• The Journal of Society for e-Business Studies
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• v.10 no.1
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• pp.103-120
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• 2005

The purpose of this research is to provide strategic guidelines for EDI transaction companies to migrate from EDI system to Web-based e-Business frameworks such as ebXML, RosettaNet and Web Services. Due to various limitations of EDI and evolution of Web technologies, a lot of firms want to adopt Internet based B2B standards However, they are seeking ways of migrating from EDI to open and public B2B frameworks smoothly not giving up existing EDI system at a time. Therefore, it is very important to provide migration strategies and guidelines for companies to migrate from EDI system to Web-based B2B frameworks. The strategic guidelines provided in this paper can be used as a practical guidance in developing migration strategies of EDI companies.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.371-378
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• 2018

The purpose of this study is to classify the customers according to the characteristics of the relational benefits and to compare the performances of the sub-groups. As a result of the research, the group type according to the relational benefits was subdivided into 3 groups, and each group was named emotional relational group, continuous relational group and intermittent relational group considering customer characteristics. First, the emotional relational group is the group that emphasizes the empathy and assurance between the service provider and the customer, and the continuous relational group is the group with the highest social, confidence and economic benefits. The intermittent relational group was simply a transaction-oriented group. This implies that a differentiated customer management strategy is needed for each relational benefit group based on customer experience in medical services.

• Fashion & Textile Research Journal
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• v.16 no.5
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• pp.730-744
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• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2004.11a
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• pp.557-563
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• 2004

Korean cadastral system keeps graphical maps made by the plane table method from 1910's. The fact is that the graphical maps grafted on paper cover about 95% of the whole land (MOGAHA, 1999). The needs are arising to transform the graphical cadastre to a digital one in compliance with modem technologies. Korean government has already digitise the old maps until last year. A nation-wide land information system, Parcel-based Land Information System, was established upon the digitised map database. However, the accuracy of the digitised coordinates hardly meet the citizens' needs because it cannot exceed that of the paper maps. The definite solution will be surveying all the parcels again and making new digital maps. However, commencing a project for resurveying 34 million parcels will require enormous amount of time and manpower. The strategy should be dividing the country into county-wise or grid-wise pieces and surveying one piece by one piece. Municipal governments of counties, cities or urban districts will be the propelling bodies of the project but the costs will hardly be affordable at a time. For the purpose of resolving the financial problem, each municipality can split its own project into smaller pieces by year base. There is accordingly a great possibility to create inconsistency over the divided project areas caused by different techniques applied, different equipments used and/or mismatches between the project borders. It provides some merits at the same time. The people in project completion areas will be satisfied with the enhanced accuracy and feel safe in land transaction and, in turn, soundly improves overall nation-wide economic situation. Therefore, the main issue of the thesis shows how to make the cadastral re-survey project scalable. Guidelines for how to perform the projects will be derived from a experienced case.

• Journal of the Korea Society of Computer and Information
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• v.13 no.3
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• pp.225-236
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• 2008

This study is to evaluate the influence of relationship marketing and identify empirically the important factors which affect relationship continuity between multimodal transport operators and shippers. The empirical findings of this research are, MTO's marketing activity factors which consist of customers' contact intensity, relationship-oriented factors, positively affects relationship continuity such as revisit intention and word-of-mouth communication. As a result, relationship marketing activities are essential to the market strategy of MTO for continuous and stable growth. Also, on condition of transactional types, On-line transaction has an effect of customer switching, but there is no different effect in case of service type. Accordingly, international MTO in domestic need to develop various relationship marketing programs such as a special program for enhancing the continuity, an event for long-term customers and training program should be implemented and enforced to elevate qualify of the service encounter.

• Journal of Korea Technology Innovation Society
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• v.13 no.2
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• pp.282-309
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• 2010

Recently, technology acquisition through technology trade plays a critical role in obtaining national competitiveness in a global era. However, current studies mostly focus on grasping the characteristics or macro status of technology trade and analyzing the impact of technology acquisition through the technology transaction, leading to the failure of providing a theoretical and practical background of national policy-making. Therefore, this research aims at investigating the concentration rate of technology, companies and countries where Korean companies obtain technological capability on the basis of the Bank of Korea's data related to 'loyalty payment in technology licensing', additionally analyzing the types of exported technology and loyalty payment. From these analyses, the degree of concentration that pre-defined 31 technology classifications depend on specific technologies, companies and nations are examined and the characteristics of technology trade types are investigated. The results of this research can be used to make a technology policy and analyze the characteristics of technology innovation of Korea industries.

• Journal of Korean Society of Archives and Records Management
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• v.20 no.4
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• pp.81-105
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• 2020

This study examines the possibility of applying various recordkeeping methods through a platform built in 2019 by the National Archives of Korea. In particular, it aims to develop a way to track and store transactions using blockchain and to design and present the method of records management automation using smart contracts. In this regard, a literature review, a system analysis of CAMS and MAM, interviews with the experts, designing, implementation, and the development of the system's proof of concept were performed. These efforts resulted in the proposal of an archives and records management strategy utilizing blockchain, which guarantees transparency and accountability by preserving an audit trail on recordkeeping activities.

• Journal of Digital Contents Society
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• v.19 no.1
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• pp.85-91
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• 2018

Most banks use only demographic information such as gender, age, occupation and address to segment customers, but they do not reflect financial behavior patterns of customers. In this study, we aim to solve the problems by using various big data in a bank and to develop customer segmentation method which can be widely used in many banks in the future. In this paper, we propose an approach of segmenting clustering blocks with bottom-up method. This method has an advantage that it can accurately reflect various financial needs of customers based on various transaction patterns, channel contact patterns, and existing demographic information. Based on this, we will develop various marketing models such as product recommendation, financial need rating calculation, and customer churn-out prediction based on this, and we will adapt this models for the marketing strategy of NH Bank.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.215-223
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• 2007

On-Line Shopping mall is becoming important strategic environment that decide corporation's competitive advantages because of that can achieve quality of customer service and offer speed elevation through both-way communication effectively. Accordingly, as interest about electronic commerce rises, various research had been gone. But, most researches are applying off-line market's quality of service measurement tool just as it is doing not consider special quality of internet. Consider and prescribe by system quality, and saw that thing with grasp relation with customer satisfaction along with qualify of service is important for factor that environmental element influences in customer satisfaction as existing commercial transaction in this research hereupon. That is, wished to present quality strategy necessary to examine whether some quality factor of system quality and quality of service affects more customer satisfaction, and satisfy various customer's needs accordingly after ermine whether it are switching and some relation that search purchase alteration availability of market that is different from loyalty which recommend internet shopping mall to another person who is system quality factor and quality of service factor and customer satisfaction factor actively.

• The Journal of Bigdata
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• v.3 no.1
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• pp.73-82
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• 2018

At the core of future medicine is the realization of Precision Medicine centered on individuals. For this, we need to have an open ecosystem that can view, manage and distribute healthcare data anytime, anywhere. However, since healthcare data deals with sensitive personal information, a significant level of reliability and security are required at the same time. In order to solve this problem, the healthcare industry is paying attention to the blockchain technology. Unlike the existing information communication infrastructure, which stores and manages transaction information in a central server, the block chain technology is a distributed operating network in which a data is distributed and managed by all users participating in the network. In this study, we not only discuss the technical and legal aspects necessary for demonstration of healthcare data distribution using blockchain technology but also introduce KOREN SDI Network-based Healthcare Big Data Distribution Demonstration Study. In addition, we discuss policy strategies for activating blockchain technology in healthcare.