• Title/Summary/Keyword: Travel Effect

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An Analysis on the Economical Efficiency for the Travel Aids Service through RFID (RFID를 활용한 길안내 서비스의 경제성 분석)

  • Chang, Young-Soon;Seo, Jong-Hyen
    • Journal of the Korea Safety Management & Science
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    • v.12 no.1
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    • pp.119-126
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    • 2010
  • This paper presents an economic analysis for the travel aids service system for visually handicapped persons through RFID (Radio Frequency Identification). This research estimates both cost and economic effect of the service. By using input-output analysis technique, three kinds of repercussion effects - domestic production, value added, and workers induced by the travel aids service - are also calculated. To evaluate the profitability of the service, we investigate the procedures through which the service has an effect on the interested parties and develop formulas describing the procedures. The benefit of the service have been generally obtained by measuring the willingness to pay (WTP). This paper, however, obtains the monetary value of benefit by estimating the parameters of the formulas, so that a close improvement of the service may be possible with the result of the economic analysis.

A Test of the Psychological Distance Effect for Online Travel Reviews Based on Construal-Level Theory

  • Seunghun Shin;Namho Chung;Doyong Kang;Chulmo Koo
    • Asia pacific journal of information systems
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    • v.27 no.4
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    • pp.216-232
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    • 2017
  • This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

Travel Pattern Analysis Using TCS Data and GIS in Korea (TCS 자료 및 GIS를 이용한 한국의 통행패턴 분석)

  • Kim, Jae-Hun;Chung, Jin-Hyuk;Choi, Min-Hwan;Chang, Hoon
    • Journal of Korean Society of Transportation
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    • v.26 no.3
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    • pp.75-84
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    • 2008
  • In 2002, the 5-day workweek policy was effective in Korea. As we have expected, the 5-day workweek policy has changed people's travel behavior during weekdays and weekends. Several studies have been done to understand these changes and impacts on transportation systems. However, these studies have only focused on travel pattern changes without considering spatial factors. Said in another way, although individual travel pattern changes are usually investigated, indices adopted cannot describe travel pattern changes in a proper way due to lack of the spatial distribution measure. This study aims to analyze travel change since the 5-day work week policy in effect using a new index (i.e. Travel Vector Index) developed in this study, which can explain travel pattern changes in terms of magnitude and spatial point of views. The new index uses a GIS technology and TCS (Toll Collection System) databases in Korea. The results in this study show that the index is very useful and reliable to measure the travel patterns changes. They are applied to TCS data set and the results show that the 5-day workweek policy significantly affects on travel behaviors.

The Role of Creativity, Altruism, and Social Relationship in Sharing Travel Information Using Social Networking Services

  • Heejeong Han;Youhee Joun;Taehyee Um;Chulmo Koo;Namho Chung
    • Asia pacific journal of information systems
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    • v.29 no.3
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    • pp.359-381
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    • 2019
  • Social networking services (SNSs) have become important and popular tools for not only presenting self-image but also sharing travel information. This study adopted self-image expressions to understand tourists' intentions to share travel information and behavioral changes in SNSs. To enhance understanding tourists' intention and behavior, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users' creativity, altruism and social relationship in SNS, which leads to the intention and behavioral changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of the social relationship on self-image expression. Based on the result of this study, the current study bears some implications in a theoretical and practical context.

Impact of Switchover Barrier, Switchover Intention and Willingness to Revisit on Customer's Characteristics - Comparison between Travel Agency and Airlines - (고객특성이 전환장벽, 전환의도와 재방문의사에 미치는 영향 - 여행사.항공사간 비교분석을 중심으로 -)

  • Chung, Ung-Young;Moon, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.9
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    • pp.259-273
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    • 2008
  • This study aims to identify of customer features control the effect on revisit intention and switching intention. The statistical techniques used for this empirical analysis are frequency analysis, technology analysis, reliability analysis, factor analysis, confirmatory factor analysis along with path analysis and moderate regression analysis, which are based on structural model From the effect that customer features control the effect on switching barrier by switching intention, travel agencies has a control effect on 'financial switching costs' and 'relational switching costs', and airlines show they have control effect on 'relational switching costs.' In diversity pursuit factors, 'financial switching costs' and 'attractiveness of alternatives' have a meaningful control effect for travel agencies customers, while 'procedural switching costs' for airlines customers. In the analysis result of the effect that customer features control the effect on revisit intention by switching intention, 'percept' and 'diversity pursuit' have a meaningful control effect in travel agencies customers and airlines one, respectively.

