• Journal of Korean Society of Rural Planning
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• v.27 no.2
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• pp.23-34
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• 2021

This study aims to understand why the sales volume and the number of visitors are different in each rural tourism village. The study considered that the management and operation of rural tourism villages is one of the major influencing factors. To prove this, the study determined what factors were related to the management and operation of villages and derived detailed items to evaluate them. In the study, the researchers conducted an in-depth interview and a literature review on the management and operation of rural tourism villages in Yangpyeong-gun. They also performed a case study on the Sumi village, one of the successfully managed and operated villages in Yangpyeong-gun, to determine the detailed items. As a result, seven factors were identified. These factors comprise operation entity, governance, shared vision, leadership, efficient role-playing, marketing efforts, and equity in profit distribution. Based on these seven factors, 85 of the evaluation items were developed. The management and operation scores of 85 items were measured and summed for each of the 21 rural tourism villages. First, 21 villages were divided into two groups by the sales figures to derive items to determine the difference in the mean value of the evaluation scores. Second, an independent sample t-test was conducted for each village at YangPyeong-gun. Third, the study divided the 21 villages into four groups using 46 evaluation items. Finally, the study's researchers clarified some challenges to solve and appropriate management and operation plans considering each type of rural tourism village.

• Journal of Agricultural Extension & Community Development
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• v.17 no.4
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• pp.897-918
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• 2010

This paper researches conservative value evaluation of rural tourism villages with "CVM(Contingent Valuation Method)" focusing on visitor to offer the guide for preservation and management in landscape of rural tourism villages based on critical consciousness for conservation and utilization by regional development. The option value is 37,624won(36.7%), the bequest value is 34,856won(34.0%), existence value is 30,073 won(29.3%), and overall average willingness to pay of conservation value is 102,517won(100.0%) for conservative value of sesim-village in Kyung-Ju. The results show that landscape of rural tourism villages has great value historically and culturally. In conclusion, it suggested that planners and staffs of rural tourism villages recognize that it is positively necessary to be considered not only multiple landscape index but also conservation policy in process of development planning in rural tourism villages.

• Journal of Korean Society of Rural Planning
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• v.12 no.4 s.33
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• pp.125-133
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• 2006

Recently, Environmentally friendliness and sustainability become the main concern of rural tourism. Green-tourism is the emerging and best alternative tourism development. This paper deals with the present state of experiencing villages for green-tourism in rural areas. Several internet portal sites for rural tourism were reviewed and analyzed. Totally, 863 village are designated for experiencing villages by several portal sites. There are 281 information oriented villages, 208 farm-stay villages, 122 green experiencing villages, 93 mountain villages, 93 fishing villages. Some villages were designated duplicately for each projects. In 'Green-tour' site, the distribution of experiencing villages by region were, 49 for Gangwon, 43 for Gyungbuk, 41 for Jeonnam, respectively. The types of experiencing villages were, green experiencing village, traditional theme village, mountain village, fishing village, information-oriented village, etc. Themes of experiencing activities were 6 types, experiencing agricultural life, fishing life, traditional foods, traditional culture, ecological nature, and health/leisure sports. The kinds of experiencing activities were abundant by agricultural life, traditional culture. Otherwise, fishing life experiencing activities were dull. Also, development of ecological nature experiencing programs are suggested.

• Journal of the Korean Institute of Rural Architecture
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• v.17 no.2
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• pp.17-26
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• 2015

In this study the location condition and the management of the Rural Experience Tourism Villages located around unified Cheongju city has been surveyed or investigated. On the basis of the results of the survey or investigation this study is to suggest a way to make activate the Rural Experience Tourism Villages which have been inactive. The ways of the research include the understanding of what means the activation of rural areas and then this study is to find the problems with the Rural Experience Tourism Villages and to suggest final ways or plans after the field investigation of the condition of the location and management of the Villages. In this study I had full understanding of the concept of the activation for rural areas and the humanistic and geographical characteristics and then made a wide investigation and analysis of the location condition and the management of the Rural Experience Tourism Villages in this area. Based on the theory and the results of the actual investigation I made a suggestion of basic direction for the improvement of the Villages and the ways for activation of the Villages. I really expect these suggestions of mine to make active contribution to make the actual plan through the promotion of the Rural Experience Tourism Villages.

• Journal of Korean Society of Rural Planning
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• v.10 no.4 s.25
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• pp.39-44
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• 2004

This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

• The Southeast Asian review
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• v.28 no.3
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• pp.1-42
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• 2018

This is an ethnographic study to explore the cultural tourism villages of the ethnic Tay people in Mai Chau district, Hoa Binh province, northern Vietnam. We can draw out the contradictions between the representations and realties by focusing on the patterns of everyday life in the villages as well as the tourists' actual gaze on the villages. This paper begins by describing the content of some of the current tourism promotional material about the villages and the ethnic Tay in order to understand the myths and images which the tourist industry identifies as worth viewing. And then, it provides descriptions on daily life in the villages and the tourists visiting the villages to discuss how tourism actually occurs in the villages. By focusing on the contradictions between the images and realities, a more actual picture of the villages can be seen. In addition, this paper tries to categorize the various types of tourists with different perspectives and motives visit the villages.

• Korean Journal of Organic Agriculture
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• v.22 no.1
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• pp.47-65
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• 2014

Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.

• Journal of Korean Society of Rural Planning
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• v.15 no.1
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• pp.47-59
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• 2009

The aim of this study is to analyze the green-tourism centrality considering spatial interaction using Gravity Model and social network method. The degree centrality and prestige centrality were applied as green-tourism centrality index. The rural amenity resources and human resources were counted as attraction factors, and a distance among villages was used as friction factor in gravity model. The weights of rural tourism amenity resources were calculated using the analytic hierarchy process(AHP) method and applied to evaluate green-tourism potentiality. The distance was measured with the shortest path among villages using geographic information system(GIS) network analysis. The spatial interaction from gravity model were employed as link weights between nodal points; a pair villages. Using the spatial interaction, the degree-centrality and prestige-centrality indices were calculated by social network analysis and demonstrated possibility of developing integrated green-tourism region centered on high centrality villages.

• Journal of the Korean Institute of Rural Architecture
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• v.8 no.3
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• pp.17-26
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• 2006

As demands and interests in visiting rural village increases, government authorities are promoting eco and green tour village development project through plural functions of rural village. The purpose of this study is to understand infrastructure improvement direction by researching the case study of general rural villages' changing to eco and green tourism villages. As for the research method, the character of each village was verified, then the case studies of improvement by life infrastructure using the identity of villages were analyzed. Finally, it was found that infrastructure through public facilities improvement and environment improvement project was expanded and relaxative and experiential space was offered by creating tour infrastructure using the identity of villages. Also, it was shown that farming infrastructure creating project was executed to promote the income base of locals.

• Journal of the Korean association of regional geographers
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• v.14 no.4
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• pp.418-435
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• 2008

This research examines classification of rural experience tourism villages and case study of 4 villages in Gyeonggi Province through theoretical studies on residents' participation and roles as the subject of regional development in the perspectives of place assets. The four types classified are as follows: 1) community systemization, 2) individual systemization, 3) community integration, and 4) individual integration. In order to achieve type of community integration, we pay attention to get more interests in intensifying the community systemization and further alternative approaches to rural tourism villages.