• 유통과학연구
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• 제19권3호
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• pp.49-60
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• 2021

Purpose: This study aims to utilize geographic data to analyze how various retail formats of large-scale stores around the traditional market affect the performance of the traditional market in Seoul, Korea. Research design, data, and methodology: The two types of catchment areas were demarcated (circle of 1km radius and Thiessen polygon) for each traditional market, and the large-scale stores located within each catchment area were identified for 153 traditional markets in Seoul, Korea. Additionally, multiple regression analysis was utilized. Results: The results revealed that the influence on the performance of the traditional markets were different depending on the retail format of the large-scale stores. Large discount stores were found to have a negative effect on the sales and the visitors of traditional markets, whereas complex shopping malls and department stores had a positive effect on the traditional markets. Conclusions: As a result of the differences in the retail format such as product categories and leisure functions, the impact of some large-scale stores on the traditional market may have a greater agglomeration effect than the consumer churn effect. Therefore, it is suggested that in the regulation of these large-scale stores, the differences in retail format should be considered for the future.

• 유통과학연구
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• 제10권9호
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• pp.31-36
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• 2012

Purpose - This study aimed to explore and examine the government policies and supporting systems of the traditional market in Korea. Research design / data / methodology - Recognizing these problems, the Korean government enacted three special legislations and adopted six support policies in support of the traditional markets. Results - Those markets with modernized stores, parking lots, and arcades have certainly increased sales and the number of customers. However, this uniform modernization support policy was short of supporting strategies that could have developed characteristics and advantages of each market, so many markets and merchants lost self-sustainable ability and ended up with relying on government support. Conclusions - The study indicates that Small & Medium Business Administration's role in implementing government policies including selection of the markets that needed to be modernized, developing commercial areas in connection with traditional market and neighboring shopping streets, customizing and improving distribution system, developing specialty stores, merchant college, merchants' self-sustainable ability, and creating convenient and safe shopping environment is vital to traditional markets' future success.

• 한국융합학회논문지
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• 제11권11호
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• pp.219-232
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• 2020

도시의 대표적 공공장소인 전통시장의 활성화를 위하여 노력해 왔으나 결과는 만족스럽지 못한 실정이다. 본 연구의 목적은 국내 도시의 전통시장 활성화를 위한 계획 및 설계방법론에 있어서의 시사점을 제시하고자 한다. 이를 위하여 전통시장 재생의 선진사례로 알려진 보스턴 '퀸시마켓'과 밴쿠버 '그랜빌 아일랜드 공설시장'을 대상지로 선정하여 공공공간을 중심으로 이론적 고찰과 사례분석을 진행하였다. 사례분석의 결과는 다음과 같다. 첫째, 전통시장을 구성하는 다양한 공간 및 시설은 연계를 통하여 상승효과를 나타낸다. 둘째, 전통시장 이용객을 위한 다양한 공공공간이 시장건물과 오픈스페이스에 조성되었다. 셋째, 전통시장에서 판매하는 음식·음료를 공공공공에서 취식할 수 있으며, 만남, 휴식, 공연 및 행사가 공공공간에서 이루어지고 있다. 넷째, 단일화된 집행력을 갖는 회사 또는 비영리주체가 시장운영을 담당하거나 참여하고 있다.

• Korean Journal of Acupuncture
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• 제27권1호
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• pp.143-150
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• 2010

Objectives: This research aims to know the current status and prospect of traditional medical market to provide sources in setting a development strategy and making a policy on the traditional medicine Methods: This research categorized 11,611 clinics registered in telephone directory as of 2008 by region and some clinics were extracted with simple random method. The inquiry was made with questionnaires and analyzed on the base of frequency. Results: 1. The number of the employee in a clinic were slightly decreased from 2.9 in 2005 and 2006 to 2.8 in 2007. That of the patients also showed a downward tendency from 11,811 in 2005 through 11,716 in 2006 to 11,344 in 2007. 2. An annual turnover in a clinic amounted to 257 million won in 2007 from 232 million won in 2005 through 245 million won in 2006. 3. Approximately 92% of the responses made a negative diagnosis on the traditional medical market and 21% of responses indicated the overall economic recession as a primary reason in their opinions. 4. About 29% of responses presented the extension of medical insurance on traditional medicine as a prior policy. Conclusions: Based on the survey, the prospect of traditional medical market is positive, but the effort of the people in traditional medical system and the systematic support from government are required to activate the stagnated traditional medical market.

