma Portfolio Matrix.