• 제목/요약/키워드: Trading Platform

검색결과 90건 처리시간 0.018초

멀티 플랫폼 기반 온라인 서비스 전략: 온라인 트레이딩 서비스의 플랫폼 간 비교를 중심으로 (Online Service Strategy For Multi-Platform Age: Comparison of Online Trading Service Platforms)

  • 심선영
    • 한국정보시스템학회지:정보시스템연구
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    • 제23권1호
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    • pp.29-52
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    • 2014
  • As the advance of multi-platform and multi-channel online services, brokerages are now offering three representative online trading systems - HTS(Home Trading Systems), WTS(Web Trading Systems), MTS(Mobile Trading Systems). In this study we investigated and compared the impact of different systems on the performance of brokerages. Using the panel data of 29 brokerages of 4 periods, we empirically tested the impact of online trading systems and the commissions of trading services. We found out that there exist some differences between the impacts of online trading systems based on the platforms. HTS was identified as the main platform for online trading services. However the role of MTS was also significantly identified while WTS showed no significant impact on the brokerage performances. Commission also showed significant negative impact in case of HTS and MTS platforms. Finally, offering MTS was identified as the significant dummy variable influencing the performance of brokerages. The results provides some implication for the multi-platform strategy for online services.

기술거래플랫폼 서비스 개선방안에 대한 연구 (A Study on Service Improvement Plan of Technology Trade Platform)

  • 조규대;홍재범
    • 아태비즈니스연구
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    • 제13권3호
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    • pp.209-225
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    • 2022
  • Purpose - The domestic technology trading market is composed of a technology trading platform with the participation of technology trading institutions. The institution that operates the technology trading platform provides various support for technology transaction. The purpose of this study is to suggest improvement plans through analysis of the services provided by the technology trading platform. Design/methodology/approach - TA model was built based on existing research and the importance and satisfaction of each evaluation item of the model were identified through the hierarchical analysis process and expert opinion gathering. Then importance-satisfaction correlation analysis was applied. Findings - As a result of analyzing the importance of the technology trading platform, supply technology information, technology value evaluation, and demand technology information are in order. Technology marketing and demand technology information are areas that require focus management and there are differences according to experience and low-skilled people suggest the need to improve technology value evaluation service. Research implications or Originality - This study is significant in that it evaluated the operational performance of a technology trading platform that had not been addressed for 15 years and suggested improvement measures. Initially a series of technology transaction processes such as technology value evaluation technology matching and technology commercialization support were expanded from simple information on previous technology and this study includes these changes.

FOREX Web-Based Trading Platform with E-Learning Features

  • Yong, Yoke Leng;Lieu, Shang Qin;Ngo, David;Lee, Yunli
    • Journal of Multimedia Information System
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    • 제4권4호
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    • pp.271-278
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    • 2017
  • There has been an influx of traders and researchers eager to gain a better understanding of the market due to the rapid growth of the FOREX market. Traders with varying degree of experience are also often inundated with information, analysis methods as well as trading rules when making a trading decision on buying/selling a currency exchange pair. Thus, this paper reviews the current computational tools and analysis methods used within the FOREX trading community and proposes the development of a web-based trading platform with e-learning features to support beginners. Novice traders could also benefit from the use of the proposed e-learning trading platform as it helps them gain valuable knowledge and navigate the FOREX market in real-time. Even experienced traders would find it useful as the platform could be used for actual trading and acts as a reference point to understand the reasoning behind the certain technical analysis implementation that are still unclear to them.

효과적인 e-Trade Platform 설계에 관한 연구 (A Study on Effective e-Trade Platform Design)

  • 백서경;박용진
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2004년도 추계 종합학술대회 논문집
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    • pp.240-243
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    • 2004
  • "전자무역플랫폼(e-trade Platform)"은 최신의 정보기술을 활용하여 무역업체가 시장조사에서 계약, 상역, 외환, 통관, 물류, 결제까지 모든 무역업무프로세스를 단절 없이(Seamless) 처리할 수 있는 단일창구(Single Window)를 제공하며, 무역업체의 정보화 수준에 따라 다양한 서비스 및 인프라에 대한 연계방식(Interface)을 제공함으로써 대기업뿐만 아니라 중소기업도 무역관련 유관기관 및 정부, 나아가서는 글로벌 연계까지 가능케 하는 전자무역서비스와 이를 연계하여 통합된 환경을 제공하는 전자무역인프라 (전자무역문서 보관소, 전자무역 중계시스템, 전자무역 표준저장소)를 총칭한다.

