• Title/Summary/Keyword: Trial Intention

Search Result 61, Processing Time 0.031 seconds

A Study on the Presentation Strategy of the Spread Advertisement - Focused on the Advertisement in Newspaper - (Spread광고의 표현전략에 관한 연구 - 신문광고를 중심으로 -)

  • 전종경
    • Archives of design research
    • /
    • v.16 no.4
    • /
    • pp.15-24
    • /
    • 2003
  • Today, the enormous expense of advertising rates is invested in Korea. And, the increased effect of advertisement is reasonable in proportion to the investment. In this context, the presentation strategy of the spread advertisement is the meaningful theme in advertisement sphere. The purpose of this study is to clarify the role of spread advertisement in newspaper and to investigate the strategy for the effect of it. For the purpose of it, this research examines cases of the advertisement in the newspaper in Korea, and analyzes the presentation strategy based on the methodology of presentation. The results of the study are as follows The effect of spread advertisement is connected with the presentation method, the space of a newspaper and the advertisement intention. It has to be considered that the case which is confused and intemperate brings about the consumer's antipathy. And so the application of spread advertisement in newspaper needs the prudent trial and the pertinent presentation of it.

  • PDF

Effects of an Educational Intervention Based on the Protection Motivation Theory and Implementation Intentions on First and Second Pap Test Practice in Iran

  • Dehdari, Tahereh;Hassani, Laleh;Hajizadeh, Ebrahim;Shojaeizadeh, Davoud;Nedjat, Saharnaz;Abedini, Mehrandokht
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.15 no.17
    • /
    • pp.7257-7261
    • /
    • 2014
  • Background: Few Iranian women take the Papanicolaou test despite its important role in preventing cervical cancer. This study aimed to determine the effectiveness of an educational intervention based on the protection motivation theory (PMT) variables and implementation intentions in the first and second Pap test practice among Iranian women. Materials and Methods: In this quasi-randomized controlled trial, 200 women who were referred to 30 primary health care clinics in Tehran were randomly selected. PMT variables and Pap test practice were measured at baseline and again after 3 and 15 months. The 4-week educational intervention program was conducted for the intervention group. Results: Following the intervention, the mean scores of self-efficacy, perceived vulnerability, and behavior intention variables were significantly higher in the intervention group when compared to the control group (p<0.05). No significant differences were found in the perceived severity, response efficacy, response cost, and fear between the two groups following the intervention. Higher percent of women in the intervention group had obtained first and second Pap test compared to the controls. Conclusions: The PMT and implementation intentions provide a suitable theory-based framework for developing educational interventions regarding Pap test practice in Iran.

Effect on Changes of Perceptions and Consumption of Kimchi in Children with Kimchi Experience Contents Employing Scientific Experimental Activity (과학 실험 활동을 적용한 김치 체험 콘텐츠가 아동의 섭취 태도에 미치는 영향)

  • Choi, Eun-ok;Kwon, Yong-min
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.4
    • /
    • pp.368-376
    • /
    • 2016
  • Kimchi is a traditional food in Korea and its function in health is globally recognized. However, as the westernization and simplification of dietary habits, kimchi consumption has decreased. In order to promote Kimchi consumption in children, the kimchi educational contents, "Exploring Kimchi", which employs the scientific experimental activity, was developed. This contents was evaluated on its educational effect through a test trial in an elementary school. A total of 137 5th grade students in one elementary school located in Gwangju Metropolitan City, participated in 3 programs that were carried out for 3 weeks and performed a pre-post survey. As a result, the Kimchi Experience Contents employing the scientific experimental activity showed statistically significant positive effects regarding the benefits of Kimchi consumption, the recognition behavior for expressing the familiarity to Kimchi and Kimchi eating intention. In addition, the amount of Kimchi consumption after applying the contents showed a significant increase compared to before applying the contents.

A study of the literature and life of Gosan Yun Sun-do(孤山 尹善道) (고산(孤山) 윤선도(尹善道)의 삶과 문학(文學) 소고(小考))

  • Oh, Sun-Ju
    • Sijohaknonchong
    • /
    • v.23
    • /
    • pp.241-260
    • /
    • 2005
  • This study is about literature of Gosan Yn Sun-do(孤山 尹善道) and his life that haunted Gang-ho(江湖) natures and political realities repeatedly, Especially, it considers what aspect of cognition he had about two realities, Gang-ho(江湖) and the Imperial Court(朝廷) and how it throws image on his works. And through these, it is examined what his viewpoint of literature is. First of all, through a memorial to the Throne that put him in first political trial, we can know that he was so strict that he didn't compromise with political realities and at the same time, he has a strong political inclination hidden behind his character. These two aspects are reflected on his works as his confrontation will and his agony between the two realities two realities. And through analysing the contents of <金鎖洞記> tt recollect landscapes of 金鎖洞 where Yun Sun-do mostly stayed, it can be found that his total viewpoints of nature is complacency. This complacency including the satisfaction of Gang-ho life and his ethics is intactly reflected on his works. Finally, it is clearly revealed that he tried to embody the principle of nature and ethics in his literary works and his reference to the literary as well.