• 유통과학연구
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• 제17권4호
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• pp.77-85
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• 2019

Purpose - Statistics of Traditional Market is the only source of information on traditional markets, shopping street, and underground shopping street. The government conducts a survey of traditional market conditions every year to look at the current status of traditional markets and provide effective support. Therefore, this study examines the necessity and validity of updating about the Survey Population of Traditional Market Research design, data, and methodology - This study investigated the necessity of updating about the Survey Population of Traditional Market through literature review. Therefore this study examined the necessity of the current population based on the review of the population related to the sample design, methods, and the sampling frame. Next, we examined the change patterns of the population and the sample by dividing the population and sample of the current survey of the traditional market survey into the market unit, the store unit within the market, and finally the individual store unit. Results - As a result, the population of traditional market changes about 4~6%. Next, the analysis of the store unit in the market shows that the number of stores is very variable even though the market is continuously included in the survey target. Finally, as a result of examining the characteristics of individual stores, the stores with less than one year were more than 6% of the total surveyed stores based on the traditional market. These results are generally inconsistent with the idea that stores in traditional markets will operate for a long time in one place. Next, we proposed the establishment of a management system, applying Citizen Generated Data, and circulation survey. Additionally, this study proposes to change the stratification variables at the regional level rather than the market unit. Conclusions - Therefore, in this study, it is suggested that a current population of traditional market is needed updating, and that a population survey should be updated at least four years. In addition, a system for investigating traditional markets and districts was established and a circulation survey was proposed for efficient use of budgets. Based on these research results and policy suggestions, the future research directions are suggested.

• 한국경제지리학회지
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• 제17권3호
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• pp.517-537
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• 2014

본 연구에서는 전통시장을 소재지 입지에 따라 도시형과 농어촌형으로 구분하고, 이들 유형에 대해 각각 서울 종로구의 통인시장과 경북 봉화군의 봉화상설시장을 사례연구 대상지로 선정하였다. 이들 시장을 방문하는 이용객을 대상으로 지역주민의식에 대해 설문한 결과, 지역의 전통시장을 소개할 의향이 있는 사람들은 그렇지 않은 사람들보다 지역주민으로서의 자부심이 더 강한 것으로 나타났다. 또한 해당 지역의 전통시장을 어떻게 인식하고 있는지 지역공동체 지역문화 지역경제 부문 등 모두 24개의 항목을 설정하여 설문하였다. 그 결과 통인시장과 봉화상설시장의 이용객들은 자기 지역의 전통시장이 다른 지역주민에게 인정받는 시장이길 기대하는 정도가 강하고, 자기 지역의 전통시장이 언론에 소개되면 기분이 좋은 정도 역시 높음을 알 수 있었다. 그리고 지역의 전통시장이 발전하면 지역이 발전하는 것처럼 느껴지는 정도도 높게 나타났으며, 전통시장의 발전을 위해 지역주민 모두가 힘을 모아야 한다는 의지도 강한 것으로 확인되었다. 지역활성화를 위한 수단으로 전통시장을 육성하기 위해서는, 시장의 공간을 인간의 삶을 담고 있는 장소로 바라보아야 한다. 또한 전통시장 문제를 인간적 문화적으로 접근할 필요가 있으며, 시장의 활성화는 '더욱 전통시장다움'에서 해법을 찾아야 할 것으로 판단된다.

