• Title/Summary/Keyword: UTAUT1

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A Study on the Factors Influencing Acceptance Intention and Acceptance Behavior of Technologies Related to the 4th Industrial Revolution and Smart Factory (4차 산업혁명과 스마트 팩토리 관련 기술의 수용의도 및 수용행동 영향요인에 대한 연구)

  • Lee, Yong-Gyu
    • Journal of Convergence for Information Technology
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    • v.11 no.4
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    • pp.1-18
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    • 2021
  • The purpose of this study is to study the influencing factors that can affect the acceptance intention and acceptance behavior of the 4th Industrial Revolution and smart factory-related technologies by using the expanded UTAUT. Through this, by grasping which influencing factors affect the introduction and acceptance of related technologies, it is to derive strategies for responding to the fourth industrial revolution by manufacturing companies and accepting smart factory related technologies. A survey was conducted on various manufacturing companies, and 167 copies were used for research. As a result of the testing of research hypotheses, performance expectation, social impact, promotion conditions, network effect, and innovation have a positive (+) significant effect on acceptance intention. However, expectation of effort had a positive (+) effect on acceptance intention, but was not significant. Acceptance intention was tested to have a positive (+) significant effect on acceptance behavior. Therefore, factors that should be improved by individual manufacturing companies in the process of responding to the 4th industrial revolution and the introduction and acceptance of smart factory-related technologies are clearly presented.

A Study on the Factors Affecting Acceptance of Easy Payment Services Using Extended UTAUT Model (확장된 UTAUT 모델을 활용한 간편결제 서비스 수용 영향요인 도출에 관한 연구)

  • Chung, Young-Soo;Jung, Chul-Ho
    • Journal of Information Technology Applications and Management
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    • v.26 no.2
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    • pp.1-11
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    • 2019
  • Recently, mobile and smart devices are rapidly spreading. As a result, financial settlement services, which were formerly face-to-face and PC-based, have now been replaced by mobile environments. One of the business areas that utilize FinTech is focused on the easy payment services. The main purpose of this study is to analyze empirically the factors affecting the acceptance of the easy payment services. To achieve this purpose, we surveyed the individuals who have some understanding about the easy payment services. The collected 206 data were used for statistical analysis. The results of the hypotheses test using structural equation model are summarized as follows. First, performance expectancy, social influence, and security perceived by users of the easy payment services have positive influence on positive attitude, but effort expectancy does not. Second, facilitating conditions and positive attitude of easy payment services have positive effects on service adoption. Based on the results of the analysis, it provided meaningful implications for practitioners and researchers in related fields.

An Analysis of the Impact of the Characteristics of Corporate Information Security Systems upon Technology Acceptance Intention based on UTAUT - Focusing on the Moderating Effect of Innovation Resistance among Semiconductors Production Workers - (통합기술수용이론(UTAUT)을 기반으로 기업정보보호시스템의 특성요인이 사용자 기술수용의도에 미치는 영향 분석 - 반도체 제조 구성원의 혁신저항 조절효과를 중심으로 -)

  • Woogwang Jeon;Seungwoo Son
    • Journal of the Semiconductor & Display Technology
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    • v.23 no.1
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    • pp.36-47
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    • 2024
  • The purpose of this study is to identify the factors that impact the user's intention to accept technology when Introducing new information security systems for the workers of a semiconductor company. The findings of this study were as follows. First, the factors of a company's information security systems, namely reliability, expertise, availability, security, and economic efficiency, all significantly and positively impacted performance expectations. Second, the performance expectation of introducing information security systems for a company significantly and positively impacted the intention to accept technology. Third, the social impact of introducing information security systems for a company had a significant and positive impact on technology acceptance intention. Fourth, the facilitating conditions for introducing a company's information security systems significantly and positively impacted technology acceptance intention. Fifth, as for the moderating effect of innovation resistance, the moderating effect was significant in the paths of [performance expectation -> technology acceptance intention], [social impact -> technology acceptance intention], and [facilitating conditions -> technology acceptance intention]. The implication of this study is that the factors to be considered when introducing information security systems were provided to companies that are the actors of their proliferation, providing the base data to lay the foundation for introducing security technologies and their proliferation.

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A Study on the Factors of Experience and Habit on Information Security Behavior of New Services - based on PMT and UTAUT2 (경험 및 습관이 신규서비스의 정보보호 행동에 미치는 요인에 대한 연구 - 보호 동기이론과 UTAUT2을 중심으로)

  • Lee, Hong-Je;Kho, Hyeong-Seog;Roh, Eun-Hee;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.19 no.1
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    • pp.93-102
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    • 2018
  • This study aims to present policy implications by analyzing information security behavior factors of internet users. The research model, based on PMT and UTAUT2, consists of perceived threat, severity, social influence, self-efficacy, experience and habits, PC and privacy behaviors, security behaviors on new services and set demographic characteristics, use places of internet, use of paid products, and experiences of accident as moderate variables to analyze the effect on security behavior. The results showed that perceived severity, self-efficacy significantly influenced on experience and habits, and experience and habits and self-efficacy had a high influence on PC and privacy behavior. Also, PC and privacy behaviors have a high impact on security behavior of new services. Age, income, use of paid products, and experience of accidents have a moderating effects on security behaviors. The results of this study are expected to help policy decision making to improve the level of information security of internet users.

