• 한국IT서비스학회지
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• 제5권1호
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• pp.165-175
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• 2006

Electronic commerce has many advantages compared to the traditional way of doing business such as up to date information and rich service for less cost. There is a growing number of electronic commerce applications on the Internet. Using software agent technology, the market framework offers timesaving automation of auctions and flexibility through negotiations among the agents. In this research, we attempt to evaluate the performance of a negotiation decision function that considers the potential competitors in competitive market environment as well as that of a negotiation decision function that does not. For this evaluation, this study adopts the electronic marketplace as an application domain in which many sellers and buyers compete for limited resources in the marketplace.

• 유통과학연구
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• 제18권10호
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• pp.25-38
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• 2020

Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

• 지역사회간호학회지
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• 제28권1호
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• pp.44-54
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• 2017

Purpose: The purpose of this study is to analyze health status of women working in traditional marketplace and their needs for public healthcare services. Methods: A descriptive survey of 500 women working at three traditional marketplaces was conducted. Results: street vendors' health status were much poorer than store merchants'. Furthermore, psychosocial factors like job stress and depression were increased in street venders. Thus, the public healthcare programs required by them included exercise programs (28.2%) and health checkup (26.8%). In addition, 31.2% of the participants reported that they needed visiting nursing care services. The rate of occupational health and safety or employment insurances was as low as 10.8%. Conclusion: Effective interventions including psychosocial factors for women workers at traditional marketplaces need to be developed based on these results. Also, it is recommended that public health care services such as outreach services and visiting nursing care services for women working at traditional marketplaces be provided. Furthermore, institutional provisions such as insurances for protecting these vulnerable groups' health are needed.

• 한국식품조리과학회지
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• 제23권6호
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• pp.867-876
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• 2007

This study was performed to determine the attitudes of 397 housewives on the function, preference, eating frequency, and manufacturing procedures of traditional doenjang and traditional soy sauce by age in Seoul. The results of the study can be summarized as follows: 95.5% of the housewives recognized a necessity for traditional doenjang and soy sauce, and 88.7% of them considered traditional doenjang and soy sauce as being 'good for health', as compared to marketplace doenjang and soy sauce. Also, the proportion of those holding this view of 'good for health' increased with increasing age. The believed functions for traditional doenjang and soy sauce were 'anti-cancer effects' (87.1%), 'prevention of obesity' (51.1%), and 'prevention of constipation' (38.5%). The preference for traditional doenjang or soy sauce by those in their 60s (4.65, 4.45) was higher than by those in their 20s (4.05, 3.65). The frequency of intake for traditional doenjang increased with increasing age. The main reasons for frequently consuming traditional doenjang and soy sauce were 'good for health' (64.0%, 59.2%) and 'delicious' (58.5%, 57.1%). The main reason for not frequently consuming traditional doenjang and soy sauce was 'I have no traditional doenjang or soy sauce' (71.4%, 71.6%). About 39.5% of the housewives manufactured traditional doenjang and soy sauce at home. Those in their 60s (78.1%) manufactured more traditional doenjang and soy sauce than those in their 20s (25.0%), 30s (22.4%), 40s (37.7%), and 50s (52.9%).

• 한국콘텐츠학회논문지
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• 제1권1호
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• pp.41-50
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• 2001

전자상거래는 글로벌 생산과 분배 공급 체인을 통합하고 최대화하도록 기회를 제공한다. 고객 선호도와 요구 변화에 따라 신속한 대처 능력과 새로운 기술의 활용 능력은 가장 중요한 요소이다. 다양한 회사의 컴퓨터들은 상호 통신하면서 컴포넌트의 가격과 유용성을 결정하고, 주문과 확인을 수행하고, 배송 시간을 협상한다. 본 논문에서는 이동 에이전트인 자바 애글릿을 기반으로 상거래 시스템 구축을 기술한다. 구매자를 대신한 애글릿들과 판매자를 대신한 애글릿들은 상품 거래소 시장으로 보내진다. 시장에서 자율적으로 주문과 배송을 협상하고, 최종 매매 결과와 실행코드를 구매자 및 판매자에게 되돌려온다. 우리는 전통적인 소매 시장을 시뮬레이션 함으로써 전자상거래 시스템이 자바 애글릿 기술을 이용하여 적절히 구축될 수 있음을 보여준다.

