• 유통과학연구
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• 제12권1호
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• pp.13-19
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• 2014

Purpose - This study investigated relationship quality and/or loyalty, from the viewpoint that merchants and consumers could develop the traditional market. It reorganized variables to find the conditions of values that could stimulate consumers' motives to revive the traditional market. Research Design, data, and methodology - This study employed 202 copies of effective questionnaires, based on the data of Yang & Ju (2012), to conduct correlation, regression, and structured equation modeling (SEM). Results - The results emphasized product and store atmosphere as store selection attributes to consider in the minimum error correction (MEC) model; service factor was not significant. Further, consumers valued relationship quality in the test of mediated effects of the sub-factors of store selection attributes, including consumers' social and emotional value. The relationship quality significantly influenced consumers' value in traditional markets that needed to improve and develop using several variables. Conclusions - This study revealed connections between attributes, consequences, and values using the causal relation model, to generate an optimal model based on a practical and theoretical background and proposed ways to obtain consumer-related information easily.

• 대한가정학회지
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• 제35권3호
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• pp.77-88
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• 1997

The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

• 동아시아경상학회지
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• 제4권2호
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• pp.1-11
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• 2016

This study investigated commercial power theory of traditional market through the analysis of literature review. Consumers' store selection models are made up a theory based on normative hypothesis, theory of mutual reaction, utility function estimation model, and cognitive-behavioral model. Detailed models are as follows. Normative hypothesis based theory is divided into Reilly's retail gratification theory and Converse's revised retail g ratification theory. Interaction theory is composed of Huff's probability gratification theory, MCI model and Multi-nominal Logit Model (MNL model). There are four models in retail organization position theory such as central place theories, single store position theory, multi store position - assign model, and retail growth potential model. In case of single store position theory, theoretical and empirical techniques have developed for a decision to optimum single store position. Those are like these, a check list, the most simple and systematic method, analogy, and microanalysis technique. Aforementioned models are theoretical and mathematical commercial power measurement and/or model. The study has rather limitations because the variation factors included in formula are only a part of actual commercial power. Therefore, further study shall be made continuously to commercial power areas and variables.

• 유통과학연구
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• 제10권9호
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• pp.37-45
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• 2012

Purpose - The objective of the paper is to examine display techniques and tools at traditional clothing stores to improve the traditional market. Since most research has been done theoretical and model based approaches, changing business environments requires more holistic and detailed facts to apply or develop a retail business strategy. Research design / data / methodology - The study employs qualitative research such as direct observation as well as direct interview and telephone interview from May 7 to Jun 2, 2012. The paper examines lighting, various display techniques and tools. The analysis of 80 store pictures for them had been done three examiners with agreement. Results - Sample garments are displayed on the walls; the racks of hangers are attached on the upper part of the walls; there is indirect lighting only. Furthermore, the merchandises are displayed, without any consistency, on various sizes and shapes of hangers, only on the owners' arbitrariness. When considering that the Korean traditional fabrics (Juddan) have a little pattern and colors as their important elements for displaying. Conclusions - The findings of this study show that the retailers in the traditional market need to have lessons on colors and to learn how to use the specific lighting and to display merchandise.

• 가족자원경영과 정책
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• 제10권4호
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• pp.27-45
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• 2006

On this research, we classified Korean consumers into several comsumer groups based on the different decision-making process they endorse, and then investigated the difference among these consumer groups in frequency, expenditure, satisfaction in using different types of retail stores. For this research, we have surveyed consumers dwelling in Seoul and in near-Seoul areas in 2004. The following is the summary of the main results. First, 'enjoy shopping' group showed a high expenditure rate in department store shopping and internet shopping, whereas 'impulsive decision' group more frequently visited traditional market places, 'fashion pursuing' group and 'enjoy shopping' group visited department stores more frequently than traditional market places. Second, 'impulsive decision' group assessed that the traditional market place offers better price and quality. Also 'impulsive decision' group and 'enjoy shopping' group assessed positively on the AS provided by department stores, and assessed negatively on the AS provided by internet shopping malls. Finally, 'fashion pursuer' group preferred buying foods from traditional market places, while 'brand seeker' group and 'fashion pursuer' group preferred buying clothes from discount stores. While 'enjoy shopping' group showed a high preference in buying clothes in department stores, 'rational decision-making' group showed a low preference in buying clothes in department stores.

