• 한국경영정보학회:학술대회논문집
• /
• 한국경영정보학회 2007년도 추계학술대회
• /
• pp.571-576
• /
• 2007

Advanced online environment and communication technology have made the e-commerce environments evolved rapidly. In the e-commerce area, one of the most important concepts regarding the relationship between seller and buyer is the "trust." Considering the purpose of purchase and satisfaction of website, the users may face problems such as consumer's transaction security or personal information sharing when they make transactions over web sites. It could be difficult to pursue the goal for the users to purchase product or service over online if the seller or service provider cannot establish trust to the customers. In this paper, through multi-dimensional viewpoints of trust, satisfaction can be accounted for by cue-based trust and experienced trust. The purchase intention mediates the experienced trust when online users purchase products or use online service.

• 대한안전경영과학회지
• /
• 제16권3호
• /
• pp.145-154
• /
• 2014

Performance based design(PBD) is the method to make a fire safety design against them after predicting the factors of fire risk in a building. Therefore, predicting fire risk in a building is very important process in PBD. For predicting fire risk of a building, an engineer of PBD must consider various factors such as ignition location, ignition point, ignition source, first ignited item, second ignited item, flash over, the state of door and fire suppression system. But, it is difficult to trust fire safety capacity of the design because the process in Korea' PBD is unprofessional and unreasonable. This paper had surveyed some cases of PBD that had been made in Korea to find the problems of the process to predict fire risk. And it have proposed the improvements of process to predict fire risk of a building.

• 한국시스템다이내믹스연구
• /
• 제5권1호
• /
• pp.99-110
• /
• 2004

Building trust assurance particularly in case of commercial practices in cyber space without physical contact is a very complex task to tackle. Several factors are interrelated in not necessarily technical but also societal dimensions over the entire process of e-commerce firm ex-ante through ex-post transactions. This paper attempts first to brief the substance of e-trust and examine the natuure of its complexity by using system dynamics simulation technique, followed by its current address and the future directions to move. A framework of 3 x 3 matrixes is deviaed and the key issues of e-trust are mapped into cross-cells of the table. The paper also includes some possible suggestions on the matter of trust assurance especially for B2C and B2B in policy wise and organizational perspective from the context of international collaboration.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권3호
• /
• pp.561-573
• /
• 2021

Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

• 무역학회지
• /
• 제47권1호
• /
• pp.25-42
• /
• 2022

This study identified consumers' shopping behavior in live streaming commerce. To this end, this study put the uncertainty issue of live shopping and the transfer of trust at the center of the discussion. The verification of the research model resulted in the following conclusions. First, reduced uncertainty in live shopping was a factor in increasing the level of involvement and attachment in the service. These results showed that resolving uncertainty in newly introduced services is a key factor in determining users' positive attitudes. Second, the trust in shopping sites influenced the current live shopping attitude. This is because the transfer of trust is also valid in live shopping, which demonstrated the importance of building trust. Third, this study proposed and validated a research model that could systematically understand the consumption process of live streaming shopping. Furthermore, this study provides a beneficial implication for those who want to use live shopping in practice.

• 한국디지털건축인테리어학회논문집
• /
• 제10권2호
• /
• pp.49-60
• /
• 2010

The production process of construction industry is different from thing of the general manufacturing, likewise various participants make temporary teamwork for success of the project through sharing of information. But the each role of participants is individually changed to step in construction process stage and moreover it has complicated, entangled interests. The Construction Management was inducted for the effective management and operation of construction project. The Key of the Construction Management success depends on the cooperative relationship relation to major participants. The domestic construction system is difficult with many trial and errors for the frequent plan change. As the building are more bigger and complicated, Building Information Modeling is demanded design and maintenance. This evaluation was done by the trust on the system as well as Construction Management. And then it applies the BIM it analyzes the example of construcrion project.

