• 디지털융복합연구
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• 제18권2호
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• pp.23-35
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• 2020

모바일 화폐는 금융 서비스 제공에 혁명을 일으켜 신흥국, 특히 동 아프리카 국가의 금융에 대한 접근성을 향상시킬 수 있는 금융 포용을 가능하게 하는 핵심 요소이다. 따라서 본 연구는 UTAUT2 모델을 이용하여 에티오피아에서 모바일 화폐 서비스를 채택하려는 개인의 행동 의도 및 실제 사용에 영향을 미치는 주요 결정 요인을 분석하는 것을 목표로 한다. 본 연구 모델과 가설은 에티오피아의 여러 지역에서 200명의 응답자를 추출하여 테스트했다. 데이터 분석 결과는 정부 지원, 성과 기대, 촉진 조건, 모바일 화폐 서비스에 대한 신뢰 및 노력 기대가 에티오피아의 모바일 화폐 서비스 사용에 영향을 미치는 주요 요인으로 도출된 반면, 사회적 영향과 낮은 거래 비용 요소는 통계적으로 유의하지 않은 것으로 나타났다. 본 연구 결과는 모바일 화폐 서비스의 낮은 수수료 책정보다는 적절한 정책과 규정을 통한 모바일 화폐 서비스 활성화를 위한 에티오피아 정부의 적극적 노력과 지원만이 자국의 모바일 화폐 서비스 채택 및 보급을 촉진할 수 있다는 유용한 정보를 제공한다.

• 정보처리학회논문지D
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• 제16D권6호
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• pp.945-960
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• 2009

본 연구의 목적은 첫째, 인터넷전화(Voice over Internet Protocol)의 사용자 수용에 미치는 결정요인을 정의하고, 둘째, 수용 이론들의 통합모형인 UTAUT를 기저모형으로 하여, 성과기대감, 사회적 영향, 노력기대감, 사용촉진조건, 행위의도와 사용행위 등의 잠재변수 간의 복합적인 인과관계를 검증하는 것이다. 셋째, 비용기대감 변수를 새롭게 정의하여 연구가설에 포함하였고, 각 변수들 간의 경로에 영향을 주는 조절변수로서 사용자 연령, 성별, 경험기간의 조절효과를 분석하였다. 또한, VoIP의 실제 사용자 641명을 표본 조사함으로써, 행위의도와 사용행위 변수 간의 개념적 차이를 명확히 구분하여 보다 정확한 분석 결과의 향상을 도모하였다. 사용자 수용에 대한 기존 연구들은 사용행위 변수를 검증할 때, 실제 사용자뿐만 아니라 긍정적인 행위의도를 가진 미래의 잠재적 사용자를 포함시키는 사례가 많았다. 분석 결과, 제시한 모든 연구가설이 채택되었으며, 조절효과에서 연령이 성과기대감, 사회적 영향과 행동의도 간에, 경험기간은 사용촉진조건, 행위의도와 사용행위 간에 정의 관계가 성립하였다.

• International Journal of Computer Science & Network Security
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• 제21권3호
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• pp.219-228
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• 2021

The adoption of new technology in any organization will represent change, and such change needs user acceptance for its successful implementation. Saudi Arabian health centers are no exception; therefore, the current study will investigate the adoption of new technology, namely that of virtual reality (VR), within health centers in Saudi Arabia and specifically in Riyadh City. This study explores the current state of VR technology adoption, factors that influence such adoption, and the extent of this technology's efficiency when it is used for vaccinating children. The data were collected from two samples: workers in vaccination clinics who responded to a survey and a group of children who participated in the VR technology experiment. The current study proposed a model based on the unified theory of acceptance and use of technology 2 (UTAUT2), with the addition of two variables: personal innovativeness and satisfaction. The results indicated that the respondents' perceptions regarding the health centers' infrastructure in terms of adopting VR were moderate. Among the factors affecting VR adoption, satisfaction, personal innovativeness, and behavioral intention were identified as vastly influential factors. From the eight hypotheses, six were found to be supported, with their factors significantly influencing behavioral intention with regard to VR technology adoption. Besides, the experiment concerning the use of VR technology on children verified the technique's high efficiency in terms of providing pain management and fear removal. These findings support the continuity of VR technology use, expand its future application fields, and integrate this study into the literature on technology acceptance models for VR adoption, as limited studies have covered this topic; consequently, this will benefit future research in this field.

• 한국IT서비스학회지
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• 제20권6호
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• pp.17-43
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• 2021

Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

• 품질경영학회지
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• 제50권1호
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• pp.43-61
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• 2022

Purpose: The purpose of this study was verifying factors that affect to intention to use AI financial services and finding a way of building an user oriented AI ecology. Methods: This study used the UTAUT (Unified Theory of Acceptance and Use of Technology) model with independent variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, trust, personal innovativeness and AI understanding as moderating variable. The data was collected through online & offline survey with questionnaire from 330 financial customers. Results: As a result, the analysis suggested that the performance expectancy, social influence, facilitating conditions, personal innovativeness are statistically significant to the intention to use AI. It was also found that AI knowledge of users differently influence the intention to use through the moderating effect on the facilitating conditions. Conclusion: Performance expectancy, social influence, facilitating conditions, personal innovativeness have positive causation to the intention to use in AI financial service. On the facilitating conditions, unlike other variables, it was found that the user's intention to use was different by the level of AI understanding. It means that customers could have the strong intention to use AI even though they don't have enough pieces of knowledge on the factors. Customers seem to be of recognition that the technology has certain benefits for themselves. The facilitating factors are significantly affected by AI understanding and differently effect on the intention to use AI.

