• Title/Summary/Keyword: Traditional markets

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A Study on the Condition of LED Lights Flicker (국내 LED 조명등에서 플리커 현상에 관한 연구)

  • Heo, Min;Ko, Jae-jun;Kim, Chung-hyeok
    • Journal of the Korean Institute of Electrical and Electronic Material Engineers
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    • v.29 no.11
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    • pp.729-735
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    • 2016
  • It is highly important issue to use an energy efficiently for sustainable prosperity of mankind. From this point of view, using LED lighting can be a good alternative because it has a lot of advantages such as high efficiency, long life time and eco-friendly manufacturing process. That is the reason why using LED lighting has been encouraged worldwide. However, in situations that LED lighting is replacing traditional lighting quickly, the problem of the flicker of LED lighting has emerged as an important issue. Therefore, in foreign countries like US or Japan in order to ensure the reliability of LED lighting, study for flickering effects of the human body and test methods are have been actively conducted. But related research in domestic situation is an insufficient condition. In this study, a flicker characteristic was measured conventional lamps such as incandescent lamps or fluorescent lamp and 81 items of LED lightings which are distributed in domestic markets.

Male Consumers' Behaviour in a High-Priced Clothing Market - Based on Depth Interviews for Brand Image Evaluation -

  • Lee Yu-Ri
    • International Journal of Human Ecology
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    • v.2 no.1
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    • pp.57-75
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    • 2001
  • Since the Korean economic crisis in 1997, consumers are selecting goods that are more economical and more reasonably priced. Markets for wealthy people, however, have seldom been influenced by economic conditions. Consequently, 'noble marketing' is a new term that marketers should become acquainted with (Kim, 1998). The continuously expanding 'noble market' that generates high profit for marketers needs to be explored, especially the men's wear market. This study adopted a qualitative method (i.e., in-depth interview) with 16 male consumers each. These men who spent more than 3,600,000 won on apparel goods in 2000 and each man had purchased at least one item-suit, jacket, trousers, or coat-from a list of high-priced brands that were selected by the researcher. Findings imply that material or functional benefit of the high-priced apparel were not a critical determinant for choosing the brand. Rather, a socially well-established image for the brand name, especially in terms of psychological/symbolic appeal, played a more important role. This finding supported previous studies. Therefore, for high-priced men s wear, the role of promotion, including advertising or word of mouth, is critical; the image that advertisers should promote is one that characterizes the clothing, and ultimately the wearers, as dignified, legitimate, traditional, and upper class.

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Study on International Marketing of Korean Fashion Enterprises (한국 패션기업의 국제마케팅 현황 분석 및 강화 방안)

  • Son, Mi-Young
    • Journal of the Korean Home Economics Association
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    • v.44 no.10
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    • pp.9-20
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    • 2006
  • Due the globalization trends of industry environment, not only fashion companies of the developed countries but also those of NICs and the developing countries are pursuing to globalize their businesses. This study was conducted (i) to identify the characteristics of international marketing mix of Korean fashion companies operating in oversea fashion markets and (ii) to analyze the performance of Korean fashion companies related to international marketing mix. The data were collected from inter-Korean fashion enterprises. A questionnaire was distributed to a person in charge of international division/international trade division who doing business in domestic market and a person in charge of a local subsidiary in oversea market. The methods of analysis used in this study were factor analysis, cluster analysis, and one-way ANOVA. The results of this study are as follows: First, according to factor analysis and cluser analysis, Korean fashion companies were classified in four (4) clusters. The fashion companies in Cluster I put their priority on price. The companies in Cluster II are traditional fashion companies which have relatively low power of product and price. The companies in Cluster III put their priority on product, and the companies in Cluster IV put their priority on local market. Second, according to ANOVA, a growth rate of sales make significant difference among 4 clusters and Clusters II and III were comparatively high in performance.

An Investigative Analysis of Recognition and Uses for Astragalus Membranaceus in Seoul and Kyunggido Area (서울, 경기지역의 황기에 대한 인지도 및 이용실태 조사)

  • Kim, Myung-Sun;Oh, Yun-Jae
    • Journal of the Korean Home Economics Association
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    • v.47 no.7
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    • pp.109-116
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    • 2009
  • This study was conducted to investigate the recognition and uses of Astragalus membranaceus. The survey methodology employed was a questionnaire, which interviewed 272(37.8%) males and 448(62.2%) females from the Seoul and Kyunggido area. The main results are as follows: 40-50 years old like and eat Astragalus membranaceus more frequently than 10-30 years old. The most popular reason provided for the preference of Astragalus membranaceus was good health benefits. People indicating a dislike for Astragalus membranaceus had generally fewer previous experiences of eating this plant. The main purchasing place appears to be traditional markets and supermarkets. Astragalus membranaceus was acknowledged as having the following characteristics ‘excellent nutrition’(3.82), ‘natural food’(3.76), ‘possessing anti-cancer and anti-oxidization characteristics’(3.70) and ‘good for liver function, a depressant and good coelenteron effects’(3.62). However, it was not associated with a ‘cheap price’(3.02) and was regarded as ‘difficult for buy’(3.10). Recognition and eating experience was low for Astragalus membranaceus kimchi and rice bread, bread, sauce and Astragalus membranaceus added health drinks. However opinion of its taste was regarded highly.

