• 대한교통학회지
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• 제11권2호
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• pp.5-26
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• 1993

In order to analyze travel mode choice behavior, behavioral models including logit model, based on revealed preference theory, have been using easily measurable variables such as individual socioeconomic characteristics and physical attributes of travel modes. But some recent attitudinal models of travel choice behavior have implied that the negligence of individual psychological variables and individual choice constraints in travel mode choice might preclude better prediction of individual travel mode choice behavior. In this context, this study was attempted to reconstruct an attitudinal model(AM), especially focused on the decision rules in travel mode choice decision making process, consistent with the conceptual framework relating individual attitude and choice constraints to choice behavior. And to evaluate the strengths of the AM to other comparative models(logit, linear-additive, conjunctive, lexicographic model) in predicting travel mode choice bebavior, an empirical study of the mode choice in work-trip to CBD in Seoul was performed. According to the results the percent of correct prediction(PCP) derived from the AM was higher than those derived from comparative models by at least 7 to 20% in predicting travel mode choice. But each model produced a different prediction accuracy depending on market segmentation by travel modal users, individual socioeconomic characteristics, transportation system characteristics, and satisfaction levels. The finding that different groups divided by a certain criterion employ different decision rules supports the necessity of developing a choice model such as the AM combining compensatory and noncompensatory decision rules, and suggests that a proposed transportation system management plan or policy may have different effects on each group.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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• pp.213-216
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• 2005

This work aims on the one hand at the sublation of the typical image of the existing travel agencies and on the other at the making of new image that meets the clients' wishes. Looking in the face that in the existing travel agencies most clients are straying with the overflowing and selling-oriented informations, this design work pursue the image making of a new atmosphere of travel agency, in which the clients can make a rational choice. In complying with the policies of the travel agency in the Karstadt department store I have arrived at the basic design theme: the desire for travel depends on how organically and reciprocally the interest on the travel and the presentation of the travel information are combined with and permeated into each other, and furthermore how multifariously and plentifully these reciprocal combining and permeating are put on the stage. So it follows that the travel agency must let the clients indirectly experience the wished travel through staging various kinds of experience spaces. Consequentially the basic concept of the design can be summarized in the following: overlapping-transmitting and permeating-suspending.

• 대한교통학회:학술대회논문집
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• 대한교통학회 1998년도 Proceedings The 4th International Transport Symposium
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• pp.160-167
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• 1998

Recent world-wide interest in activity-based travel behavior modeling has generated an entirely new perspective on how the profession views the travel demand process. This paper seeks to further promote the case of activity-based travel behavior models by providing some empirical evidence of relationship between travel time and activity duration decision for worker with transportation panel data. The travel time from home to work and from work to home, without activity involvement, is estimated by the Ordinary Least Squares (OLS) method. And, the travel time to and from the selected activity and the activity duration are modeled simultaneously by the Three Stage Least Squares (3SLS) method due to the endogenous relationship between travel time and activity duration. Two kinds of models, OLS and 3SLS, include selectivity bias corrections in a discrete/continuous framework, because of the inter-relationship between the choice of activity type/travel mode (discrete) and the travel time/activity duration (continuous). Estimation is undertaken using a sample of over 1300 household two-day trip diaries collected from the same travelers in the Seattle area in 1989. The behavioral consequences of these models provide interesting and provocative findings that should be of value to transportation policy formulation and analysis.

• 지식경영연구
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• 제10권3호
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• pp.99-113
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• 2009

The goal of this article is to ascertain the factors that govern consumers' choosing to outbound travel product. The authors assess the consumers' travel product choosing processes with information search(internal knowledge, external information knowledge). alternative evaluation(perceived image, emotional experience, price acceptability, appeal, trust), and alternative choice(purchasing intention). Using data on Thailand travel product, the authors find considerable results and conclude by discussing prescriptive recommendations for the travel industry.

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.27-36
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• 2020

The popularization of smartphones allows people to instantly get the information that they want, through mobile apps, including financial services, movies and public transportation reservations, games and shopping. Furthermore, leisure activities through overseas travel are increasing due to the improvement of the living standards of people. These increases in overseas travel and the use of mobile apps lead to the increased use of mobile travel apps when booking tour packages. Although there are many studies on the usability assessment and user interface improvement for mobile apps, studies on the usability assessment for mobile travel apps are limited. We tested the usability for mobile travel apps to present some suggestions for improvements so that anyone can purchase travel packages easily and simply. We selected the top three mobile travel apps on Rankey.com that have different UIs. The heuristic method was used to evaluate usability. We present a better UI to allow users to use the app functions more easily by analyzing user interaction, ease of learning, readability, efficiency, and satisfaction for the entire use.

