Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An Analysis of Factors Affecting Satisfaction with Seoul Public Bike

서울시 공공자전거 이용환경 만족도 영향요인 분석

  • Kim, So-Yun (Department of Urban & Transportation Engineering, Kongju National University) ;
  • Lee, Kyung-Hwan (Department of Urban & Transportation Engineering, Kongju National University) ;
  • Ko, Eun-Jeong (Institute of Engineering Research, Seoul National University)
  • 김소윤 (공주대학교 도시.교통공학과 도시융합시스템공학전공) ;
  • 이경환 (공주대학교 건설환경공학부 도시.교통공학전공) ;
  • 고은정 (서울대학교 공학연구원)
  • Received : 2020.11.03
  • Accepted : 2021.02.05
  • Published : 2021.02.28
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Abstract

The purpose of this study was to propose a policy direction to improve the service of public bicycles in Seoul by identifying the physical characteristics that affect the satisfaction level in the Seoul Metropolitan Government's public bicycle use environment. To this end, a survey was conducted on users regarding their experiences using public bicycles in Seoul, and the responses of 567 people were analyzed. IPA analysis and ordinal logistic analysis were used. An analysis of the Seoul Metropolitan Government's public bicycle IPA showed that the satisfaction level was lower than that of importance in all categories. Among them, the most urgent need for improvement was the installation of bicycle roads, improved connectivity of bicycle roads, improved road management, classification of roads and bicycle roads, improved safety during night driving, and low satisfaction levels. Second, an analysis of the factors affecting the satisfaction in the public bicycle use environment showed that the model's explanatory power increased significantly from 0.062 to 0.437 after incorporating perceived variables, confirming that the perceived neighborhood environment characteristics are an important variable for determining the satisfaction level in the public bicycle use environment, among the perceived neighborhood environmental characteristics, accessibility, convenience, manageability.

본 연구는 서울시 공공자전거 이용환경 만족도에 영향을 미치는 물리적 특성을 파악함으로써 서울시 공공자전거 서비스 개선을 위한 정책방향을 제안하는데 목적이 있다. 이를 위해 서울시 공공자전거를 이용한 경험이 있는 이용자를 대상으로 설문조사를 수행하였으며, 최종적으로 567명의 설문조사 자료를 분석에 활용하였다. 분석방법은 IPA분석과 순서형 로지스틱 분석을 활용하였으며, 주요 연구결과를 요약하면 다음과 같다. 첫째, 서울시 공공자전거 IPA 분석 결과 모든 항목에서 중요도에 비해 만족도가 낮게 나타났다. 특히 자전거 도로설치, 자전거 도로의 연결성 개선, 자전거 도로관리상태 개선, 차도와 자전거 도로 구분, 야간주행 시 안전성 개선, 안전시설물 설치의 경우 중요도는 높은 반면 만족도는 낮은 것으로 나타나 가장 시급하게 개선이 필요한 것으로 나타났다. 둘째, 서울시 공공자전거 이용환경 만족도에 영향을 미치는 요인을 분석한 결과 인지된 근린환경특성 변수를 추가함에 따라 모형의 설명력이 0.062에서 0.437로 크게 증가한 것으로 나타나 인지된 근린환경특성이 서울시 공공자전거 이용환경 만족도를 결정하는 중요한 변수임을 확인하였다. 또한 인지된 근린환경특성 중에서는 접근성, 편의성, 관리성, 경제성 변수가 서울시 공공자전거 이용환경 만족도와 통계적으로 유의미한 상관관계를 갖는 것으로 나타났으며, 경제성, 편의성, 관리성, 접근성 순으로 영향력이 높은 것으로 나타났다.

Keywords

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