• Title/Summary/Keyword: Travel Characteristics

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Tourism Market Segmentation Based on Shopping Information Sources (쇼핑정보원 활용에 따른 해외여행자 시장세분화 및 세분시장 특성 연구)

  • Jeon, Yangjin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.117-128
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    • 2017
  • This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

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Estimating Consumer Surplus for Recreational Sea Fishing using Individual Travel Cost Method (개별여행비용법을 이용한 바다 유어 낚시의 소비자 잉여추정)

  • Pyo, Hee-Dong;Park, Cheol-Hyung;Chung, Jin-Ho
    • Ocean and Polar Research
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    • v.30 no.2
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    • pp.141-148
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    • 2008
  • This paper aims at estimating consumer surplus for recreational sea fishing in Tongyeong coastal area using individual travel cost method. A Poisson model (PM), a negative binomial model (NBM), a truncated Poisson model (TPM), and a truncated negative binomial model (TNBM) are applied for individual travel cost method in order to account characteristics of count data (non-negative discrete data.) The survey was conducted for 462 inshore anglers using personal interview method in Tongyeong during July and October 2007. Respondents were asked about how often they do fishing, travel costs, catch, income, and so on. Because of over-dispersion problem in PM and TPM, NBM and TNBM were considered to be more appropriate statistically. All parameters estimated are statistically significant and theoretically valid. As the results based on TNBM, consumer surplus per trip was estimated to be 183,486 won, total consumer surplus per person and per year 3,399,658 won, and the marginal effect of consumer surplus on % changes in catch rate is 185,372 won.

A Study on the Reliability Evaluation of the Cross-well Seismic Travel-time Tomography (시추공 탄성파 주시 토모그래피의 신뢰도 평가에 관한 연구)

  • Lee, Doo-Sung
    • Geophysics and Geophysical Exploration
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    • v.13 no.4
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    • pp.330-335
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    • 2010
  • In order to estimate the confidence level of the velocity distribution shown in a velocity image reconstructed from a travel-time tomography, the ray coverage and the inversion characteristics of the system matrix were investigated. The targets of the analysis is the first arrival travel-time, the raypath information, and the resulting velocity model. The ray coverage, degree of ray and model coupling, was estimated by the number of rays and total ray length in a velocity grid, and information regarding the resolution and uncertainties involved in the reconstructed velocity model was derived from the results of the SVD analysis of the system matrix that relates the data space (first arrival travel times) to the model space (velocity distribution in tomogram).

A Comparative Study of Domestic Travel Patterns and Determinant Factors Affecting Satisfaction by Generations (대한민국 국민의 세대별 국내여행 방식 및 만족도 영향요인)

  • Mi-Sook Lee;Yoon-Joo Park
    • Information Systems Review
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    • v.22 no.2
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    • pp.137-166
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    • 2020
  • While South Koreans overseas travelling rate has been increased every year, domestic travelling rate has been at a standstill for several years. The purpose of this study is to analyze domestic traveling styles of Koreans according to their generations in order to provide generation-specific traveling services. For this purpose, we categorized the survey respondents into four different generations, which are Millennium (age 19~34), X generation (35~54), Baby Boomer (55~64) and senior by following the criterions of the Korea National Tourism Organization. After then, we analyze factors related to travel preparation process, the actual traveling activities and satisfaction after the travel. In this study, 16,713 data collected by the Ministry of Culture, Sports and Tourism are used. The results of this study show that Korean people tends to acquire domestic traveling information from their own or acquaintances past experiences. Also, they do not prefer the organized trip for domestic travels, thus do not buy package products a lot. In addition, natural scenery, rich in cultural heritage, and convenient accommodation are the most important determinant factors affecting the overall travel satisfaction of level for all generations. The traveling characteristics for each generation are as follows. Millennium get traveling information from the internet a lot, and more specifically, they refer portal sites and social network services (SNS) in many cases. Also, they tend to travel in summer peak season to popular destinations and pursues active traveling experiences. Generation X has similar traveling patterns with Millennium, however they major transportation method is using their own car. Also, transportation convenience and satisfactory leisure activity are important factors affecting the overall satisfaction level to Generation X. On the other hand, Baby boomer generation has a greater emphasis on appreciation of nature, visiting famous restaurants, and relaxation, rather than actively participating experiencing programs. They travel evenly in summer and spring/fall season to many different areas instead of focusing on popular tourist spots. In addition, shopping and eating delicious food are the important factors affecting the overall satisfaction level for them. Lastly, Senior generation has similar characteristics with Baby boomer in many ways, however, they travel a lot on the same day using public transportations or car rental service. They prefer spring and autumn trips rather than summer peak season, and tend to buy packaged travel products a lot compared with other generations. If these different traveling characteristics of each generation are considered for organizing and customizing tourism services, it is expected that domestic tourism satisfaction level will be ultimately increased.

