• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.223-233
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• 2022

In this paper, we examined the causes of information privacy concerns, trust and related factors in social network services. On the basis of the 'elaboration likelihood model,' we established factors such as information quality, privacy policy, perceived SNS app popularity and optimism bias affecting information privacy concern of SNS users. In addition, we analyzed the relationship between information privacy concern, trust in SNS members, trust in SNS platform and intention to use. Finally, on the basis of the 'trust transfer theory', we analyzed the relationship between trust in SNS members and trust in SNS platform. The results of the study showed that (1) information quality, privacy policy and optimism bias had the significant effects on information privacy concerns, (2) perceived SNS app popularity didn't affect information privacy concerns, (3) information privacy concerns had the significant effects on trust in SNS platforms (4) in accordance with the trust transfer theory, trust in SNS members had the significant effect on trust in SNS platforms, and (5) trust in SNS members had the significant effect on intention to use, while trust in SNS platform didn't have the significant effect on intention to use. The findings of the study are expected to help to improve the SNS firms' understanding towards customers' information privacy protection behaviors and trust.

• Journal of dental hygiene science
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• v.14 no.4
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• pp.563-570
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• 2014

The purpose of this study was to investigate the degree of verbal violence against dental hygienists, their emotional reaction and the relation between their intention of job transfer and verbal violence so that it could offer the basic data for developing the way how to cope with verbal violence and for improving their performance. Two hundred fifty-seven dental hygienists working for dentists' in Busan were interviewed from May 17 to 31, 2014 to collect data, of which analysis was as follows: 1) As a result of verbal violence done by patients and their guardians, 80.5% said that they experienced crude language with 17.5% forceful and imperative sentence, and 13.2% ignorant statements about their job. They were exposed to verbal violence once or twice every 6 months. As a result of researching verbal violence of co-working senior or junior hygienists, 52.1% answered that their co-working senior or junior hygienists talked crude language and 38.1% said their co-workers happened to say crude language to them. The crude language experience was relatively high as 20.2% and once or twice a week. As a result of verbal violence done by dentists, 47.5% said that they've heard crude language and 34.6% said that they experienced forceful and imperative sentence. 2) The overall average of the intention to transfer their job was $3.06{\pm}1.03$, while the highest intention of job transfer was $3.11{\pm}0.91$ where they said I have once wanted to transfer my job. 3) As a result of seeing the relation among verbal violence, emotional reaction and the intention of job transfer, there was co-relation between verbal violence and the patients' age (p<0.01); there were also co-relation between verbal violence of patients, co-workers and dentists (p<0.01). There was also significant relation between emotional reaction on verbal violence and their intention of job transfer (p<0.001).

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.635-646
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• 2018

This paper aims to examine structural relationship between startup programs aided by university what reflected in GEM(Global Entrepreneurship Monitor) model and was establishing entrepreneurial intention of current university students. Total of 364 suitable sample data were used to empirical analysis hypotheses. The results of the hypothesis test through analysis of the structural model are summarized as follows. First, among the factors of universities' startup support programs, entrepreneurial education, entrepreneurial consulting, R&D transfer, and entrepreneurial culture has a positive effect on recognition of entrepreneurial opportunities. Second, entrepreneurial education and entrepreneurial consulting has a positive influence on entrepreneurship. Third, the parameters of entrepreneurial opportunities and entrepreneurship positively influences on entrepreneurial intention. Therefore, University should support entrepreneurial education, R&D transfer, entrepreneurial consulting and makes entrepreneurial culture intensely for vitalizing university students entrepreneurial intention.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.215-227
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• 2012

This study aims to analyze the influences of LOHAS cuticle management, which based on LOHAS consciousness among customers using nail art shops and removes only Cuticle layer without Eponychium, on the preference and expected value of service quality. Further, it tackles how above related variables have important bearing on reuse intention. A survey was conducted only with customers over the age of 20 in Seoul, Daejeon and Daegu areas in terms of LOHAS consciousness. For the collected 389 data, frequency analysis, t-test, ANOVA, correlation analysis and multiple regression analysis were carried out by using SPSS 18.0 Version statistical package. The results are as follows. First, according to the results, it shows high positive correlation between LOHAS cuticle management based on the consciousness of LOHAS, and LOHAS cuticle management preference, tendency and willingness to transfer toward it. Second. it is proven that LOHAS consciousness tend to be possessed in older age groups, married and a professional employee layers and this LOHAS motivated groups showed high LOHAS cuticle management preference, inclination and intention of a change in management. Lastly, the reuse intention is mostly affected by experience and preference of LOHAS cuticle management. There is negative correlation between reuse intention and experience in blooding and pain during care service. Higher interest in preference of LOHAS cuticle management has highly influenced positive link with the repurchase intention.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.38 no.5
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• pp.685-692
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• 2018

Busan city implemented 'taxi transfer discount system' since October 2017 in order to create for new demand taxis. However, due to the low transfer discount amount and limited payment method to prepaid cards, it is difficult to attain the aim. In this study, we investigated the usage status of taxi transfer discount system and the intention to use taxi transfer discount system according to the discount amount level. We established a model of intention to estimate demand of taxi transfer discount using ordinal logistic model. The results of analysis are as following. The critical reason for low usage was to limit taxi transfer discount payment methods to prepaid cards other than post-paid cards which is used for most transportation payment. It was found that the discount rate for taxi transfers was affected in order of payment method, the purpose of the travel, major transportation, frequency taxi use, age, transportation costs, and the discount of taxi transfers. Also, the taxi transfer discount could be expected to increase to 1,550 won based on the price elasticity of demand due to changes in taxi transfer discount rate.

