• The Journal of Fisheries Business Administration
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• v.45 no.3
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.313-326
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• 2018

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.19-28
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• 2020

This study investigated the annual frequency and clothing type by extracting puff sleeves designs from overseas fashion collections from S/S and F/W 2017 to S/S and F/W 2019. Specifically, it analyzed production characteristics and pattern methods by the type of puff sleeve design, and found the following: In terms of the percentage of puff sleeves by season, S/S 2019 was the highest. Since Newtro, with a 1990s sensitivity, was the mainstream trend during the S/S 2019, power puff sleeves, a signature of the Newtro style, accounted for the greatest portion of this design feature. In terms of the type of clothes with puff sleeves, 'dress' (54.3%) was the highest, followed by 'shirts/blouse' (27.5%), 'jacket/coat' (12.5%), and 'padded coat/jacket' (5.7%). Specifically, puff sleeve patterns were found mostly in the 'dress' category, more than 47% every season, while the figures were more than 23%, 9.3%, and 2.6% in 'shirts/blouse', 'jacket/coat' and 'padded coat/jacket', respectively. In other words, puff sleeve designs were more common in 'dress' or 'shirts/blouse' than in a 'padded coat/jacket'. In general, the shoulder length is reduced to prevent the shoulders from looking broader because of puffs. In contrast, recent puff-sleeve styles differ from those introduced by modern fashion designers in that they have drop shoulders with puffs attached. Furthermore, as constructive and over-exaggerated sleeve patterns appeared, puffs were applied to diverse sleeve styles including mutton leg and Mameluke styles. The analysis results of this study will contribute to the development of the fashion industry through small quantity batch production pursuing unique styles and serve as the basis for further studies on the configuration methods of puff sleeves. This study will be used in various ways, including as educational material on sleeve patterns. Through the analysis of sleeve patterns, this study tries to provide basic data for planning the design of puff sleeves and helping to diversify the ladies' apparel market in the future.