• Title/Summary/Keyword: Two-step cluster analysis

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Determinants of Consumer Preference by type of Accommodation: Two Step Cluster Analysis (이단계 군집분석에 의한 농촌관광 편의시설 유형별 소비자 선호 결정요인)

  • Park, Duk-Byeong;Yoon, Yoo-Shik;Lee, Min-Soo
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.3
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    • pp.1-19
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    • 2007
  • 1. Purpose Rural tourism is made by individuals with different characteristics, needs and wants. It is important to have information on the characteristics and preferences of the consumers of the different types of existing rural accommodation. The stud aims to identify the determinants of consumer preference by type of accommodations. 2. Methodology 2.1 Sample Data were collected from 1000 people by telephone survey with three-stage stratified random sampling in seven metropolitan areas in Korea. Respondents were chosen by sampling internal on telephone book published in 2006. We surveyed from four to ten-thirty 0'clock afternoon so as to systematic sampling considering respondents' life cycle. 2.2 Two-step cluster Analysis Our study is accomplished through the use of a two-step cluster method to classify the accommodation in a reduced number of groups, so that each group constitutes a type. This method had been suggested as appropriate in clustering large data sets with mixed attributes. The method is based on a distance measure that enables data with both continuous and categorical attributes to be clustered. This is derived from a probabilistic model in which the distance between two clusters in equivalent to the decrease in log-likelihood function as a result of merging. 2.3 Multinomial Logit Analysis The estimation of a Multionmial Logit model determines the characteristics of tourist who is most likely to opt for each type of accommodation. The Multinomial Logit model constitutes an appropriate framework to explore and explain choice process where the choice set consists of more than two alternatives. Due to its ease and quick estimation of parameters, the Multinomial Logit model has been used for many empirical studies of choice in tourism. 3. Findings The auto-clustering algorithm indicated that a five-cluster solution was the best model, because it minimized the BIC value and the change in them between adjacent numbers of clusters. The accommodation establishments can be classified into five types: Traditional House, Typical Farmhouse, Farmstay house for group Tour, Log Cabin for Family, and Log Cabin for Individuals. Group 1 (Traditional House) includes mainly the large accommodation establishments, i.e. those with ondoll style room providing meals and one shower room on family tourist, of original construction style house. Group 2 (Typical Farmhouse) encompasses accommodation establishments of Ondoll rooms and each bathroom providing meals. It includes, in other words, the tourist accommodations Known as "rural houses." Group 3 (Farmstay House for Group) has accommodation establishments of Ondoll rooms not providing meals and self cooking facilities, large room size over five persons. Group 4 (Log Cabin for Family) includes mainly the popular accommodation establishments, i.e. those with Ondoll style room with on shower room on family tourist, of western styled log house. While the accommodations in this group are not defined as regards type of construction, the group does include all the original Korean style construction, Finally, group 5 (Log Cabin for Individuals)includes those accommodations that are bedroom western styled wooden house with each bathroom. First Multinomial Logit model is estimated including all the explicative variables considered and taking accommodation group 2 as base alternative. The results show that the variables and the estimated values of the parameters for the model giving the probability of each of the five different types of accommodation available in rural tourism village in Korea, according to the socio-economic and trip related characteristics of the individuals. An initial observation of the analysis reveals that none of variables income, the number of journey, distance, and residential style of house is explicative in the choice of rural accommodation. The age and accompany variables are significant for accommodation establishment of group 1. The education and rural residential experience variables are significant for accommodation establishment of groups 4 and 5. The expenditure and marital status variables are significant for accommodation establishment of group 4. The gender and occupation variable are significant for accommodation establishment of group 3. The loyalty variable is significant for accommodation establishment of groups 3 and 4. The study indicates that significant differences exist among the individuals who choose each type of accommodation at a destination. From this investigation is evident that several profiles of tourists can be attracted by a rural destination according to the types of existing accommodations at this destination. Besides, the tourist profiles may be used as the basis for investment policy and promotion for each type of accommodation, making use in each case of the variables that indicate a greater likelihood of influencing the tourist choice of accommodation.