• 경영정보학연구
• /
• 제16권1호
• /
• pp.1-15
• /
• 2014

소셜미디어(social media) 플랫폼의 인기와 성공은 새로운 비즈니스 모델인 소셜커머스를 창출하게 되었다. 공동구매를 통해 파격적인 가격으로 제품이나 서비스를 제공하는 소셜커머스 시장은 계속적으로 주목할 만한 성장을 하고 있다. 그러나 이러한 성장의 이면에 소비자들의 회의적인 시각도 존재한다. 왜냐하면, 구입한 제품이나 서비스가 실제와는 다르거나, 불합리한 환불정책 등으로 소비자들의 불만이 고조되고 있는 실정이다. 이러한 근원적인 이유는, 소셜커머스 마켓에서 소비자들이 의존할 만한 신뢰형성메커니즘이 제공되지 않고 있기 때문이다. 기존의 e-마켓플레이스에서는 판매자(seller)에 대한 구매자의 평가정보가 일종의 신뢰형성메커니즘을 제공하여 거래의 안정성이 보장되었다. 이러한 점에 착안하여, 본 연구에서는 소셜커머스마켓에서 소비자들에게 물건이나 서비스 정보제공에 있어서 일종의 큐레이터 역할을 하는 MD(merchandiser)의 역할에 주목하고, 신뢰형성메커니즘을 기반으로 MD에 대한 피드백코멘트와 MD의 실적프로파일 정보의 제공이 소비자들에게 어떠한 영향을 주는가를 검증한다. 이를 위해, 124명의 참가자가 실험실(laboratory experiment)연구에 참여하였다. 실험분석결과, MD에 대한 피드백코멘트와 실적프로파일이 소셜커머스 거래에서 신뢰를 높이는 것으로 나타났다.

• 한국IT서비스학회지
• /
• 제14권3호
• /
• pp.217-236
• /
• 2015

How does social interaction among investors affect decision-making in the online social lending platform? And what is the reason? In this study, in order to obtain the answer, we carried out case study research of Moneyauction and Popfunding, which are domestic online social lending platforms. We conducted interviews with managements of both social lending platforms and investors and analyzed statistical data including investment records, social interaction history between investors and lenders from both platforms. In addition, researchers performed direct participation and observation through the platforms as real investment members. As a result, we revealed that social interaction among investors has a material impact on the investment decision-making. Also we found that investors build trust by socially interacting with each other and this trust building leads to the investment decision making. Our findings confirm that social lending investors's decision-making process comply with the social embeddedness theory and imply that loan applicants must do their best efforts to display sincerity and truthfulness through their posting.

• 한국시스템다이내믹스학회:학술대회논문집
• /
• 한국시스템다이내믹스학회 2002년도 추계학술대회발표논문집
• /
• pp.59-100
• /
• 2002

본 연구는 공여 된 신지가 기업회생에 어떠한 영향을 미치고 어떠한 역할을 하는지 시스템 다이내믹스 모형 개발과 시뮬레이션을 통해서 검증한다. 국내 기업회생 사례연구를 통해서 어떻게 조직시스템이 공여 된 신지에 반응을 하는지를 알아보고 공여 된 신뢰와 기업회생에 관한 관계를 수리적으로 모형 화한다. 그리고 공여 된 신지가 어떻게 조직시스템을 위기의 상황에서 다시 회생하도록 움직이는지 알아보기 위해서 시스템 다이내믹스 모형을 개발한다. 모형은 '문제의 발생-해결' 의 관점에서 구축하였고, 공여 된 신뢰에 대한 선행이론으로 귀인이론, 위지 커뮤니케이션을 통한 위기공유를 도출하였다. 본 연구는 시뮬레이션 결과를 통해 공여 된 신지가 기업회생의 새로운 조건이라는 사실을 검증함으로써 기업회생의 동태적 과정에 대한 이론적 통찰과 실무적 시사점을 제공한다.

• 경영과학
• /
• 제32권4호
• /
• pp.45-56
• /
• 2015

Partner relationship management (PRM) refers to processes and methodologies associated with managing the relationship between corporations and their partners. Recently, the importance of PRM has been increasingly emphasized, and it is considered as a core competitive factor for firms whose sales heavily rely on the intermediate distributor. In this paper, we identify key success factors for PRM system based on literature review on CRM system and interviews with domain experts, and prioritize them from two different perspectives, firms and partners, based on analytical hierarchy process. Partners responded that trust-building between firms and partners, quality of system, and satisfaction level for information system have high priorities, while firms responded that quality of system, information share, and trust building between firms and partners. Identified factors and evaluated priorities can provide a strategic guideline when planning the PRM system building.