• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.347-354
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• 2010

Rapidly increasing aged population provides an ample market opportunity for the Korean travel industry, and from national policy perspective, it poses an fortified demands for welfare tourism. In the fierce competition, this emerging market can serve as a lucrative target market for tourism & travel industry in Korea. In addition, using tourism for the aged as a social welfare policy can be a potentially viable means to mitigate the increase social pressure due to rapid population aging. This rationale is based on the assumption that tourism contributes to higher level of perceived life satisfaction compared to other leisure activities among the aged. In this study, using empirical data collected from 185 respondents aged 55 and above in Cheong Ju area, the effect of demographic factors and trip-related behaviors on life satisfaction was tested. The results indicate that economic and health conditions affect life satisfaction positively, while trip-related behaviors did not exert any significant effect on life satisfaction. In light of the results, practical implications for marketing and policy-making were presented in detail.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.3006-3015
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• 2011

Psychological involvement, belief, and attitude as important variables in explaining tourism behavior have been widely examined in the tourism context for its usefulness in differentiating markets. This study investigated foreign tourists' Neo-Han Ryu related trip behaviors based on their psychological involvement, belief, and attitude toward Neo-Han Ryu. A self-administered on-site survey was conducted in January 2010. Three distinctive clusters were identified from cluster analysis. These three segment show sharp contrast in terms of their psychological involvement, attitude and belief about Neo-Han Ryu and thus differ from each other with respect to their behaviors, including satisfaction, intention to revisit, recommendation, and trip expenditure. The results clearly indicate that the segment with a high Neo-Han Ryu involvement reported stronger intention to revisit and recommendation to others compared to the less involved segments. The findings provides important implications to the marketers regarding how to utilize Neo-Han Ryu to expand Korean inbound market and how to select target markets.

• Journal of the Korean Society of Food Culture
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• v.26 no.4
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• pp.344-353
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• 2011

The objective of this study was to classify dining-out customers' behaviors at ski resorts based on their restaurant selection factors. Data were collected one-on-one via interview questionnaires of 178 customers at the ski resorts. The mean scores of important attributes (4.12) and satisfactory attributes (3.08) for the sport&leisure purpose group were analyzed. For the date&family trip purpose group, the important attributes (4.13) and satisfactory attributes (3.06) were evaluated, resulting in a significant difference between the two visiting-purpose groups by independent t-test (p<0.05). The recognized important attributes for the sport&leisure purpose group were food taste (4.54), hygiene (4.53), menu variety (4.22), menu price (4.15), and convenience (4.12), and the most recognizable satisfactory attributes were related to convenience (3.52), waiting time (3.95), and employee service (3.90). For the date&family trip purpose group, recognized important attributes were hygiene (4.83), food taste (4.67), menu price (4.40), convenient (4.33), menu variety (4.25), waiting time (4.21), and employee service (4.10), and marked satisfactory attributes were convenience (3.65), hygiene (3.31), atmosphere (3.25), employee service (3.23), waiting time (3.17), and food taste (3.00). These results suggest that restaurant selection attributes would be useful tools to restaurant managers in controlling the quality of foodservice and satisfying service requirements for dinning-out customers at ski resorts.

• International Journal of Railway
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• v.6 no.2
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• pp.33-44
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• 2013

In recent years, energy consumption in the transportation sector by expanding motorization continues to increase in almost every country in the world. Moreover, the growth rate of the transportation energy consumption is significantly higher than those of the civilian and industrial sectors. Therefore, every country strives to reduce its dependence on private transport, which is the main contributor to the transportation energy consumption. In many countries, concepts such as Transit Oriented Development (TOD) or New Urbanism, which controls road traffic by increasing the proportion of the public transportation significantly, have been implemented to encourage a modal shift to public transport. However, the level of change required for eliminating environmental problems is a challenging task. Minimizing transportation energy consumption by controlling the increase of the traffic demand and maintaining the level of urban mobility simultaneously is a pressing dilemma for each city. Grasping the impact of the diversity of the urban transport and infrastructure is very important to improve transportation energy efficiency. However, the potential for reducing urban transportation energy consumption has often been ineffectively demonstrated by the diversity of cities. Therefore, the accuracy of evaluating the current efficiency rate of the urban energy consumption is necessary. Nevertheless, quantitative analyses related to the efficiency of transportation energy consumption are scarce, and the research on the current condition of consumption efficiency based on international quantitative analysis is almost nonexistent. On the basis of this background problem definitions, this research first built a database of the transportation energy consumption of private modes in 119 cities, with an attempt to reflect individual travel behaviors calculated by Person Trip data. Subsequently, Data Envelopment Analysis (DEA) was used as an assessment method to evaluate the efficiency of transportation energy consumption by considering the diversity of the urban traffic features in the world cities. Finally, we clarified the current condition of consumption efficiency by attempting to propose a target values for improving transportation energy consumption.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.39 no.6
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• pp.859-867
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• 2019