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Load Balancing for Parallel Finite Element Analysis in Computing GRID Environment (컴퓨팅 그리드 시스템에서의 병렬 유한요소 해석을 위한 로드 밸런싱)

  • Lee,Chang-Seong;Im,Sang-Yeong;Kim,Seung-Jo;Jo,Geum-Won
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.31 no.10
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    • pp.1-9
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    • 2003
  • In GRID environments, an efficient load balancing algorithm should be adopted since the system performances of GRID system are not homogeneous. In this work, a new two-step mesh-partitioning scheme based on the graph-partitioning scheme was introduced to consider the difference of system performance. In the two-step mesh-partitioning scheme, the system performance weights were calculated to reflect the effect of heterogeneous system performances and WEVM(Weighted Edge and vertex Method) was adopted to minimize the increase' of communications. Numerical experiments were carried out in multi-cluster environment and WAN (Wide Area Network) environment to investigate the effectiveness of the two-step mesh-partitioning scheme.

The Differences of Big-Five Personality Factors, Academic Adaptation, and Psychological Well-Being According to Grit Cluster Types in College Students (대학생의 그릿 군집 유형에 따른 성격 5요인, 학업적응 및 심리적 안녕감의 차이)

  • Kim, Eun Hye;Kim, Min-Jung;Kim, Ji-Hye
    • The Journal of Korean Society for School & Community Health Education
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    • v.21 no.1
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    • pp.75-89
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    • 2020
  • Objects: The purpose of this study was to examine the differences of college students' big-five personality factors, academic adaptation, and psychological well-being according to cluster types based on the grit. Methods: The participants of this study were 190 college students. All variables were evaluated by self-report of college students. The data were analyzed by one-way ANOVA and two-step clustering statistics using SPSS 21.0. Results: First, a cluster analysis on a sample of 190 college students revealed four clusters: the more highly grit group, higher tenacity group, higher consistency of interests, and the less grit group. Second, there were significant differences of 190 college students' big five personality factors, academic adaptation, and psychological well-being according to cluster types based on the grit. Conclusions: These findings can be used as an important contribution to further research and educational practices for promoting the grit in college students. Also it suggests the need for health education to increase the psychological well-being of college students.

A Study on Vegetarian Market Segmentation by Vegetarian Selection Attributes (채식 선택 속성에 따른 채식 시장세분화 연구)

  • Do-Hyun Jeon;Myoung-Dae Jo;Seon-Hee Kim
    • Journal of the Korean Society of Food Culture
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    • v.39 no.1
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    • pp.30-37
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    • 2024
  • Consumption market research was conducted on gradually increasing vegetarians using various selection attributes. Factors were extracted to identify vegetarian selection attributes and to divide the study cohort into groups, continuous variables (health, animal welfare, eco-friendliness, religion, familiarity, convenience, stability, and cost) and categorical variables (age, marital status, vegetarian duration, and vegetarian frequency) were simultaneously subjected to two-step cluster analysis. Cluster 1 contained high proportions of 20-29 and 30-39 year-olds, which are MZ-generation age groups. A high proportion had a vegetarian duration of 1-3 years, and the popular reasons for vegetarian selection were animal welfare and eco-friendliness. Cluster 2 contained high proportions of 50-59 and 40-49 year-olds, and many in this cluster were married, and mean vegetarian duration was ≥15 years. In addition, significant differences were observed between Clusters 1 and 2 in terms of religion, health, familiarity, cost, stability, and convenience. This study should contribute significantly to predicting vegetarian consumers' selection decisions and consumption behaviors and provide reliable marketing data for foodservice companies that develop vegetarian foods.

