• Journal of Korean Institute of Industrial Engineers
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• v.43 no.1
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• pp.62-71
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• 2017

In order to attract foreign tourists, it is important to understand what factors on domestic tour spots are critically considered and how they are evaluated after visit. However, most of the researches on tour business have collected information from tourists through survey on a small number of tourists, which leads to inaccurate and biased conclusion. In this paper, we suggest a data-driven methodology to figure out tourists' satisfaction factors and estimate sentiment scores on them. To do so, we collected review comments data from popular web site. Latent dirichlet allocation is employed to extract key factors and elastic net is used to estimate sentiment scores. Then, an aggregated evaluation score is generated by combining the factors and the sentiment scores per topics. Our proposed method can be used to recommend travel schedules with themes and discover new spots.

• International Commerce and Information Review
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• v.10 no.1
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• pp.395-414
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• 2008

The objective of this study is to introduce the concepts and theories of conditional heteroscedastic volatility models and the news impact curves and apply them to the Korea inbound tourism market. Three volatility models were introduced and used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea and news impact curves according to the three models. Results of this study are as follows. As the proportion of American tourists occupied a large amount of Korea inbound tourism market, the markets' forecasting is very important. The news impact curves which used EGARCH model (1,1) and TGARCH model(1,1), with data on these tourists to Korea showed an asymmetry effect of volatility. It was common that bad news means that it was estimated more sensitively than good news. From these results, we will notice that American tourists who visited Korea only for tourism are affected by good news. The result suggests that the Korea government and tourism industry should pay more attention to changes in the tourism environment following bad news because conditional volatility increases more when a negative shock occurs than when a positive shock occurs.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.289-298
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• 2016

There are continuos tendencies toward that foreign tourists increase. Since 55% of them visit Korea without data communication for saving the communication costs, they can not utilize a variety of O2O services through QR/NFC/Beacon. There have been some researches to provide a smart map service based on the micro webpage technology even without data communication. But, they do not suggest how the templates are retrieved into their smart-phones. In this paper, we describe a mobile tourist information system for those who have no data communication. We utilize the micro webpage technology to develop a system for market promotion, shopping goods, and tourist maps. What matters in the micro webpage techniques is that the templates should be already downloaded to the users' smart phones before using it. The preceeded research did not mention the problem. We suggest a scheme that tourists obtain the tremplates in the information offices on the spot through Wi-Fi. We describe the details of the system, and evaluate the data overhead of templates and the time to be downloaded. We show that the overheads are endurable, which means that the system would be working well.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.73-101
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• 2006

The competition between many countries for Chinese outbound tourism which have developed at the most fastest speed and has enormous potential in coming years is bitter. So it's important to understand Chinese outbound tourism market and develop strategy to attract Chinese tourists for Korean tourism industry to compete with rival countries. Therefore, this study first researched the environment factors such as population, politics, economy, culture, consumer and competition by reviewing Chinese outbound tourism market and the actual conditions of Chinese tourists to Korea. Then looked out opportunities, threats, strengths and weaknesses by SWOT analysis. Finally suggested marketing strategy for attracting more Chinese tourists according to SWOT analysis and discussed the role of distribution.

• Journal of Korean Society of Rural Planning
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• v.24 no.2
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• Journal of the Korean Society of Food Culture
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• v.19 no.4
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• pp.392-398
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• 2004

The purposes of this study were to: a) investigate how other countries brought up their traditional food into the commercial market for tourists b) analyze present marketing status of the Korean traditional food in dealing with foreign tourists as consumers. Present marketing status of the overseas and domestic tourism products focusing on traditional foods was investigated through literature reviews and face-to-face in-depth interviews conducted with professionals in tourism business. As a result, the foreign tourism products focusing on traditional foods were diverse and these products were representative of the regional heritage brought together in an effect to increase understanding of traditional foods. In case of the tourism products focusing on Korean traditional cuisine, the popular programs were 'Making Kimch', 'Making ricecake' and 'Making Bibimbap' in which tourists participated have expressed great satisfaction. The results of this study would be used as an important data in developing unique tourism programs focusing on Korean traditional cuisine attracting foreign tourists.