Identifying Key Factors to Affect Taxi Travel Considering Spatial Dependence: A Case Study for Seoul (공간 상관성을 고려한 서울시 택시통행의 영향요인 분석)

  • Lee, Hyangsook;Kim, Ji yoon;Choo, Sangho;Jang, Jin young;Choi, Sung taek
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.18 no.5
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    • pp.64-78
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    • 2019
  • This paper explores key factors affecting taxi travel using global positioning system(GPS) data in Seoul, Korea, considering spatial dependence. We first analyzed the travel characteristics of taxis such as average travel time, average travel distance, and spatial distribution of taxi trips according to the time of the day and the day of the week. As a result, it is found that the most taxi trips were generated during the morning peak time (8 a.m. to 9 a.m.) and after the midnight (until 1 a.m.) on weekdays. The average travel distance and travel time for taxi trips were 5.9 km and 13 minutes, respectively. This implies that taxis are mainly used for short-distance travel and as an alternative to public transit after midnight in a large city. In addition, we identified that taxi trips were spatially correlated at the traffic analysis zone(TAZ) level through the Moran's I test. Thus, spatial regression models (spatial-lagged and spatial-error models) for taxi trips were developed, accounting for socio-demographics (such as the number of households, the number of elderly people, female ratio to the total population, and the number of vehicles), transportation services (such as the number of subway stations and bus stops), and land-use characteristics (such as population density, employment density, and residential areas) as explanatory variables. The model results indicate that these variables are significantly associated with taxi trips.

Analysis of Travel Modal Choice and the Temporal Transferability for Workers (취업자의 1일 통행수단선택 분석 및 모형의 시간이전성 검토)

  • 김대웅;배영석;이명미
    • Journal of Korean Society of Transportation
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    • v.17 no.5
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    • pp.19-32
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    • 1999
  • In this study, the trip characteristics of workers in the city are systematically analyzed. The trip behaviors and socioeconomic characteristics of workers are analyzed using Person Trip Survey Data of 1988 and 1992 in Taegu Metropolitan area. With the results of behavioral analyses, the daily travel pattern of workers is shown as one tour contained two trips and it is relatively simple and stable. Also the rate using the same mode in a day is Presented as high ratio. So, it can be explained that the choice of worker\`s first trip is fixed his/her travel mode for his/her daily travel mode. Based on these analyses, the mode choice model for workers is developed by applying the Multi-nominal Logit Model with the choice set of bus, taxi, and car. The explanatory variables of this model include sex, age, auto, travel time, and cost. Empirical tests of the model show encouraging results. After that, the temporal transferability of the model is examined by the Pairwise t-test and five indexes far the model of 1988 and 1992. The results of examination are satisfied with each significance level of the explanatory variables and five indexes. Therefore. it can be concluded that the temporal transferability of this model developed in this study is resonable.

