• 한국프랜차이즈경영연구
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• 제8권3호
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• pp.17-27
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• 2017

Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm's success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer's perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer's perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by '1 = strongly disagree, 7 = strongly agree'. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• 한국인터넷방송통신학회논문지
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• 제12권3호
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• pp.209-216
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• 2012

이 글은 소셜 네트워크 서비스와 스마트폰 기술의 시야에서 사용자 손수 제작 콘텐츠의 커뮤니케이션 구조를 모색하였다. 연구 모델의 개발을 위해, 저자는 정밀한 성공 척도의 개발과 선생 연구를 통해 사용자 손수 제작 콘텐츠의 성공 요인을 선별하는데 역점을 두었다. 제안된 모델은 페이스북과 연결된 플리커 등의 사례와 같은 서비스를 고찰하면서 각 개별 서비스 간의 신뢰의 관련성 그리고 소셜 자본의 전환 등에 대한 내용으로 구성된다. 그 결과 네트워크 자체의 조직 특성과 구조가 사용자 손수 제작 콘텐츠의 신뢰 흐름을 파악하는데 중요한 요인이라는 점을 보여주었다. 그리고 소셜 네트워크 서비스를 통해 협업하는 관계를 가능하게 하는 개방된 API 기술들과 Single sign on의 기술을 고찰하였다. 사용자 손수 제작 콘텐츠의 구체적인 특징은 결국 소셜 자본 및 신뢰를 증진시키는데 소셜 네트워크 서비스의 직접 또는 간접적인 네트워크 효과가 갖는 의미를 기술하였다.

• 디지털융복합연구
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• 제8권1호
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• pp.11-26
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• 2010

본 연구는 모바일 콘텐츠 서비스에 대한 신뢰성 구축을 위하여 기술과 조직(공급자)의 역할에 대한 프래임웍을 고찰하는데 목적이 있다. 관광은 지역관광객 유치를 통하여 지역의 경제활성화에 중요한 정책대상으로 빠르게 시장이 성장하고 있다. 또한 인턴넷 확산에 따른 다양한 관광콘텐츠 서비스가 개발되고 있고 최근 유비쿼터스 환경에 적합한 관광콘텐츠 서비스가 개발되고 있다. 본 연구에서는 지방정부가 지역의 다양한 관광자원과 관광숙박시설, 음식점 등을 모바일 디바이스를 통해 서비스 추진시 지속적인 신뢰성을 확보하기 위하여 초기와 지속화 단계별로 기술과 운영조직간의 역할을 표적집단면접법(focus group interview)을 통해 변수를 도출하고 중요도를 분석하였다. 연구결과에서 모바일 콘텐츠 서비스의 지속적 신뢰성 구축을 위하여 초기단계에서는 기술 신뢰성에 대한 중요성이 높게 나타났으며, 지속적 신뢰를 위해서는 관광부문에 참여하고 있는 다양한 공급자들의 역할이 중요한 것으로 분석되었고, 이에 따른 모바일콘텐츠 서비스 신뢰성 유지를 위한 기술과 조직간에 역할의 변화가 필요한 것으로 볼 수 있다. 본 연구는 모바일 서비스 신뢰성 구축을 위하여 유비쿼터스 환경에 적합한 콘텐츠 서비스 개발시 기술개발과 운영조직간의 역할 변화를 제시하였다.

• 유통과학연구
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• 제20권5호
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• pp.13-22
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• 2022

Purpose: This study aimed to identify factors affecting attitudes and intentions toward online purchasing of millennials and gen z in Indonesia by considering distribution capabilities factors. Research design, data and methodology: This study used a non-probability sampling technique. The questionnaire was distributed through an online platform and obtained 225 respondents. The data acquired from the respondents used SPSS 23 and AMOSS 21 to process the Structural Equation Model (SEM). Results: The results of this study stated that attitudes and intentions toward online purchases were influenced by delivery speed and trust. The results also stated that the perception of web quality positively influenced trust. On the other hand, shipping tracking, people's importance to consumers, and online reviews had no significant effects on online purchasing attitudes. Conclusions: This research has made an essential contribution to increasing and expanding our understanding of factors that affect attitudes and intentions toward online shopping in a developing market, Indonesia. From a practical perspective, this research examined the integrated consumer model of millennials and Gen Z online shopping in Indonesia that considers distribution capability, trust, and perceived website quality factors. Therefore, e-commerce business actors can design e-marketing strategies and programs to achieve the company's long-term goals.

