• Title/Summary/Keyword: Trade between Korea and China

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Effect of Self-Regulatory Focus on Purchase Intentions of Foreign-owned Perceived Local Brands

  • Xi LIU
    • The Journal of Industrial Distribution & Business
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    • v.14 no.4
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    • pp.1-10
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    • 2023
  • Purpose: This paper aims to investigate how self-regulatory focus (SRF) influences the relationship between perceived brand localness (PBL) and purchase intentions (PI). This research adopted both domestic and foreign-owned brands to examine the moderating effect of self-regulatory orientations and product types respectively to exclude the interference of brand origin. Research design, data, and methodology: This study surveyed Chinese consumers and collected data using social media applications. ANOVA analysis and PROCESS modeling were adopted to complete the empirical analysis. Results: This research demonstrates that brand origin does not inhibit the positive impact of PBL on purchase intentions regardless of whether it originates from mainland China or not. Study 1 proved that the effect of PBL on PI is more convincing among consumers with promotion focus orientations. In study 2, higher purchase intentions were found for hedonic perceived local brands among promotion-focused consumers while significant preferences were found for utilitarian perceived local brands among prevention-focused consumers. Conclusions: This research complements the literature about the potential psychological factors influencing PBL and contributes to marketers in developing effective marketing strategies and appropriate positioning decisions. Overall, this study has important theoretical and managerial contributions to international marketing, particularly in the context of the current recession.

Effect of Experiential Value on Customer Satisfaction and e-WOM under O2O Commerce (O2O 커머스 모델에 기반한 경험가치가 고객만족 및 온라인 구전에 미치는 효과에 관한 실증연구)

  • Shang, Yu-Fei;Chen, Yao;Kim, Hong-Seop
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.75-86
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    • 2017
  • Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

A Study on Direct Logistics Lines between Asia and South America through Korea and Ecuador (한-에콰도르를 중심으로 한 아시아-남미 직항물류망 연구)

  • Kim, Myung-Jae;Jang, Woon-Jae
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.06a
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    • pp.218-222
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    • 2013
  • Trade turnover between asia including our country and China and South America including Brazil the Chile is increasing continuously. That key item is diversified very from the raw materials to the agriculture and marine products, the industrial product and the mineral. The international transportation of these freight mainly depends in the aircraft and the container liner. But, in order to pass through the most various port of call is makes transshipment cargo and the long lead-time. so the goods expense of the style increases. The research proposed logistics network's construction between the main harbors of Korea and Ecuador. These nation according to great circle navigation is contiguous geographically in order to confront Pacific Ocean. These nation is contiguous geographically in order to confront Pacific Ocean by the great circle navigation. Specially Korea will become the hub-port of Northeast Asia and South America, which is caused by direct logistics lines's establishment.

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A Study on the Transition of ASEAN and Commercial Cooperation between KOREA and ASEAN (아세안의 변화와 한아세안 통상협력에 관한 연구)

  • Kang, Young-Moon
    • International Commerce and Information Review
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    • v.16 no.2
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    • pp.3-22
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    • 2014
  • View of the recent expansion of ASEAN, Korea must take some measure to cope with them. This paper is aim for suggesting on commercial cooperation between Korea and ASEAN through transition of ASEAN. Generally speaking Southeast Asia can be divided into mainland Southeast Asia and maritime Southeast Asia. ASEAN is association Southeast Asian nations. Korea has been a dialogue partner of ASEAN since 1991, and through the ASEAN plus three try to come true East Asian cooperation. but the level of public awareness of Korea in ASEAN remains very low to compare with China and Japan. Korea and ASEAN have not become the closest of friends in East Asian even though the two are good commercial partners. Korean ODA for ASEAN must be linked with Korean firm's trade and investment for ASEAN to show synergy effect. Korea should analyze ASEAN's plan for ASEAN Economic Community and find potential development needs of ASEAN. Korea and ASEAN want to become ASIA's FTA Hub. such as great vision can come true if Korea cooperate sincerely with ASEAN.

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The Product-Oriented International Environmental Regulations and Korean Firm' Countermeasures - Focusing on the Electrical and Electronic Industry- (제품중심 국제환경규제와 한국기업의 대응 -전기.전자제품의 환경규제를 중심으로-)

  • Myung, Chang-Sig
    • Management & Information Systems Review
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    • v.24
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    • pp.45-71
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    • 2008
  • These days the international environmental regulations of the developed countries, especially from the EU, are rapidly changed to the regulations of product-based environment from a conventional end-of-pipe environmental technology. Especially the motive in this paper come from the EU's electrical and electronic equipment environment regulation. It may affect much to whole export of Korea Firms Integrated product policy has the potential to increase not only competitive power in today's global market, but also trade compatibility between countries. Furthermore it is important to make a contribution to sustainable development. CEOs must change their notions about firms' environmental policy from the end-of-pipe approach to the sustainable approach to improve company's competitive power. As emphasized a paradigm of naw environmental management by EU' environmental directives, the company must establish clean production system to save resources and reduces pollutant. Also Korean Company constructs a systematical network to collect EU' environmental regulation information which are changing rapidly. Large company will cooperate with small and medium-sized firm for their win-win strategy in the field of environmental management. Also it is necessary to make the domestic regulations of product-based environment to meet the international environmental regulations.

