• 한국IT서비스학회지
• /
• 제16권4호
• /
• pp.197-212
• /
• 2017

This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field.

• Journal of Information Technology Applications and Management
• /
• 제17권2호
• /
• pp.187-205
• /
• 2010

This study takes a holistic approach to understand the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading digital converged application coupling media content with telecommunications, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived easeof-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identify factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to re-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 한국IT서비스학회지
• /
• 제18권2호
• /
• pp.97-121
• /
• 2019

In this paper, factors affecting intra-organizational diffusion of Big Data systems from the perspective of the Big Data system vendors have been analyzed. In particular, the theory of resistance against innovation that exists in some form before the adoption or rejection of innovation has been focused on. In order to do that, the resistance has been divided into three categories : postponement, rejection and opposition. The variables affecting each type are also divided into four independent variables : perceived risk, innovation characteristics, user attributes, and organizational attributes. As a result of the survey, it was confirmed that the influences of each variable are different according to the type of resistance. As the strength of the resistance was increased, the influence of the trialability was increased as well. As the strength of the resistance was decreased, the satisfaction with the existing system became more influential on the resistance. The time risk and the satisfaction with the existing system were found to affect all types of resistance. From the vendor's point of view, strategic implications are presented in terms of marketing or system development for diffusion, depending on the degree of resistance of the adopter.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권1호
• /
• pp.759-766
• /
• 2021

In this digital age, all organizational environments force businesses to adopt Information and Communication Technologies (ICT) since these technologies have immense impact on such businesses' competitiveness and productivity. Nonetheless, the productivity and the competitiveness enjoyed by such firms vary depending on the size or the organizations, context of the country; developing or developed, and what kinds of technologies are adopted. This investigation focused on small- and medium-sized enterprises (SMEs) of Eastern province of Sri Lanka where such studies are scanty. The adoption of social media (SM) by SMEs is inclined to change how organizations operate, this calls for an investigation of the elements that impact SMEs to adopt SM and such investigation. Technology-Organization-Environment (TOE) framework was based to understand the factors. Research approach was quantitative approach using questionnaire survey. Data were collected using online form to see 285 valid responses. Structural Equation Modelling was deployed to evaluate the proposed model. Results revealed that Relative Advantage, Compatibility, Complexity, Observability, Competitive Intensity, Bandwagon Pressure, and Competitive Pressure were influencing, while Trialability, Top Management Support, CEO's Innovativeness did not show statistically significant influence on SMEs' social media adoption.

• 대한간호학회지
• /
• 제32권2호
• /
• pp.155-164
• /
• 2002

With the dynamically changing environment of society, managing change is the vital element of organizations's survival and growth. Health care organizations have expended enormous resources to restructure patient care delivery. Despite the growing literature describing these organizational innovations, there is a paucity of credible data that reflects systematic measurement and evaluation of such changes. This study examined the nurses' psychological response toward the work process redesign, newly introduced by the nursing department in a acute care hospital. The aim of the study was to figure out how nurses's general perception of change and perceived attributes of change affected their acceptance of change during the organizational transition. This was descriptive- correlational. The sample for the study included 50 head nurses and 135 staff nurses. Data was analyzed using SPSS PC+, version 10.0. The major findings of the study were as follows: First, the mean score of the perception of change was 71.2(SD=13.8) with the range of 0-100, which means nurses generally perceived change positively. There were significant differences in perception of change by gender and education level. Head nurses perceived change more positively than staff nurses. The higher education level showed the more positive view of change. Second, among the perceived attributes of change, trialability had the highest mean score, which means nurses perceived the change more positively if it is testable on a limited basis. Relative advantage was perceived the most negatively. Finally, factors influencing the acceptability of the work-process redesign were perceived comparability, complexity, relative advantage, and observability, which accounted for 43.7% of the variance in the acceptability of change. This study evaluated the preliminary effects of the nursing process for reengineering, focusing on nurses' acceptability towards change. The usefulness of this research study was to determine the factors influencing acceptance of organizational members during transitional periods of change and to suggest effective strategies for increasing adoption as well as for decreasing resistance to change.