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거래 비용 절감을 위한 블록체인 기반 재능거래 플랫폼 (Implementation of a Blockchain-based Talent Trading Platform to Reduce Transaction Costs)

  • 양성훈;진회용;김상균
    • 방송공학회논문지
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    • 제25권6호
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    • pp.922-934
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    • 2020
  • 재능거래 플랫폼은 프로그램 코딩이나 미디어 콘텐츠 제작(동영상, 음악, 발표자료 등), 디자인, 학습, 수리 등의 거래를 중개하는 플랫폼이다. 기존 재능거래 플랫폼은 서버-클라이언트 모델 기반의 서비스를 제공하여, 서버를 운영하는 비용과 거래에 대한 중재 인건비가 발생하여 이용자들이 높은 서비스 수수료를 부담하는 단점이 있다. 본 논문은 이더리움 플랫폼 기반 분산앱(dApp)으로 시스템을 통해 거래 정보를 블록에 올려 서버 및 데이터베이스 운영 비용을 절감하는 방법을 제안한다. 아울러 스마트콘트랙트를 통해 거래 중재자 인건비를 절감하여 거래수수료를 낮추는 방법을 제안한다. 블록체인 기반 재능거래 플랫폼과 기존 재능거래 플랫폼의 비용 처리 절차 및 거래수수료의 크기를 비교 분석한다.

중고 거래 플랫폼 혜택이 신뢰, 태도 및 사용의도에 미치는 영향 - 패션 상품 거래를 중심으로 - (Impact of Second-hand Trading Platform Benefits on Trust, Attitude, and Usage intention - A Focus on Fashion Product Transactions -)

  • 강유진;박민정
    • 한국의류산업학회지
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    • 제26권2호
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    • pp.166-178
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    • 2024
  • Second-hand trading platforms have emerged as a major transaction method among people, and are particularly quite popular with the MZ Generation (Millennial + Generation Z). These generations are more open to transactions through such platforms. Understanding and analyzing these platforms from the perspective of their primary users can help businesses establish effective marketing strategies and attract new customers. This study examines the effect of second-hand trading platforms on usage intention by dividing the benefits into functional, economic, environmental, social, and hedonic categories for MZ generation consumers who have traded fashion products on such platforms. In addition, it explores how differences in fashion leadership affect the relationship between platform benefits, trust, and attitude. A total of 400 participants were analyzed using IBM SPSS Statistics 26.0 and IBM AMOS 24.0. The results indicate that the benefits of second-hand trading platforms have a significant impact on trust in and attitude toward these platforms. Furthermore, the effect of platform benefits on consumer responses varied based on the extent of fashion leadership. This study provides practical insights for developing marketing strategies for second-hand transaction platforms and underscores the academic significance of studying consumer behavior in a second-hand fashion markets.

대학 교재 추천 기능을 지원하는 중고 전공서적 거래 플랫폼 (Used Textbook Trading Platform to Recommend University Textbooks)

  • 김빛찬;이상용
    • 디지털융복합연구
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    • 제16권4호
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    • pp.329-334
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    • 2018
  • 전공서적 이용실태조사에 따르면, 대학생들은 한 학기당 평균적으로 6.4권의 전공서적을 구매하고 이를 위해 9.4만원을 지출한다. 그러나 이렇게 구입한 전공서적의 절반 가까이는 사용되지 않고 방치되고 있다. 그래서 많은 학생들이 정가를 주고 새 책을 구입하기 보다는 중고책 거래를 통해 전공서적을 구하고 있다. 기존의 중고 전공서적 거래를 지원하는 플랫폼들은 판매를 위한 기본 기능들은 제공하고 있지만, 전공별 교재 추천, 참고도서 추천 기능 등이 제공되지 못하고 있다. 본 연구에서 지역성을 반영한 전공별 교재 추천, 참고도서 추천, 위탁 거래 기능 등이 제공되는 중고 전공서적 거래 플랫폼 BookCue를 개발하였다. 본 플랫폼을 이용함으로써 방치된 전공서적들의 거래 활성화를 통한 대학생들의 교재구매비 경감과 환경보전에 기여할 수 있을 것으로 기대된다. 향후 본 플랫폼은 전공서적뿐만 아니라 대학생들을 위한 지역 내 다양한 물품을 거래하는 플랫폼으로 확대될 수 있을 것이다.