• 무역학회지
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• 제46권1호
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• pp.23-38
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• 2021

This paper investigated the preference change of payment terms in international trade along with counteroffer or first offer conditions of the other parties. Studies on trade payment terms have mainly focused on payment term determination factors such as firm size, product price level, country credit rate, etc. We tried to find other factors affecting payment terms choice, during the negotiation process. We applied behavioral economics theories such as 'Status Quo Bias' and 'Anchoring effect' to build our research model. To prove the existence of the above effects, we proceeded with field experiments to the exporting companies in Alibaba.com. Both 'Status Quo Bias' and 'Anchoring effect' were found in the field experiment. Most of the exporting companies preferred traditional payment methods to new payment methods. And an initial request for a low advance payment ratio led to a lower advance payment ratio. Also, the experience of using new payment methods could diminish status quo bias. This paper applied behavioral economics theories and field experiment methodology to the payment term studies in international trades. These attempts could contribute to expanding the diversity of methodology and scope of international trade studies.

• Journal of Information Technology Applications and Management
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• 제27권5호
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• pp.1-22
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• 2020

Due to the low usage level of traditional financial services in many developing countries, Fintech services that often substitute for such traditional services with greater convenience have great potential in these markets. However, there have thus far been relatively few attempts to examine Fintech adoption in developing countries. As financial services are a highly sensitive industry in terms of government regulation and consumer trust, it is critical for policymakers to understand how to foster a healthy Fintech marketplace in developing country environments. In this paper, we review the scholarly literature on Fintech adoption with respect to three stakeholder groups: customers, service providers, and policymakers. Adding with practitioner-oriented documentation relating to Fintech adoption in Vietnam, we derive propositions for Fintech adoption research in Vietnam and similar developing countries. We collect these propositions as a framework that suggests avenues for future research.

• 한국농촌건축학회논문집
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• 제12권1호
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• pp.17-24
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• 2010

This paper aims to clarify the spatial form and functional characteries of traditional market place in Seomjin river. The objects of this study are Gokseong, Gurye, Soonchang, and Okgok market place. The results are as follows. First, the form of the traditional market that it was open focusing on large open space of a village was maintained until now. Second, the spatial form of a market place surrounds market-shop located at the center of a market, and a permanent market-store is located in a line. Spatial element important for constituting a market place is three, market-shop, stall, and the mall of market place, and each spatial element is functioning in linkage. The unit space of market-shop is mainly determined by between pillars, and a store is opened. And the same type of industry adjoins, and market-shop's forms a fixed domain and is distributed. The stall is located with many kinds and forms at street mall, and it is taking charge of the important function of trade.

• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.608-617
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• 2018

기존 게임기라고 불리던 Microsoft X-box, SONY Playstation, Nintendo 등에서 PC로 게임 시장이 전환되어지고, 최근에는 모바일 기기의 성능이 고사양화 됨에 따라서 모바일 게임시장의 성장세가 높아지고 있다. 게임시장의 확산은 전 세계적인 추세이고, 게임 소재의 발굴은 게임회사에게 많은 고민을 주고 있다. 애니메이션과 게임의 종주국이라고 불리는 일본은 전통문화 콘텐츠를 이용하여 많은 캐릭터와 게임 스토리 제작에 활용하고 있으며, 후발 주자인 중국 역시 중국의 전통문화를 이용한 게임 콘텐츠 제작 소재 발굴에 노력하고 있다. 연구대상은 중국 온라인 시장에서 롤 플레잉 게임으로 성공을 거둔 대표적인 게임으로 당시대의 복식에서 부터 벽화에 나타난 당 시대의 모습을 게임 속에 가상공간으로 재현함으로서 게임사용자들에게 전통문화를 가상체험하게 하였다. 본 연구에서는 중국 문화유산인 돈황 막고굴의 벽화에 나타난 불교경전의 이야기를 소재로 게임화 한 <천녀유혼2>에 대한 분석을 하고자 한다.

• 산경연구논집
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• 제8권7호
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• pp.71-81
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• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.