• 제목/요약/키워드: Traditional Media

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Effects of Media Integration on Users' Parasocial Relationship and Political Participation in China

  • Du, Zilin;Lee, Jong Hyuk
    • International Journal of Contents
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    • 제18권2호
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    • pp.18-31
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    • 2022
  • This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

융합미디어 시대에서 전통문화 콘텐츠의 발전방향 연구 (A Study on the Development Direction of Traditional Cultural Contents in the Age of Convergence Media)

  • 선심이;정진헌
    • 한국인터넷방송통신학회논문지
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    • 제22권3호
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    • pp.99-104
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    • 2022
  • 오늘날의 미디어는 전통 미디어와 네트워크 미디어가 고도로 융합되고, 서로 이익을 공유하고 있는 융합미디어 시대로 발전하였다. 전통문화 커뮤니케이션 채널의 증가 커뮤니케이션 방법 및 관객과의 상호 작용 방식의 변화가 촉진된다. 본 연구는 중국의 우수한 전통문화 콘텐츠를 사례로 전통문화 보급의 어려움을 분석함과 동시에 융합미디어의 현재 상황과 결합하여 무형적 전통문화를 시각적 디지털 콘텐츠로 재생산하는 방법에 대해 논의하고, 융합미디어를 활용해서 대중적으로 널리 확대생산 되도록 하는 것이 목적이다. 전통문화 콘텐츠가 융합미디어의 다양한 디지털 플랫폼을 통해 보급되면 시간과 공간의 제약없이 전 세계에 공급을 가능하게 한다. 본 연구는 전통문화 계승을 위한 발전방향을 제시함과 동시에 확장성에 대한 연구로 학술적 의의를 갖는다.

기존 시스템 환경에서의 병렬 미디어 서버의 설계 및 구현 (Design and Implementation of parallel Media server in current system environment)

  • 김경훈;류재상;김서균;남지승
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2000년도 하계종합학술대회 논문집(3)
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    • pp.97-100
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    • 2000
  • As network resources have become faster and demands for multimedia service through network have increased, the demand for Media server system has increased. These kinds of media server solve their bottle neck problem of internal storage device by using parallel system which takes advantage of fast network resource. Many vendors have suggested each of their media server system to solve these problem radically, but most of them require major modification of infra component and additional drawback has added. For example, storage mechanism for specific media requires new file system which is totally different from traditional one, and algorithm for enhancing performance may not suit for traditional operating system environment. In this paper, we designed a parallel media server based on web interface of traditional system and implemented a program for media server. Implemented server system performs parallel processing through web interface without any modification of traditional system, and controls which is related to merging load by distributed data is charged only to client and control server and consequently load of storage server can be minimized. And also, data transfer protocol for streaming media includes Retransfer algorithm and client Admission control policy relevant to performance of whole system.

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외식기업의 전통적 미디어와 뉴미디어 커뮤니케이션이 러브마크, 만족, 행동의도에 미치는 영향 (Influence of Traditional Media and New Media Communication on Lovemarks, Satisfaction and Behavior Intention of Foodservice Industry)

  • 이승훈
    • 디지털융복합연구
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    • 제15권12호
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    • pp.221-231
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    • 2017
  • 본 연구의 목적은 외식기업의 전통적 미디어 및 뉴미디어 커뮤니케이션과 러브마크, 만족, 행동의도 간의 관계를 규명하고자 하였다. 연구의 분석 결과는 다음과 같다. 첫째, 전통적 미디어 커뮤니케이션은 러브마크의 사랑 인식에는 유의한 영향을 미쳤으나 러브마크의 존경 인식에는 유의한 영향은 없는 것으로 나타났다. 둘째, 뉴미디어 커뮤니케이션은 러브마크의 사랑과 존경 인식에 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 러브마크의 사랑과 존경 인식은 각각 만족 인식과 행동의도에 모두 유의한 영향을 미쳤으며, 만족 인식은 행동의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 연구 모형의 간접효과 분석 결과 전통적 미디어와 뉴미디어 커뮤니케이션은 러브마크 인식을 매개로 만족에 유의한 영향을 미치며, 러브마크와 만족을 매개로 행동의도에 유의한 영향을 주는 것으로 나타났다. 이 결과를 통해 소비자의 커뮤니케이션 경험과 러브마크 인식을 강화할 경우 브랜드에 대한 만족과 행동의도 등 사후 행동을 촉진할 수 있음을 확인할 수 있었다.

소셜 미디어에 의한 패션쇼의 재매개 (Remediation of fashion shows through social media)

  • 김세진
    • 복식문화연구
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    • 제29권5호
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    • pp.694-705
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    • 2021
  • Forming perceptions and having experiences through digital media is becoming more common than having in-person relationships in digital media environment. This study, which was conducted when Fashion Week transitioned to a digital platform in 2020, focuses on fashion shows that are announced through social media. The purpose of the study is to explore how traditional fashion media change through social media and what their media characteristics are from the perspective of remediation, which has been suggested by Bolter and Grusin (1999) as the logic of change in the new media. The results of the case analysis in this study, based on the definition and logic of remediation outlined through a literature review, are that social media fashion shows are remediated from traditional fashion shows in the manner that they are represented, improved, refashioned, and absorbed. The characteristics of remediation expressed in social-media-based fashion shows were derived from repurposed video content, improved the elements of fashion shows to express the shows in various ways, expanded places within the fashion shows, and decontextualized and visually flattened spatial discontinuity, and from genre transitions and perceptual shifts. Social-media-based fashion shows are becoming a tool to renew the fashion experience and views of fashion and strengthen the authenticity of the brand by interacting with the audience, improving on the spatial limitations of traditional fashion shows, and diversifying fashion presentation methods.