• Patent21
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• 통권93호
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• pp.30-37
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• 2011

지적재산(IP)은 때때로 이해당사자들 간의 이익에 대항하여 신뢰의 기반을 약하게 만들고 그 과정을 더디게 만들지만, 표준 발전에 있어서는 필수적이다. 더디게 진행되거나 실재하지 않는 표준의 발전은 국제적으로 인정된 표준을 발전시킬 수 있는 잠재적 시장의 손실로 직결된다. 표준 발전 기관들(SDO)은 공정성과 신뢰를 확실히 다짐으로써 새로운 시장을 형성할 수 있다. IEEE 표준 협회 (IEEE-SA)는 표준발전기관으로서, 국제적으로 인정된 특허 정책을 가지고 그 결과를 용이하게 만들 수 있도록 특정한 단계를 정의하고 있다. 이 칼럼은 IEEE-SA의 정책 수립에 지침서가 되는 근본적인 원칙들과, 정책의 다섯 가지 주요 요소들을 설명하고, 표준개발자들과 관계자들이 표준 형성 과정의 성공과 시장발전의 도모를 위한 특정한 기대치에 동의할 수 있도록 하는 IP와 표준의 통합과정을 제시한다.

• 마케팅과학연구
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• 제19권4호
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• pp.32-43
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• 2009