• 지식경영연구
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• 제18권4호
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• pp.213-235
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• 2017

In the rapidly changing business and economic environment, environment-equipped appropriate capacities should be used to adapt to the changing environment and the smart environment. First of all, it is important for the company to understand what kind of acceptance attitude it shows according to the consumers' tendency toward the mobile convenient payment system that users are increasing and deal with it accordingly. In order to analyze the market according to the individual personality factors of consumers, a model based on the integrated technology(UTAUT) and the regulatory focus suitable for the mobile environment was constructed and analyzed with the structural equation through PLS. As a result of analysis, it was found that neuroticism, openness to experience, and conscientiousness among consumer personality factors had a significant influence on accommodating the mobile convenient payment system according to the tendency of promotional focus. This study provides a direction for establishing a mobile convenient payment system for smart environment through data analysis of the propensity and personality of consumers from the viewpoint of knowledge management.

• Journal of Information Technology Applications and Management
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• 제22권1호
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• pp.37-60
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• 2015

As the dependence on information systems in enterprises has grown dramatically, the importance of implementing information systems in audit has been increased as well. However, there is a lact of about utilization of information system for audit process. Thus, this study is to investigate the factors that effect auditor's adopting Data Analytics to audit work. Through literature research and focus group interview, we added two factors that affect the behavioral intention to UTAUT model. We have selected performance expectancy, effort expectancy, social influence, facilitating conditions, anxiety, task fit, behavioral intention as variables and verified hypotheses based on survey questionnaires from auditors. As a result, it was found that performance expectations, social influence, task fit influenced the behavior intention. In Addition, we analyzed adding two variables, IT-related work experience and type of auditor as moderate variable. This study has an implication for companies to motivate implementation as well as activation of Data Analytics technique.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.145-166
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• 2021

M-learning is one of the most important modern learning environments in developed countries, especially in the context of the COVID-19 pandemic. According to the Ministry of Education policies in Saudi Arabia, gender segregation in education reflects the country's religious values, which are a part of the national policy. Thus, it will help many in the target audience to accept online learning more easily in Saudi society. The literature review indicates the importance to use the UTAUT conceptual framework to study the level of acceptance through adding a new construct to the model which is Mobile Application Quality. The study focuses on the end user's requirements to use M-learning applications. It is conducted with a qualitative method to find out the students' and companies' opinions who working in the M-learning field to determine the requirements for the development of M-learning applications that are compatible with the aspirations of conservative societies.

• 산업경영시스템학회지
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• 제45권3호
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• pp.1-17
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• 2022

The purpose of this study is to suggest a plan to improve the level of acceptance of related technologies and the transition to smart factories of small and medium-sized manufacturing enterprises by using 'technology readiness' and 'integrated technology acceptance model'. To this end, the research hypothesis was verified by collecting questionnaire data from 130 small and medium-sized manufacturing companies in Korea and conducting path analysis. First, optimism affects performance expectations, social influence, and facilitation conditions, innovation affects performance expectations, effort expectations, and social influence, discomfort affects performance expectations, social influence, and facilitation conditions, and anxiety affects effort expectations, social influence and facilitation conditions. has been proven to affect Finally, performance expectations, effort expectations, social influence, and facilitation conditions were verified to have a significant positive effect on the intention to accept technology.

• 디지털콘텐츠학회 논문지
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• 제19권1호
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• pp.93-102
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• 2018

본 연구는 지능화된 보안 위협에 인터넷 이용자의 정보보호 행동 요인을 분석하여 정책적 시사점을 제안하고자 한다. 연구 모델은 보호동기이론과 UTAUT2를 기반으로, 인지된 위협, 심각성, 사회적 영향, 자기효능감, 정보보안 제품 이용 경험 및 습관, PC/개인정보보호 행동, 신규 서비스의 정보보호 행동으로 구성 하였고, 인구 통계학적 특성과 인터넷 사용 장소, 유료 보안제품 이용, 침해사고 경험 등을 조절변수로 하여 인터넷 이용자의 보안 행동에 미치는 영향을 분석하였다. 연구 결과는 인지된 심각성, 자기효능감이 보안 제품 이용 경험 및 습관에 높은 영향을 미쳤으며, 경험 및 습관, 자기효능감은 PC/개인정보보호 행동에 높은 영향을 미치고, PC/개인정보보호 행동은 신규 서비스의 보안 행동에 높은 영향을 미치는 것으로 나타났다. 연령, 소득, 유료 보안제품 이용, 침해사고 경험은 인터넷 이용자의 정보보안 행동에 조절효과가 있었다. 본 연구의 결과가 인터넷 이용자의 정보보호 수준 향상을 위한 정책 의사결정에 도움을 줄 것으로 기대한다.