Segmenting Fair-Trade Apparel Consumers Based on Product Knowledge

  • Han, Tae-Im;Han, Rachel
    • International Journal of Costume and Fashion
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    • v.17 no.1
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    • pp.41-57
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    • 2017
  • The purpose of this research was to develop a typology of fair-trade apparel consumers and present a clear overview of the influence of product knowledge on consumer behaviors. A two-step cluster analysis was used to classify respondents into sub-groups based on their level of self-perceived knowledge and purchase experience. In addition, ANOVA was used to test the predictive validity of the cluster solution. Income was the only demographic variable that significantly differed across groups. The more familiar and more experienced group had higher income than the other groups. Psychographic data showed that attitudes and moral norms varied across groups. The more familiar and more experienced group had more positive attitudes and higher level of moral norms than the less familiar and less experienced group. In terms of behavioristic data, groups differed significantly in purchase intentions and willingness to pay more for fair-trade apparel. That is, the more familiar and more experienced group was willing to pay more and had higher purchase intentions than the less familiar and less experienced group. Overall, the level of product knowledge and purchase experience were considerably low. This study thus confirmed the need to increase consumers' familiarity related to fair-trade apparel products.

Patterns of Restricted and Repetitive Behaviors in Toddlers and Young Children with Autism Spectrum Disorder

  • Song, Da-Yea;Kim, Dabin;Lee, Hannah J.;Bong, Guiyoung;Han, Jae Hyun;Yoo, Hee Jeong
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.33 no.2
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    • pp.35-40
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    • 2022
  • Objectives: Restricted and repetitive behaviors (RRBs) are a core symptom in the diagnosis of autism spectrum disorder (ASD). The complexity of behavioral patterns has called for the creation of phenotypically homogeneous subgroups among individuals with ASD. The purpose of this study was 1) to investigate the different types of RRBs and 2) to explore whether subgroups created by RRBs would show unique levels of functioning in toddlers and young children with ASD. Methods: A total of 313 children with ASD, aged 12-42 months were included in the analysis. The Autism Diagnostic Interview-Revised was used to obtain information on the different types of RRBs by grouping 15 items into six categories. The Vineland Adaptive Behaviors Scale, a parent-reported questionnaire, was used to measure adaptive functioning. A portion of the children were analyzed separately for verbal-related RRBs based on their expressive language level. Two-step cluster analysis using RRB groups as features was used to create subgroups. Analysis of covariance while covarying for age and language was performed to explore the clinical characteristics of each cluster group. Results: Sensory-related RRBs were the most prevalent, followed by circumscribed interests, interest in objects, resistance to change, and repetitive body movements. A subset of the children was analyzed separately to explore verbal-related RRBs. Four cluster groups were created based on reported RRBs, with multiple RRBs demonstrating significant delays in adaptive functioning. Conclusion: Heterogeneity of RRBs emerges at a young age. The different patterns of RRBs can be used as valuable information to determine developmental trajectories with better implications for treatment approaches.

A Step-wise Elimination Method Based on Euclidean Distance for Performance Optimization Regarding to Chemical Sensor Array (유클리디언 거리 기반의 단계적 소거 방법을 통한 화학센서 어레이 성능 최적화)

  • Lim, Hea-Jin;Choi, Jang-Sik;Jeon, Jin-Young;Byu, Hyung-Gi
    • Journal of Sensor Science and Technology
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    • v.24 no.4
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    • pp.258-263
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    • 2015
  • In order to prevent drink-driving by detecting concentration of alcohol from driver's exhale breath, twenty chemical sensors fabricated. The one of purposes for sensor array which consists of those sensors is to discriminate between target gas(alcohol) and interference gases($CH_3CH_2OH$, CO, NOx, Toluene, and Xylene). Wilks's lambda was presented to achieve above purpose and optimal sensors were selected using the method. In this paper, step-wise sensor elimination based on Euclidean distance was investigated for selecting optimal sensors and compared with a result of Wilks's lambda method. The selectivity and sensitivity of sensor array were used for comparing performance of sensor array as a result of two methods. The data acquired from selected sensor were analyzed by pattern analysis methods, principal component analysis and Sammon's mapping to analyze cluster tendency in the low space (2D). The sensor array by stepwise sensor elimination method had a better sensitivity and selectivity compared to a result of Wilks's lambda method.