  • PDF

Buddha's View on Children in the Family (불타(佛陀)의 재가아동관(在家兒童觀))

  • Pack, Kyung Im
    • Korean Journal of Child Studies
    • /
    • v.2
    • /
    • pp.55-66
    • /
    • 1981
  • Research on children should be perferably made in reference with the past thinking if it is to be affirmed by the present and to predict the future. In this respect, Buddhism, which is one of the major original thinkings in the Orient as well as the most influential religion upon Koreans daily lives and attitudes, deserves to be researched in the light of education of children. In this thesis, I have made a trial to delve into the original Buddhistic scriptures to find out Buddha's outlook on home children and arrived at the following conclusions: 1. Concerning human development stages, Buddha regarded the starting point of human life from fertilization instead of birth, even at that ancient time, and the fetal life was devided into 4, 5, or 8 stages. 2. In spite of the numerous scriptures by Buddha, very little is written about children, and even these teaching did not regard the child as an independent entity. In addition, since Buddha was a person of superior enlightenment, he did not regard the age of human beings as of great importance. 3. On the relationship between parents and children, Buddha warned the extra ordinary attachment of parents toward children, because such attachment would be an obstacle in the search of truth. This idea was originated from his thought that the relationship between parents and children was not a single fixed one but of unlimited variation through numerous life times of reincarnation. This idea gives some illumination upon the problems of today's education where parent's exclusive attachment to their children and over-protection are hindrance for successful education. 4. Buddha put emphasis on parents' social duty, by which he meant that parents should care and accept not only their biological children but all children and all living things as if they were their own children. 5. Regardeding the children's role to their parents, Buddha taught that children should respect and support their parents under any condition. Buddha also emphasized that true filial piety was to help parents to improve their religious status by helping them attain the truth, morality, and wisdom. It is my intention to investigate Buddha's View tin children of entering pristhood.

  • PDF

A Study on Differentiated Conflict-Inducing Factors Toward Family Travel Apart From Decision-Maker and Family members (가족관광시 의사결정자와 가족구성원과의 갈등유발요인 차이에 관한 연구)

  • Chae, Ye-Byeong
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.11 no.7
    • /
    • pp.2436-2443
    • /
    • 2010
  • The present study aims at investigating conflict-raising factors generable for or during a familial travel in our country, with an outlook that understanding of such conflict raisers in an analytic manner be utilized as the basic data for research on travel behaviors. More specifically, key focus in this study was made on the aspect of tourism science, to wit, how sort of conflict inducers existent between a decision maker of a family and its constituents during outdoor travel of that family vary with familial life-cycle in terms of the tourist behavior theory. Such research attempts are likely, firstly, to offer some clues to invigorate inter-communicability among familial stakeholders in determining the travel intention. Secondly, such attempts also expectedly provide better trustability among family members affordable from converged opinions by familial stakeholders. Thirdly, the predictive recognition of factors inducing familial conflicts in a detailed manner is deemed to lead to reduced trial and error in determining decisions among family members.

Traditional Korean Medicine Doctors' Awareness and Utilization of the Case Report (한의사의 증례연구에 대한 인식 및 활용)

  • Baek, Seung-Min;Park, Jeong-Hwan;Lee, Sang-Hun;Kim, Sul-Gi;Lee, Jeong-Hwa;Kim, Bo-Young;Choi, Sun-Mi
    • Korean Journal of Acupuncture
    • /
    • v.29 no.1
    • /
    • pp.57-70
    • /
    • 2012
  • Objectives : The purpose of this study is to assess Traditional Korean Medicine (TKM) doctors' awareness and utilization of the case report, based on the opinion that careful observation on the case sometimes provides us with the important information as clinical trial especially in the traditional medicine research field. Methods : A questionnaire study was conducted among TKM doctors who participated in the annual continuous maintenance education (CME) held at 5 regions of the Republic of Korea. Results : Almost 60% of the respondents had read case reports published in medical journals and 67% had openly shared their clinical cases with their colleagues. Of the respondents, 18.6% had been educated on reporting cases, and only 16% had the experience of reporting cases on one's own. However, 32.6% of the respondents had the intention to report cases in the future. These results show significant differences between general physicians who holds a license but no hospital training experience and board certified TKM doctors who have training experience. Conclusions : A majority of TKM doctors have read case reports but holds little experience of having been properly trained. Through this research, it has been found that awareness of case reports is rising in hospital training. Thus, the objective of case report education for TKM doctors who have hospital training experience should be set on encouraging them to do more whereas for doctors without hospital training experience, the objective should be set on making them more exposed to case reports to heighten one's awareness.