Effects of Information Quality of Online Travel Agencies on Trust and Continuous Usage Intention: An Application of the SOR Model

  • LEE, Seul Ki;MIN, So Ra
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.971-982
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    • 2021
  • The purpose of this study was to investigate the relationship between information quality, Online Travel Agency (OTA) trust, and continuous usage intention provided by OTA through the application of the SOR(Stimulus-Organism-Response) model. To achieve the purpose of the study, 234 responses were used for analysis, and the hypotheses were tested through the SPSS v.21 program and AMOS v.21 programs. The research results can be classified into the following three categories. First, it was determined that accuracy, timeliness, and usefulness among the factors for information quality had a significant positive effect on OTA trust and continuous usage intention. Second, it was determined that OTA trust was found to have a significant positive effect on continuous usage intention. Third, it was determined that OTA trust had an indirect effect on the relationship between accuracy, timeliness, usefulness, and continuous usage intention among the factors for information quality. This study looked at the lower dimension of information quality, which was insufficient in the field of OTA. This study can be used as basic data to, in practice, build a user-centered informational provision environment by identifying the factors that promote the continuous usage intention of consumers, which is linked to the revenue of online travel agencies.

The Effect of Virtual Tour Experience on Actual Travel Intention -Focusing on the Moderating Effect of Happiness (가상관광체험이 현장여행의도에 미치는 영향 -행복의 조절효과를 중심으로)

  • Weijia Li;Yuejun Wang;Ziyang Liu
    • Journal of Intelligence and Information Systems
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    • v.29 no.1
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    • pp.65-78
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    • 2023
  • This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have the ability to travel alone. Analyzed through analysis tools such as SPSS and AMOS, We hope to explore if the virtual experience can be transformed into a willingness to travel on the ground, and how happiness moderates virtual attachment to virtual tourism experiences. The result shows, the relationship between Virtual Travel Experience and Virtual Attachment is moderated by Happiness, Virtual Attachment is positively related to Place Attachment (Place dependence & Place identity), Place Attachment is positively related to Real Travel Intention. The relationship between tourists and tourist destinations is explored in depth through this study to provide references and suggestions for tourism development.

Tourism Experience Sharing of Long-term Living Chinese in South Korea: Case of Xiaohongshu App (RED) (한국 장기체류 중국인 관광앱 사용경험: 샤오홍슈(Xiaohongshu) 앱 사례)

  • Tian Zhang;Jialing Zhang;Chulmo Koo
    • Information Systems Review
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    • v.25 no.2
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    • pp.1-30
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    • 2023
  • This study analyzes and examines the travel behavior of Chinese people in Korea through a questionnaire survey of Chinese people who are long-term residents in Korea using Xiaohongshu App (RED). In this study, we add some variables to the MTEs (Memorable Tourism Experiences) model to analyze the travel behavior of Chinese people who are in Korea for a long period of time. We also chose to survey the users of Xiaohongshu App (RED), a popular software in recent years, and found the following findings in 240 valid questionnaires: (1) Scenery, Entertainment, and Informativeness have positive effects on people sharing travel experiences, while interaction does not. (2) Sharing travel experiences had a positive effect on travel satisfaction and the intention to go to other destinations, and travel satisfaction had a positive effect on the intention to go to other destinations. This paper extends the literature on tourism by combining MTEs and UGC (User-Generated Content) models, and also provides relevant suggestions for further research on the travel behavior of foreigners in Korea.

Choice of Health Care and Traditional Medicine (양.한방의료 서비스 선택에 관한 연구)

  • 이원재
    • Health Policy and Management
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    • v.8 no.1
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    • pp.183-202
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    • 1998
  • This study is to investigate patient's choice of health care and the demand for Korean traditional medicine care in rural areas in 1995. It tried to evaluate the effect of out-of-pocket expenditure, travel time, and waiting time on improving care-seeking and substituting clinical medicine for pharmacy care and Korean traditional medicine care in rural areas. The statistical model of this study is conditional logit to estimate effects of choice-specific and individual-specific characteristics on the choice of type of services. This study used, as explanatory variables, average out-of-pocket payment, travel time, and waiting time of services required to use the services. The model was empirically tested using data from 1995 Korean National Health Survery. The results showed that rural Koreans responded to out-of pocket payment and travel time. Increases of out-of-pocket payment and travel time decreased the probability to choose care in rural Korea. Rural Koreans were more likely to seek care than others with low out-of-pocket payment and travel time. The probability of choosing Korean traditional medicine were higher among the members of the households with higher education level and older persons, while they were lower in the households with large family than others compared with the probabilities of choosing public health facilities. The result of this study implies that policy on use of health care in rural Korea can be focused in managing travel time and out-of-pocket payment.

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The Impact of Travel Agency's Website Quality on Customer Satisfaction and Repurchase Intention (여행사 웹사이트 품질이 고객만족과 재구매 의도에 미치는 영향)

  • Kim, Seung Lee;In, Ok Nam
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.5
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    • pp.121-131
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    • 2013
  • The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.