• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.475-486
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• 2021

The purpose of this study was to propose a policy direction to improve the service of public bicycles in Seoul by identifying the physical characteristics that affect the satisfaction level in the Seoul Metropolitan Government's public bicycle use environment. To this end, a survey was conducted on users regarding their experiences using public bicycles in Seoul, and the responses of 567 people were analyzed. IPA analysis and ordinal logistic analysis were used. An analysis of the Seoul Metropolitan Government's public bicycle IPA showed that the satisfaction level was lower than that of importance in all categories. Among them, the most urgent need for improvement was the installation of bicycle roads, improved connectivity of bicycle roads, improved road management, classification of roads and bicycle roads, improved safety during night driving, and low satisfaction levels. Second, an analysis of the factors affecting the satisfaction in the public bicycle use environment showed that the model's explanatory power increased significantly from 0.062 to 0.437 after incorporating perceived variables, confirming that the perceived neighborhood environment characteristics are an important variable for determining the satisfaction level in the public bicycle use environment, among the perceived neighborhood environmental characteristics, accessibility, convenience, manageability.