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http://dx.doi.org/10.15207/JKCS.2017.8.8.255

Store Module Case Study of Traditional Market  

Lee, Kyung-Sik (Department of Knowledge Service and Consulting, Hansung University)
You, Yen-Yoo (Department of Knowledge Service and Consulting, Hansung University)
Kim, Jung-Ryol (Department of Economics, Hansung University)
Publication Information
Journal of the Korea Convergence Society / v.8, no.8, 2017 , pp. 255-265 More about this Journal
Abstract
The study analyzed previous studies on traditional markets and market modernization projects to analyze research trends and content related to traditional markets. Next, the study selected 4 traditional markets throughout the nation where there was promotion of market modernization projects to conduct field research and interviews about store modules, line of flow, facility configuration, and types of businesses. Empirical comparative analysis was conducted on construction hardware status through measurement and observation and data was collected on business environment and requirement characteristics by business type through interviews with merchant associations of the corresponding markets. Consistent standard was applied as much it was possible to comparatively analyze the 4 market modernization cases and on the unique characteristics of individual markets, the cause was determined in conjunction to the history of the business promotion process and regional characteristics. After the study, basic data to suggest guidelines in store modules by business type in traditional markets could be acquired and the study identified the facilities equipment standards that must be considered in future market modernization projects. Through this it will be possible to derive policy implications to minimize trial and error and guarantee business efficiency in future market modernization projects.
Keywords
Traditional market; Store module; Market activation; Case analysis;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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