信任在心理学, 经济学, 社会学中已被广泛研究, 其重要性不仅在市场营销中被强调, 在一般商业原则中也被强调. 供应商和买家之间的关系与过去不同, 过去的关系需要相当大的私人网络优势, 并可能涉及不道德的商业行为. 而在以工业营销成功的为核心的二十一世纪激烈的全球竞争中, 供应商和买家之间的关系是伙伴关系. 在相互合作的高级别信任的基础上, 通过交换的关系, 这会给买家和供应商带来长期的利益, 竞争力增强和交易成本的降低以及其他福利. 尽管现有的研究有信任的重要性, 但是在购买与供应关系中却忽视了信任的作用, 也没有系统地分析信任对关系的影响. 因此, 深入研究, 确定买家和商业服务供应商之间信任和关系绩效之间的联系是绝对需要的. 本研究中的商业服务, 包括那些支持制造业, 正作为下一代经济增长的引擎而吸引着人们的注意. 韩国政府已选择其作为制造业发展的战略领域. 由于商业服务开放市场的需求日趋激烈, 商业服务业的竞争力应该比以往得到更多的提倡. 本研究的目的是探索相互信任对买家和供应商之间的关系绩效的影响. 具体来说, 本研究在商业服务交易中提出了一个关于信任-关系绩效的理论模型, 并实证检验根据模型而提出的假设. 这项研究表明, 研究结果有战略意义. 本研究通过多种方法收集经验数据. 这些方法包括通过电话, 邮件和面试. 作为样本的公司是在韩国供应和购买商业服务的以知识为本的公司. 本研究收集的是二进的基础数据. 每个样本公司对包括购买公司及其相应的供应公司. 并跟踪调查每个公司对的相互信任. 本研究为商业服务的买卖双方提出了信任-关系绩效的模型. 该模型由信任和它的前因和后果. 买家的信任分为对供应公司的信任和对销售人员的信任. 根据Doney 和Cannon (1997)的研究我们在个人水平和组织水平上观察信任. 通常情况下, 买方是信任的受体, 但这项研究我们建议以供应商为观察受体. 因此, 它独特的关注了双边角度的知觉风险. 换言之, 供应商和买家一样, 是信任的主体, 因为交易通常是双边的. 从这个角度来看, 供应商对买家信任和买方对供货商的信赖一样重要. 供应商的信任从某种程度上受它信任的买方公司和买家的影响. 这种使用个人水平和组织水平的信任分类是根据Doney 和Cannon (1997)的研究. 信任影响供应商的选择, 这是一项双向放的工作. 供应商们积极参与供应商选择过程中, 和买家密切的一起工作. 此外, 该过程从某种程度上受每一方信任的合作伙伴的影响. 挑选过程包括一些步骤: 识别, 信息检索, 供应商选择和绩效评价. 作为这一进程的结果, 买家和供应商都进行绩效评估, 并就这些结果为基础, 采取有形或无形的纠正行动. 本研究中使用的关于信任的测量问项是根据Mayer, Davis 和 Schoorman (1995) 以及Mayer和Davis (1999)的研究发展起来的. 根据他们的建议, 有关信任的三个方面的研究包括有能力, 善和完整. 根据商业服务这个背景我们调整了原来的问题. 例如, 如 "他/她的专业能力" 已被改为 "当我们讨论我们的产品时销售人员表现出专业能力. "这项研究使用的测量问项不同于在以往的研究中使用的问项（Rotter 1967; Sullivan和Peterson 1982; Dwyer和Oh 1987. 本研究中有关信任的前因后果的测量问项是根据Doney和Cannon (1997)的研究为基础制定的. 根据商业服务这个背景我们调整了原来的问题. 特别是, 问题被设计为对买家和供应商以解决下列因素: 信誉 (诚信, 客户服务, 良好意愿), 市场地位 (公司规模, 市场份额, 在行业中的地位), 愿意定制（产品, 过程, 交付), 信息共享(专有信息, 个人信息), 愿意保持良好关系, 认为专业, 权威授权, 买方与卖方的相似性, 以及接触频率. 作为信任相应的变量, 我们对关系绩效进行了测试. 关系绩效分为有形的影响, 无形影响, 和副作用. 有形的影响包括财务业绩;无形的影响, 包括关系的改善, 网络开发, 以及内部员工的满意度;副作用包括既不是有形影响也不是无形影响的影响. 我们联系了350对公司, 105对公司答复了我们. 由于不完整我们删除了5对公司, 105对公司被用于数据分析. 用于数据分析的回应率为30%(三百五十零分之一百零五), 高于工业营销的平均回复比率. 至于回复的公司的特点, 大多数的公司运作的商业服务既为买方(85.4%)也为供应商(81.8%). 大部分买家是做消费品贸易(76%), 而供应商的大部分(70%)是做工业品贸易. 这可能意味着买家的过程是购入材料, 部件和组件从而生产消费品成品. 正如他们对他们与合作伙伴关系的长度的报告表示, 供应商比买家有更长的商业关系. 假设1测试买方-供应方特点对信任的影响. 销售人员的专业度(t=2.070, p<0.05)和权威授权(t=2.328, p<0.05)积极影响买方对供应方的信任. 另一方面, 权威授权(t=2.192, p<0.05)积极影响供应方对买方的信任. 对买方和供应方来说, 权威授权的程度对保持对彼此的信任有关键作用. 假设2测试买卖双方关系特点对信任的影响. 买家倾向于信任供应方, 因为供应方总是尽全力联系买方(t=2.212, p<0.05)这种倾向性在供应方方面也表现得很强(t=2.591, p<0.01). 另一方面, 供应商对买方的信任是由于供应商感知买家与自己的相似性(t=2.702, p<0.01). 这一发现证实了Crosby, Evans, 和Cowles(1990)的研究结果. 他们的结果表明供应方和买方通过商务或私务的定期会议来建立彼此的联系. 假设3测试信任对感知风险的影响. 结果表明无论对买方还是供应方, 信任越低, 感知风险就越大(买方: t =-6.621, p<0.01; 供应方: t=-2.437, p<0.05). 有趣的是, 这一趋势已被证明对买方更强. 这种较高水平的感知风险的一个可能的解释是在商业服务交易中买方通常比供应方感知到更大的风险. 为此, 有必要对供应商对买方实施减少风险的战略. 假设4测试信任对信息搜集. 根据结果, 对供应方和买方, 与预期相反, 信任取决于他们合作伙伴的名誉(买方t=2.929, p<0.01; 供应方t=2.711, p<0.05). 这一发现表明, 具有良好信誉的供应商往往是可信的. 以往的经验并没有显示出任何与买家或供应商信任的重要关系. 假设5测试信任对供应方/买方选择的影响. 与买方不同, 当供应方认为以往与买方的交易重要时, 供应方倾向信任买方(t=2.913 p<0.01). 但是, 本研究并没有现实资源忠诚和买方对供应方的信任之间有显著关系. 假设6测试的是信任对关系绩效的影响. 对买方和供应方, 当财务表现被报告提高时, 他们比较信任他们的合作伙伴(买方: t=2.301, p<0.05;供应方: t=3.692, p<0.01). 有趣的是, 这种趋势在供应方比较明显. 类似的, 当竞争力被报告提高时, 买卖双方比较信任他们的合作伙伴(买方t=3.563, p<0.01 ; 供应方t=3.042, p<0.01). 对供应方来说, 当对买方信任时效率和生产力会提高(t=2.673, p<0.01). 其他绩效指标与信任没有显著关系. 这项研究结果有一定的战略意义. 首先和最重要的是, 以信任为基础的交易对供应商和买家而言都是有益的. 根据研究证实, 通过努力建立和保持相互信任可以使财务表现提高. 同样, 可以通过同样的努力提高竞争力. 第二, 以信任为基础的交易能够减少购买情况中的感知风险. 这对供应商和买家都有启示. 人们普遍认为, 在一个高度参与的采购情况中买家感知到更高的风险. 为了减少风险, 以往的研究已建议供应商制定降低风险的策略. 而本研究的特点是从双边角度关注知觉风险. 换言之, 供应商也容易存在风险, 特别是当他们提供的服务, 需要非常先进的技术, 操作和维护. 因此, 购买者和供应商必须一起密切合作解决问题. 因此, 相互信任在问题解决过程中起着关键作用. 第三, 在这项研究中发现, 销售人员有更多的授权, 他或她越被信任. 这一发现从战术角度看是非常重要的. 建立信任是一个长期的任务, 然而, 当互信尚未开发, 供应商能够通过授权销售人员做出某些决定来克服遇到的问题, 这一结论也适用于供应商.