A Study on the Effect of Selection on Data Analytics by Auditor (감사인의 데이터 분석 기법 채택에 영향을 미치는 요인 연구)

  • Jung, Gwan Hoon;Lee, Jung Hoon;Kim, Da Som
    • Journal of Information Technology Applications and Management
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    • v.22 no.1
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    • pp.37-60
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    • 2015
  • As the dependence on information systems in enterprises has grown dramatically, the importance of implementing information systems in audit has been increased as well. However, there is a lact of about utilization of information system for audit process. Thus, this study is to investigate the factors that effect auditor's adopting Data Analytics to audit work. Through literature research and focus group interview, we added two factors that affect the behavioral intention to UTAUT model. We have selected performance expectancy, effort expectancy, social influence, facilitating conditions, anxiety, task fit, behavioral intention as variables and verified hypotheses based on survey questionnaires from auditors. As a result, it was found that performance expectations, social influence, task fit influenced the behavior intention. In Addition, we analyzed adding two variables, IT-related work experience and type of auditor as moderate variable. This study has an implication for companies to motivate implementation as well as activation of Data Analytics technique.

A Study on Management of Overseas Direct Purchase Site Using UTAUT Model (통합기술수용모형을 활용한 해외직접구매 사이트 관리방안에 대한 연구)

  • Kang, Inwon;Son, Jeyoung
    • Korea Trade Review
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    • v.44 no.1
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    • pp.143-158
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    • 2019
  • As the overseas direct purchase market grows rapidly, firms are setting up various strategic directions to attract consumers. However, many previous researches on this issue have focused on consumption behavior based on consumers' motivation and demographic factors, so there is a certain limit to suggest practical implications for firms. Therefore, this study proposed modeling to understand how firm's strategic direction influences consumers' acceptance behavior in order to overcome these limitations. For this purpose, this study conducted a survey on 357 domestic consumers and conducted empirical analysis through structural equation model analysis. As a result, the effort expectancy of overseas direct purchase site has a strong influence on consumer intention as much as performance expectancy. We also found that product variety had the strongest impact on performance expectancy and that web site reputation directly affected consumers' behavioral intention as well as purchasing behavior.

Predicting the Adoption of Health Wearables with an Emphasis on the Perceived Ethics of Biometric Data

  • Tahereh Saheb;Tayebeh Saheb
    • Asia pacific journal of information systems
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    • v.31 no.1
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    • pp.121-140
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    • 2021
  • The main purpose of this research is to understand the strongest predictors of wearable adoption among athletes with an emphasis on the perceived ethics of biometric data. We performed a word co-occurrence study of biometrics research to determine the ethical constructs of biometric data. A questionnaire incorporating the Unified Theory of Acceptance and Use of Technology (UTAUT), Health Belief Model and Biometric Data Ethics was then designed to develop a neural network model to predict the adoption of wearable sensors among athletes. Our model shows that wearable adoption's strongest predictors are perceived ethics, perceived profit, and perceived threat; which can be categorized as professional stressors. The key theoretical contribution of this paper is to extend the literature on UTAUT by developing a predictive modeling of factors affecting acceptance of wearables by athletes, and highlighting the ethical implications of athlete's adoption of wearables.

Analyzing Moderating Effects of WiBro User Experiences

  • Lee, Bong-Gyou;Kim, Ki-Youn;Song, Jae-Sung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.1
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    • pp.177-190
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    • 2011
  • The purpose of this study is to explore the determinants of actual demand for wireless broadband (WiBro) services in Korea. To this end, this study identifies conceptual definitions of diverse latent variables and determines the significance of the causal relationship between independent and dependent variables. It then presents the nomadic user concept by testing the moderator effect. This study also proposes a revised Unified Theory of Acceptance and Use of Technology (UTAUT) model, which is an appropriate model for wireless communication services and users' attributes. Prior research has concentrated exclusively on the Technology Acceptance Model (TAM) based on future potential users. Compared to previous studies, the current research model and analysis results are useful in not only academic but also industry contexts.

Effect of TRI on UTAUT in Transformation to Smart Factory: Focusing on Small and Medium-sized Manufacturing Companies (스마트 팩토리로의 전환에 있어서 기술준비도가 통합기술수용요인에 미치는 영향: 중소 제조 기업을 중심으로)

  • Lee, Yong-Gyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.3
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    • pp.1-17
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    • 2022
  • The purpose of this study is to suggest a plan to improve the level of acceptance of related technologies and the transition to smart factories of small and medium-sized manufacturing enterprises by using 'technology readiness' and 'integrated technology acceptance model'. To this end, the research hypothesis was verified by collecting questionnaire data from 130 small and medium-sized manufacturing companies in Korea and conducting path analysis. First, optimism affects performance expectations, social influence, and facilitation conditions, innovation affects performance expectations, effort expectations, and social influence, discomfort affects performance expectations, social influence, and facilitation conditions, and anxiety affects effort expectations, social influence and facilitation conditions. has been proven to affect Finally, performance expectations, effort expectations, social influence, and facilitation conditions were verified to have a significant positive effect on the intention to accept technology.

Roles of Trust in Technology Acceptance of Augmented Reality (증강현실(AR) 기술 수용에 있어서 신뢰성의 역할)

  • Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.2 no.2
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    • pp.1-19
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    • 2019
  • Various studies have been conducted on factors influencing the adoption of new technologies. In particular, the factors influencing customers' acceptance of new technologies that emerged along with the arrival of the 4th Industrial Revolution. Theoretical models are mainly based on the technology acceptance model (TAM) or Extended Unified Theory of Acceptance and Use of Technology : UTAUT2). However, there are no trust variables in these models. In this study, we added trust variable and tested augmented reality(AR). Three types - trust as an independent variable, as a mediating variable, and as a moderating variable - were analyzed statistically. As a result, trust was most explanatory when viewed as a mediating variable between independent variables and intention to use. In theory, it has been shown that trust acts as a mediating effect. In practice, trust is most important in accepting new technologies, so it is important to prioritize trust.