• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.365-373
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• 2016

The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.

• Journal of Korean Society of Rural Planning
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• v.17 no.3
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• pp.43-53
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• 2011

Today, seaside village has been met with much difficulty from aggravation of fishing conditions including decrease of fishery resources, marine products market opening, reduction of coastal fishing ground. Thus, seaside village tourism can become an useful alternative to revitalize the local community. This study deals with on the tourism activities based on motive of tourist to Seaside Villages in Jeju Island. And it will be find out though the cross analysis of tourism motivation factors and tourism activities factors. With 298 effective responses gathered from an on-site survey. The statistical analysis of the data was conducted using techniques of frequency analysis, factor analysis, cluster analysis, and canonical analysis. The tourism motivation and activities were conformed by Chi-Square Analysis and ANOVA analysis. For the growth of seaside village, many tourist must visit four seasons and tourism facilities and programs will be develop as seaside village experience activities, marine leisure activities, and circumference inquiry activities.

• Korean Journal of Environment and Ecology
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• v.33 no.4
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• pp.462-471
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• 2019

The purpose of this study is to analyze the difference between local residents and tourist groups in the relationship between the motivation for visiting and the satisfaction of Chung Nam Dae which is the leading tourist attraction in the Chungbuk region. We obtained 200 validated samples each of the local residents in Chungcheongbuk-do Province and the tourists from outside of Chungcheongbuk-do Province with experience of visiting Cheongnamdae through the survey using the questionnaire organized through literature research. The analysis result showed that the relationship between motivation and satisfaction varied depending on the overall sample, local residents, and tourist and that the natural relaxation and convenience had a positive impact on satisfaction in all groups. There was a difference in the influence between motivation and satisfaction between the two groups. Four motivational factors, including natural relaxation, convenience, historicity, and relationship had the significant influence on satisfaction for the local residents while two motivational factors, including natural relaxation and convenience, had the significant influence on satisfaction for the tourists. Based on the results of the study, we presented the theoretical and practical implications and suggested follow-up studies.

• Fashion & Textile Research Journal
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• v.24 no.6
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• pp.744-755
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• 2022

This study sought to verify the shopping values that tourists pursue by purchasing at travel destinations based on tourists' motivation and identify the effects of these values on the types of fashion items preferred by tourists. Furthermore, this study verified the tourist shopping behavior of three Asian countries-Korea, China, and Japan-from a cross-cultural perspective. To obtain a sample that represents tourist shoppers in each country, a survey was conducted on adult men and women in their 20s to 60s, and 986 subjects were collected: 300 Koreans, 385 Chinese, and 301 Japanese. Factor analysis, structural equation modeling, and multigroup SEM were performed on the collected data using SPSS Statistics and AMOS. Based on escaping-seeking theory, tourist intentions were divided into escaping and seeking motivations, and tourist shopping values were divided into functional, emotional, and social. The shopping items were divided into materials and experiential goods to understand the difference between the types preferred by tourists according to the perceived value. In addition, differences in tourist shopping behaviors according to the three nationalities were identified. The findings illustrate that the escaping motive affects emotional and social values, whereas the seeking motive affects all three. Moreover, it was confirmed that functional and emotional values affect preference for material and experiential goods, but social value only affects preference for material goods. For the cross-cultural study, differences in tourist shopping behavior according to nationality were identified.

• Fashion & Textile Research Journal
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• v.22 no.6
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• pp.752-761
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• 2020

This study analyzes the type of preferred shopping items based on tourism shopping value pursued by tourists through shopping at travel destinations as well as verifies their impact on satisfaction. A survey on 310 adult men and women aged 20 to 69 collected data samples representing tourism shoppers in Korea. Based on the collected data, a factor analysis and a structural model equation analysis were performed using SPSS 25.0 and AMOS. Tourism shopping value was divided into functional value, emotional value, exploratory value, and shared value. In addition, shopping items were categorized as physical materials and experience materials to identify the difference in preferred item types according to the value that tourists perceive. It also confirmed the adjustment effect of tourism motivation that affects tourism shopping behavior. According to the analysis results, the more tourists perceive functional and emotional values when shopping, the more physical material they prefer, and the more they perceive exploratory values, the higher the preference for experience goods. However, the shared value affected both physical materials and experience materials. Based on escape-seeking motivation, the adjustment effect of tourism motivation (a major variable to understand the behavior of tourists) on tourism shopping behavior was confirmed. Based on the academic and practical implications of this study, we hope to broaden our understanding of tourism shopping and revitalize research on tourism shopping.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.439-446
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• 2012

This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention.

• International Journal of Advanced Culture Technology
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• v.5 no.4
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• pp.10-14
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• 2017

The tourism motivations of the senior tourists were used to analyze the effect on the tourism satisfaction. As result of the analysis, the rest motivation and knowledge expansion motivation bring positive effect except the social connectedness motivation. The senior tourist wanted to have their own time and preferred the tourism program focused on the leisure. They also seemed to have comparably high self-esteem. The self-development programs should be made and good relationship through the tourism satisfaction must be developed. The result of the study shows that the senior tourists are exhausted mentally and physically, and this fact affected a lot on the rest motivation which is one of the tourism motivations.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.2
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• pp.43-56
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• 2020

Purpose - This study is regarding customer service environment in casino marketing under a study on the factors affecting casino tourist satisfaction based on casino tourists' various needs. Research design and methodology - The study of casino tourism policy factors is proceeded by interviewing tourists of Macao casino. A total of 220 copies were distributed and 193 copies were collected, but 13 copies were not conceded due to insincere responses, and a total of 180 cases were analyzed for this study. Based on the analysis results, the casino tourism policy factors were derived through satisfaction level of casino tourist service as follows. Results - Firstly, the casino tourist satisfaction is a positive influence on casino visits, so efforts should be made to enhance tourist satisfaction when establishing cultural experience programs and casino marketing strategies. Casino culture for tourist should be matured to develop casino tour. In order to increase the satisfaction level of revisiting casino resorts, various cultural products such as clean environment should be developed to enhance the satisfaction level of casino visitors in the future. Secondly, a positive impact of cultural, experiential visits and psychological motivations affect to tourists' psychological stability through cultural experiences as well as casino games. Thirdly, casino tourist satisfaction has been shown to provide a positive impact on behavior intention. Conclusions - Based on the results of this research, the marketing of casino tour is to identify tourists' needs and increase satisfaction.

• Korean Journal of Human Ecology
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• v.11 no.2
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• pp.197-209
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• 2002

The purpose of this research was to develop of measured scales for purchasing motivation of inbound tourists about fashion goods. A self-administrated questionnaire survey method was conducted among foreign tourists visited in Dongdaemun market. Data from 615 of inbound tourists were analysed by using factor analysis. As the results of the survey, 6 factors related purchasing motivation were derived; satisfaction, practicality, fashion, memory of tourism, eonomy and impromptu. The adequate indexes were shown from final models, such as RMR=.047, SMSEA =.043, CFI=.935, GFI=.956, AGFI=.937 and NFI=.888. It means that these values are appropriate to the measured scales for purchasing motivation of inbound tourists for fashion goods.