• 패션비즈니스
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• 제23권3호
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• pp.101-114
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• 2019

This study aims to analyze the color characteristics of Japanese cultural product shops and differences in business categories by analyzing the colors of the Gion Shopping Street in Kyoto, Japan. Through the study, the traditional colors are reflected not only in the domestic cultural products but also the interior colors of shops. That way, visitors can be influenced naturally and gain indirect cultural experience to form a good image of Korea, which can help to improve sales of cultural products. The analysis was conducted through the colors of Munsell to determine the overall, dominant, assort, and accent colors based on categories of goods to identify the characteristics of the traditional Japanese cultural product shop. Among the 85 shops that were surveyed, YR and W frequently appeared as chromatic and neutral colors. Dominant was W, and assort was YR. B, P and Y also showed up. In color combination analysis, 35.3% was contrasted. For the hue, 32.9% was dark. Based on goods categories, confectionary shops used YR mainly, while souvenir and fashion accessory shops used W the most. Restaurants mostly had W as thedominant and YR for assorting. Cafes and art shops used Bk the most. The interior colors of cultural products shops should maintain the atmosphere of tradition and convey images of the products well. Based on this research, Korea also needs to actively reflect the interior designs of cultural product shops using traditional colors.

• 패션비즈니스
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• 제15권5호
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• pp.161-177
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• 2011

The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

• 복식
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• 제57권9호
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• pp.88-96
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• 2007

The purpose of this study is to present examples for modern application with traditional color on ceremonial costume of Korean folk belief which is regarded as representative research material standing for Korean cultural archetype. The arrangements of color on the ceremonial costume of Korean folk belief were selected from 11 items specified as an import intangible cultural asset. These color arrangements were composed of fundamental colors from the viewpoint of modern color sensation, but had a excellent harmony in Hue. Therefore, not shifting Hue of color arrangement on ceremonial costume, traditional color arrangement was apply to contemporary it by shifting tone. Brilliant and deep chromatic tone that belong to 3, 4 area was converted into toned light grey, light clear, dark deep, toned dark grey, and greyish chromatic tone that belong to 1, 2 area or 5, 6, 0 area or 2, 7, 9 area. The plan that applies arrangement color with brightness contrast of traditional fundamental colors on a modern color harmony was presented from that. Like this, we can combine traditional color into modern color sensation, stylize and apply it on a production of character, logogram design, fashion design for characters in animation or game. From this, we'll be able to be close to the color arrangement sensation including our racial emotion in the everyday life.

• 한국전통조경학회지
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• 제32권4호
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• pp.14-23
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• 2014

본 연구는 세연정의 공간구조 및 형식과 공감각적, 상징적 인지적 요소에 내재하는 전통색채를 분석함으로써 첫째, 세연정 작정에 내재한 전통 색채를 찾아내고 동시에 그 의미를 해석함으로써 세연정 작정의 또 다른 해석 방법을 제시하고 둘째, 기존에 제시된 별서정원의 전통색채 분석 방법론의 신뢰성과 타당성을 검증함을 부목적으로 하였다. 연구방법으로는 전통색채 및 세연정의 작정 배경과 이론, 전통색채 분석 방법 등에 대해서는 문헌연구를 통해 수행하였으며, 전통색채 분석 방법을 세연정 별서에 실증적으로 적용하여 연구 결과를 도출하는 방법을 사용하였다. 특히, 전통색채 분석 방법으로는 세연정에서 나타나는 공간적 요소를 크게 시각적, 공감각적, 상징적 인식적 공간 요소로 구분하여 시각적 공간으로 공간 및 경물의 위치와 방위, 공감각적 공간으로 계절과 시간 및 오관, 상징적 인식적 공간으로 칠정과 사단 등으로 구분하고 각각의 공간요소에 대한 오정색 체계 분석하여 그 의미를 해석하도록 하였다. 연구 결과를 정리 하면 다음과 같다. 첫째, 세연정에서 나타난 공간구조 및 형식은 세연정(洗然亭)을 중심으로 하여 세연정의 사각형 누각의 평면 형태에 따라 동남, 서북의 두 개의 방위 축으로 구분될 수 있었다. 둘째, 세연정에 나타나는 전통색채는 '백색', '청색', '흑색', '적색', '황색 '순으로 나타났다. 셋째, 전통색채 분석에서 청렴과 순결을 상징하는 '백색'이 가장 많이 출현하는 것은 작정자인 윤선도가 맑고 깨끗하게 정치적 미련 없이 세속에 묻혀 살아가는 것을 즐기고자 작정하였다는 해석의 여지를 남겼다. 또한 자연의 생명력을 상징하는 청색의 출현이 우세를 보이는 가운데 지혜를 상징하는 '흑색', 신성하고 숭고한 생명력을 상징하는 '적색'이 유사한 비율로 출현하고 높고 고귀한 지위를 상징하는 '황색'이 제일 낮은 빈도로 출현하는 것은 윤선도가 세연정을 통해 벼슬 등 지위보다는 자연을 즐기며, 그를 통해 지혜를 쌓고, 춤과 시 짓기 등 놀이를 통해 윤선도 스스로 신성하고 고귀한 존재로 여생의 삶을 영위하고자 하는 의도로 작정되었다는 것과 일치되거나 적어도 연관되어 해석될 여지를 보였다. 넷째, 이상의 연구 결과는 본 연구에 선행된 소쇄원의 전통색채 분석과 의미 해석과 비교 고찰해 보았을 때 소쇄원에 처음으로 적용된 전통색채 분석 방법론에 대한 신뢰성과 타당성을 검증할 수 있었다.