• 대한교통학회지
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• 제29권3호
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• pp.83-91
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• 2011

이 논문은 확률론적인 방법을 이용하여 동적 통행시간(dynamic travel time) 모형을 도출한다. 동적 통행시간 모형은 차량의 통행시간은 도로 공간상에서의 교통흐름 분포에 따라, 또는 통행구간 출발점에서 시간에 대한 교통흐름의 분포에 따라 결정된다고 가정하여 얻어진다. 이 모형들에서 교통흐름의 분포가 차량의 통행시간에 미치는 정도를 나타내는 확률밀도함수(probability density function)는 여러 가지 형태의 도입될 수 있으나 지수분포를 따른다고 가정한다.

• 한국멀티미디어학회논문지
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• 제18권2호
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• pp.97-105
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• 2015

When people go to travel, sometimes one writes many articles about the destination. Existing travel information services such as Blog, Internet Cafe, and SNS are difficult to provide realistic information since the provided information may not be a place directly on the road. This paper presents a travel information system including recommended courses, theme courses, and travel map. In addition, the proposed system can provide the functions of writing, reading, and deleting a message note that stores the travel information based on the augmented reality if a defined marker among the community members is recognized in a smartphone App. Therefore, this paper can present an implementation method for new community system using augmented reality and image processing as well as providing the conventional travel information services, and allows the user to take advantage of the realistic and accurate information.

• 한국경제지리학회지
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• 제14권4호
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• pp.540-552
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• 2011

화물차량의 통행패턴은 여객통행에 비해 연구 성과의 누적이 상대적으로 적은 분야이다. 그럼에도 불구하고 도시 내 통행에서 화물차가 차지하는 중요성에 대한 인식이 증가하고 있으며, 자가용 화물 차주들의 능동적 사업 비율이 증가하고 있어 이 분야에 대한 더 많은 연구의 필요성이 대두된다. 본 연구는, 여객통행에서의 활동기반 수요추정 이론의 발달에 부합하는 화물통행에서의 의사결정 원리에 대한 연구의 기초로서, 화물차량 통행실태 조사의 자료를 분석하여 화물차량 톤급별 평균 통행 특성, 운행효율성, 도착지-도착지유형-적재품목 통행연쇄의 특성을 확인하였다. 분석 결과 이들 화물차량 통행 특성들은 톤급별로 분명한 차이가 있음을 확인하였으며, 그 자체 화물차의 톤급별 특징을 잘 보여주었다. 연구 결과는 화물차량 통행 관련 교통정책 수단 개발에 긍정적 기여를 할 수 있을 것으로 기대된다.

• 대한산업공학회지
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• 제32권1호
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• pp.61-73
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• 2006

This paper deals with traveling salesman problem(TSP) with the stochastic travel time. Practically, the travel time between demand points changes according to day and time zone because of traffic interference and jam. Since the almost pervious studies focus on TSP with the deterministic travel time, it is difficult to apply those results to logistics problem directly. But many logistics problems are strongly related with stochastic situation such as stochastic travel time. We need to develop the efficient solution method for the TSP with stochastic travel time. From the previous researches, we know that Q-learning technique gives us to deal with stochastic environment and neural network also enables us to calculate the Q-value of Q-learning algorithm. In this paper, we suggest an algorithm for TSP with the stochastic travel time integrating Q-learning and neural network. And we evaluate the validity of the algorithm through computational experiments. From the simulation results, we conclude that a new route obtained from the suggested algorithm gives relatively more reliable travel time in the logistics situation with stochastic travel time.

• 디지털산업정보학회논문지
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• 제5권1호
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• pp.9-22
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• 2009

This paper is an explanation of a design and an implementation of Web 2.0 online travel agency system for frequent decision-making. On the Web 2.0 travel agency system, optimized information is obtained by applying data mining technology such as association rules, decision trees, and neural networks, and this system is a unified system that consists of the block systems of hotels, ground traffic, and flights in tour packages of a travel agency system. Furthermore, it is implemented to manage the system that is not for the administrator of a travel agency system, but for users or communities that use the system need their own information. The expected effect of this system is to maximize the investment company's efficiency through a new-concept interest model created by B2C customers, and also B2B small and medium-sized travel agencies adopting the system. As a result, it is a system that stimulates dormant customer activity and prevents good customers from leaving by maximizing the merit and capacity of the existed web site for marketing. Moreover, this system is also a model for people who plan customized travel agency business, and will show a way for the domestic and international travel agency industry's globalization.