• The Korean Journal of Food And Nutrition
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• v.22 no.3
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• pp.463-469
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• 2009

This study was carried out to investigate the perception and preference of the Korean gruels. The survey was conducted among housewives living in Seoul and Gyeonggi province using a questionnaire during September 2008. The responses of 313 housewives were analyzed by SPSS program. The results were as follows. The gruel served as a dainty or therapeutic diet. Among the subjects, 37.2% liked gruel because of 'special treat' or 'easy to digest', The reason of dislike of gruel was absence of chew or cumbersome cooking. They usually cooked gruel at home, and considered that goods on the market were expensive or unsanitary. The highly perceptive gruel was Potjook, Dakjook, Hobakjook. Jeonbokjook, Hobakjook, Dakjook were mostly preferred in order. Socio-demographic factors didn't affect the awareness of gruel, but there were significant correlations between the preference of gruel and the state of employment or monthly income. It is necessary to develop various and convenient to cook gruels to be consumed, riding on the trend of well-being and slow-food.

• Journal of the Korean Society of Food Culture
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• v.21 no.1
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• pp.1-7
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• 2006

The purpose of this study was to identify the perceptional patterns of Korean traditional food for China-Korean housewives in Yanbian area and to compare the preference for traditional food of Korean national holidays between the perceptional patterns. Data were collected from 261 China-Korean housewives in the Yanbian area and cluster analysis was used. The results revealed two different patterns, i.e., tradition-oriented vs. modem-oriented. Descriptive statistics showed that perceptional patterns were likely to vary depending on socio-demographic background. Also, perceptional patterns were significantly related with the preference of traditional food of national holidays i.e., new years day, first full moon of January, thanksgiving day, han-shik (the 105th day after the winter solstice), and dong-gi (the coldest winter solstice). Similarities and differences in perceptional patterns as well as preference of traditional food of national holidays were discussed, and future implications for food nutritionists and Asia marketers were provided.

• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.154-164
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• 2011

The purpose of this study is to identify more types of residents in medium-sized apartments in Seoul by lifestyle that has been used as a variable of space planning and to investigate and present bathroom design appropriate for characteristics of each resident type. The article examines the general characteristics, lifestyle types, and preference for the bathroom design. A total of 642 samples, acquired via internet survey, were analyzed with the statistical computer program SPSS PC+ window version 16.0. The conclusion of the article are as follows: 1) The lifestyle of users living in medium-sized apartments are categorized into 4 types: trend seeking, aesthetic seeking, family seeking, information seeking types. 2) The preference for the bathroom design of trend seeking type, the toilet is a bidet-builtin type and the washstand is a semi-counter type and the bathtub is a spa type and the shower booth is a bathtub-extending type. The storage closet is a upper-fixed type with two sides, the finishing materials are tiles and PVC monorium, and light built in a wall. 3) The preference for the bathroom design of aesthetic seeking type, the toilet is a bidet-builtin type and the washstand is a semi-counter type and the bathtub is a whirlpool type and the shower booth is a steam-sauna type. The storage closet is a upper-fixed with one side and opened closet, the finishing materials are tiles. 4) The preference for the bathroom design of family seeking type, the toilet is a bidet-builtin type and the washstand is a stand type and the bathtub is a reclamation type and the shower booth is a partition type. The storage closet is a upper-fixed with three sides. 5) The preference for the bathroom design of information seeking type, the toilet is a bidet-builtin type and the washstand is a semi-counter and the bathtub is a spa type and the shower booth is a partition type. The storage closet is a upper-fixed type with two sides. The results of this study may be used as basic data in planning bathroom design for housing supply for housing suppliers, and used as significant information for residents to identify their own types that can be referred when they select apartments to live in.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.3
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• pp.322-328
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• 2007

This study surveyed customers regarding their recognition and preference attributes for Japanese food. The results showed that the percentage preferring Japanese food was approximately 41.2%. The primary reason for this preference was 'taste' with 72.7% and 'sanitation' with 6.5%. The favorite Japanese food was sushi(41.3%) costing in the range of \$10,000{\sim}20,000$. Correlations analysis on the satisfaction between general characteristics and Japanese food showed there were significant differences among ages(p<0.l), and men rather than women those residing in Seoul rather than other areas, and university graduates rather than those with other educational degrees showed higher satisfaction with Japanese food. Regarding occupation, office workers with monthly incomes from \$2,000,000{\sim}3,000,000$ showed higher satisfaction. The trend for using Japanese take-out food was low(59.4%) and the drawbacks for using take-out food were 'poor quality' (39.3%) and 'expensive price'(24.7%).

• Journal of Fashion Business
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• v.10 no.4
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• pp.45-54
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• 2006

This study analyzed the purchasing behavior for underwear, with the subjects of pregnant women, and the trend of its fit preference and thereby looks into the practices of their clothing life to provide the basic data for the formation of maternity clothing industry, focusing on the underwear development in response to pregnant women's body type features. The conclusion were as follows: 1. The analysis of underwear wearing practices for the women in the pregnancy of eight months or longer and those after the delivery within one month showed that about 80-90% of them wore panties or brassieres and about 70% of them did not wear girdles, thus with a lower level for girdles than for panties or brassieres. 2. The surveys of the satisfaction and fit for two designs each with the high wearing frequency did not show any relatively significant difference in assessment by the design. The analysis of the satisfaction by the part with the maternity underwear indicated that in the case of panties the respondents were dissatisfied with the length as to be long, and also dissatisfied with waist circumference, abdomen circumference, private parts, and groin as to be small, reflecting that the circumference coverage of the panties in the market was not effectively managed.