A Study on the Development of Physical Examination with VR Content and User Satisfaction (VR 콘텐츠를 이용한 신체검사 개발 및 사용자 만족도 연구)

  • An, Ho-Won;Kim, Jun-Min
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.6
    • /
    • pp.318-326
    • /
    • 2021
  • This study aims to the effectiveness of physical examination using VR contents to solve problems such as the increase in chronic diseases and shortage of professional manpower in the health care field according to the aging and low birth rate, and to provide efficient healthcare. Therefore, this study implemented a one-stop VR content physical examination system by wearing HTC VIVE Pro VR and a stick controller. The system is from step 1 to step 5, and the final body age is determined and a simple solution is provided through five steps sequentially: color blind test, memory test, audiogram test, reaction speed test, and instantaneous cognitive ability test. In addition, for the one-stop VR content physical examination system developed by this study, as a result of verifying the user satisfaction for normal people who visited the health examination center and VR/AR clinical trial center of certified tertiary hospital in Daejeon, the overall satisfaction and the intention to reuse Was high, and according to gender, there was a significant difference in the 5-step test, and according to the age, there were significant differences in the 4-step test and the 5-step test.

Lactulose as a potential additive to enhance the growth performance, nutrient digestibility, and microbial shedding, and diminish noxious odor emissions in weaning pigs

  • Vetriselvi, Sampath;Jae Hong, Park;Sureshkumar, Shanmugam;In Ho, Kim
    • Korean Journal of Agricultural Science
    • /
    • v.48 no.4
    • /
    • pp.965-973
    • /
    • 2021
  • The intention of this research is to analyze the effects of lactulose (LAC) supplementation on the growth performance, nutrient digestibility, microbial shedding, and fecal noxious gas emissions on weaning pigs in a 42-day trial. Based on the initial body weight and sex, a total of 255 piglets (21 day old) were randomly allocated into one of three dietary treatments with 15 replications and five pigs (two female and three male) per pen. The dietary treatments were as follows: a corn-soybean meal-based basal diet (CON) supplemented with 0, 1, and 2 g·kg-1 of LAC. During phase 1, significant (p < 0.05) increases in the average daily feed intake and average daily gain (ADG) were observed, whereas during phase 2 and overall experimental period, significant improvements (p < 0.05) in the body weight, ADG, and gain to feed ratio were observed in pigs fed a graded level of LAC compared to those fed the CON diet. Additionally, dietary LAC supplementation significantly improved (p < 0.05) the nutrient digestibility dry matter, nitrogen, and gross energy in both phase 1 and phase 2. Moreover, the inclusion of LAC supplementation significantly increased (p < 0.05) the fecal Lactobacillus counts and reduced (p > 0.05) the E. coli counts in pigs. Furthermore, LAC supplementation reduced (p > 0.05) fecal ammonia and hydrogen sulfide gas emissions during phase 2. The results here indicate that the addition of lactulose at 1 g·kg-1 and/or 2 g·kg-1 would be optimal to improve the performance outcomes of weaning piglets.

Effects of Electroacupuncture on Parameters Related to Obesity in Adults with Abdominal Obesity:Three arm Randomized Single Blind Pilot Study (전침이 복부비만 성인의 비만관련 지표에 미치는 영향-무작위배정 단일 맹검 예비연구-)

  • Chung, Jie-Youn;Kim, Jong-In;Lee, Sang-Hoon;Kang, Sung-Keel
    • Journal of Acupuncture Research
    • /
    • v.27 no.6
    • /
    • pp.43-57
    • /
    • 2010
  • Objectives : To investigate the effects of electroacupuncture on parameters related to obesity in adults with abdominal obesity. Methods : A three arm randomized single blind pilot study was conducted from Jan 4 to March 25, 2010 in Kyung Hee Oriental Medical Hospital. The subjects were 39 adults with abdominal obesity and were randomly divided by computer generated random table into 3 groups; EA(electroacupuncture), sham EA(sham electroacupuncture) and waitlist groups. Acupuncture points located at abdomen($CV_{12}$, $CV_6$, $ST_{25}$, $SP_{15}$, $SP_{14}$) and extremities($LI_4$, $LI_{11}$, $ST_{36}$, $ST_{44}$) were inserted by disposable stainless steel needles and were stimulated 30 minutes with 24Hz, 0.27~1.3mA(tolerable strength), asymmetric biphasic continuous pulse wave form by STN-111 Stratek device in EA group. Two treatment sessions per week for 5 weeks(10 sessions in total) were done in EA and sham EA groups. The primary outcome measurement was WC(waist circumference), and the secondary outcome measurements included WHR(waist hip ratio), ASF(thickness of abdominal subcutaneous fat), and inbody measurements of BW(body weight), BMI(body mass index), BFR(body fat ratio) and VFA(visceral fat area), and also scores of BULIT-R(bulimia test revised), KoQoL(Korean obesity of QoL) and BSQ(body shape questionnaire). Results : All of 39 subjects were included in ITT(intention-to-treat) analysis. There were significant reductions in WC, WHR and ASF after 5-week electroacupuncture treatments and the percentage reductions were significantly greater than sham EA or waitlist group. There were no significant differences between groups in percentage reductions of other parameters(BW, BMI, BFR, VFA, BULIT-R, KoQoL and BSQ). But, there were continuous reductions in BW, BMI, BFR and VFA at 3 weeks after the end of treatment and there was significant reduction in BW compared with the baseline value in EA group. No seriously adverse effects were reported during the period. Conclusions : Electroacupuncture was more effective than sham electroacupuncture or no intervention on the reduction of WC, WHR and ASF in adults with abdominal obesity.