• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.22 no.6
• /
• pp.484-491
• /
• 2021

This study was undertaken to identify success factors of traditional market delivery apps and lead digital transformation of traditional markets. The success factors of traditional market delivery apps are represented by four variables: system characteristics of the app, delivery, products, and responsibility towards customer responses. These factors were analyzed to examine their impact on the operations performance. Data was collected by surveying 148 traditional market business owners. Results of the empirical analysis revealed that the app system characteristics, delivery characteristics, and product sales promotion, impart a significant effect on the operations performance. Conversely, the customer response characteristics showed no significant effects. This could be because some apps lack the function to check customer reviews and respond appropriately. Currently, where traditional market delivery apps are in the early stages of implementation and are gradually expanding, data obtained from this study helps to identify characteristics of traditional market delivery apps, and offers suggestions to create development indicators of the traditional market delivery apps by analyzing their effects on operational performance, thereby contributing to the revival of traditional markets through digital transformation.

• Journal of Distribution Science
• /
• v.13 no.11
• /
• pp.79-92
• /
• 2015

Purpose - The aim of this study is to develop an empirical model of the effects of traditional market service quality factors on customer value, relationship quality, and behavior. The specific objectives of the study are as follows: 1) to classify study objects into cultural tourism markets and non-cultural tourism markets as well as to verify the differences in service quality among the two markets and, 2) to present practical service marketing methods that fit with the characteristics of the traditional markets by amending the five quality evaluation items of SERVQUAL (a multiple-item scale for measuring service quality)to suit the characteristics of the traditional markets and establish the relationship among customer value, relationship quality, and behavior intention. Research design, data, and methodology - The study methods of empirical investigation are as follows. First, this study selected for a study object the Suwon Paldalmun Gate Market to represent the cultural tourism market, and general traditional markets to represent the non-cultural tourism market. This study also conducted personal interviews in order to increase the response rate and collected a total of 418 responses between March 18, 2014 and April 05, 2014. The total of 418 responses used for this study excluded 14 responses that had either misleading information or missing values. Results - This study verified the perceived differences of service quality based on traditional market specialization through an independent sample t-test. It appeared that the perceived service quality of the cultural tourism market was generally higher than that of the non-cultural tourism market. This study executed a path analysis in order to examine the effects of service quality factors on customer value, relationship quality, and behavior intention. This study also comprehensively analyzed the specialized market and non-specialized market separately. Although there were some differences among the results, the overall results were uniform. It appeared that convenience, reliability, and empathy, among the service quality factors, exerted meaningful effects on customer value. On the other hand, convenience, reliability, responsiveness, and empathy, excluding the tangibles, exerted meaningful effects on the relationship quality. In addition, it appeared that all service quality factors exerted meaningful effects on the customer value, relationship quality, and behavior intention. Therefore, the study verified that all of the hypotheses formulated in the study were generally adopted. Conclusions - The implication of this study may be classified into academic and practical implication as follows. With respect to the academic implication, it seems that this study is among the early studies to verify the differences between the cultural tourism market and the non-cultural tourism market. The practical implication of this study is that the perceived service quality, such as convenience, reliability, responsiveness, and tangibles, excluding empathy, was higher in the cultural tourism market than in the non-cultural tourism market. This means that customer satisfaction is enhanced by governmental aid such as hardware, software, and information and communications technology.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.8
• /
• pp.233-240
• /
• 2022

In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.

• Journal of the Korean Association of Geographic Information Studies
• /
• v.20 no.2
• /
• pp.89-101
• /
• 2017

The study used GIS methods to analyze a business district consisting of traditional markets and large-scale stores, to determine the level of support needed for small enterprises in an urban area of Changwon-si, Gyeongsangnam-do. Data gathered on the area was analyzed using GIS tools such as Kernel density, Network analysis, and Huff modeling. Traditional markets are concentrated in areas where large-scale stores are located, and data analyses show that the number of consumer'use of large-scale stores (157,071) was three times that of traditional markets (59,953). One explanation for these results is that the large-scale stores are located either in densely populated areas or are adjacent to the traditional markets. Therefore, standards and regulations are needed to support small enterprise business districts. In the future, the results of this study can be used as a reference for planning and supporting traditional market business districts.

• Journal of Agricultural Extension & Community Development
• /
• v.20 no.3
• /
• pp.679-700
• /
• 2013

Due to the decline of a rural community, traditional periodic markets regarded as a center of an agricultural village have been gradually downsized. While researchers have made a counterproposal to revitalize the traditional periodic markets, there has limit in examining how space structure of the traditional periodic markets affect visitors. Thus this study aims to analyze space structure and visitor circulation using a space syntax, a quantitative analysis focusing on PyeongChang Daehwa market. The finding revealed high degree of unification and clearness which means overall space structure was efficient for visitors to recognize and move across the space. However, there is required to build strategies encouraging consumption. The result of analyzing visitor circulation showed the degree of unification is the highest in visitor circulation where center of the market or main facilities is located. In sum, in order to revitalize deserted traditional periodic markets, rural communities need to work out strategies to encourage consumption and expand both information desk and convenience facilities.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.73-86
• /
• 2014

The traditional markets representing the lives of ordinary people have been pivotal in retail markets for a long time, but they suffer from deterioration due to the downturns of competitiveness caused by the inactive confrontation with changes of life styles and the large retailers' marketing territories. Recently the efforts to vitalize the traditional markets are widely developed, and this research will cover the necessity of such activation through the use of market competitiveness and cultural properties which have the social and cultural functionalities. By analyzing the case of Namhang market in Busan, this study suggests the specific activation measures in the aspects of hardware, software, human ware, and a joint venture.