Pasteurization Characteristics of Makgeolli (Korea Rice Wine) with Various Initial Concentrations of Yeasts (막걸리 초기 효모 농도에 따른 살균특성)

  • Lee, Jin-Won;Chung, Yoon-Kyung;Park, Jang-Woo
    • The Korean Journal of Food And Nutrition
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    • v.26 no.4
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    • pp.633-637
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    • 2013
  • There is an increasing consumption of Makgeolli in both domestic and foreign markets due to a high interest in Korean traditional alcoholic beverages. However, currently, a standardized system of manufacturing, storing and circulating Makgeolli is not available. Therefore, manufacturing the constant quality of finished products is hardly achieved due to the uncertified quality index of Makqeolli. In particular, quality changes occur as a result of variable initial load of microorganisms during shelf life. Eight different commercially available brands of Makgeolli were obtained, and their initial concentrations of yeasts were measured. One brand with the highest concentration was chosen, and the variable initial concentrations were prepared at a concentration of $10^6{\sim}10^8$ yeast CFU/ml. These Makgeolli samples were heat-treated at 65, 70, 75 or $80^{\circ}C$. It was shown that temperatures higher than $75^{\circ}C$ were needed in order to pasteurize Makgeolli properly. In addition;it is considered that controlling the microorganisms by a standardized system for the processing analysis would improve the quality of Makgeolli.

A Study on the Plan Composition of Public Toilet in Chung Nam Area (충남지역 공중화장실의 평면구성에 관한 연구)

  • Do, Yong Ho
    • Journal of the Korean Institute of Rural Architecture
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    • v.9 no.2
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    • pp.21-28
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    • 2007
  • This thesis analyzed the uniqueness of a toilet plane structure, centering on a case of Beautiful Public Toilet Construction Project under a project by Chungcheongnam-do and drew a conclusion as followings. Most of public toilets, constructed under a project by Chungcheongnam-do, were located in remains, tourist resorts, parks, and the outskirts of traditional markets. They were constructed at the selected location within an easy access of most user and plane structure was also designed so that the persons, in charge of management and maintenance, and the users could use them without difficulty. But some public toilets didn't establish the handicaps' toilet or made them difficult to sue due to location or size. The plane structure style was various such as a rectangular, stream line, or circle in accordance with location or building size. A circle-styled toilet offered a good view but didn't offer a good access or an effective space for users. In addition, when a handicapped person enters a toilet, he or she has to enter or go out of it through a sliding dor. So a constructor has to make progress of a work in accordance with this point.

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A Study for Method of the User Authentication and Security apply to the Type of Function password in the Embedded System and Electronic Commerce (임베디드 시스템과 전자상거래에서 함수형 패스워드방식의 사용자 인증 및 보안 방법에 대한 연구)

  • Lee, Eun-Ser;Moon, Ho-Young;Lee, Sang-Ho
    • The KIPS Transactions:PartD
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    • v.14D no.4 s.114
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    • pp.363-372
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    • 2007
  • Password, a traditional user confirmation method that is used for more than 100 years, has become useless as a lot of transactions are dealt by indirect contacts. As a result, an alternative for password is required now. In this paper, we propose a novel confirmation method, which is called Brain-Key. It uses an indirect password input method. It reduces the risks due to hacking, and prevents a big credit accident because it prevents passwords to be reused. Our proposed model has general applicability so that it can be applied in domestic market as well as international markets. This research may provide solutions for the security problems in the electronic commerce.

Trends in the Home Meal Replacement Market

  • Baskin, Ernest;Choi, Jong-Woo;Heo, Seong-Yoon;Park, Seong-Jin
    • Journal of Distribution Science
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    • v.14 no.6
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    • pp.5-15
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    • 2016
  • Purpose - The continuously fluctuating consumer who desires simplicity and convenience has had much influence on the food industry. This trend has led to a new food market sector known as HMR (Home Meal Replacement). This study aims to understand the status of the HMR market in United States. Research Design, Data, and Methodology - In order to research the status of the HMR market, quantitative analysis and secondary research were carried out. By using data from Euromonitor, Agriculture and Agri-Food Canada, we have estimated food segment sales contributions to the HMR market in United States. Results - HMR products are being sold in various channels such as traditional stores, convenience stores, and even farmers' markets. Some restrictions on the HMR products exist for food safety. Conclusions - HMR industry in United States has expanded continuously. To keep pace with the growth of the HMR market, the United States government has focused on food and safety regulations with regards to the products used in HMR. Finally, this study discusses the implications for Korean HMR market.

Chinese Corporate Leverage Determinants

  • Ferrarini, Benno;Hinojales, Marthe;Scaramozzino, Pasquale
    • The Journal of Asian Finance, Economics and Business
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    • v.4 no.1
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    • pp.5-18
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    • 2017
  • Total debt in the People's Republic of China surged to nearly 290% as a ratio to GDP by the second quarter of 2016, mostly on account of non-financial corporate debt. The outpouring of credit to stem the impact of the global financial crisis accentuated industrial overcapacity in traditional sectors, such as steel, cement, and energy, while feeding asset bubbles in the property, equity and bond markets. At the Chinese corporate level, this has translated into weakened fundamentals and a fall in industrial profits, particularly of SOEs. As debtors struggle to service interest payments, non-performing loans (NPLs) have been on the rise. This paper assesses the financial fragility of the Chinese economy by looking at risk factors in the non-financial sector. We apply quantile regressions to a dataset containing all Chinese listed companies in Standard & Poor's IQ Capital database. We find higher sensitivity over time of corporate leverage to some of its key determinants, particularly for firms at the upper margin of the distribution. In particular, profitability increasingly acts as a curb on corporate leverage. At a time of falling profitability across the Chinese non-financial corporate sector, this eases the brake on leverage and may contribute to its continuing increase.

A Study on Antecedents of WOM in the Context of Internet E-Commerce (인터넷 전자상거래 환경에서의 구전효과의 선행 요인에 관한 연구)

  • Jo, Hyeon;Lee, Jungmin
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.231-242
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    • 2013
  • E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.