• 복식
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• 제35권
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• pp.91-109
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• 1997

This study was conducted to find a more rational way of inheriting and developing tra-ditional Korean HanBok children wear by means of looking at the color and shapes of traditional Korean HanBok and also to find a way to apply this to today's children HanBok wear. The process taken was first to study re-lated literature and its theories and to research museums to find what few traditional HanBok there are and then to compare these findings with new books and personal pieces kept by individuals. We also compared with HanBok children wear now sold at markets. The results of these findings show the fol-lowing conclusions and recommendations: We have found that modern children HanBok utilized the same yellow blouse and red skirt combination as before. These nearly in all cases represented the colors for girls. To most koreans these combination colors are a representation of traditional children wear nat-urally accepted by most koreans without any resistance. Also a definite relation with tra-ditional and modern children wear in the sense of color and shape wear hard to substantiate but we could find harmony between the two. In other words a mixture of modern shapes and traditional colors could be found or vice versa. This is an important factor to be con-sidered when trying to inherit traditional hanBok cuture. Modern times has seen great change in lifestyle feelings and social environ-ment,. In order to create harmony between tra-dition and present day customs a certain mix-ture is required. Therefore we need to maximize traditional flavor and design with present day design emotions. Another issue is that right now children hanBok is only being utilized on a restricted scale. It is a shame that in today's children HanBok that added to the skirt pants and overall wear that the head wear purse and other accessories are not being used. There-fore the HanBok culture especially for the correct succession of children hanBok must refrain from such restricted use of accessories and work to advertise the widespread use of proper Hanbok wear thereby upholding the rightful use of HanBok. As I have mentioned in my other studies it is ones momory of early HanBok wear which greatly affects a grown-up so we should wear hanBok in the right way from an early age and become accustome to its shapes and colors thereby become friendly with traditional HanBok wear. This I believe will lead to overcoming prejudice and disapproval of hanBok and to a more affirm-ative view towards our cultural heritage, Looking from a design point of view inter-national design of a nation's traditional wear can only come from a correct understanding of ones traditions this then becoming a foun-dation for creative design. Seen from these aspects a re-cretion through the meaningful activities of studying traditional shapes and colors of hanBok is the beat way to forming a true HanBok tradition.

• 한국의류학회지
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• 제20권5호
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• pp.718-727
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• 1996

"Saikdong" is a material that represents the Korean aesthetic behavioral pattern of colors. It shows the unique harmony of the color combination with the use of simple combined colors. The objective of this paper is two-folded. First, it is to explore the direction of Korean Design. Secondly, it is to find out aesthetic charateristics and consciousness in Saikdong. 17 traditional costumes made with the designs of Saikdong were selected from three museums in Seoul. The most properly matched color hues selected after comparing each color with the Pantone Textile Color Specifier. The results were shown as follows. 1. Korean design is to recreate the traditional objects considering the contemporary circumstances. 2. Contrast effects in lightness and saturation are very noticeable in Saikdong. Saikdong maintains the same widths of color stripes with the asymmetric balance of hues which give the rhythmical arrangement of colors. 3. Sikdong contains the shamanic wishes that everything is going well and the desire for the beauty. 4. The aesthetic consciousness of Saikdong has turned out to be happiness and harmonizing.rmonizing.