• Fire Science and Engineering
• /
• v.24 no.5
• /
• pp.122-127
• /
• 2010

There are 1,550 small or large traditional markets in the whole country. They have many dangerous elements of fire, because of using various electrical products in poor and small space. Recently, government has supported the modernization of traditional market. But, only 50% of them has modernized. There has always been high level of fire risks because of the both modernized and nonmodernized facility are not fit for "Technical Standards on Electrical Facilities". Accordingly, we examined electrical facility setting and use about modernized and non modernized traditional markets which has ever been fired.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.5
• /
• pp.29-39
• /
• 2018

Recently, In traditional markets, visitors are declining. The reason is the growth of large stores and Internet shopping malls. The government continues to support and policy to revitalize traditional markets. Government support has been focused on the selective attributes of traditional markets. However, the purchase intention of users in traditional markets is lowered. The reason is that it is in the hygiene of the traditional market. This study analyzed whether the optional attributes of traditional markets and service quality increase the intention of visit, In addition, the users of the traditional market analyzed the hygiene factor as an important factor in the intention of the visit. The results of the analysis is First, convenience, accessibility, transparency, attractiveness, and economic feasibility of selective attributes of traditional markets were analyzed to affect the intention to visit. Second, the merchant efficiency, the display efficiency, the product efficiency, and the transaction efficiency of the service quality of the traditional market influence on the visit intention. However, facility efficiency was not found to have any effect. Third, merchant hygiene factors, facility hygiene factors, and commodity hygiene factors were found to affect the intention to visit. These traditional market hygiene factors were analyzed to control the intention to visit. Therefore, it can be said that the hygiene factor of the traditional market plays a role in raising the intention of visiting the traditional market in activating the traditional market. The conclusion is that merchants and support groups should be prioritized in order to revitalize traditional markets. The importance of environmental hygiene is introduced and implications for research results are suggested.

• Journal of Distribution Research
• /
• v.15 no.5
• /
• pp.81-102
• /
• 2010

The present study analyzes the choice factors and possibility of traditional and other competing markets through consumer behavior analyses in order to suggest factors that can help reactivate traditional markets. Hence, Multinomial Logit Model is used as it is an optimum model to understand discrete selection. The results suggested some tendencies regarding traditional market. For example, traditional market is more activated when the market is large and has more parking spaces, and when the level of consumer satisfaction is high. While, increased travel distance and time have negative effects on visitor's choice. Governmental supports are turned out to have less to do with the consumer attraction. People with higher incomes tend to prefer other types of market. The results also suggested there is more likelihood of traditional markets being reactivated if the market is not fiercely competing with other types of markets. Internet market is ranked top in consumer's choice possibility, while traditional market is ranked at the bottom. The plausible factors to reactivate traditional market were physical factors(including increasing shops and parking facilities), which is followed by governmental support.

• Asia Marketing Journal
• /
• v.15 no.1
• /
• pp.107-128
• /
• 2013

When Korea's retail industry was liberalized, new store formats such as large discount stores and Super Supermarket(SSMs) have grown. New types of business have borne significant influence on traditional market. Traditional markets have been in gradual decline since they fail to meet to consumer's purchasing behavior. The South Korean government has been making sustained efforts to revitalize the modernization of traditional markets since 2004. This research is conducted to analyze how changes in the distribution of different types of distributors influence the consumer's purchasing behaviors depending on the changes in the market environment. The purpose of this research is to present a policy to invigorate consumer-oriented traditional markets by analyzing the consumption behavior among major retail channels at a point when competition among retail channels is becoming intensified. In order to examine the effect of the spatial competitive landscape among major retail channels on consumption behavior, an empirical analysis was conducted with 613 consumers in 6 cities nationwide, using the multiple regression model. This research identified three main areas of factors. The analysis result indicates that the physical factor (time required to go to the traditional market), socioeconomic factors (the number of vehicles owned and average monthly income), and competitive factors (intensity of competition in spatial locations and average monthly spending in supermarkets) have significant influence on consumption patterns of consumers. The findings present that the Korean government should go ahead with policies aimed to revitalize traditional markets, keeping in mind the factors that influence the consumption patterns of customers based on these results. We propose that the policy supporting traditional markets need to be a customized-strategy, considering traditional market's characteristic.