• 한국콘텐츠학회논문지
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• 제8권2호
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• pp.222-230
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• 2008

재래시장은 경영환경의 변화에 따라 많은 어려움을 겪고 있다. 그동안 위기에 처한 재래시장을 활성화시키기 위한 다양한 연구들이 진행되었다. 이에 따라 정부는 막대한 예산을 지원하여 재래시장의 현대화에 노력하였다. 그러나 외형적으로는 재래시장이 변화했으나 실제에 있어서는 아직 성과는 미미하다. 이러한 문제의식을 바탕으로 실시 한 본 연구에서는 현재의 재래시장과 바람직한 재래시장에 대한 인식의 차이가 있음을 발견하였다. 이러한 인식차이를 바탕으로 재래시장 명소화의 방향 및 전략을 제시하였다.

• 한국산학기술학회논문지
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• 제22권6호
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• pp.484-491
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• 2021

본 연구는 최근 전통시장의 디지털 전환의 시도로 진행되는 전통시장 배달 앱(application; app)의 성공요인을 파악하고자 시행되었다. 연구를 위해 전통시장 배달 앱의 성공요인을 앱의 시스템 특성, 배송 특성, 상품 특성, 고객 응대 특성의 4가지로 설정하고 운영성과와의 관계를 실증분석 하였다. 전통시장 배달 앱을 이용한 영업활동을 하고 있는 상인 148명을 대상으로 설문을 진행하였으며, 연구 결과 앱의 시스템 특성, 배송, 상품판매와 관련한 판촉활동은 운영성과에 정(+)의 영향을 미치는 것으로 나타났으며, 고객 응대와 관련해서는 유의한 결과를 얻지 못하였다. 이는 일부 배달 앱의 경우 고객의 리뷰를 확인하고 대응할 수 있는 메뉴가 탑재되어있지 않아 나타난 결과로 해석할 수 있다. 전통시장 배달 앱이 시행의 초기 단계이고 점진적으로 확대되어가는 현 상황에서 전통시장 배달 앱의 특성을 파악하고 운영성과에 미치는 영향을 분석하여 전통시장 배달 앱의 개발 지표를 만들고 디지털 전환을 통한 전통시장 활성화에 기여하는 데 본 연구의 시사점을 두고 있다.

• 유통과학연구
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• 제13권11호
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

• 산경연구논집
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• 제8권7호
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• pp.71-81
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• 2017

Purpose - The purpose of this study is to investigate the relationship between customer trust and intention to return to the traditional market by using empirical analysis. Research design, data, and methodology - For the empirical analysis of this study, questionnaires were conducted for adults and over 20s. A total of 200 questionnaires were distributed to consumers with experience in traditional markets, and 163 of them were used for empirical analysis. In order to analyze the relationship between customer trust and return visit intention by consumers visiting the traditional market, variables were selected through 10 constructive concepts and revised based on previous studies. The SPSS for win 18.0 was used for data analysis. Results - In order to clarify the relationship between consumer's visit to traditional market and customer's trust, it was found that the tolerance values of both the visiting factors and the consumers' perceptions of traditional markets were higher than .01. In the relationship between visitor's visit to traditional market and customer's trust, price was positively related to customer trust at 0.1% level. Image, product quality and freshness of traditional market were 5% Positive effects were found. These results show that consumers who visit traditional markets gain customer's trust in price, image, product quality and reliability of traditional market. Conclusions - In this study, the results of this study are as follows: First, the effect of customer trust on customer satisfaction is affected by the image (emotion) consumers feel about traditional market, the trust level about the price of goods offered by the market, The confidence level of freshness, the reliability of consumers' connection with the local economy, the consumer's traditional marketplace, and the level of awareness of the service (kindness) of the variables on the independent variables. As a result of the analysis, it was found that among the influence variables of customer trust used in this study, consumers had a high level of confidence about the price of commodities offered by the market, quality of goods, and freshness, The same relationship, market environment such as hygiene or cleanliness, connection with a local economy, service (kindness) of traditional market did not affect consumers' trust in traditional markets.