Which Motivations Influence Consumer Behavior? : Focusing on Second-hand Distribution Platforms

  • Hong-Sub, SHIN;Eunji, CHOI;Jin-Hwan, KIM
    • 유통과학연구
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    • 제21권3호
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    • pp.123-134
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    • 2023
  • Purpose: The no-contact and economic downturn caused by COVID-19 have further grown the used market. The second-hand trading industry has established itself as a popular consumption culture, leading to exponential growth in the size of the market. This study aims to identify the types of shopping motivation for used products targeting Korean consumers, and to examine the relationship between shopping motivations for second-hand transactions, consumption values, and re-use intentions. Research design, data and methodology: The first study was conducted on 63 used trading platform users and the second study was conducted on 441 used trading platform users to identify the types of consumers' motivation for shopping for used products. Results: As a result of the first study, the shopping motivation types of Korean used product consumers were classified into convenience motivation, economic motivation, hedonistic motivation, information Acquisition motivation, and free time utilization motivation. As a result of the second study, it was found that convenience motivation had the greatest influence on functional values and hedonic motivation had the greatest influence on emotional values, and that functional values had a great influence on platform reuse intentions. Conclusions: This study provides practical implications for the establishment of marketing strategies for used trading platforms and academic implications for research related to used trading.

블록체인을 활용한 디지털콘텐츠 공유경제 플랫폼(shaRe:port) 설계 (Design of shared digital content economic platform (shaRe:port) using blockchain)

  • 민연아;이하림;박소영;최인선;백영태
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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    • pp.359-360
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    • 2019
  • This paper proposes partial sharing and trading of digital content as a method of sharing blockchain idurium-based digital content. The platform has three characteristics and aims to improve the existing digital content sales platform. First, it increases the efficiency of sharing and trading through partial sharing and trading systems of digital content. Second, it will be built in the form of blockchain idurium-based smart contracts to ensure the accuracy of transactions. Third, it is possible to analyze the form factor of the comments by improving the grading system.

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우리나라 온실가스 배출권거래제도의 도입에 관한 연구 (A Study on Introduction of Greenhouse Gas Emission Trading Scheme in Korea)

  • 노상환
    • 환경정책연구
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    • 제8권4호
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    • pp.95-124
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    • 2009
  • 우리나라 배출권거래제도는 기후변화대책법(이인기 의원 대표 발의안)이나 저탄소녹색성장기본법(정부 발의안)을 기반으로 후속법안에서 배출량 설정방식, 할당방법, 국가인벤토리 및 배출권 운영체제를 확정해야 한다. 배출권 설정방식은 온실가스 감축 목표달성이 명확한 배출총량할당방식을 채택하고, 할당방식은 경쟁력에 심각한 영향을 미치는 부문에는 무상배분 및 지원방안을 마련하며, 전력부문에는 높은 비율로 경매로 할당하는 것이 바람직하다. 그리고 대상 온실가스는 6개의 교토의정서 온실가스 모두를 포함하고, 국가인벤토리는 현재 수도권 대기총량제에서 실제로 측정되고 있는 대기오염물질 측정기에 온실가스를 측정기를 부착하여 측정된 통계로 구축하며, 국가레지스트리는 에너지관리공단의 온실가스 인증원 및 등록소에서 하고 있는 프로젝트기반 배출권 관리업무와 새로운 할당량기반 배출권 업무를 통합할 수 있는 한국온실가스등록소(가칭)를 설립하는 것이 효율적이라 생각된다. 그리고 최근 탄소시장은 현물은 물론 선물 및 옵션의 거래가 활발한 추세를 감안하여 배출권거래소는 한국증권선물거래소에 설치하고, 결제청산업무는 증권선물거래소와 업무 연관네트워크가 이미 구축되어 있는 증권예탁결제원에서 담당하는 것이 시간과 비용을 절감할 수 있는 방안이라고 생각된다.

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