• 한국농촌건축학회논문집
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• 제12권1호
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• pp.17-24
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• 2010

This paper aims to clarify the spatial form and functional characteries of traditional market place in Seomjin river. The objects of this study are Gokseong, Gurye, Soonchang, and Okgok market place. The results are as follows. First, the form of the traditional market that it was open focusing on large open space of a village was maintained until now. Second, the spatial form of a market place surrounds market-shop located at the center of a market, and a permanent market-store is located in a line. Spatial element important for constituting a market place is three, market-shop, stall, and the mall of market place, and each spatial element is functioning in linkage. The unit space of market-shop is mainly determined by between pillars, and a store is opened. And the same type of industry adjoins, and market-shop's forms a fixed domain and is distributed. The stall is located with many kinds and forms at street mall, and it is taking charge of the important function of trade.

• Food Science and Biotechnology
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• 제16권2호
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• pp.325-328
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• 2007

Mesophilic aerobic bacterial counts were measured and compared for seasoned soybean sprouts produced in different seasons and sold in different market types. Very significant differences in microbial counts were found among seasoned soybean sprouts produced in different seasons (winter, spring, and summer) and among different market types (a traditional market, discount store, and department store). However, there was no significant difference among the stores within each market group. The interactions were significant at a 1% significance level. The variance of summer counts was much lower than spring and winter counts. Discount and department stores showed a higher variation in microbial counts than traditional markets. The microbial counts differed substantially from season to season in the same market group (summer > spring > winter) except between spring and summer in traditional markets. The microbial loads in the winter and spring seasons of seasoned soybean sprouts in traditional markets were clearly higher than in other market groups, while discount stores had the highest microbial count in summer.

• 유통과학연구
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• 제14권6호
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• pp.17-26
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• 2016

Purpose - The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology - Using SPSS ver.22, factor analysis & Cronbach's alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result - Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion - Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.

• 마케팅과학연구
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• 제8권
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• pp.89-110
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• 2001

본 연구는 의류점포 유형별 점포애고행동에 대한 소비자 특성 및 관련 변인들의 관계를 알아봄으로써 관련 업체들의 효율적 마케팅 전략수립에 기여하고자 하는데 그 목적이 있다. 이를 위해 부산시내 거주하는 성인여성들을 대상으로 설문지를 이용하여 자료를 분석한 결 과 의류점포에 대한 애고행동으로 점포를 유형화하여 5개 유형이 분류되었으며 의류점포유 형에 따라 애고행동에 직접적으로 영향을 미치는 소비자 특성 및 관련변인들이 다르다는 것을 알 수 있었다.

• 한국융합학회논문지
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• 제8권8호
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• pp.255-265
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• 2017

본 연구에서는 전통시장과 시장현대화사업과 관련한 선행연구를 분석하여 연구의 경향과 전통시장과 관련한 연구내용을 분석하였다. 이후 전국 각지의 시장현대화사업이 추진된 전통시장 4곳을 선별하여 점포모듈과 동선, 시설 구성과 영업형태에 대하여 현장조사 및 관계자 인터뷰를 진행하였다. 건축 하드웨어적인 현황에 대하여는 실측 및 관찰을 통하여 실증적인 비교분석을 실시하였으며, 영업환경 및 업종별 요구특성에 대하여는 해당 시장 상인회와의 인터뷰를 통해 데이터를 수집하였다. 가능한한 일관된 기준을 적용하여 4개의 시장현대화사례를 비교 분석 하였으며, 개별 시장만이 가지고 있는 고유한 특성에 대해서는 그 원인을 사업추진과정의 히스토리와 지역적 특성과 관련하여 파악하도록 하였다. 본 연구를 통하여 전통시장의 업종별 점포모듈의 가이드라인을 제시를 위한 기초데이터를 확보할 수 있었으며, 향후 시장현대화사업에서 필수적으로 고려해야할 시설설비 기준을 확인할 수 있었다. 이를 통해 향후 시장현대화사업의 시행착오를 최소화하고 사업의 효율성을 담보할 수 있는 정책적 시사점을 도출할 수 있을 것이다.