A Study on the Development of Forming Process for a Compressor Shell Body (압축기용 쉘바디의 성형공정 개발에 관한 연구)

  • Kim, Min-Jeong;Oh, Won-Jung;Shin, Dong-Cho;Lee, Choon-Man
    • Journal of the Korean Society for Precision Engineering
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    • v.33 no.8
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    • pp.635-640
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    • 2016
  • The shell body is the main exterior part of a compressor, and production of shell bodies has increased along with a growing demand for air conditioners, refrigerators, air compressors, and so on. Cracks frequently occur in the process of welding a shell body. In this study, a deep drawing process for creating a shell body from a blank is developed. The technique consists of a four-step deep drawing and a two-step trimming process. Analysis is performed by DEFORM software to examine the safety of the deep drawing and trimming processes. The deep drawing process for the shell body developed in this study would have wide application in many industrial fields.

Spatial Influence on Acupoints Network Derived from the Chapter on Acupuncture & Moxibustion in "Beijiqianjinyaofang" ("비급천금요방(備急千金要方)" 침구편(鍼灸篇)으로 구성한 경혈(經穴) 네트워크에 공간적 위치 변수가 미치는 영향)

  • Kim, Min-Uk;Yang, Seung-Bum;Ahn, Seong-Hoon;Sohn, In-Chul;Kim, Jae-Hyo
    • Korean Journal of Acupuncture
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    • v.29 no.3
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    • pp.431-440
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    • 2012
  • Objectives : Recently, network science is very popular topic in various scientific fields and many studies have reported that it gives meaningful results on studying characteristics of a complex system. In this study, based on network theory, we made acupoints network using data of combined acupoints which appeared at "Beijiqianjinyaofang". We focused to find out the distinctive roles of remote and local combinations on the network. Furthermore, we aimed to identify the possibility of numerical and quantitative application to acupuncture researches. Methods : Based on examples of combined acupoints in "Beijiqianjinyaofang", the network consisted of 291 nodes and 2,431 links. The spatial distances between combined acupoints were calculated by the human dummy model. We removed the links step by step for the three cases - remote, local, and random cases, and observed the characteristic changes by calculating path lengths, similarity indices, and clustering coefficients. Also cluster analysis was carried out. Results : The network had a small number of remote links, and a large number of local links. These two links had the distinct characteristics. Whereas the local links formed a cluster of nearby nodes, remote links played a role to increase the correlation between the clusters. Conclusions : These results suggest that acupoints network increases the connectivity between the distal part and the trunk of human body, and enables various combinations of the acupoints. This finding conclusively showed that mechanism of combined acupoints could be interpreted meaningfully by applying network theory in acupuncture researches.

Subtypes based on the psychological characteristics of perpetrators of school violence (학교폭력 가해 학생의 심리적 특성에 따른 유형)

  • Lee, Mi-Young;Chang, Eun-Jin
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.459-469
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    • 2016
  • The purpose of this study is to classify the subtypes of perpetrators of school violence based on their psychological characteristics. In order to classify the students, questionnaires/interviews which consist of 6 factors (Cognitive Impulsivity, Unplanned Impulsivity, Depression, Anxiety, Peer Conformity, and Self assertion) and 19 questions were administered to 86 perpetrators of school violence. Then, a two-step cluster analysis was performed with the survey results of 74 perpetrators. As a result, three clusters were identified and named as follows: 1) Impulsive Vulnerability, 2) Emotional Vulnerability, and 3) Social Vulnerability. Scrutinizing the detailed characteristics of each cluster, the first cluster, Impulsive Vulnerability, showed higher scores on Cognitive Impulsivity and Unplanned Impulsivity, compared to the other two clusters, while Depression and Anxiety scores were lower. The second cluster, Emotional Vulnerability, showed higher scores on Depression and Anxiety, while Cognitive Impulsivity and Unplanned Impulsivity scores were lower. The third cluster, Social Vulnerability, showed the highest score on Peer Conformity among the three clusters. However, Self assertion scores were the lowest in this cluster, and Cognitive Impulsivity, Unplanned Impulsivity, depression, and anxiety scores were lower than in the others. This study will provide a useful insight for facilitating teachers and parents' understanding of the psychological characteristics of school violence perpetrators and thereby contributing to effective intervention.