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A Study on the Literati's Travels to Mt. Jiri in the Joseon Dynasty (조선시대 사대부들의 지리산 여행 연구)

  • Jung, Chi-Young
    • Journal of the Korean Geographical Society
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    • v.44 no.3
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    • pp.260-281
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    • 2009
  • This study analyzed people's travels to Mt. Jiri in the Joseon Dynasty; and more specifically, the purpose of such travels and the methods used to do so. Using previous studies dealing with travels to Mt. $K\breve{u}mgang$ and Mt. Chungryang under taken by Joseon people, this study strived to extrapolate the characteristics of the travelers who visited Mt. Jiri, the motivation for their travels, the journey itself, and the style of travel employed. As a result of this exercise, those who traveled to Mt. Jiri were found to exhibit common characteristics in terms of aspects such as their area of residence, personalities, and hobbies. As these were naturally reflected in their travels, the motivation for such trips, as well as the journey to Mt.Jiri itself, tended to differ from those associated with travels to Mt. $K\breve{u}mgang$ and Mt. Chungryang. As far as the style of travel was concerned, the study focused on such aspects as the length of the trip, preparations, nature of the companions, transportation, meals and accommodations, as well as the activities carried out during the travel itself. Here, the comparison with the travelers to Mt. $K\breve{u}mgang$ and Mt. Chungryang revealed no significant differences.

A Study on the Perception of Travel YouTube Title: Focusing on the Group of Generation Z (여행 유튜브 제목에 대한 Z세대의 인식 유형 연구)

  • Choi, Won Joo;Hong, Jang Sun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.175-184
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    • 2022
  • Travel YouTubers who cross the boundary between tradition and novelty communicate by sharing their activities with others through SNS-based media. Media content should not only satisfy individuals, nor should it be too purpose-oriented. YouTube channels should be operated so that users can easily access content naturally, and more diverse methods can be pursued based on usage patterns and satisfaction theory. This study is about the type of perception of Generation Z on travel YouTube titles. As a result of conducting QUANL program analysis on 34 Q samples and 28 P samples from the Q methodological perspective, a total of three types were found. For types with unique characteristics, the first type was named "attention of keywords that draw imagination," the second type was "preferred to stories that stimulate curiosity," and the third type was "image satisfaction reflecting expectations." In addition, considering the characteristics of each type found, the scalability and strategic plan of the activities that Generation Z travel YouTubers want to unfold were presented.

A Study of Appropriate Amounts and Applicable Ranges of the Travel Time Values of Goods in Korea (우리나라 화물 시간가치의 적정 크기와 적용 가능 범위 연구)

  • Choi, Changho;Park, Dongjoo
    • Journal of the Korean Society for Railway
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    • v.16 no.5
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    • pp.418-429
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    • 2013
  • This study assesses the appropriate amounts and applicable ranges of travel time values for freight transport modes in Korea. The findings suggest that it is possible to determine appropriate sizes and applicable ranges of travel time values of goods set for road transport mode (i.e. truck), whereas those for railway, inland waterway, marine, and air transport modes are not as easily estimated. The adequate travel time value for trucks is 20,000won/vehicle hour, and the application range of travel time value of trucks is 17,000~23,000won/vehicle hour considering other variables. The most adequate estimation method of determining the travel time value for road transport is the wage rate method, whereas the marginal rate of substitution method is more rational for railway, inland waterway, marine, and air transport modes considering the application purpose and characteristics of the goods transported.

Value of Travel-Time Savings in Metropolitan Road Freight Transportation with Freight Classification Code (화물품목 분류에 따른 대도시권 공로화물운송의 시간가치 산정)

  • 최창호
    • Journal of Korean Society of Transportation
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    • v.20 no.7
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    • pp.167-175
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    • 2002
  • The objective of this study is to reveal a shipper's preference for road freight transport according to commodity classification code. The shipper's preference in freight transport can be obtained by using value of travel-time savings. The characteristics of freight are so various that the shipper's preference also appear widely different. In these days, there were few attempts to estimate value of freight travel-time savings in Korea. but most of them included only rail or marine freight transport so it couldn't obtain unique travel-time savings for road freight transport. In this study the value of travel-time savings of road freight transport was estimated according to commodity classification code. Revealed preference method and associated binominal logit models were applied to estimate the value of travel-time savings in transit from a Seoul metropolitan commodity flow survey data in 1998. Data sets were segmented by commodity classification code and nineteen binominal legit models were estimated according to segmented groups. The results of this study showed that the value of freight travel-time savings varied wide ranges from 16,441 won to 66,769 won per hour a vehicle along with commodity classification code.