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An Empirical Study on the Effect of Korean Wave on the Brand Loyalty of Korean Products in Chinese Market (중국시장에 있어서 한류효과가 한국제품의 브랜드 충성도에 미치는 영향에 관한 실증적 연구)

  • Rho, Hyungjin
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.5
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    • pp.157-165
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    • 2013
  • The mid-20th century witnessed a wide spread of Korean culture in Japan, China and Southeast Asia and China now has become the biggest trade partner and export market, as well as the No. 1 source of import and the biggest investment country of Korea. With the spreading of the Korean popular culture in China, brand loyalty to Korean products is improved. Taking the Chinese market as the basis, this research aims to make an analysis of the implications of 'Korean Wave', Korean advertisements and the image of Korea on brand loyalty to cosmetics made in Korea. To achieve the research aim, questionnaires were used in conducting the survey, mainly in Beijing. Excluding the invalid ones, altogether 180 questionnaires were collected, based on which an empirical analysis was carried out on the correlation between 'Korean Wave', effects of Korean advertisements, image of Korea, brand recognition, and brand loyalty to products made in Korea. The major analyzing tools are SPSS 20.0 and AMOS 20.0. The findings are as follows: 1. Korean films, dramas, and attachment for Korean movie stars (representative of 'Korean Wave') all have a positive influence on brand loyalty. Recognition of the country image of Korea, to some extent, also has positive implications on brand recognition. 2. Empirical analysis assists in the testing of the degree of recognition and attachment of cosmetics made in Korea, as well as brand loyalty to them.

Eurasian Naval Power on Display: Sino-Russian Naval Exercises under Presidents Xi and Putin (유라시아 지역의 해군 전력 과시: 시진핑 주석과 푸틴 대통령 체제 하에 펼쳐지는 중러 해상합동훈련)

  • Richard Weitz
    • Maritime Security
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    • v.5 no.1
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    • pp.1-53
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    • 2022
  • One manifestation of the contemporary era of renewed great power competition has been the deepening relationship between China and Russia. Their strengthening military ties, notwithstanding their lack of a formal defense alliance, have been especially striking. Since China and Russia deploy two of the world's most powerful navies, their growing maritime cooperation has been one of the most significant international security developments of recent years. The Sino-Russian naval exercises, involving varying platforms and locations, have built on years of high-level personnel exchanges, large Russian weapons sales to China, the Sino-Russia Treaty of Friendship, and other forms of cooperation. Though the joint Sino-Russian naval drills began soon after Beijing and Moscow ended their Cold War confrontation, these exercises have become much more important during the last decade, essentially becoming a core pillar of their expanding defense partnership. China and Russia now conduct more naval exercises in more places and with more types of weapons systems than ever before. In the future, Chinese and Russian maritime drills will likely encompass new locations, capabilities, and partners-including possibly the Arctic, hypersonic delivery systems, and novel African, Asian, and Middle East partners-as well as continue such recent innovations as conducting joint naval patrols and combined arms maritime drills. China and Russia pursue several objectives through their bilateral naval cooperation. The Treaty of Good-Neighborliness and Friendly Cooperation Between the People's Republic of China and the Russian Federation lacks a mutual defense clause, but does provide for consultations about common threats. The naval exercises, which rehearse non-traditional along with traditional missions (e.g., counter-piracy and humanitarian relief as well as with high-end warfighting), provide a means to enhance their response to such mutual challenges through coordinated military activities. Though the exercises may not realize substantial interoperability gains regarding combat capabilities, the drills do highlight to foreign audiences the Sino-Russian capacity to project coordinated naval power globally. This messaging is important given the reliance of China and Russia on the world's oceans for trade and the two countries' maritime territorial disputes with other countries. The exercises can also improve their national military capabilities as well as help them learn more about the tactics, techniques, and procedures of each other. The rising Chinese Navy especially benefits from working with the Russian armed forces, which have more experience conducting maritime missions, particularly in combat operations involving multiple combat arms, than the People's Liberation Army (PLA). On the negative side, these exercises, by enhancing their combat capabilities, may make Chinese and Russian policymakers more willing to employ military force or run escalatory risks in confrontations with other states. All these impacts are amplified in Northeast Asia, where the Chinese and Russian navies conduct most of their joint exercises. Northeast Asia has become an area of intensifying maritime confrontations involving China and Russia against the United States and Japan, with South Korea situated uneasily between them. The growing ties between the Chinese and Russian navies have complicated South Korean-U.S. military planning, diverted resources from concentrating against North Korea, and worsened the regional security environment. Naval planners in the United States, South Korea, and Japan will increasingly need to consider scenarios involving both the Chinese and Russian navies. For example, South Korean and U.S. policymakers need to prepare for situations in which coordinated Chinese and Russian military aggression overtaxes the Pentagon, obligating the South Korean Navy to rapidly backfill for any U.S.-allied security gaps that arise on the Korean Peninsula. Potentially reinforcing Chinese and Russian naval support to North Korea in a maritime confrontation with South Korea and its allies would present another serious challenge. Building on the commitment of Japan and South Korea to strengthen security ties, future exercises involving Japan, South Korea, and the United States should expand to consider these potential contingencies.