• International journal of advanced smart convergence
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• v.7 no.2
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• pp.119-126
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• 2018

This study analyzed the digital divide of Korean senior citizens through the preference for smart media. Targeting two media out of mobile internet and mobile social media, the media dependency ratio and the trend of people in their 20s-60s were verified. Regarding the dependency ratio of young people(20s) and senior citizens(60s), in case of mobile internet, people in their 60s were average 8.6% while people in their 20s were average 38.9%, so that the ratio of senior citizens was lower by 30.3%. In case of social media, people in their 60s were average 1%, which was 7.1% lower than people in their 20s(8.1%). And this divide was the digital divide shown in the informatization process through the trend of internet use of senior citizens in their 60s or up. Thus, as the policy measures for solving the digital divide of senior citizens, it would be required to continuously develop the digital cultural programs for senior citizens, to expansively perform the government subsidiary policies like additionally providing the essential information to senior citizens, and also to expand the smart-based infrastructure for senior citizens' participation in economic activities.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.525-540
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• 2007

This study intended to construct the brand switching matrix in the Korean casual wear market and to analyze it in various aspects. 1,014 sample data were collected in Seoul area, a center of fashion retailing. Since the respondents cited over 200 brand names as their last 2 purchased casual wear brands, 15 most frequently-purchased brands were selected for constructing the brand switching matrix. As a result of the examination, it was founded that the brand loyalty was dominant rather than brand switching in the casual wear market. Polo was identified as the leading brand in the market. Its brand equity, which was comprised of brand recognition, brand preference (loyalty), perceived quality, and brand association, was evaluated very high. Especially, the strength of Polo was the consumer's strong preference and the brand image of simplicity, naturalness, and neatness. After combining 15 brands into 6 groups based on the style and price, additional interpretation was performed on this 'trend switching matrix.' A transition of fashion trend in casual wear was observed. Applying the brand switching matrix on fashion products gave us much insight to the market.

• International Journal of Costume and Fashion
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• v.11 no.2
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• pp.65-78
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• 2011

Social media which support to share information and communicate between online users have recently won great popularity. Of the various social services blogs have played an active role as a community in sharing delivering and exchanging information among individual users who have share similar opinions hobbies and preferences. Based on this cultural phenomenon some companies often take advantage of blogs as a marketing tool to strengthen their public relations or deliver particular information to their costumer. This study is designed to classify fashion-related blogs and define the characteristics of each type expecting significant influences on future studies on this topic. We selected 50 fashion-related blogs as subjects including 25 Korean blogs and the same number of international blogs, defined their characteristics and classified them into four different types. As the result we found that there are apparent differences between the four types of blogs: "Individual taste" blogs which noticeably reflect bloggers' own preference "Trend leader" blogs in which the bloggers intend to be trend leaders beyond expressing their preference "Fashion media" blogs which plays a significant role as a magazine by providing various information concerning fashion for costumers and "Sales promotion" blogs which are used as promotional materials to attract customers by providing product reviews or advertisements.

• Journal of the Korean Society of Costume
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• v.61 no.7
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• pp.110-124
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• 2011

As modern society leads to distinguished, sensuous, and diversity styles, a woman who enjoys putting on Garu makeup appeared on a popular TV talk show in winter 2010, which aroused public interest in the method of Garu makeup. However, as interest in Garu makeup and individuals who put on Garu makeup spread, some began to consider Garu makeup as the imitation of indiscreet Japanese culture or a vulgar culture. Thus the purposes of this study is to understand the characteristics of Garu makeup and its forms of expression by considering its type, origin and style. In turn, this study will provide basic data for the makeup trend and act as an aid to improve the image of Garu makeup through investigating its image and preference. To accomplish this purpose, this study reviewed relevant literatures and web resources, conducted a survey of students who study beauty art at two-year junior colleges in Seoul, and analyzed 195 answers by using SPSS 18.0. The results are as follows: It was proved that in the preliminary inspection of comprehension, 98.3% of college students majoring in beauty art had known Garu makeup, 53% understood somewhat the characteristic and concept of Garu makeup, 36.8% gave preference to Garu makeup. It was proved that in the investigation by the image of Garu makeup, as over 70% of students thought that Ogaru and Yamamba makeup were detestable, but other Garus were lovely and sexy, students perceived as a diversity of images by their own preferences and tastes, and 73% of respondents selected Onegaru as Garu makeup that they gave preference to and wanted to put on. The result of this study represents that mass consumers in the existing culture, who are college students majoring in beauty art and selected as a sample group in this study, reflect the stream of culture and trend, but also demassification, mass customization by their areas of interests and preferences and connective massification of individuals with similar interests.

• Journal of the Korean Society of Costume
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• v.64 no.4
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• pp.76-90
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• 2014

The purpose of this study is to develop high-valued added socks by utilizing consumer design preference research in design. The study was performed by investigating literatures including previous studies, and researching the recognition and design preference of consumers. As a final step, socks designs were developed to reflect the results of the research. Gender differences have been found in the choice of socks. Women put more importance to the design, color and trend and prefer geometric, animals and plants patterns, and unique images compared to men. In terms of fashion interest level, 'high' group preferred design, color, and trend than 'middle' and 'low' group, and also preferred geometric, abstract patterns. Women's and unisex socks were designed for people in their 20s, the age group with the highest level of interest in fashion, after taking results of the consumer design preference research into account. Main themes for the lady's socks are 'Soft Shape' and 'Line Composition' in order to express delicate, soft sensibility. For the unisex socks, 'Daydreamer' and 'Free Zone' are the themes used to express young energy and the sense of freedom. 12 styles were developed by creating 3 styles per theme using Photoshop CS5 and Illustrator CS5 programs. As a result, it is confirmed that design strategies in segmented market are necessary for the high-valued added products. Also, the understanding of changes in consumer's tastes and needs through regular market research is needed for the competitive socks design planning.