• 농촌지도와개발
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• 제24권3호
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• pp.199-209
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• 2017

This research started from the perspective that dynamics of the Saemaul Undong in the village which is a unit of saemaul development is the formation of social capital. The subjects of this research are 122 success village stories of Saemaul Undong in 1970~1979. Through the content analysis, it extracted the social capital elements in the Saemaul Undong practice process and analyzed their characteristics. As a result of the research, it was confirmed that the formation and utilization of internal and external networks, which are structural capital, actively developed. Saemaul Undong contributed to formation and strengthening of relational capital such as trust and norms. This will be used as a basic data for research on Saemaul Undong, and it can be used as an index of the participation of villagers in rural development strategy of developing countries.

• 한국경영과학회지
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• 제25권2호
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• pp.11-22
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• 2000

The unit of competition is not a single firm any more but group of firms. They make a supply chain and compete with other chains. In this study we investigate success factors of supply chains from the supplying firms perspective. We consider various success factors such as commitmet trust communication confilct re-solving techniques vendor selection process and incentive systems. A set of hypotheses is tested based on the data collected from the electronics and automobile part manufacturers. Samples are divided by the length of the relationship between the vendor and assembler. joint problem solving under the long-term relationship plays an important role for the success of the supply chain. The findings offer insight into how to better manage the sup-ply chains.

• 한국조경학회지
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• 제15권3호
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• pp.1-10
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• 1988

The initial selection of plants is the decisive step in the ultimate success of any landscape planting. This study intended to establish a reasonable selecting criteria of tree in the landscape through the holistic consideration of aesthetic, functional, cultural, operational and ecological viewpoints. The matrices of evaluating the fitness of tree were modulated to 10 categories ; availability from the established nursery. aesthetic value, indigenous to the locality, maintenance, soil fertility requirement, environmental tolerances. growth rate. wild-life food production. use of plants in design and user's likes. This 10 categories were weighted to their fitness as high(10 points), medium(8 points) and low(5points). Thus suitable plants were identified which got 70 more points from total 100 points. Such a method was believed as a rational process to get trust from client. to persuade uneducated client and to be free from designer's prejudice through a case study. But it is important to landscape designer to recognize the relationship between the rationality which prevails throughout the modern technical world and the intuitive aspects of design that are essential for developing creative solutions to encourage creativity as well as analytical responsibility.