• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.8
• /
• pp.553-563
• /
• 2021

Customer value has long been believed to be a direct trigger for increased tourist satisfaction, but as a mediating variable, it still needs to be proven further. This paper aims to examine the causal relationship between research variables, as well as to examine the role of customer value as a mediating variable in the relationship between service quality, brand quality, tourism products, customer value, and tourist satisfaction with tourists' objects. The population is tourists who visit tourist sites/destinations in the Gianyar Regency on the island of Bali, Indonesia, and the sample size is 270 respondents, selected through random sampling. Structural equation modeling (SEM), a multivariate statistical analysis technique, is used to analyze the causal relationships between variables. The results show that the model is accepted, and customer value is proven to be a positive mediating variable. The results also show that service quality, brand quality, and tourism products have an effect on customer value. This provides insight into the practical implications for tourism managers to increase the brand quality of tourist attractions as well as increase the professionalism and quality of tour guide services. This, in turn, will increase customer value and increase tourist satisfaction.

• Korean Journal of Heritage: History & Science
• /
• v.44 no.4
• /
• pp.4-17
• /
• 2011

Oegosan Onggi Village can be characterized by having industrial significance and cultural significance of Onggi. However Onggijang(Onggi maker) worked in poor conditions because the village was in the limited development district. Throughout the new millenium phenomenon of Well-being, the awareness of cultural values has been increased while local government designated Onggi as Local Intangible Cultural Heritage(ICH). In this condition, Ulsan metro city and Ulju county paid attention to Onggi Village as tourist attractions. First, they worked improving condition of village through Cultural Tourist Attraction Plan. Second, they extended their participation in Onggi Festival so the festival growed. Third, they designated Onggijang in Village as Local ICH. These activities were the effort in order to revitalize the village, however the cultural tourist attraction plan was solely centralized into tourist attractions. Thus, the work condition of Onggijang was not considered sufficiently so the work condition had become more inconvenient than the previous situation. In the case of Onggi festival, the outward development has been accomplished in accordance with the growth of festival scale and visitors, while the identity of festival had been weaken so the Onggijang barely attended the Onggi festival. The designation of ICH was also the unilateral decision, Onggijang had been in the conflict relationship between Onggijang concerning the craftsmanship and maintenance of the ICH. Local Government had power on their Intangible Cultural Heritage(ICH). Therefore we need to seek for role and functions as community on ICH.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.2
• /
• pp.456-464
• /
• 2017

These days, the sports industry and related industries are growing very fast due to active sports participation. Recently, tourism products that integrate tourism with sport have already appeared. The products include tourism behavior, such as sports activities, sports spectating, and visiting sports memorial halls and museums, etc. This study examined the relationship among the tourist behavior, sports spectating factors, and team association components. Based on the theoretical study, a field survey was performed by questionnaires. The sports spectating factors and team association components have a slight influence on the tourist behavior after analysis using the SPSS program. The implications are as follows. First, sports teams should make efforts not only on the team's win at the sports game, but also to develop marketing strategies about the sports complex, and star players of their team. Second, sports teams have to develop tourist products that collaborate with the local tourism industry linked to tourist attractions, accommodations, souvenir shop, and entertainment facilities for sports spectators.

• Journal of Internet Computing and Services
• /
• v.9 no.2
• /
• pp.131-138
• /
• 2008

The goal of our research is to develop a smart location-based self guided lour assistant as a context-aware real world application. As a context-aware tourist guide application, we hove been developing a PDA-based location-aware tourist guide application for the old palace Deoksugung in the center of Seoul. It will guide visitors to the palace with information about: current location, attractions nearby, and details about specific buildings. Rich multimedia support has been incorporated into the system to provide extra features to enhance the self-guided tour.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2017.10a
• /
• pp.287-289
• /
• 2017

Recently, hardware, software, and content related to virtual reality (VR) have been increasing. In this paper, we design an application that enables users to experience various sightseeing spots without having to go directly by utilizing the characteristics of making virtual reality such as space, deep sea, etc. Conventionally, two-dimensional images and video were used to acquire and experience information about tourist attractions, but this application enables a realistic experience through three-dimensional images and video.

• Proceedings of the KSR Conference
• /
• 2008.11b
• /
• pp.638-644
• /
• 2008

Mungyeng line(Jupyung${\sim}$Mungyeng) was closed due to a rapid decrease in demand in 1995. However, as the rail transportation demand is expected to increase with the plan to develop a tourist resort and a traffic network in Mungyeng area, it is required to forecast future demand to meet the change of transportation environment in this region. This study predicts the rail transportation demand and analyzes financial benefit in operator's side in case of reopening this line, based on nation-wide traffic volume data from Korean Transportation Database(KTDB). The results of this research can be applied to not only establishing a train operation plan also improving customer service. Moreover, Korail will have an opportunity to develop new business by linking train service to tourist attractions around the Mungyeng area.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.211-212
• /
• 2019

The objectives of this research are to test the utility of semiparametric geographically weighted regression (SGWR, a spatial analysis method) in the small-scale urban sample, and to understand the geographic patterns of provision and pricing of sharing economy based accommodations in the tourist city. This paper focused on how network distance to heritage site, to casino, residential unit prices and other five attribute categories determine Airbnb price in Macau SAR, China. Findings show that SGWR models outperformed OLS models. Moreover, comparing with heritage sites, casinos are the stronger factors to drive up Airbnb (including hostels) rooms' provision and their prices; and residential unit prices are not related with the Airbnb price in the attraction clusters in Macau. This research showed a little example for the applications of SGWR in the small city, and for the analysis of online marketplace data as new urban study material. Practically, this study provides some scientific evidence for hosts, guests, urban planners, and policymakers' decision making in Macau.

• International Journal of Advanced Culture Technology
• /
• v.11 no.3
• /
• pp.45-50
• /
• 2023

The number of international tourists is noticeably recovering in many parts of the world, with the number of Vietnamese tourists growing significantly. Consequently, this study aims to identify the factors influencing the image of Vietnam's tourist destinations among international tourists interested in visiting the country. Additionally, the study examines whether the perception formed in this manner subsequently affects their intention to visit. The findings reveal that cultural attractions and eWOM (Electronic Word of Mouth) positively influence the development of a tourism destination image. However, film tourism did not have a significant effect on the destination image. Moreover, it was observed that the destination image indeed influences the intention to visit.

• Culinary science and hospitality research
• /
• v.6 no.3
• /
• pp.391-407
• /
• 2000

This is a study on the ways of improving the current Kwangju Kimch Festival. The Festival has many resources for attracting visitors. 'nevertheless. it has been criticized for marketing tools. including lack of publicity, institutional inertia. etc. A new approach for improving Kwangju Kimch Festival is needed to satisfy the needs not only for residents but also for visitors. especially japan tourists. the best way of improving the current Kwangju Kimch Festival might be the development of the product(for exemple, effective linkage system with tourist attractions) and promotion(advertising. publicity).

• Proceedings of the Korea Contents Association Conference
• /
• 2017.05a
• /
• pp.123-124
• /
• 2017

본 연구의 목적은 우리나라 16개 광역자치단체의 주요 관광지의 입장객 데이터를 내국인과 외국인으로 구분하고 시설의 종류별 분포, 시기별 분포 등을 지역별로 비교해보고자 했다. 이를 통해 각 지역별 관광지 입장객 자료 수집의 문제점을 도출하였다.