한복 용어 출현 양상에 대한 연구 -학술연구분야와 언론분야의 비교를 중심으로- (A Study on the Usage of Hanbok Terms -Comparing Academic and Journalistic Fields-)

  • 심준영
    • 패션비즈니스
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    • 제27권4호
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    • pp.115-124
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    • 2023
  • This study reviewed hanbok terms emerging in academic research and media fields to conceptualize hanbok terms. Terms of hanbok were collected through RISS and Bigkinds by field. Results of textming using Textom were as follows. First, a total of 17 hanbok terms appeared in the field of academic research and a total of 41 hanbok terms appeared in the field of media, showing a difference. Fourteen terms, including hanbok, traditional hanbok, traditional clothing, daily hanbok, modernized hanbok, fashion hanbok, fusion hanbok, Shinhanbok, ready-made hanbok, luxury hanbok, women's hanbok, and children's hanbok, were hanbok terms that appeared in both academic and media fields. Second, the appearance of hanbok terms was examined based on five terms: traditional hanbok, daily hanbok, modernized hanbok, fusion hanbok, and Shinhanbok, which differed in the appearance of hanbok terms between academic research and media. Traditional hanbok and daily hanbok terms steadily appeared in both academic research and media, with modernized hanbok and fusion hanbok appearing mainly in the media and Shinhanbok in the academic research fields. Results of this studys confirmed that there were differences in terms of hanbok used between academic research and media fields.

A Study on the Global Possibilities of Gugak Broadcasting as K-Music Content through the Metaverse Audition Platform

  • KIM, JOY
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권1호
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    • pp.37-43
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    • 2022
  • This study is a sustainability study of K-Music beyond K-Pop through New Media. New media literally means 'new media'. When TV, classified as legacy media, first appeared in the world, it was an innovative new media platform. Of course, it is considered the most traditional legacy media. However, the definition of new media inevitably changes with the times. Most of the media called new media today are based on online and mobile. This thesis focuses on popular music including crossover traditional music genre. And we define popular music exported abroad as K-pop, and propose the possibility of globalization of Korean music using K-pop users and new media, a metaverse based K-pop audition platform, as consumers and suppliers in the global market. Hallyu, the studying of K-Pop through the study of attitudes and economic effects of K-pop, such as reactions to the spread of K-pop and the reactions of fans who like K-pop, are constantly being discussed in various ways. But there has been no case of cultural technology research that linked the sustainability of Gugak as the Korean music through new media to the K-pop business platform. As the overflowing data pours out in the virtual space as an act that gives the meaning of existence, the online is able to become an open market that provides reliable information all over the world. Therefore we would like to propose on the sustainability of Korean music through the 'Korean Traditional Music Broadcasting Metaverse Audition' beyond the K-pop business model as the K-Music content in the cultural technology era.

리크루팅 산업에서의 중개현상 변화추세에 대한 탐색연구 - 한국구인구직시장을 중심으로 - (Intermediation Trend in Korea Recruiting Industry: An Exploratory Approach)

  • 박기호;김연정
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2005년도 춘계학술대회
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    • pp.75-87
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    • 2005
  • Under the internet age, the competition among recruiting intermediaries including online and offline players has been intensified for several years. Therefore, their business processes or business models have also been transformed to be able to earn the competitive advantages. For these reasons, the traditional players like offline-based recruiting companies have willingly or unwillingly experienced the competitive disadvantages on the recruit battle ground. The online recruiting intermediaries, who newly participated in this industry and based on the internet environment, however, seized on the competitive advantages with the richness and the reach traits of online media. Under this context, the offline traditional intermediaries, who have been threatened by new online entries, must make a replacement of traditional trading mechanisms with alternative trading mechanisms like IT-enabled intermediaries. In this study by exploratory approach, we investigate the phases of transformation of the traditional recruiting intermediaries, changes in business strategies of offline-based firms, and impacts of online media in e-recruiting industry.

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리크루팅 산업에서의 중개현상 변화추세에 대한 탐색연구 - 한국구인구직시장을 중심으로 - (Intermediation Trend in Korea Recruiting Industry: An Exploratory Approach)

  • 박기호;김연정
    • 디지털융복합연구
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    • 제3권2호
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    • pp.131-142
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    • 2005
  • Under the internet age, the competition among recruiting intermediaries including online and offline players has been intensified for several years. Therefore, their business processes or business models have also been transformed to be able to earn the competitive advantages. For these reasons, the traditional players like offline-based recruiting companies have willingly or unwillingly experienced the competitive disadvantages on the recruit battle ground. The online recruiting intermediaries, who newly participated in this industry and based on the internet environment, however, seized on the competitive advantages with the richness and the reach traits of online media. Under this context, the offline traditional intermediaries, who have been threatened by new online entries, must make a replacement of traditional trading mechanisms with alternative trading mechanisms like IT-enabled intermediaries. In this study by exploratory approach, we investigate the phases of transformation of the traditional recruiting intermediaries, changes in business strategies of offline-based firms, and impacts of online media in e-recruiting industry.

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