Structural Model of health status in Rural Community: Social Trust, Medical Communication, and Health Information (사회적 자본과 건강정보, 의료 커뮤니케이션 요인이 농어촌 지역의 건강상태에 미치는 영향에 대한 구조모델)
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- Journal of Digital Convergence
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- v.13 no.8
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- pp.483-493
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- 2015
Industrialization and urbanization have caused health inequality between rural areas and cities. Health care in rural area is insufficient comparing to urban areas. This study examined the effects of social capital, Health Information, and medical communication factors on Health status in rural community using structural equation modeling. First, social capital has an effect on medical communication with physicians and medical communication impacts on health status. Second, health information orientation has an impact on health behavior and Internet health information. Lastly, health information orientation influenced by Internet health information as a mediator affects health status. As a whole, this study contributes to theoretical explanation about determinants of health status in communities by examining structural path of the effects of social factors and communication factors on health status in rural area.
Wireless Ad hoc Network is threatened from many types of attacks because of its open structure, dynamic topology and the absence of infrastructure. Attacks by malicious nodes inside the network destroy communication path and discard packet. The damage is quite large and detecting attacks are difficult. In this paper, we proposed attack detection technique using secure authentication infrastructure for efficient detection and prevention of internal attack nodes. Cluster structure is used in the proposed method so that each nodes act as a certificate authority and the public key is issued in cluster head through trust evaluation of nodes. Symmetric Key is shared for integrity of data between the nodes and the structure which adds authentication message to the RREQ packet is used. ns-2 simulator is used to evaluate performance of proposed method and excellent performance can be performed through the experiment.
In this research, we are looking for new ways to parents' participation in the school education through the educational information. The qualitative research about this research is not at all state. We use the method of study based on the grounded theory. The case analysis object is a outstanding school of the educational information in 2007, ten excellent schools of the cyber home service, two research schools 2 and two schools of research for NEIS. The parents make the learning check on situation of the students and communicate with school through the cyber home learning service and NIES. Also, It is bringing parents around the school closer through the SMS service and is communication path out of time and space. We make the things that make communications work through it. We know it is building trust with the parent and school.
MANET has a weak point because it allows access from not only legal nodes but also illegal nodes. Most of the MANET researches had been focused on attack on routing path or packet forwarding. Nevertheless, there are insuffcient studies on a comprehensive approach to detect various attacks on malicious nodes at packet forwarding processes. In this paper, we propose a technique, named DTecBC (detection technique of malicious node behaviors based on collaboration), which can handle more effciently various types of malicious node attacks on MANET environment. The DTecBC is designed to detect malicious nodes by communication between neighboring nodes, and manage malicious nodes using a maintain table. OPNET tool was used to compare with Watchdog, CONFIDANT, SRRPPnT for verifying effectiveness of our approach. As a result, DTecBC detects various behaviors of malicious nodes more effectively than other techniques.
The purpose of this study is to investigate the effect of interactivity on consumer-internet brand relationship and consumer's repurchase intention according to relationship tendency with internet brand. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: First, after respondents were divided into the strong relationship group and the weak relationship group, the path model was verified according to each group. All the paths except 'affective commitment
Introduction As consumers' purchase behavior change into a rational and practical direction, the discount store industry came to have keen competition along with rapid external growth. Therefore as a solution, distribution businesses are concentrating on developing PB(Private Brand) which can realize differentiation and profitability at the same time. And as improvement in customer loyalty beyond customer satisfaction is effective in surviving in an environment with keen competition, PB is being used as a strategic tool to improve customer loyalty. To improve loyalty among PB users, it is necessary to develop PB by examining properties of a customer group, first of all, quality level perceived by consumers should be met to obtain customer satisfaction and customer trust and consequently induce customer loyalty. To provide results of systematic analysis on relations between antecedents influenced perceived quality and variables affecting customer loyalty, this study proposed a research model based on causal relations verified in prior researches and set 16 hypotheses about relations among 9 theoretical variables. Data was collected from 400 adult customers residing in Seoul and the Metropolitan area and using large scale discount stores, among them, 375 copies were analyzed using SPSS 15.0 and Amos 7.0. The findings of the present study followed as; We ascertained that the higher company reputation, brand reputation, product experience and brand familiarity, the higher perceived quality. The study also examined the higher perceived quality, the higher customer satisfaction, customer trust and customer loyalty. The findings showed that the higher customer satisfaction and customer trust, the higher customer loyalty. As for moderating effects between PB and NB in terms of influences of perceived quality factors on perceived quality, we can ascertain that PB was higher than NB in the influences of company reputation on perceived quality while NB was higher than PB in the influences of brand reputation and brand familiarity on perceived quality. These results of empirical analysis will be useful for those concerned to do marketing activities based on a clearer understanding of antecedents and consecutive factors influenced perceived quality. At last, discussions about academical and managerial implications in these results, we suggested the limitations of this study and the future research directions. Research Model and Hypotheses Test After analyzing if antecedent variables having influence on perceived quality shows any difference between PB and NB in terms of their influences on them, the relation between variables that have influence on customer loyalty was determined as Figure 1. We established 16 hypotheses to test and hypotheses are as follows; H1-1: Perceived price has a positive effect on perceived quality. H1-2: It is expected that PB and NB would have different influence in terms of perceived price on perceived quality. H2-1: Company reputation has a positive effect on perceived quality. H2-2: It is expected that PB and NB would have different influence in terms of company reputation on perceived quality. H3-1: Brand reputation has a positive effect on perceived quality. H3-2: It is expected that PB and NB would have different influence in terms of brand reputation on perceived quality. H4-1: Product experience has a positive effect on perceived quality. H4-2: It is expected that PB and NB would have different influence in terms of product experience on perceived quality. H5-1: Brand familiarity has a positive effect on perceived quality. H5-2: It is expected that PB and NB would have different influence in terms of brand familiarity on perceived quality. H6: Perceived quality has a positive effect on customer satisfaction. H7: Perceived quality has a positive effect on customer trust. H8: Perceived quality has a positive effect on customer loyalty. H9: Customer satisfaction has a positive effect on customer trust. H10: Customer satisfaction has a positive effect on customer loyalty. H11: Customer trust has a positive effect on customer loyalty. Results from analyzing main effects of research model is shown as