• 한국전자거래학회지
• /
• 제21권2호
• /
• pp.97-119
• /
• 2016

가상현실 상황에서 모션인식 사용자 인터페이스는 사용자 경험의 현실감을 향상시킨다. 본 연구는 모션인식 인터페이스로 활용되는 제품인 '립모션'에 대한 잠재고객들의 혁신저항 및 수용 메커니즘을 지각된 위험 이론을 기반으로 연구하였다. 기존 혁신저항 및 제품 수용에 관련된 연구들은 지각된 위험의 결과 또는 지각된 가치가 수용의도에 미치는 영향을 단면적으로 다루어 왔다. 본 연구는 수용과 저항의 다차원적 관점을 기반으로 선행연구를 종합적으로 검토하여 지각된 위험 및 가치에 영향을 미치는 선행요인들을 제시하고 지각된 위험과 가치가 혁신저항에 미치는 복합적인 역학관계를 다루고자 하였다. 분석 결과, 기존의 수용 관점 모형에 포함되었던 선행요인들이 지각된 위험을 감소시킬 수 있고, 지각된 가치가 높으면 혁신저항이 감소한다는 점을 발견하였다.

• 정보관리학회지
• /
• 제28권4호
• /
• pp.141-160
• /
• 2011

본 연구는 기관 레포지터리에 셀프 아카이빙하고 있는 미국 연구중심 대학 교수 109명의 데이터를 혁신확산 이론의 주요 개념을 바탕으로 분석한 것이다. 이들 교수들의 대다수가 기관 레포지터리 담당자의 직접적인 연락이나 발표를 통해 기관 레포지터리를 인식하고 있었다. 혁신의 5가지 특성과 관련하여 디지털 보존과 이용통계 제공이 기관 레포지터리의 상대적 우위성을 강조할 수 있는 서비스 기능으로 나타났다. 또한 기관 레포지터리의 기반이 되는 오픈액세스의 가치와 학자들이 지향하는 지식과 학문의 발전이라는 가치 사이에 적합성이 존재하는 것으로 나타났다. 파일럿 프로젝트를 통한 기관 레포지터리의 시험적 사용가능성을 확인할 수 있었으며 기관 레포지터리의 수용을 통해 긍정적이고 가시적인 피드백을 얻은 교수들은 기관 레포지터리를 보다 적극적으로 지원하고 있었다. 혁신의 계속 수용이라는 측면에서 볼 때 기관 레포지터리의 수용을 지속시킬 수 있는 안정적이고 효율적인 서비스를 제공하는 것이 필요할 것이다.

• 정보관리학회지
• /
• 제34권1호
• /
• pp.135-154
• /
• 2017

본 연구는 모바일 건강 어플리케이션의 사용을 방해하는 요인을 혁신확산이론에 따라 분석하고자 하였다. 본 연구는 유의적 표집방법에 따라 비수용자(non-adopters)와 사용 중단자(rejecters)로 구성된 대학생을 모집하였다. 연구 참여자는 총 44명으로 남학생 32명과 여학생 12명으로 구성되었으며 서면인터뷰를 실시하였다. 연구 결과, 상대적 유익성, 복잡성, 시험가능성 및 관찰가능성 등과 같은 속성은 건강 어플리케이션의 채택이나 지속적 이용을 방해하는 심각한 요인으로 작용하지 않았으나, 상대적 불이익과 적합성은 커다란 방해요인으로 작용하는 것으로 파악되었다. 본 연구의 결과는 건강 어플리케이션이라는 혁신을 확산시키고 지속적 이용을 장려하기 위해서는, 상대적 유익성이나 복잡성을 개선하기 보다는, 상대적 불이익에 대한 인식을 재고하고 생활 적합성은 강화해야 한다는 점을 시사한다.

• 한국데이타베이스학회:학술대회논문집
• /
• 한국데이타베이스학회 2010년도 춘계국제학술대회
• /
• pp.165-180
• /
• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• 한국의류학회지
• /
• 제30권1호
• /
• pp.146-156
• /
• 2006

The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison, $X^2$, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.