• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.553-558
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• 2007

본 연구는 인터넷 쇼핑 시 구매의도에 영향을 미치는 요인을 쇼핑가치와 신뢰의 관점에서 접근하였으며, 인터넷 구매 경험이 적은 그룹과 구매 경험이 많은 그룹을 구분하여 그 변화를 실증 분석하였다. 전체 204명의 표본을 구매경험이 적은 그룹(107명)과 구매 경험이 많은 그룹(96명)으로 나누어 PLS(Partial Least Square)를 통하여 분석한 결과 구매경험이 적은 그룹은 신뢰와 태도가 매개가 된 쾌락적 쇼핑가치가 큰 영향을 미치는 반면에 구매경험이 많은 그룹은 효용적 쇼핑 가치가 구매의도에 가장 큰 영향을 미치는 것으로 나타났다.

• Industrial Engineering and Management Systems
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• v.6 no.1
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• pp.55-63
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• 2007

Exchange of information is essential to the process of innovation such as product development. However, in many cases innovation fails because of a lack of knowledge sharing among parties concerned, even if parties individually have pieces of useful knowledge and skills. Besides physical factors like communication costs, the possibility of opportunistic behavior by parties like stealing ideas can discourage information exchange. This paper introduces a model to analyze incentives of information exchange. The model is a game by two players who alternately opt to offer information to the partner. It is suggested that information exchange can stop before reaching the efficient level. In order to attain the efficient information exchange, expectation of mutual benefit and absence of opportunistic motives in both players are needed. Methods for promoting information exchange include modifying payoff structure to meet the condition of information exchange. The fluidity of partnership may increase a variety of information exchange partners, but discourage building trust between partners which promotes information exchange.

• Journal of Distribution Science
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• v.13 no.2
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• pp.5-13
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• 2015

Purpose - In recent years, concerns over privatization have been growing in some public sectors. Privatization in Britain offers lessons for those who have intended to privatize their industry, and in particular, the port industry. Therefore, it is useful for researchers to examine British port privatization in detail, particularly the implications of UK port privatization. Research design, data, and methodology - After reviewing the historical development of the UK port industry, the important factors determining the success of the British port privatization process were identified. The interpretations could be lessons for some other country to consider port privatization in near future. Results - The key factors in relation to port privatization are first, regulation; second, ownership; and third, utilities and operations, which includes autonomy, efficiency, and competitiveness. In addition, the UK port management system is a pure private port system, which has been successful. Conclusions - In Britain, after deciding to privatize the erstwhile public ports, they were fully privatized, focusing on the aforesaid key factors. This offers important lessons for the privatization of other ports in the world.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.189-190
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• 2013

메타분석은 여러 실증연구의 정량적인 결과를 통합과 분석을 통해 전체 결과를 조망할 수 있는 기회를 제공함과 분석들의 분석을 한다는 의미로 사용된다. 선행연구를 살펴보면 만족과 충성도 간의 관계에 관한 연구가 43편, 신뢰와 충성도 간의 관계가 24편으로 전자가 많은 것을 알 수 있다. 만족과 신뢰 간의 관계는 13편, 신뢰와 만족 간의 관계는 8편의 연구를 확인할 수 있었다. 이러한 전자상거래 연구에서 만족, 신뢰와 충성도 간의 관계에 관한 연구들을 문헌연구와 메타분석을 실시하였다.

• Korean Journal of Health Education and Promotion
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• v.11 no.2
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• pp.107-124
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• 1994

The husband-wife Marital on Satisfaction is the important influence factor for stable home, family happiness and family management. As for the marital on satisfaction degree between husband-wife about 7,081 who have spouse and can married woman, the satisfaction degree was low, due to home economy state, education level difference from spouse, husband's job, arranged marriage based on parents advice, case that husband is the eldest son, case of wives who have job, conflict and dissatisfaction. In case that they trust and idealize mutually and wives have religion, their satisfaction degree was good.

• Journal of Information Technology Applications and Management
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• v.12 no.1
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• pp.69-90
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• 2005

Online community as a business model has gotten much attention in online market. And it has been recognized as an increasingly important tool for better understanding and relationships with customers. Thus, There are needs for conducting researches, such as those being performed in social psychology area. Due to the lack of current researches on online community, variables that have been considered in social science and factors in relationship marketing are adopted in this study. The primary purpose of this research is to develop and test a model that explains the process of how sense of online community through relationship quality influences customer loyalty. The major findings of this study are as follows: First, sense of online community was found to have a positive influence on relationship quality. Second, relationship quality was found to have a strong positive effect on customer loyalty. Finally, relationship quality was found to have a mediation effect between the sense of online community and the customer loyalty. Implications of these findings are discussed for researchers and practitioners.

• Korean Journal of Organic Agriculture
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• v.15 no.1
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• pp.25-42
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• 2007

Hansalim is a cooperative organization dealing with environmental-friendly/organic products(EFOP), which is pursuing both movement and business. Hansalim consists of producer's organizations and consumer's organizations, and always talks over organization structures and management directions all together. Hansalim has the movement goal of values and a world view for all lives, and so produces, distributes and consumes the EFOP as a way of achieving the goal. Hansalim was founded in 1986, and has about 130,000 members, the total sales of about 93.6 billions, 19 regional hansalims and one logistics center in 2006. Product strategy and promotion strategy are remarkable among green marketing mix of hansalim. Product strategy focuses safety, the environmental intimacy, differentiation and superiority of products. And the characteristics of promotion strategy are spontaneity, the self-control, cooperative spirit, mutual trust and close relationship among producers, consumers and staffs in charge.

• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.729-755
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• 2012

The role of branding has been to differentiate products, but brands have been increasingly applied to organizational image too. The brand image holds a key position by the marketing system in this era. The main purpose of this research is to analyze the case for the development of farm brand. A in-depth interview was conducted to analyze the case for development of farm brand in connection with agricultural products and their business operation. The farms used various stories in the process of develop brand including farm history, cultivation process, product, management, relationship with consumers. The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce.

• 한국벤처창업학회:학술대회논문집
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• 2006.11a
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• pp.141-157
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• 2006

Ten years have passed since the establishment of KOSHBA (Korea Small and medium enterprises Hybrid Business Association). KOSHBA is composed of over 400 regional groups; over 4,000 enterprises are participating in the association. This paper deals with a survey on the present status of the participating companies in HBA of Kangwon province including the motivation of participation, participating period, and the purpose of participation. The survey results show that they are participating in HBA for manpower interchange, information gathering, mutual utilization of management resources, and their company's growth. To become a dynamic and vital association, it is necessary to share, learn, and discuss their managerial problems based on mutual trust and respect at the regular monthly meeting.

• Asia pacific journal of information systems
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• v.12 no.4
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• pp.215-235
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• 2002

Recently, most banks in Korea provide internet banking services for customers, and the number of internet banking users is growing rapidly. However, the percentage of internet banking from the perspective of total banking transactions is only about 8.8%. In this thesis we identify customers' perceived value of internet banking and the relationship between customer value and customer loyalty. Furthermore, we illustrate the role of internet banking as the strategic channel of customer loyalty. We performed an empirical data analysis on internet banking users. The results showed that the relationship between customer value and customer loyalty is significant and customer loyalty toward internet banking sites has a positive effect on customer loyalty toward banks. The implications of this study are that internet banking sites should concentrate on delivering customer value such as ease of use, playfulness, and trust, and thereby strengthen customer loyalty.