• Korean Journal of Human Ecology
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• v.21 no.1
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• pp.151-163
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• 2012

The purpose of this study was to examine the effects of perceived fit and brand transfer on extension evaluation in luxury fashion brands. The instrument for this research was a self-administered questionnaire based on a previously developed scale. The variables addressed in this scale included perceived fit, brand value for both parent brand (clothing) and extension brand (home line), extension brand association, and purchase intention of the product in extension brands. The participants in this research comprised of 215 female consumers between the ages of 19 and 51 demographically distributed nationwide. Data were analyzed by descriptive statistics, paired t-test, factor analysis, and regression analysis via SPSS 12.0. Findings showed that brand value consisted of two factors: cognitive and hedonic value in luxury fashion brands. Parent brand value was significantly related to perceived fit with a positive effect on brand association and hedonic value in extension brands. With respect to brand transfer, cognitive value of the parent brand increased the extension brand's cognitive value, while hedonic value of the parent brand increased the extension brand's hedonic value. In addition, purchase intention of the product in the extension brands was determined by the perceived fit and hedonic value of extension brands. This study also discusses the managerial implications for marketers in developing effective luxury brand extensions into new product categories, which leads to a synergy effect in building brand equity in the luxury fashion market.

• Asia pacific journal of information systems
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• v.27 no.2
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• pp.77-98
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• 2017

The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

• Journal of Korea Society of Digital Industry and Information Management
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• v.10 no.1
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• pp.157-167
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• 2014

Increasing productivity of knowledge workers is a significant issue in the 21st century referred as knowledge-based society. The core key word is behavior of knowledge transfer among members of an organization. The objective of this study is to investigate a model based on Triandis theory and Social Capital theory. This explored the antecedent factors of knowledge Transfer in ITO(Information Technology Outsourcing) Organization. Data were derived from 42 respondents working IT Cooperation in Seoul, Korea. In this paper, we introduce the research model for the knowledge transfer. In order to validate the proposed research model, social network analysis tool, UCINET, a structural equation modeling tool, SmartPLS, was utilized. The empirical result showed that, all antecedent factors (intention of knowledge sharing, anticipated reciprocal relationships, subjective norm, closeness network centrality) of knowledge transfer behavior were significant. In conclusion, findings and implications were discussed and limitations of the study and future research directions were suggested.

• Knowledge Management Research
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• v.5 no.2
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• pp.1-23
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• 2004

Knowledge sharing, as well as knowledge creation, is the basis for an organization to maintain its competitive advantage. Organizations trying to use knowledge resources for strategic purposes or pursuing knowledge management are now paying more attention to methods to facilitate knowledge sharing. This study aims to find out the answers to the questions below. (1) Which relational or structural factors influence the intentions to share knowledge among groups? (2) Does the intension to share knowledge among groups really influence the knowledge sharing behavior? (3) What are the roles of accessibility on the relationship between intention to share knowledge and behavior of knowledge sharing? (4) Does the behavior of knowledge sharing really improve the effectiveness of knowledge sharing among groups? Findings of this study are summarized as follows. First, the positive relations of the relational and structural factors with the intention to share knowledge among groups are found. However, crisis intensity was found to have no meaningful influence on the intention to share knowledge among groups. After all we could see through additional analysis that it is in curvilinear relation, not linear relation. Second, we examined relation of the intention to share knowledge with the behavior of knowledge sharing among groups. Multiple regression analysis showed that intention to share knowledge among groups had a statistically significant influence on the behavior of knowledge sharing among groups. Third, the moderating effect of accessibility on the relation between the intention to share knowledge and the behavior of knowledge sharing was found to be statistically significant. Fourth, the relation between behavior of knowledge sharing and the effectiveness among groups was found to be statistically significant, but in a negative direction. The findings imply that the quantity of knowledge sharing does not always lead to the effectiveness of knowledge sharing.

• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.221-242
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• 2012

The rising value of software developers has made corporations, including IT companies, to focus on recruitment of software developers. However, the domestic software industry, where SMEs represents quite a large proportion of the industry, is facing problems of low rate of human resources and high rate of job turnover. These problems have not been solved until today. This study hypothesizes that software developer's job satisfaction has an effect on organizational engagement and intention to job transfer. The purpose of this study is to provide implications on desirable human resources management and work environment, that lowers intentions to job transfer by elevating job satisfaction of the software developers. The results of the study reveal that among job satisfaction factors, recognition, autonomy, work-life balance, work environment have significant effects on fob satisfaction. Also, the software developer's job satisfaction elevates organizational engagement and lowers intention to job transfer. In addition, job satisfaction is has partly has mediating effect between job satisfaction and intention to job transfer. Several practical implications are discussed.