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Studies on Effective Management of Cabotage in Maritime Co-operation of Northeast Region (동북아물류협력에 있어 효율적 Cabotage운용에 대한 연구)

  • Kim, Jin-Hwan
    • Journal of Korea Port Economic Association
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    • v.23 no.1
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    • pp.75-93
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    • 2007
  • It is recent trend that every countries are opening their border in the name of liberalization of contemporary era. Shipping is not exceptional and it used to be said as international business. Therefore, co-operation and openness of maritime sectors between regional countries is required to utilize resources that each countries can manage. It can be done by employing their vessels in other countries' short sea area. However, there are some problems to implement this practices, here cabotage is centre of issue. Each countries do not open their sea in order to protect their national interests in sovereignty. But, it should be opened if co-operation between each countries work well and properly. To achieve true maritime co-operation, countries as Korea, China and Japan in Northeast Asia region should have understanding for the opening of cabotage. In order to make things work well, it can be done by the lessons from EU and American cases. Therefore, it should be clarified such as market scale to provide cabotage trade, employment as well as interested parties, and technical safety matters as well as environmental standards. Then cabotage matters can be smoothly resolved between three countries in Northeast Asia region.

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Estimation of the Shadow Price of Carbon Dioxide Emissions, the Potential Reduction, and Substitution Possibility for fuels in the Chinese Fossil-fueled Power Generation Sector (중국 화력발전산업의 CO2 암묵가격 및 잠재감축량, 연료에 대한 대체가능성 분석)

  • Jin, Yingmei;Lee, Myunghun
    • Environmental and Resource Economics Review
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    • v.22 no.1
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    • pp.77-98
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    • 2013
  • China, the world's largest $CO_2$ producer, is likely to be obligated to reduce greenhouse gas emissions under the post-Kyoto protocol. This paper estimates a Shephard input distance function for the Chinese fossil-fueled power generation sector to measure the shadow price of $CO_2$ emissions, technical efficiency, and indirect Morishima elasticities of substitution between inputs. Empirical results show that, on average, it costs approximately 3.2 US dollars per year to reduce $CO_2$ emissions by one ton over the period 1981-2009. This finding indicates that Chinese power sector is expected to benefit from selling emission permits to other countries such as Korea and Japan, given that our estimate for China is lower than the ones previous literatures estimated for the power sector in these countries. The maximum attainable average $CO_2$ reduction potential amounts to approximately 25 million tons per year by improving technical efficiency. Capital is substitutable with both coal and oil and capital is relatively more readily substituted for these fuels.

A Study on the Korean Current Status and Strategy Directions of International Logistical Transport Route: With the Case of Trans Korean Peninsula Railway (한국 국제물류운송루트의 실태와 전략 방향 - 한반도 대륙횡단철도를 중심으로 -)

  • Kim, Hong-seop
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.53-78
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    • 2006
  • We call this world network society. Logistics is one of important network systems which connect people, materials and information. The World Economy Conditions of 21st Century has been Changed so rapidly. These Changes are more conspicuous in Northeast Asia than other Regions. China, North Korea and Russia have reformed their Economical and Social Systems, which enlarged the Trade Volume and Traffic Demand in this Area and between Europe. The Railway System Crossing the Eurasia Continent, such as TSR(Trans Siberian Railway), TCR(Trans China Railway), TMR(Trans Manchuria Railway), TMGR(Trans Mongolia Railway) and TKR(Trans Korea Railway), have been becoming very important to enhance the International Transportation efficiency and to connect each continents by International Railways. This Paper investigated and surveyed the logistical Environments surrounding this Korea Peninsula. And concerned with the Crossing Continents Railway, TSR,TCR(TMR, TMGR), TKR, operating Conditions and Tasks that must be considered and solved were also investigated. Especially the Current Logistical Conditions of China, Russia, and North Korea and their Problems were surveyed. And the SWOT of these Railways were analyzed and compared. The Visions and Goals of these Inter-Continental Railways were suggested in terms of their Rationalization of Operations and efficient Connections among many Countries. Not only the Policies and Strategies/Tactics which should be considered but also and Many detail countermeasures which should be introduced and adopted were suggested.

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