• Knowledge Management Research
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• v.10 no.3
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• pp.99-113
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• 2009

The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

• The Journal of Information Systems
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• v.26 no.3
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.113-121
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• 2009

The increasing interest in leisure activities of a five-day work per week has been recently prevailed. Additionally, as internet and mobile infrastructures have been becoming widespread, the user can get specific information using a search engine. However, it is difficult for the user to get accurate information they really want as shared information has been rapidly increased and the information has been searched. For example, users can retrieve required travel information, but they also must see a huge number of travel advertisements. In this paper, we design and implement a retrieval system using travel information collecting agent. The information gathering agent regularly visits travel-related category pages of the portal sites and major media travel-article pages to collect information related to travel, and the agent stores the gathered information to a database. Then, users can search the travel information conveniently without the need to view advertisements.

• Journal of information and communication convergence engineering
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• v.5 no.3
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• pp.239-244
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• 2007

In the telematics system, a reasonable path search time should be guaranteed from a great number of user's queries, even though the optimal path with minimized travel time might be continuously changed by the traffic flows. Thus, the path search method should consider traffic flows of the roads and the search time as well. However, the existing path search methods are not able to cope efficiently with the change of the traffic flows and to search rapidly paths simultaneously. This paper proposes a new path search method for fast computation. It also reflects the traffic flows efficiently. Especially, in order to simplify the computation of variable heuristic values, it employs a simplification method for estimating values of traffic-adaptable heuristics. The experiments are carried out with the $A^*$ algorithm and the proposed method in terms of the execution time, the number of node accesses and the accuracy. The results obtained from the experiments show that the method achieves very fast execution time and the reasonable accuracy as well.

• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.11
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• pp.1113-1120
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• 2016

The purpose of this study is to find the important travel agency service quality factors in relation to the amount of information search efforts through major information channels of customers such as interpersonal source, retailer source, and external media source. Factor analysis using varimax rotation was performed and 20 service attributes of travel agent was reduced to 6 factors; convenience system, personal service, customer maintaining service, reputation, atmosphere and accessibility. According to MANOVA analysis there are significant differences in the service quality factor due to the type of source and amount of efforts of information search.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.437-443
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• 2013

This thesis enhanced the degree of utilization of smart phone through carrying out the application/app. which search and visit matjip (reputable restaurant) at the travel sites using smart phones. When we search matjip (reputable restaurant) using materialized application, we can select the best matjip (reputable restaurant) we want. Especially, this application evaluates individual restaurants through the level of utilization and satisfaction by consumer including appropriate menus, the style and design of the restaurant, reasonableness of prices, service of restaurant employees and sanitation management by region and registered the information input to DB in advance while classifying based on the evaluation scores to keep track for individual tastes. And individuals can record their personal memories to input columns. On top of that, information field for transportation is also designed to enhance the accessibility during travel, and in the future the application can be further utilized through the expansion of the DB through the input of famous tour sites and acquaintance's house information.

• Journal of Korea Spatial Information System Society
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• v.6 no.2 s.12
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• pp.85-95
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• 2004

Nowadays, the interests in travel are increasing with the changes into the ubiquitous computing environments, hence, our location-based travel information service system would be potentially invaluable to graft the Internet business models. Most of existing travel information services are provided in a one-way push manner from the contents providers to users, and they have drawbacks of enforcing users to search their needed information with the general Web surfing. Therefore, this paper propose the travel information system for gathering user information and for providing services that satisfy user requirements by filtering based on these information.

• Knowledge Management Research
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• v.15 no.1
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• pp.45-63
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• 2014

Due to advance in Internet technology, most tourists tend to search travel information in the Online Travel Communities(OTC). Given this new paradigm in terms of finding travel information, most of relevant studies in this area are still dealt with explaining tourists' behaviors regardless of the types of communications. Therefore, to overcome some limitations in previous studies, we attempt to examine the relationships between both formal and informal communications and tourists' behavioral changes in the OTC context. Specifically, we developed a research model by employing the PPM(push-pull-mooring) framework and tested it to understand why and how tourists' behaviors might be changed. Survey data collected from 323 online tourists were used to test the model the model using SEM(structural equation modeling). The implications of our empirical findings for both research and practice are discussed.

• Journal of the Korean Geographical Society
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• v.44 no.2
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• pp.176-186
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• 2009

Transportation policy to facilitate the public mode use is of the foremost importance to the local governments of Metropolitan Seoul, regarding the economic and environmental consequences of the increasing use of car. Understanding the travel behaviour is essential to the establishment of proper policy to guide more people to the use of public modes instead of private. The paper reports a result of sequential analysis of individual travel behaviour in Metropolitan Seoul, using a multi-dimensional motif search technique applied to Smart Card data that integrates individuals' different public mode uses. Groups of travel patterns with similar sequential information identified distinctive travel behaviour between Seoul north and south and between metro and bus uses. Travel patterns are more bounded within north Seoul and south Seoul respectively than crossing Han River between north and south. Within north and south, travel patterns visiting northern CBD and southern CBD, respectively, as well as their local neighbour in north and south, often use metro and metro-local bus combination, while travel patterns visiting only the north and south locals without CBDs more use only the local bus line and even only the areal bus line.

• Journal of Korea Multimedia Society
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• v.22 no.9
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• pp.1108-1121
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• 2019

As the quality and level of life rise, many people are doing search for various pieces of information about tourism. In addition, users prefer the search methods reflecting individual opinions such as SNS and blogs to the official websites of tourist destination. Many of previous studies focused on a recommendation system for tourist courses based on the GPS information and past travel records of users, but such a system was not capable of recommending the latest tourist trends. This study thus set out to collect and analyze the latest SNS data to recommend tourist destination of high interest among users. It also aimed to propose an altered TSP algorithm to recommend the optimal routes to the recommended destination within an area and a system to recommend the optimal tourist courses by applying the Elasticsearch engine. The altered TSP algorithm proposed in the study used the location information of users instead of Dijkstra's algorithm technique used in previous studies to select a certain tourist destination and allowed users to check the recommended courses for the entire tourist destination within an area, thus offering more diverse tourist destination recommendations than previous studies.