• Korean journal of food and cookery science
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• v.23 no.1 s.97
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• pp.156-164
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• 2007

This study investigated the impacts from the recognition and satisfaction of Korean foods on the revisit intentions of japanese tourists to Korea. The subjects of this study consisted of 365 Japanese tourists visiting Korea. The findings are summarized as follows: (1) the recognition of Korean food included 'the quality of food material is fresh and good'(3.99 pints), 'Korean food is nutritious and healthful food'(3.89 points), and 'Koran food consisted of grains and vegetables, and the cooking methods were developed specially'(3.88 points) in the order. (2) They were highly satisfied with the 'nutrition of the food,' 'taste of the food,' and 'quantity of the food,' in terms of the Korean food quality however, they were not satisfied with 'Japanese marks on ingredients,' 'sanitary,' 'smell,' and 'freshness.' (3) The most influential recognition variables to affect revisit intentions to Korea was 'health knowledge' followed by 'unique,' 'preference,' 'experience,' and 'interest.' (4) The most influential satisfaction variable to affect revisit intentions to Korea was 'food and menu' followed by 'translation and understanding,' and 'flavor and appearance.'

• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.321-334
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• 2016

Food is one of the essential elements of the tourist experiences. The study aims to segment food tourists for benefit sought. This study attempted to segment tourists who had experienced local food at tourist destinations by their benefit sought to meet local food. A self-administered survey was obtained from 498 visitors in the study areas. Results from the factor analysis show that the most explained variances of benefit sought were food taste (17.2%) and refresh (12.9%). Five distinct segments were identified based on the benefits; family seeker (17.6%), passive seeker (15.1%), want-it-all seeker (23.1%), raw material seeker (31.8%), gastronomic seeker (12.4%). In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of occupation, income, education, expenditure for food, and tour distance. Implications are discussed relative to marketing strategies.

• Culinary science and hospitality research
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• v.14 no.1
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• pp.1-10
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• 2008

The purpose of this study was to measure the estimated coefficient and marginal willingness to pay of attribute level: origin logo, origin description, traditional food, fusion food, service guarantee, and price, which influence tourist preference for restaurants. Also, the study identified the attribute which confers the highest importance to tourists. Conjoint experiment and the ordinal probit model were used for this study. A total of 210 surveys were conducted by tourists. The findings from this study were as follows. First, the effects of all attributes on tourist preference for restaurants were statistically significant. Second, tourists regarded an origin logo as the very important attribute, and were more willing to pay for the case where the menu contained origin logo. These findings suggested new marketing opportunities for restaurant managers. Although this study provides some evidence on the value of the local product brand to tourists, a similar measure has not been developed for local residents. This is an area in need of future research.

• Korea Journal of Hospital Management
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• v.16 no.4
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• pp.17-34
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• 2011

Recently, medical market has been changing not for the sake of treatment of the disease but for high quality of health. Therefore, South Korea medical tourism service needs to understand and improve for the differences perceptions of medical tourists and health professionals for customer satisfaction. The purpose of this study is to understand the structure of medical tourism market through theoretical consideration and to suggest the factors which need to be taken precedence for improvement of South Korea medical tourism service through analysis differences between consumers and suppliers. To analyze the difference of awareness, we reconstructed the questionnaires focussing on evaluation factors and articles about medical tourists selection attributes and health professionals way to invigoration through previous research and precedence study. After that, we also collected the data based on reconstructed questionnaires. After we compared each collected responses from medical tourists and health professionals, also analyzed the differences of awareness by applying Johari's Window to those differences. In conclusion, there is no relation between medical tourist and health professionals about th differences of awareness in functional quality and cost that is a direct effect to transaction in current medical tourism of South Korea. In contrast, there are differences of awareness between a process which support medical tourism and technical quality. Therefor, we expect to invigorate medical tourism by innovation of supportive process and technical quality.