• 복식
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• 제56권5호
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• pp.29-43
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• 2006

The purpose of this study is to examine a unique characteristic of the colors of the costumes in Korean basic culture in the aim of seeking the characteristics and the conceptual meanings of colors found in the majority’s culture. The scope of the basic culture was divided into folk belief, folk game and folk play. Within these limits, the colors of the dress, accessories, instruments were extracted by comparing with the naked eye in NCS Color System. For the analysis of hue and tone, the secondary dimensional analysis using NCS color system and the three-dimensional analysis using the software, COLOR 3D Version 2.0, were done. The result of this investigation is that the colors of the costume in the Korean basic culture are white, gray and black of achromatic color and yellow, yellowish red and purplish blue. This confirms that the colors based on Five-elements color are becoming the basis too basic culture. And Arche-pattern, which is a characteristic commonly found in the Korean traditional society, was shown as a characteristic of color. The colors of the costumes in Korean basic culture are uniquely adopted by the Korean civilians according to their religious and philosophical living standard. This study is meaningful in seeking a root for the formation of their unique color culture.

• 한국의류학회지
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• 제22권3호
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• pp.384-395
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• 1998

The objectives of this study were to analyze the color characteristics of Saikdong by the standardized color system and to applicate it's color characteristics to fashion design. 25 traditional costumes made with Saikdong were selected from four museums in Seoul. The colors were measured using CE 310 and analyzed by Munsell HV/C. The results were shown as follows; 1. The frequently used hues in Saikdong are warm colors such as red, orange, yellow. Except purplish blue, cool colors show low usage ratio. 2. The tones of medium lightness and saturation are most frequent in Saikdong colors. 3. The characteristics of color combination are the contrast of hue and the similarity in tones. This makes the saikdong splendid and harmonious. 4. Based on this anaylized characteristics of Saikdong color combination, fashion designs were developed by computer simulations.

• 한국식품저장유통학회지
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• 제5권2호
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• pp.144-149
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• 1998

The purpose of this study was to reveal consumer attitudes about package colors of Korean traditional floods. The housewives preferred pale purple blue for soy sediment, red purple for soy soup, yellow for vinegar, red for power sediment. For the background color of each package, consumers tended to like similar color with color of the content, but did not show any bias for the lesser color of it. The statistically significant correlations between populational difference and package colors were not found.

• 한국의류학회지
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• 제22권5호
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• pp.597-606
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• 1998

The purposes of the study were 1) to evaluate the visual image of colored Korean traditional dress for woman 2) to analyze the colors and, color combinations effect on the image perception using gestalt theory. The research method was a quasi-experimental with a between subjects design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli was consisted of 17 drawings of females wearing Korean tradinational dress, by using CAD simulation. A response scale consisted of semantic differential scales. The subjects were 1138 undergraduate students of Taejon city, Chungnam province and Chungbuk province. Their responses to the semantic differential scales were analyzed using factor analysis, one-way ANOVA, Duncan's multiple range test, 1-test. Results were as follows; 1) The image of the stimulus was consisted of the 4 different dimensions.(sociability, evaluation, visibility, attractiveness) 2) Clothing colors had significant effects on image perception of the evaluation dimension, visibility dimension and attractiveness dimension in the mono-color set. The blue showed the most positive image on the evaluation dimension, and the yellow and the gray showed negative image on the same dimension. The yellow showed the most salient image and the gray showed the least salient image on the visibility dimension. The red showed the most attractive image and the green showed the least attractive image on the attractiveness dimension. 3) In hi-color set stimulus, the perceived image was influenced by color combinations. The yellow blouse-the red skirt set showed the most sociable image on the sociability dimension. The blue blouse-the green skirt set showed the most positive image on the evaluation dimension. The yellow blouse-the red skirt set showed the most salient image and the blue blouse-the green skirt set showed the least salient image on the visibility dimension. And the red blouse-the yellow skirt set showed the most attractive image on the attractiveness dimension. On conclusion the visual image of Korean traditional dress wearer was affected by dress colors and color combinations.