Severe weather conditions, such as heavy snowfall, rain, heatwave, etc., may affect travel behaviors of people and finally change traffic patterns in transportation networks. To deal with those changes and prevent any negative impacts on the transportation system, understanding those impacts of severe weather conditions on the travel patterns is one of the critical issues in the transportation fields. Hence, this study has focused on the impacts of a weather condition on travel patterns of public transportations, especially when a heavy snowfall which is one of the most critical weather conditions. First, this study has figured out the most significant weather condition affecting changes of public transport ridership using weather information, card data for public transportation, mobile phone data; and then, developed a decision-tree model to determine complex inter-relations between various factors such as socio-economic indicators, transportation-related information, etc. As a result, the trip generation of public transportations in Seoul during a heavy snowfall is mostly related to average access times to subway stations by walk and the number of available parking lots and spaces. Meanwhile, the trip attraction is more related to business and employment densities in that destination.

• Hwankyungkyoyuk
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• v.11 no.2
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• pp.83-101
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• 1998

‘Environmental Literacy’ is defined as ‘one's individual status to be accomplished or to be acquired by environmental education’ and it has the same meaning as ‘the Goals of EE’. The purposes of this study was to identify the components of environmental literacy and analyse the related studies. Much of the work in EE has followed the path outlined by the Belgrade Charter, the Tbilisi Declaration, and later in Agenda 21. Over the years, scholars such as Hungerford et al., Iozzi et al., Roth, the Wisconsin Center for Environmental Education, and the Environmental Education Literacy Consortium have examined and proposed a framework of ‘Environmental Literacy’. Recently, the influential framework developed by the NAAEE(the North American Association for Environmental Education) National Project for Excellence in EE included seven categories: affect, ecological knowledge, socio-political knowledge, knowledge of environmental issues, skills, additional determinants of environmentally responsible behavior, and environmentally responsible behaviors. According to the analysed results, 37.7% of the American studies and 32.5% of Korean ones measured aspects of the attitude. Especially, the measure of this variable in America, however, led to the most inconclusive and least positive outcomes. The studies included related to cognitive skills were very few but 100% reported positive impacts of instructions in two countries. In America, using a television documentary, a journal and the field trip were very useful and effective. But using a computer simulation/game was less effective and the supplemental instruction did't led to the positive effect. In Korea, instruction, the supplemental instruction and EE program led to positive outcomes generally. The lack of validity and reliability of the instruments was pointed out as a common problem and the development of valid and reliable instrument for nation-wide assessment is urgently needed.

• Journal of Korean Society of Transportation
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• v.32 no.3
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• pp.187-197
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• 2014

The objective of this study is to analyze the travel behaviors of customers accessing to three different types of shopping facilities - traditional markets(TM), hyper markets(HM), and super supermarkets(SSM) - and also to find out the most desirable location for each type of shopping facilities that encourage sustainable transportation and smart urban growth. It also demonstrates what mode has the highest percentage of modal split and what is the access distance for public transport mode by each shopping facilities (SSM: 84.5% walking and 667m, TM: 20.1% bus and 1.6km, HM : 46.2% private car and 4.2km). Among TM, HM, and SSM, statistically significant differences are found in terms of mode choices and other associated travel behaviors. The research findings are expected to contribute to finding future urban planning and transportation solutions that promote walking and public transit uses for shopping trips and thus help support green transportation and sustainable urban growth.